Guide to Shoptalk Attendees Provides Insights on Commerce Companies

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ComCap, LLC
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STRICTLY PRIVATE & CONFIDENTIAL
Guide to Shoptalk
Selected operating companies and investors
May 2016
Draft
Mr. Aron Bohlig is Registered Representative of and Securities Products are offered through BA Securities, LLC. Neither party warranties the accuracy of the information herein and is subject to correction or amendment and should not be construed as
investment advice and may not be reproduced or distributed to any person. This presentation is for informational purposes only and does not constitute an offer, invitation or recommendation to buy, sell, subscribe for or issue any securities or a solicitation
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Complete presentation at: http://goo.gl/rlPJfM

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ComCap, LLC 2
Welcome to Shoptalk 2016!
 Shoptalk provides an unprecedented platform to network with CEOs and executives of early stage companies,
technology providers, commerce disruptors, venture capital investors and established retailers and brands.
 With a plethora of investors present, this is prime time to network in support of fundraising efforts, and meet with
larger and smaller strategic industry players that can help you to achieve your strategic objectives.
 ComCap is a premier boutique investment bank focused on the intersection of commerce and capital, with key
subsectors including B2C ecommerce, B2B SaaS, B2B services for retail (IT and marketing services, fulfillment and
logistics and call center), payments, mobile commerce and marketplaces.
 With offices in San Francisco and Europe, our firm works with mid-cap public companies on buyside initiatives and
public and private growth companies on financing and strategic M&A.
 In addition to being the only boutique focused on disruptive commerce models, we differentiate by bringing bulge
bracket techniques to emerging models, a strong and uncommon buyside/strategy practice, deep understanding of
industry drivers and synergy analyses, deep relationships across the sector and worldwide coverage with closed
transactions in the United States, Japan, China, ASEAN region, Western and Eastern Europe and Latin America.
 We hope this deck is helpful to you to summarize the landscape and learn more about the players present at the
conference.
 If you'd like to meet to discuss your strategic initiatives or if you would like to submit an addition for this package,
please contact either Aron or Uren:
Aron Bohlig
Managing Partner
M: 415-235-8270
E: aron@comcapllc.com
Uren Dhanani
Associate
M: 512-590-4989
E: uren@comcapllc.com

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Shoptalk Attendee Landscape – Operating Companies
E-tailers Platforms
MajorPlayersAmountRaised
Seed
>$200m
Marketplaces Analytics Point solutions
for e-tailers
Solutions / Apps Marketing
$150m
$100
m
$50m
Tech Companies Retailers/Brands
$10m

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Shoptalk Attendee Landscape – Selected Investors
Stage
agnostic
Early
stage
Late
stage
StrategicAccelerators
Radian Capital
Private equity /
Alternate

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Shoptalk Attendees – Selected Operating Companies
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Shoptalk Attendee Profiles - Analytics
Company Profile Capabilities
Clique Media Group (CMG)
CMG is a media and commerce company
Founded: 2006 www.cmginc.com
Employees: 101-250 Revenue: N/A
HQ: Los Angeles, CA Funds Raised: $14.3m
Latest Financing Round: $8.0m
Latest Financing Valuation: N/A
Services offered:
 Provides digital media services, brand marketing services, content services, advertising
services, fashion services, beauty services and lifestyle services.
Brands: WhoWhatWear.com, Byrdie.com, and MyDomaine.com
Key facts:
 It is the leading social publisher, with over 30MM social media followers across all
platforms and brands.
 In January 2016, CMG launched the Who What Wear apparel line, available exclusively
at Target stores nationwide, as part of an on-going multi-year deal with the retailer.
 CMG social media team publishes over 750 posts per day across all platforms (Twitter,
Facebook, Instagram, Tumblr, Snapchat, and others).
Euclid Analytics
Euclid Analytics is the world leader in location analytics.
Founded: 2010 http://euclidanalytics.com
HQ: San Francisco, CA Funds Raised: $43.6m
Latest Financing Valuation: $140.8m
Services offered:
 The company installs sensors to measure the traffic for helping retailers, advertisers and
mall and property owners to understand customer behaviour in their stores and also
helps to optimize performance of retail space investments.
 It works with more than 500 brands in retail, banks, quick service restaurants, airports
and shopping malls to help them optimize marketing, operations and staffing in their
physical locations
Customers List: N/A
Key facts:
 The company has raised funds to improve its in-store tracking technology
 The technology analyses more than 10 billion daily events and 300 million shopping
sessions yearly
Foursquare
Foursquare is a technology company that uses location
intelligence to build meaningful consumer experiences and
inform business decisions.
Founded: 2009 www.foursquare.com
Employees: 190 Revenue: N/A
HQ: New York, NY Funds Raised: $166.4m
Services offered:
 Provides local search and discovery service.
Customers List: N/A
Key facts:
 Foursquare provides recommendations of the places to go around a user's current
location.
 As of December 2013, Foursquare had 45 million registered users.
 Around 50 percent of users are outside the US.

