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The media industry is an
exciting and volatile one
right now. Many of the
things that went into
being a media company
of the past are now being
swallowed by large
platform players (Hi,
Facebook! Hello, Google!
Howdy, [insert hot social
media platform here…]).
DISCOVERY MONETIZATIONDISTRIBUTION
Platforms are increasingly
surfacing facts, trends, and
stories, algorithmically.
Platforms have largely
won the battle for
distribution.
Platforms are making early
moves to be the source for
content monetization.
Of course, some will try
to continue to “game”
platforms and their
algorithms for near-term
v i r a l g a i n s , b u t a t
Upworthy, we know that
that’s a short-term play,
at best.
So where will Upworthy
compete?

Publicado en: Marketing, Empresariales
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