2. “You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities,
and they can make or break them in the market place.” David Ogilvy
Promotion.
Born from a basic need for high-quality promotion, Urban Works Publicity works to create a
voice for the burgeoning company, organization, or individual. With a clear and creative core,
UWP shapes the personality and helps build brand awareness of its clients. While managing the
flow of information, our professionals present the most concise and up-to-date communication to
all media outlets as to build a bridge between the company and the media. With a concentrated
purpose of making favorable public images, Urban Works Publicity writes and edits reports,
speeches, press releases, web copy, and other promotional documents.
Brand.
When a more thorough business vision is required, Urban Works Publicity works to assemble a
company or individual’s mission and goals into one extensive plan. An effective brand strategy
provides a major edge in an increasingly competitive market to the client. Your brand is
derived from who you are, who you want to be, and who people perceive you to be. Urban Works
Publicity provides branding strategy as well as proposal for business growth and brand equity.
Management.
Publicity departments would be nothing without keen management. Urban Works Publicity offers
management of a client’s relationships with a variety of media including business, local, and
vertical and across media types including blogs, online, print and broadcast. Working as the
firm’s spokesperson, Urban Works Publicity aims to develop and implement consumer promotional
campaigns, manage speaking opportunities, draft and edit press releases, develop and maintain
good working relationships with the media, respond to enquiries from reporters, and lastly,
create and manage a working press kit.
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4. Crystal M. Ellis
EDUCATION:
HAMPTON UNIVERSITY, Hampton, VA May 1997
B.S. in Marketing with high university and departmental honors
• GPA 3.362
• Golden Key Honor Society, 1995-1996
Public Relations Certificate, Penn Foster, 2011
QUALIFICATION SUMMARY:
PR/Marketing Director for Urban Works Publicity (2011)
Published, contemporary fiction novel, Character Flaws (2003) Urban Works
Publishing
Published, contemporary fiction novel, How Sweet It Is (2005) Urban Works
Publishing
Screenplay, Kept (2010) Urban Works Publishing
5. WRITING SAMPLES:
• Spring travel guide: You won’t miss these bags on the luggage
carousel
• http://www.examiner.com/handbags-in-washington-dc/spring-travel-
guide-you-won-t-miss-these-bags-on-the-luggage-carousel
• Bye-bye black bag, spring has sprung: Colorful bags make power
statements
• http://www.examiner.com/handbags-in-washington-dc/bye-bye-black-bag-
spring-has-sprung-new-colorful-handbags-make-power-st
• Time Heals Wounds, but Not on Social Networks
• http://victorledbetter.com/2010/08/11/time-heals-wounds-but-not-on-
social-networks-by-crystal-m-ellis.aspx
• With Love, From.....Valentine Gift Ideas For Your Lady
• http://victorledbetter.com/2011/02/01/with-love.aspx
6. Freelance Writing
• FREELANCE CLIENTS:
• Demand Studio (2011)
• Tyra Banks website, Fashion and Beauty
contributor (2011)
• Washington DC Handbag Examiner for the
Examiner.com (2011)
• Contributing guest blogger for lifestyle site
VictorLedbetter.com (2010)
• Contributing writer for The Purse Page (2008)
8. For Immediate Release:
A New York Statement Piece: W by Wevly Wilson Embodies Luxury with City Flair
March 29, 2011- There’s never a simple night on the town for Wevly Wilson, NYC’s latest jewelry
designer when she’s wearing her modern designs. Just dining in one of the West Village’s outside cafes
usually gets interrupted with inquisitive fashion onlookers and most often Wevly gains another fan for her
W by Wevly Wilson Collection. Her inspiration comes from the city where she draws from her
surrounding environment. “I look around to find clean lines, shapes, and textures. I envision how I can
create something wearable, something different …then I just draw,” she affirms.
W by Wevly Wilson is the designer’s love child and ode to her unique style. The Parson’s School of
Design graduate also studied at the prestigious Central Saint Martin’s and Cordwainer’s Shoe Making
School started her fashion career in shoe design. Working for designers such as Donna Karen and
Calvin Klein helped Wevly hone her design skills which she now shares with students at Parsons where
she teaches Fashion Accessories Design. For her namesake collection, Wevly infuses exotic leathers
like lizard and sting ray into her designs and even though she admits that this is not a new concept, it’s a
model that she is taking to the next level. She boosts, “I think the texture of the skin against metal is very
cool.”
Wevly pictures her pieces adorned by women who are poised and self-assured, slightly edgy but still
sophisticated. It’s not uncharacteristic that Wevly embodies all these qualities herself and in her designs.