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Joyus
Joyus is a startup that aims to enhance the online shopping
experience by helping shoppers discover goods through short-
form videos.
Founded: 2011 www.joyus.com
HQ : San Francisco, CA Funds Raised: $67.4m
Latest Financing Round: N/A
Services offered:
 Enhance the online shopping experience by providing video shopping service.
 Helps shoppers to discover and buy goods via short-form videos.
Customers List: N/A
Key facts:
 A video commerce shopping experience, focused on transforming the way people shop
online via the intersection of video, e-commerce and the Joyus community.
 The company typically makes money by taking a 40 percent to 60 percent cut of the
sales of products featured in its videos.
 Around 75 percent of Joyus video views currently happen on Joyus.com and on the
websites of publishers such as People, AOL and Yahoo. Joyus shares revenue with the
publishers running its videos
Dynamic Action
Provider of analytics solutions specifically built for retail
merchandising teams.
Founded: 2007 www.dynamicaction.com
Employees: 51-200 Revenue: Not disclosed
HQ: Silicon Valley, CA Funds Raised: Not disclosed
Latest Financing Round: Not disclosed
Services offered:
 Offers cloud based predictive analytic services to retail industry. It connects data from
every part of a retail organization such as marketing, merchandising, operations,
customers, returns and finance.
Customers List: Brooks Brothers, Sur la Table, El Corte Ingles, Tesco, Jaege & Lakela,
Men’s Warehouse, Neiman Marcus, Abcam, Mulberry, Express, Nine West and Cole Haan
Key facts:
 The company uses more than 600 proprietary algorithms to pinpoint margin-eating
disconnects in the business, prescribe the precise actions to take and accurately rank
those actions by financial impact
 It allows on taking profitable action on more than $19 billion of consumer transactions
each year
 Key investors include West Coast Capital, Frog Capital, WPP, Dawn Capital and ePlanet
Capital

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StellaService
StellaService evaluates and rates businesses based on the
overall quality of the online customer experience.
Founded: 2009 www.stellaservice.com
Services offered:
 Provides customer service performance data, ratings, and analytics for online retailers
 Offers Stella Metrics, a platform for measuring, benchmarking, and improving the end-to-
end service experience across various operational metrics in areas, such as chat, email,
phone, and fulfillment.
 Also offers StellaService Seal solutions that are leveraged across shopping sites, search
engines, and marketing campaigns to highlight businesses with the best service.
Customers List: Travelzoo, Pottery Barn, Proper Cloth
Key facts:
 It evaluates the customer service and fulfillment abilities of online retailers on a daily
basis; and collects customer service intelligence.
 Has offices in New York, NY and Oakland, CA.

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Shoptalk Attendee Profiles – e-tailers
Adore Me
A New York based women's lingerie and apparel brand
Founded: 2011 www.adoreme.com
Employees: 51-200 Revenue: $16.1m
HQ: New York, NY Funds Raised:$11.5m
Services offered:
 The company sells intimate apparel online, introducing a new 30-40 piece collection
every month.
Customers List: N/A
Key facts:
 The company shipped more than 100,000 items before the completion of 2011.
Betabrand
Betabrand is an online clothing store that designs and
manufactures cordaround, dress pant sweatpants, bike-to-
work pants and others
Founded: 2009 www.betabrand.com
Services offered:
 Provides retail clothing services and crowd funding platform in order to design,
manufacture, and release new products in limited quantities.
 A feature of production is the turnaround from initial design to sellable article – which can
be in four to eight weeks.
Customers List: N/A
Key facts:
 Betabrand has a brick-and-mortar retail store in San Francisco's Mission District that
opened in May 2013. The store is located at 780 Valencia Street.
 In 2013, Betabrand launched a crowd funding platform, similar to Kickstarter, so that
users can crowd-source clothing concepts and prototypes into actual products.
 Betabrand has funded almost 100 garments, including its 'Dress Pant Yoga Pants' (dual
purpose design to look like formal trousers) and an urban jacket modeled on space wear.
Blitsy
Blitsy is the most modern and comprehensive site for crafters
looking to buy the supplies they need to turn ideas into
finished project
Founded: 2009 www.blitsy.com
HQ: Chicago, IL Funds Raised: $10.8m
Services offered:
 Provides DIYers and hardcore crafters the ability to shop, learn and become inspired to
turn their ideas into finished projects.
Customers List: N/A
Key facts:
 Blitsy raised $5.6m of Series B of venture funding from lead investor Hubert Burda Media
on December 29, 2015, putting the company's pre-money valuation at $16.7m

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Boxed Wholesale
Boxed is a mobile commerce company focused on delivering
the big box club experience to mobile devices.
Founded: 2013 http://www.boxed.com
HQ: Edison, NJ Funds Raised: $132.6m
Services offered:
 Operates a bulk-buying and delivery platform, enabling users to purchase wholesale
merchandise and have it shipped directly to their door.
 It sells groceries and household goods in sizes that you typically find at warehouse-style-
retailers
Customers List: N/A
Key facts:
 The customers shop through an application on mobile phones. It shipping and delivery
solutions for retailers
 Also has an on-demand option that will deliver fresh wholesale items, like milk or
vegetables, in NYC, New Jersey, Boston, and Atlanta.
 Boxed is converting a customer base of over 80 percent ages 25 to 44 to changing their
habits to bulk buying instead of purchasing one-off.
Chloe + Isabel
Chloe + Isabel is a social commerce jewelry brand with a
proprietary technology platform that powers sellers’ personal
e-commerce experience
Founded: 2011 www.chloeandisabel.com
Services offered:
 The Company offers necklaces, bracelets, earrings, and rings.
 Chloe & Isabel serves customers in the United States.
Customers List: N/A
Key facts:
 A 14-year veteran of the fashion industry, Chantel Waterbury founded Chloe + Isabel in
2011, and has since been named as an 'Under 40 Retail Star' by Fortune.
 An innovative e-commerce jewelry brand designed to empower and connect women
through a social shopping experience

