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FROM CURIOSITY TO SALES
SOCIAL MEDIA FOR TOURISM
SOCIAL MEDIA FOR TOURISM
September 2014, http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
SOCIAL MEDIA FOR TOURISM
EXPEDIA CASE
Remains by far the most popular social media site.
Slower growth, but increased level of user
engagement with the platform.
For the first time more than half (56%) of internet
users ages 65 and older use Facebook.
Overall, 71% of internet users are on
Facebook (no change from August 2013).
OBERMUTTEN CASE
SOCIAL MEDIA FOR TOURISM
SOCIAL MEDIA FOR TOURISM
SOCIAL MEDIA FOR TOURISM
COMMUNICATION FUNNEL
WORD OF MOUTH
SOCIAL MEDIA FOR TOURISM
SOCIAL MEDIA FOR TOURISM
Visits to website?
Raising awareness about your location / new offer?
Increasing popularity / buzz
Lead generation
(collecting e-
mails for further
e-mail
marketing)
Conquer new market / target group?
DONT’S
SOCIAL MEDIA FOR TOURISM
SOCIAL MEDIA FOR TOURISM
SOCIAL MEDIA FOR TOURISM
SOCIAL MEDIA FOR TOURISM
SOCIAL MEDIA FOR TOURISM
IMPORTANT TO REMEMBERIMPORTANT TO REMEMBER
1. Why would you use social media? DEFINE GOAL
2. To whom would you speak to? DEFINE TARGET
3. What would you consider good result? DEFINE KPI-s
PING ME ANYTIME 
ursa.pucko@appssolut.com
ursa.pucko
@pursska
Urša Pučko

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SOCIAL MEDIA FOR TOURISM

Notas del editor

  1. FACEBOOK 890 mio daily active users 1,390 mio monthly active users 85% on mobile TWITTER: 284 MIO INSTAGRAM: 300 MIO
  2. Where are we? Do they know us? Do they have enough informations? Do they like us? Do they talk about us? What are our goals, and what we have to achieve in a certain time?
  3. Living in an age of egocentrism, where these 2 buttons are the most important ones. SO: Who is your target? Why are you relevant for them? What are you giving them? They vote with a click!
  4. SHARE = reach LIKE = conversion
  5. What do you want to achieve? What are KPIs?