As a budding designer in a fierce marketplace Wevly has discernment about her ambition. “I’m driven by
a passion to create beautiful things. Not only can fashion instantaneously change how people perceive
you but more importantly how you perceive yourself.”
To contact Wevly Wilson for an interview or for product stocklist please forward any correspondence to
Urban Works Publishing and PR at urbanworkspr@gmail.com or wevlywilson@gmail.com . You can visit
her website at www.wbywevlywilson.com
9. The Cup Gourmet, Atlanta’s Premier Cupcake Café Serves Up Home-style
Flavor with a Sweet Panache
3/25/2011 - Atlanta, GA, March 4, 2011,- The wait is over for many of The Cup Gourmet’s dedicated foodies as the cupcakery opens
its first store front in the new Town Brookhaven Center, in April 2011. For the past two years, word of mouth has grown this East
Atlanta small business from home kitchen to café. The cult- like enthusiasts have even created their own motto for the company,
“I can’t live on cupcakes alone…but I’ll try.” The vision of its owner, Victor Ledbetter of VLL Holdings, has always been to brand
his delicacies as a favorite in the greater Atlanta area. As a leader in corporate America, Ledbetter took his passion for cooking
and entertaining and created a customer-focused business design. “It’s been no small feat but I have built quite a loyal
following,” says Ledbetter.
What sets The Cup apart from the inundated market of cupcake shops that have saturated many major cities is the interwoven
styles of southern decadence and urban panache. Mr. Ledbetter desires for his patrons a couple of things. “I want customer
service to be paramount. A level that is equal to the quality of cupcake that we serve.” Customers are encouraged to come in
and stay in the ultra cozy lounge while they enjoy their guilty pleasure, preferably with a steaming cup of coffee or Tea Forte
brand dessert or herbal green tea. The café also offers free Wi-Fi all day long as well as a place for private events such as
parties, showers, corporate events, and after-hour tastings.
The Cup Gourmet will offer a daily rotating selection of eight plus novel flavors. The most popular flavors are Red Velvet, Key-
Lime, and Chocolate Surprise, which is a brownie lovers dream with a peanut buttery bombshell finish. The shop also offers
vegan and gluten-free cupcakes as well as a sundry of cheesecakes with an zesty, almond graham crust. And after your palette
is affably pleased, take home a Cup cotton T-shirt, ceramic mug, a Tea-Forte sampler or specialty red velvet flavored soy candle.
An Atlanta professional and loyalist recently commented of The Cup that, “The Cup delivers the best cupcakes I've ever had. I'm
saying this because not only do they include the finest ingredients in each delicious recipe, they are made with passion and care.
Victor is obsessed with creating the most divine and decadent cupcakes on the market, and he has succeeded! From his
trademark Red Velvet to his Peaches & Cream cheesecake, each bite has you dangerously wanting more. When he bakes for
events, he's the most professional and careful in his presentation of both himself and his masterpieces. Once you try one, you'll
have to tell a friend or two or three.” Daily the shop will be open from (7 a.m. weekdays and 8 a.m. on weekends and orders can be placed 24/7 at
www.thecupgourmet.com.
11. Khreativ Soy Kandles is Building a Brand off the Sweet Smell of Small
Successes
March 24, 2011- The CEO of Khreativ Soy Kandles is not behind a desk or walking the halls of a manufacturing plant. Kim Wheeling adorned in
slacks, shirt, and slippers, stands in her kitchen over the stove after a long work day. Not only is she an information technology executive but a
wife and soccer mom of three with a large candle order from Texas to prepare for shipment in the morning.
Khreativ Soy Kandles LLC was founded in 2009 and blossomed from a leisurely pastime into a full-fledged business venture. From intimate, in-
home parties to a busy online store and licensing agreements KSK is quickly building a name in the candle world. Success for KSK has come
from dedicated, word of mouth clients who appreciate organic soy candles that have fragrant aromas and serve as an aromatherapy medium. The
candles are made from only the best quality “Made in America” soybeans and essential oil blends which provide a stronger fragrance than your
average candle without even burning the wick.
Kim explains her goal for each candle and customer, “I want people to talk about how soothing KSK fragrances are and how comparable the
scents are to the actual flower, fruit, or dessert. I also want them to experience the joy of taking the fragrance and using pure soy infused with
coconut oil to make your hands and feet feel like velvet”. Premium soy candle wax can be used as a body moisturizer which is a selling point in
each of Kim’s presentations.
As a busy mom of three, Kim realizes that her candles will provide aromatherapy and create a “special moment” for other women who are multi-
taskers, high achievers and corporate driven, giving them an oasis of sorts to relax and de-stress. Her home parties are usually filled with women
tussling over her most popular scents; Be Relaxed and Spa Day. The scents are infused with Eucalyptus and Peppermint Oils as well as
Lemongrass, Patchouli, Black Currant and Sugar Cane respectively.