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Deliv
Deliv is a crowdsourced same-day delivery service for large
national multichannel retailers.
Founded: 2012 http://www.deliv.co
HQ: Menlo Park, CA Funds Raised: $40.0m
Services offered:
 Allows retailers to offer their customers a same-day delivery option as they shop from
their website, mobile app or even when they are shopping in their physical brick and
mortar stores
Customers List: N/A
Key facts:
 Has partnered with nearly 100 national and regional omnichannel retailers, as well as the
four largest mall operators in the U.S., Simon Property Group, Macerich, Westfield and
General Growth Properties.
 The funds will be used to support Deliv’s growth, enhance its product depth and breadth
and broaden its national footprint.
 It more than doubled the number of markets it serves to 17, grew delivery volume ten
times, and demonstrated repeatable profitability.
Dollar Shave Club
Home-delivers personal grooming products to its online
subscribers every month.
Founded: 2011 www.dollarshaveclub.com
Employees: 51-200 Revenue: $153.0m (2015)
Services offered:
 Offers high-quality razor blades to address men's shaving and grooming requirements
 It delivers razors to its members for between $1 and $9 per month
Customers List: N/A
Key facts:
 It has 2 million monthly and bi-monthly subscribers
 Dollar Shave Club has around 8% of the $3.0bn U.S. market for razors and blades
Drizly
On-Demand Alcohol Delivery
Founded: 2012 www.drizly.com
HQ: Boston, MA Funds Raised: $17.8m
Services offered:
 Provides online on-demand alcohol home delivery service.
Customers List: N/A
Key facts:
• Drizly now brings the liquor store to the customers in 30-60 minutes, right from their
smartphone or desktop.
• The company currently serves 15 markets—including Chicago, Los Angeles, New York
City and Washington, D.C.
• With 200+ stores across the country Drizly allows consumers to shop the broadest
selection at unbeatable prices.

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eBags
eBags.com is an online retailer of handbags, luggage,
backpacks, laptop bags and accessories..
Founded: 1998 www.ebags.com
HQ: Greenwood Village, CO Funds Raised: $34.9m
Services offered:
 Offers handbags, luggage and suitcases, laptop bags and briefcases, backpacks,
messenger bags and courier bags, and sports bags and duffels.
 It also provides travel accessories, including wallets, jewellery, eyewear, watches, hats,
and other fashion accessories.
 In addition, it offers ski bags, snowboard bags, boot bags, and skateboard packs; and
diaper bags for men and women, kids’ bags, and kids and baby accessories
Customers List: N/A
Key facts:
 eBags combines the best selection of products with unrivaled service and extremely
competitive prices.
 The company is a house over 550 of the industry’s top brands and designers including
Michael Kors, JanSport, Nike, Tumi, Vera Bradley, Kate Spade New York, The North
Face and Samsonite.
Eloquii
Provider of an online platform for fashion apparel and retail
services.
Founded: 2014 http://www.eloquii.com/
Services offered:
 Provides an online platform for plus size shoppers to purchase apparel and accessories
including dresses, tops, sweaters, jackets, shapewear, belts, workwear, legwear,
sunglasses and hats.
 Offers fashion apparel for women in plus sizes 14 to 24.
Customers List: N/A
Key facts:
 Plans to continue building its team in New York, make further investments in marketing
and technology, and accelerate overall growth as it continues its rapid pace of digital
retail innovation
HelloTech (fka Big Monday)
Changing tech support and the way people buy new
technology
Founded: 2014 www.hellotech.com
HQ: Los Angeles, CA Funds Raised: $17m
Services offered:
 Provides in-home information technology support services such as troubleshooting,
installation, and repairs.
Customers List: N/A
Key facts:
 Services start at $79/hr
 Offer device support, networking & wi-fi support, smart home enablement, audio and
video support as well as training and consultation
 Same day appointments and available on weekends

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LE TOTE
LE TOTE is a fashion discovery platform that connects brands
with consumers through a rental model.
Founded: 2012 www.letote.com
Services offered:
 Online clothing store offering women's apparel and accessories on you door step.
Customers List: N/A
Key facts:
 Sends its customers customized boxes full of clothing and fashion accessories. women
can wear for as long as they want and then send back for a new selection, all for $49 per
month.
 Le Tote has customers in 48 states and the company has seen 500% growth year over
year for the past 2 years.
Madison Reed
Madison Reed delivers hair care products and helps users
maintain their hair without going to the salon
Founded: 2013 http://www.madison-reed.com
Employees: 60+ Revenue: N/A
Services offered:
 The company develops, sells and markets hair care products through its website and
helps users maintain their hair without going to the salon.
Customers List: N/A
Key facts:
 The company has raised funds to scale the business and invest in expanding marketing,
specifically on TV
 It leverages licensed professional colourists, the latest technologies, and salon quality
hair care products
MakeSpace
MakeSpace, a full service storage company, provides storage
bins, pickup and on-demand storage to replace traditional self
storage
Founded: 2013 www.makespace.com
Services offered:
 Provides a drop-box for real life storage including storage bins, pickup and on-demand
storage to replace traditional self storage.
Customers List: N/A
Key facts:
 MakeSpace drops off bins at a customer’s residence and either waits half an hour for
them to pack them, or schedules a pick-up at a later date.
 The cost for four bins, each of which occupy about three cubic feet, is $25 per month.
Each additional bin is $6.25. Pick-ups are free, while deliveries cost $29.
 It is based in New York, New York with additional locations in Manhattan, Brooklyn, and
Queens, New York; Secaucus, New Jersey; Chicago, Illinois; and Washington, District of
Columbia.
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ModCloth
ModCloth is an online clothing, accessories and decor retailer
that aims to provide an engaging shopping atmosphere for the
user.
Founded: 2002 http://www.modcloth.com
Employees: 350+ Revenue: $100.0m (2012)
Services offered:
 Provider of online retail of clothes, accessories and home decoration products. The
company offers gifts for men and women and gift certificates.
Customers List: N/A
Key facts:
 The company has offices in San Francisco, Los Angeles, and Pittsburgh.
Move Loot
Move Loot is an operator of an online furniture marketplace
Founded: 2013 http://moveloot.com
Services offered:
 The company's platform provides services to help customers in buying and selling new
and used furniture. Allows individuals or professional furniture resellers to list pieces in
good condition from popular retailers on its online platform
Customers List: N/A
Key facts:
 The company has expanded its presence in Chicago
 It accepts furniture from West Elm, Room & Board, Crate & Barrel and CB2, Pottery Barn
and Macy's
Paintzen
PaintZen aims to provide stress-free painting for offices,
apartments, & more.
Founded: 2013 www.paintzen.com
Services offered:
 Provides house-painting on-demand service.
 PaintZen provides price quotes instantly for painting jobs.
Customers List: N/A
Key facts:
 Insured, trustworthy painters available 7 days a week.
 It provides booking, scheduling, and paying services for home and office painters through
a seamless online process.

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Parachute
Parachute bedding is manufactured using the long-staple
Egyptian cotton
Founded: 2013 www.parachutehome.com
Services offered:
 Provider of an e-commerce shopping platform. The company provides an online platform
which offers bedding products such as sheet sets, pillow cases and fabric swatches
Customers List: Oakley and Kay Jewelers
Key facts:
 Plans to use the new funding to expand beyond bedding, and soon hopes to offer more
products for the bathroom as well as for the outdoors.
 In 2014, the company has hit the $1.0m mark in terms of revenue and partnered with
institutions such as hotels, all without doing a great deal of marketing"
Rocksbox
Provider of subscription based jewelry styling services. The
company provides subscription service for borrowing and
buying jewelry.
Founded: 2012 www.rocksbox.com
Services offered:
 Provides membership-based shopping service to buy jewelry.
 Features famous designer brands including Kendra Scott, House of Harlow 1960,
Gorjana, Loren Hope and more.
Customers List: N/A
Key facts:
 For a monthly fee of $19/month, Rocksbox members receive a curated box of designer
jewelry with the option to borrow, buy or swap at any time.
Sols
SOLS Systems is a leader in the 3D printing space, and a
pioneer of custom mass-manufacturing technology enabling
the personalization of everyday wearables.
Founded: 2013 www.sols.com
Services offered:
 Offers custom 3D Printed dynamic Insoles.
Customers List: N/A.
Key facts:
• SOLS are made possible by a robust digital infrastructure connecting hardware agnostic
scanning, generative design, and digital manufacturing.
• Have raised $19M to date with investors from Founders Fund and Lux Capital, Tenaya
Capital and Melo7 Tech Partners, a fund founded by Carmelo Anthony and Stuart
Goldfarb.

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Stitch Fix
Stitch Fix is a personal styling platform that delivers curated
and personalized apparel and accessory items of perfect fit for
women.
Founded: 2011 www.stitchfix.com
Services offered:
 Provides online subscription and personal shopping service in the USA
Customers List: Shop Now, Endurance, Hint, NEFF, FIJI Water, Grinds Coffee pouches,
Krave Jerry, Peter Millar, Richer Poorer Inc.
Key facts:
• A personal styling service that sends individually picked clothing and accessories items
for a one-time styling fee.
• Stitch Fix customers fill out a survey online about their style preferences. A stylist at the
company picks five items to send to the customer.
The Black Tux
The Black Tux is a tuxedo and suit rental service.
Founded: 2012 http://theblacktux.com
HQ: Santa Monica, CA Funds Raised: $40.0m
Services offered:
 Owns the entire supply chain and bringing all logistics in-house, including dry-cleaning,
tailoring services and inventory management.
 The Black Tux is able to offer higher-quality garments at a lower rate than the going
rental tux.
Customers List: N/A
Key facts:
 The brand’s suits and tuxedos, made from the same Italian fabric that many top fashion
brands work with, start at $95, with the average customer spending around $140
 Plans to experiment with offering certain items for final sale because customers
frequently ask if they can keep the suits they’ve rented.
thredUP
thredUP is the leading online shop to buy and sell like-new
women's and kids' clothing.
Founded: 2009 www.thredup.com
Services offered:
 Provides a platform buy and sell secondhand clothing online. Mainly, it deals in used
kids’ and women’s clothing.
Customers List: N/A
Key facts:
• The company is advised by current Netflix CEO Reed Hastings, former eBay COO, Brian
Swette and backed by world-class investors.
• thredUP is disrupting the $30B+ apparel resale industry by reinventing the way
consumers think about used clothing, inspiring them to think "secondhand first".