Khreativ Soy Kandles “green” initiative is also popular among her patrons as they know that buying smart today helps build better businesses for
tomorrow. As for building her business, Kim has collaborated with The Cup Gourmet in Atlanta to develop three cupcake flavored candles for sale
in the café. Victor Ledbetter, owner of The Cup says, “I was just impressed that Kim could bring out the essence of each flavor in my candles. The
Red Velvet actually smells like a fresh, out-of the oven Red Velvet cupcakes.”
“One day I hope to open up a boutique just for my candles but until then I’m going to continue to grow in small leap and bounds,” Kim affirms light-
heartedly then goes back to fulfilling her order. On-line orders can be placed at www.khreativsoykandles . For more information on Kim’s story or if
interested in a press kit for wholesale orders, please contact Urban Works Public Relations at urbanworksPR@gmail.com
12. Khreativ Soy Kandles
As Featured in the LisaRaye B2B
Mixdown Weekend in Puerto Rico
2011, BET Hip Hop Awards Gifting
Suite 2011, and 2012 NBA All-Star
Weekend Celebrity Gifting Suite
RT@TastemakerMag: If you
haven't snatched you up some
@KhreativSoy candles..you
haven't enhanced your day!
They are an editor's pick!
RT@TheRealLRaye: Thanks
for your prayers I'm gonna relax
with a glass of @MoscatoLife
and light my @KhreativSoy
candle
13. Atlanta’s Way of Life: MLE Group Launches Luxury Concierge Company to Serve up
Southern Comforts on a Silver Platter
The Way of Life Event will offer Atlanta’s socials a way to luxuriate their life with new concierge services offered by MLE Group.
The key to uncovering Atlanta’s best kept secrets on living the indulged life is knowing who to ask. On October 21, 2011, Atlanta will have
the answer with the launch of MLE Group’s luxury concierge service. The Way of Life Party presented by MLE Group will showcase the
company’s tailored amenities with an interactive soiree. Brand Ambassadors will be on hand to educate and luxuriate on the MLE Group’s
expertise in event and party planning, VIP night life table hosting, chauffeur services, spa treatments and other specialized valet services.
Whether visiting a city for the first time or setting up a special night out on the town for a client, concierge services run on the basic premise
of lending the best first-hand know-how with a touch of class. MLE Group’s concierge will lend that hand in allowing Atlanta’s trendsetters
and jetsetters to live a much less complicated life with more manageable days and even more enjoyable nights. The Way of Life Event will
offer a taste of their VIP service with$2,500 in giveaways for expert spa treatments, white-glove chauffeur service, and entry into an
acclaimed night club in Atlanta. An acclaimed Atlanta DJ will astound the guests as the event’s sponsor, Sprint, offers trials of their new line
of cellular products. Guest also can expect special celebrity appearances and drink specials throughout the evening. The Way of Life
Event is primed to be one of Atlanta’s premier events for socials, jetsetters, and those who want to add a little luxury to their lives.
What: The Way of Life Party presented by MLE Group
Where: Buckhead Marriott Hotel & Conference Center, 3405 Lenox Rd NE Atlanta, GA 30326
When: October 21, 2011
Time: 8:00PM - 11:00PM
Fee: Free to the public
Theme: Chic and Modern Cocktail Lounge
RSVP: UrbanWorksPR@gmail.com
About MLE Group: MLE Group is a luxury lifestyle brand geared to transcend the contemporary lifestyles of today. Under the parent
company MLE Group lies Command Concierges which includes services such as Event/Party Planning, Valet Dry Cleaning, Spa Service,
Chauffeur Services, Maid Services, and VIP Night Life Hosting at the most acclaimed night clubs and venues. Each service is tailored to
meet the human five senses and to recreate the traditional image.
For press inquiries and interviews, please contact Crystal M. Ellis at Urban Works Publicity at urbanworkspr@gmail.com.
14. WestBow Press Author, Gale LeGrand Williams Debuts Life-Enhancing Devotional:
Lovingkindness in the Morning
Inevitably the beginning of each day brings the unwavering sunrise, awakening of wreathed blossoms, and copious dew
drops on a single blade of grass. It is this daily regimen that is unchanging however daily life is incessantly changing,
shifting, and evolving. Author, Gale LeGrand Williams tackles these chaotic struggles of daily life in her devotional
Lovingkindness in the Morning.