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ZOLA
Zola is an innovative wedding registry that is transforming how
couples and guests share, buy, and ship wedding gifts
Founded: 2013 www.zola.com
Services offered:
 Offers an all-in-one wedding registry services including creating a personalized registry,
filling it with the gifts, receiving real-time notifications, and managing shipments all while
on-the-go.
Customers List: N/A
Key facts:
• Facility to start wedding registry on iPhone or iPad and edit it anytime, anywhere
• Customers can use Zola barcode scanner to scan any gift from anywhere onto its registry
using iPhone or iPad camera.
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Shoptalk Attendee Profiles – Marketing Companies
Optimizely
Optimizely is a experience optimization platform enabling A/B
and multivariate testing for users to enhance their websites &
mobile apps
Founded: 2009 www.optimizely.com
Services offered:
 Offers customer-experience optimization software for companies.
 Provides A/B testing Services.
 Offering includes a testing product for websites (both desktop and mobile), as well as a
testing solution for iOS apps.
Customers List: Sony, Fox, Clorox, CBS, The Walt Disney Company, ABC, Yelp, The
Guardian, Demand Media
Key facts:
• Over 5,000 enterprises have adopted Optimizely
• 190,000+ experiments have been run on the Optimizely platform and the number is
growing rapidly
SessionM
Integrates marketing automation and data management
capabilities with loyalty marketing to drive personalized
consumer relationships through the mobile device and across
channels
Founded: 2011 www.sessionm.com
HQ: Boston, MA Funds Raised: $38.5m
Services offered:
 An application which is customizable and can be integrated onto e-commerce sites, to
engage site visitors and reward them with loyalty points for their interaction on the site.
 Solutions include engagement & loyalty, personalized advertising and consumer insights
Customers List: N/A
Key facts:
 The company has established its first international office in London
 SessionM software can also help brick-and-mortar stores market themselves via mobile
apps

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Shoptalk Attendee Profiles – Marketplaces
DogVacay
DogVacay is a pet boarding marketplace connecting pet
owners with families willing to take care of their pets while they
are away
Founded: 2011 http://dogvacay.com
Services offered:
 Provider of an online and mobile community connecting dog owners with home-based
pet caregivers. The sitters offer daycare, grooming, walking, and other services
Customers List: N/A
Key facts:
 The company provides dog owners with access to more than 20,000 insured hosts
across the U.S. who can be booked online for dog boarding or pet sitting.
Laurel & Wolf
Laurel & Wolf is an online interior design marketplace.
Founded: 2014
https://www.laurelandwolf.com
Services offered:
 The company provides an online platform where users can interact with the interior
designers and create designs for rooms.
 It create personalized designs for both residential and commercial spaces.
Customers List: N/A
Key facts:
 It charges a small, flat fee for access to high-quality design services from the company’s
hundreds of design partners
 Also offers online tools, so that it client can comment and annotate the design and
provide feedback
MyTime
MyTime is an online appointment booking website that allows
users to find and book appointments for local businesses.
Founded: 2011 www.mytime.com
Services offered:
 MyTime Scheduler, a state-of-the-art online appointment calendar, client relationship
manager and instant messenger product geared at small service businesses
 The company has developed a website that lets its users book appointment times directly
on the site for a wide range of personal services.
Customers List: N/A
Key facts:
 Allows to browse more than 2 billion businesses
 The company will use the funds to expand its sales and operations team and move
deeper into merchant services with the launch of the all new MyTime Scheduler
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OfferUp
OfferUp is changing how people buy and sell locally by making
it as easy as taking and sharing a photo from the customers
phone.
Founded: 2012 https://offerupnow.com/
HQ: Seattle, WA Funds Raised: $91.6m
Services offered:
 Allows clients to buy and sell locally
 Lets users browse items by image and sort by category or location
Customers List: N/A
Key facts:
 Over $3bn of items sold on OfferUp in 2015
 Approximately 10 million total app installs
Poshmark
Poshmark is a community marketplace for fashion.
Founded: 2011 http://poshmark.com
Services offered:
 Provides a platform designed for women to buy, share and sell their clothing items that
are new or gently used
Customers List: N/A
Key facts:
 The app’s users are almost 100% women
 Currently have 1.5 million people selling on the platform
Shift
Shift allows people to buy and sell used cars in the peer-to-
peer market.
Founded: 2013 http://shift.com
Services offered:
 Provides a platform for buying, selling and servicing of used cars by providing a peer-to-
peer marketplace and concierge service. The company handles marketing and test
drives for potential buyers. Sellers are paid after the car is sold.
Customers List: N/A
Key facts:
 It pitch to people looking to sell their cars is simple: using data and algorithms, Shift
guarantees a minimum price.
 It plans to expand in 20 new cities by the end of 2016.
Tradesy
Tradesy is an e-commerce platform that trades used clothing,
shoes, bags, and accessories.
Founded: 2012 www.tradesy.com
Services offered:
 Provides an online marketplace to connect sellers to like-minded buyers and provides
packaging materials, shoes and accessories, recommends pricing and handles returns.
Customers List: N/A
Key facts:
 The funds will be used to hire data scientists, as well as for marketing efforts.
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CONFIDENTIAL
ComCap, LLC
UpCounsel
UpCounsel is a marketplace for legal services
Founded: 2012 http://www.upcounsel.com
Services offered:
 Provides day-to-day legal services, such as commercial contracts, patents, and
employment agreements, rather than handling massive litigation
 For the 300 attorneys currently using UpCounsel, the company’s software handles
scheduling, payments, document organization and marketing
Customers List: FinancialForce.com, Built.io, Aivvy, Soldsie, Signatures Capital, Singularity
Key facts:
 It charges clients a third of what a major law firm would charge, on average, while their
attorneys bring in a comparable salary.
Vestiaire Collective
A fashion ‘re-commerce’ site with a marketplace model,
connecting buyers and sellers trading in second-hand personal
luxury goods
Founded: 2009 http://vestiairecollective.com
HQ: Paris Funds Raised: $68.7m
Services offered:
 Operator of an online marketplace for the resale of luxury clothing and accessories.
 The company curates, verifies and ships pre-owned clothing and accessories, acting as
an intermediary between buyers and sellers.
Customers List: N/A
Key facts:
 The company has raised funds to expand globally
 It offers a chance for target groups who cannot yet afford a designer item to get familiar
with a luxury brand, and provides a safe environment for users to sell and buy post-
season
 It opened an office in London and launched in the UK in March 2012. In 2013, expanded
to the US
21

CONFIDENTIAL
ComCap, LLC
Shoptalk Attendee Profiles – Platform
Arrayent
A cloud-embedded platform enabling manufacturers and
retailers to connect their products to web and smartphone
apps.
Founded: 2002 http://www.arrayent.com
HQ: Redwood City, CA Funds Raised: $27.6m
Services offered:
 Provides a platform upon which companies can build a wide range of compatible
connected products so that home appliances can be controlled with a single smart phone
application.
Customers List: Whirlpool, Chamberlain, Liftmaster, Maytag, Monster Products, Osram /
Sylvania, Pentair, SALUS Controls
Key facts:
 The company will be expanding the number of big brands using the platform, as well as
continuing development of the product roadmap
 Its sales team is split among Europe, China and North America
Birchbox
Birchbox is a discovery commerce platform offering a
personalized method for discovering, learning and shopping
for products in the market.
Founded: 2010 http://www.birchbox.com
Services offered:
 An online seller of cosmetics, nail lacquers, colour shampoos, dry texturing sprays,
moisturizers, control shampoos, face creams and blotting papers.
Customers List: N/A
Key facts:
 The company has worked with 800 brands, and counts 800,000 subscribers.
 It has also expanded into Europe through the acquisition of France’s JolieBox in 2012,
and launched a Birchbox for men in 2012
 Plans to further expand internationally, including Canada, and developing its own brand
of products
22

CONFIDENTIAL
ComCap, LLC
BloomReach
Provides a personalized discovery platform with applications
for organic search, site search, and content marketing and
merchandising
Founded: 2009 www.bloomreach.com
HQ: Mountain View, CA Funds Raised: $97.3m
Services offered:
 Offers Compass that assist ecommerce platforms in understanding how to manage their
content better.
 Offers Commerce applications that uses demand insights, machine learning and
performance optimization to continuously improve commerce search, SEO and category
pages.
Customers List: Williams Sonoma, Fossil, Guess, House of Fraser, Shutterfly, Boden,
Drugstore.com, Lumens, NeimanMarcus, Wayfair, Tilly’s, Staples, Bellacor
Key facts:
 Plans to to further strengthen its technology and scale its solutions globally for all digital
businesses.
 The company’s technology allows a company’s website and communications to act more
like they’ve been designed “just for you”, adapting to each user without requiring a login
Boomerang Commerce
Boomerang Commerce powers competitive pricing and
assortment decisions for retailers.
Founded: 2009
www.boomerangcommerce.com
HQ: Mountain View, CA Funds Raised: $20.5m
Services offered:
 Provides retailers the infrastructure and science to automatically test, measure, and
deploy pricing, assortment, and competitive strategies, exploiting the torrent of data on
shoppers and competitors.
 Offers price optimization, assortment optimization and competitor intelligence
Customers List: Staples, Office Depot and Groupon
Key facts:
 The Boomerang platform unlocks data science for omni-channel merchants, with
prescriptive analytics that enable them to achieve and sustain profitable growth.
 The customers span across a broad array of categories, from office supplies and apparel
to home improvement, auto parts and more
23

CONFIDENTIAL
ComCap, LLC
Borderlinx
A market leader in international cross-border eCommerce
solutions with both B2B and B2C services
Founded: 2005 www.go.borderlinx.com
HQ: Brussels, Belgium Funds Raised: Not disclosed
Services offered:
 Offers solutions that enable merchants worldwide to market to and transact with
international shoppers within their multichannel strategy.
 Offers a total cost calculator that provides an estimate of the shipping total cost (shipping
rates and the customs tax & duties) to shop and ship clients parcels globally to their
home address
Customers List: Kenzo, Onia, Bill Blass, Repetto Paris, Musto, The Kooples, Ubuy,
Christie’s – The Art People, MONNIER Frères
Key facts:
 A leader in cross-border e-commerce with two business lines: cross border e-commerce
service for end-users and cross border e-commerce solutions for enterprise
 Allows clients to shop goods from the US & EU and then use the cheaper shipping and
personal concierge facilities offered by the company to ship the products.
ChatID
ChatID is a platform that enables chat communication between
brands and consumers on the web and mobile devices.
Founded: 2011 http://www.chatid.com
Services offered:
 Provides universal platform that powers chat communication between businesses and
consumers anywhere around the web and from any mobile device.
 It extends their current conversation channels and provides cross-channel consumer
insights that are used to improve marketing and product development.
Customers List: N/A
Key facts:
 For partners, ChatID enables communication to any business, on any chat system,
through a single API.
 Plans to expand into European market with a range of differentiated product.
Curalate
Curalate is a marketing and analytics suite for visual social
media platforms.
Founded: 2012 http://curalate.com
HQ: Philadelphia, PA Funds Raised: $39.9m
Services offered:
 An image recognition algorithm software that can be applied to social media
conversations to find people communicating about brands in pictures instead of just text
 Solutions include Like2Buy, fanreel, visual insights, ads and recommendations"
Customers List: Forever21, Neiman Marcus, BuzzFeed, J.Crew, Staples, LOFT, Swaroski,
Davis Bridal
Key facts:
 The company will continue to invest in its Visual Commerce Platform with new
technology innovations
24