This 365 day devotional is presented as the direct word of God, as Mrs. Williams uses scripture as the foundation for each
day’s teachings. “This book will serve the reader well as he meditates and prays on each devotional in his effort to dwell on
the positive aspects of faith…”explains a WestBow Press editor of Lovingkindness in the Morning.
Readers of Lovingkindness in the Morning will find the daily meditations useful in their quest to live confidently and
optimistically in faith rather than succumbing to the negative influences of the world. The book’s helpful reinforcements
assist in promoting a more enlightened and spiritual walk with God.
Gale Williams is the President and CEO of Entrusted Connections, Incorporated a business management consulting
company founded in 2005 in Woodbridge, Virginia. She also established Entrusted Connections Ministry in 2007. ECM is
an organization developed to support the community as well as educate, strengthen and encourage the Body of Christ
through collaborative events and efforts. The banner for ECM is "Shaping the Future through Divine Design." and the
Word of God that supports our Ministry is from Isaiah 43:19 “Behold I will do a new thing...”
Gale Williams is also featured in the book “50 Phenomenal Black Women Over 50”, by Connie Briscoe, 2008. The book
highlights Photographer, Cunningham (Crowns) and popular novelist, Briscoe (Big Girls Don't Cry, etc.) in their tribute to
honor 50 women over 50 years in age in this collection of stunning photographs and inspiring personal recollections.
For press inquiries concerning interviews and book signing opportunities, please contact Crystal M. Ellis at Urban Works
Publicity at urbanworkspr@gmail.com or (703) 625-6981.
15. The Face of Eco-Chic: Orlando's Eyebrow Expert, Julia Johnson Launches New
Skin Care Line at the Beyond the Brow Event
Arlington, VA -- Dec 12, 2011 / (http://www.myprgenie.com) -- Affectionately and deservingly appointed the "Thread
Queen" of Orlando, Julia Johnson owner of Julia's Artistic Threading and Day Spa is just as eclectic as she is
talented. The Jamaican born and Florida raised master eyebrow threader and facialist has been pampering Orlando
faces for six years in her Altamonte shop. Her loyal and satisfied clients return week after week for brow services as
well as manicures, facials, sugar waxing, and make-up application. Julia's credo for the spa is to offer its patron's
natural beauty services with a goal to transform and enhance each client's beauty. “ I love to hear the ooh's and
ahh's after I finish each client," says Ms. Johnson about the satisfaction she receives from her artistry. After months
of product research and analysis, Julia has created a line of skin care products to expand upon her eco-friendly
ideology.
The Julia J Skincare line is created from all organic products fashioned to be gentle for all skin types. The line
includes specialty formulations for hyperpigmentation, acne-prone, oily, sensitive, anti-aging, and normal skin. To
celebrate the launch of the Julia J. Skincare line, the spa will hold a launch event entitled, Beyond the Brow. The
launch event will be held on December 17, 2011 and will introduce and showcase the Julia J. Skincare as well as the
spa's line of organic soy candles. During the event, staff will be on hand to demonstrate the Julia J. line as well as
select spa's services. There will also be a raffle for products and services.
What: The Beyond the Brow Event
When: December 17, 2011 5:00 p.m. to 7:00 p.m.
Where: 452 Osceola Street #214, Altamonte Springs, FL 32701
Fee: Free to public
RSVP: Urbanworkspr@gmail.com
Twitter: @threadqueen1
17. Client Testimonials
Crystal Ellis (Urban Works Publicity) is the epitome of true public relations firm and my company "Khreativ Soy
Kandles" has soared to new heights in a short amount of time.
Ms. Ellis understood the vision of our company right away and was able to effectively market to our
demographic and reach into an elite networking base for new opportunities and capture solid business ventures.
Our sales have increased by 80% since working with UWPR and most importantly our brand is now
recognizable to a larger customer base and is still true to the mission and vision of the business. KSK owes its
foundational success to Ms. Ellis and UWPR.
-Kimberly Wheeling
Khreativ Soy Kandles, CEO
www.khreativsoykandles.com
Engaging UWPR in promoting my business brand was one of the best decisions my company has made to expand our
business' awareness. UWPR branding is beyond promotion, it a value that promotes residual return!
-Victor Ledbetter, The Cup Gourmet
Crystal is able to convey my thoughts about my business much clearer and more eloquently than I ever could.
She asks the right questions to gather the information needed to present you in the way that you want but could
not do for yourself. She has been an integral part of my business!!
Wevly Wilson
Designer, New York City
www.wbywevlywilson.com
25. Event Collaborations
D’Lor Salon and Spa Membership Launch Event Summer 2011
MLE Productions The Way of Life Event Fall 2011
The LisaRaye All White Mansion Affair Summer 2011