CONFIDENTIAL
ComCap, LLC
ENJOY
Enjoy is reinventing the way people buy the best technology
products
Founded: 2014 https://www.enjoy.com
Services offered:
 Provides an e-commerce platform that enables personal delivery, setup and expert help
for purchases of products from the company and for purchases from ENJOY'S product
partner companies such as AT&T.
 Offers free hand delivery, free expert set up and free support
Customers List: N/A
Key facts:
 The company has presence in New York, Los Angeles and Chicago
 It has partnered with brands like Apple, Sonos, GoPro and others
Hello Alfred
Platform that brings together the best on-demand and local
services.
Founded: 2013 www.helloalfred.com
Services offered:
 Hello Alfred provides Home logistics, and butler services.
Customers List: N/A
Key facts:
• The Company won TechCrunch Disrupt SF in 2014
• It has raised $12.5 million in funding and operates in Boston and New York City
Mayvenn
Mayvenn enables hair stylists to sell products directly to their
clients without the upfront costs and burdens of having
inventory
Founded: 2012 http://mayvenn.com
HQ: Oakland, CA Funds Raised: $16.0m
Services offered:
 The company's platform enables stylists to sign up for a personalized website through
the company and refer their clients to the site to purchase hair extensions.
Customers List: N/A
Key facts:
 The company provides clients with tools that are needed for a successful start
 It sells 100% natural hair extensions backed by a 30-day quality guarantee
25

CONFIDENTIAL
ComCap, LLC
Modria
Modria is a scalable platform, built by resolution experts and
leading technologists, that helps companies resolve customer
complaints.
Founded: 2011 http://modria.com
HQ: San Jose, CA Funds Raised: $13.3m
Services offered:
 The company's dispute resolution system provides businesses and government agencies
with a scalable and transparent cloud-based platform to diagnose and resolve disputes of
all sizes
Customers List: N/A
Key facts:
 It enables businesses and government agencies of any size to resolve customer
problems
 The company is a spin off from eBay/PayPal, with a perpetual license to the Community
Court platform that powers ebaycourt.com and paypal-court.com. This platform enables
organizations to design automated and crowd-sourced resolution systems that are
custom tailored to the requirements of their user community.
Olo
Olo is a SaaS digital ordering engine for restaurant brands.
Founded: 2005 http://www.olo.com
Employees: 51-200 Revenue: $3.5m (2014)
Services offered:
 The company allows customers to order and pay from restaurant websites and mobile
applications, so that they can skip the line at the restaurant of their choosing.
 Provides the white label software that integrates with its in-store point-of-sale (POS)
payments system and the website checkouts
Customers List: Five Guys, Noodles & Company, Cold Stone Creamry, Fazoli's, Mooyah
Burgers, Fries & Shakes, Veggie Grill
Key facts:
 Over 20 million customers have used Olo for takeout & delivery on branded apps.
 Planning rapid growth and to further enhance and develop its offerings.
OMSignal
OmSignal manufactures bio-sensing clothing that connects to
iPhones and iPads
Founded: 2011 http://omsignal.com
HQ: Montréal, QC Funds Raised: $11.0m
Services offered:
 The company offers apparel embedded with sensors, which can monitor
electrocardiography (ECG) activity and respiration rhythms as well as stress levels.
Customers List: Apple Health, Strava, Nike+, MapMyFitness and Runtastic
Key facts:
 Provides a seamless connection between body, textile and technology, empowering the
leading fashion and sport brands to incorporate the very latest biometric technology into
their clothing
 The company has done over 1,600 prototypes
26

CONFIDENTIAL
ComCap, LLC
Order Dynamics
An omni-channel order management system.
Founded: 2007 www.orderdynamics.com
HQ: Richmond Hill, ON Funds Raised: Not disclosed
Services offered:
 Provides digital commerce solutions for retailers and brands to accelerate online revenue
growth.
 Offerings include distributed order management system, global inventory visibility, store
fulfillment application, and customer service center
 Key solutions include click & collect, ship from store, ship to store, online inventory
lookup and multi-channel customer care
 Flexible deployment options : standalone OMS or natively integrated OMS and
Commerce
Customers List: Henry’s, JYSK, Eclipse, Laura, QuickSilver, J.Mc Laughlin, Bouclair Home,
DeFacto, Speedo, H2O+, Berghaus, Melanie Lyne, Mastermind Toys
Key facts:
 It has offices in Toronto, Canada and London, England
 Key investors include West Coast Capital, Frog Capital, WPP and ePlanet Capital
Persado
Persado’s cognitive content platform generates the precise
combination of words, phrases, and images that inspires
action.
Founded: 2012 www.persado.com
Services offered:
 Provides marketing persuasion technology solutions for digital marketers worldwide.
 Offers a SaaS-based platform that integrates with the clients existing workflow and
marketing software to test and deliver the messages.
Customers List: Verizon, Vodafone, Gilt, American Express, Citi, Kmart, Shoe Carnival
Key facts:
 It is based in New York, NY with additional offices in Redwood City, CA; Athens, Greece;
London, United Kingdom; Rome, Italy; and Rio de Janeiro, Brazil.
Seedling
Seedling design beautiful, innovative products to help families
imagine, create & play together
Founded: 2007 www.seedling.com
HQ: Irvine, CA Funds Raised: $10.6m
Services offered:
 The company provides customers with toys, gifts, activity kits and party supplies and is
sold in over 20 countries through all consumer channels.
Customers List: N/A
Key facts:
 Seedling continues to expand globally. 2014 marked the launch of US operations and a
merger with family-oriented start-up PS XO
27

CONFIDENTIAL
ComCap, LLC
Symphony Commerce
Provides a commerce-as-a-service platform to power online
stores
Founded: 2011
www.symphonycommerce.com
Services offered:
 Fulfilment, and growth services to assist brands to grow faster
 It offers a web store, accurate inventory, and multi-warehouse fulfilment
 As soon as a customer clicks to purchase, the order is immediately pushed to the clients
inventory and fulfilment systems for processing.
Customers List: Shop Now, Endurance, Hint, NEFF, FIJI Water, Grinds Coffee pouches,
Krave Jerry, Peter Millar, Richer Poorer
Key facts:
• Ending 2015 with $240m in GMV, $200 ARR. Plans to end 2016 $400-500 in GMV
• Focused on food & beverage and fashion with higher focus on apparel
• It delivers orders within 2 days as the company selects the nearest fulfilment warehouse
across its nationwide network
True Fit
A footwear and apparel’s discovery platform
Founded: 2010 www.truefit.com
HQ: Woburn, MA Funds Raised: $32.4m
Services offered:
 Genome is mapped from collection of attribute-rich fit and style data for footwear and
apparel.
 True Insight platform provides retailers and brands unparalleled insights to optimize
marketing, merchandising and product development
Customers List: Nordstorm, Macy’s, LEVI’s, ALDO, Adidas, Banana Republic, Belk
Key facts:
 Has passed 5 million users with profiles on their service in 2014
28

CONFIDENTIAL
ComCap, LLC
Astound Commerce
An ecommerce agency, provides ecommerce and
omnichannel solutions to various brands and retailers
Founded: 2012 www.astoundcommerce.com
Employees: 600+ Revenue: Not disclosed
HQ: San Francisco, CA Funds Raised: Not disclosed
Services offered:
 Offers integration of ecommerce and CMS platforms; mobile and social ecommerce, and
digital store solutions; and global commerce solutions.
 It also provides ecommerce delivery and operation; design, optimization, and marketing;
and ecommerce strategy, technology, and project and program management services.
Customers List: Adidas, Puma, Under Armour, Versace, Jimmy Choo, Belstaff, Men’s
Wearhouse, Tommy Hilfiger, Hugo Boss and Crocs.
Key facts:
 The company delivers enterprise-class digital commerce solutions on the leading
platforms: Demandware, IBM WebSphere Commerce, SAP Hybris, Magento, MarketLive
Kibo and NetSuite.
 It has 9 offices across the world.
 In 2016, the company acquired the e-tailing group, an eCommerce consultancy based in
Chicago.
Estimote
Estimote is a technology start-up, building a sensor-based
context and micro-location platform for mobile developers
Founded: 2012 www.estimote.com
Services offered:
 Provides analytics services, retail services, location based services, navigation services,
wireless, indoor positioning services, and developer tools.
Customers List: N/A
Key facts:
 Estimote Beacons are certified Apple iBeacon compatible
 More than 50,000 developers have made use of Estimote beacons.
 Also supports Eddystone, an open beacon format from Google.
First Insight
A SaaS-based predictive analytic platform empowering
retailers and manufacturers to identify winning new products
and optimize entry prices
Founded: 2007 www.firstinsight.com
HQ: Warrendale, PA Funds Raised: $23.4m
Services offered:
 Designs and develops cloud based predictive analytic consumer testing solution for
department stores, specialty retailers, manufacturers, wholesalers, footwear, and e-
commerce companies.
Customers List: GNC, Maurices, Naturalizer, At Home, Avon, Caleres, David's, The
Limited, Dick's, Hollister
Key facts:
 First Insight's cloud-based software solution provides insight into expected performance
and optimal entry price points for items that have no sales history, all within 48-72 hours.
 First Insight's predictive analytic solution filters and weighs consumer input and delivers
actionable guidance on product selection, inventory investment, and entry pricing.
 Its cloud-computing model generates insight on the future success of new products and
designs.
Shoptalk Attendee Profiles – Point solution for e-tailers
29

CONFIDENTIAL
ComCap, LLC
Shoptalk Attendee Profiles – Point solution for e-tailers
Narvar
The complete platform of shipping and delivery solutions for
retailers
Founded: 2012 www.narvar.com
HQ: N/A Funds Raised: $12.0m
Services offered:
 It provide supply chain management service, shipping service, transportation service,
and e-commerce solutions for retailers.
Customers List: Nordstorm, The Home Depot, Bonobos, Gap, Sephora, One Kings Lane,
Levis, Coach, Crate&Barrel,
Key facts:
 By leveraging Narvar technology, brands can quickly respond to customers without
separate integrations with the ever-growing ecosystem of small package carriers, freight
carriers, couriers, consolidators, 3PLs, and regional logistics vendors.
RetailNext
A market leader and expert in retail analytics for brick-and-
mortar retail
Founded: 2007 www.retailnext.net
HQ: San Jose, CA Funds Raised: $184.0m
Services offered:
 Delivers real-time analytics that enable retailers and manufacturers to collect, analyze,
and visualize in-store data.
Customers List: Blooming Dales, Marine Layer, Sun & Sand Sports, BucketFeet, b8ta,
Avenue K Mall, Art of Shaving, Brookstone, Gordmans, Atlanta Hawks, Club Monaco
Key facts:
 It tracks more than one billion shoppers per year by collecting data from more than
65,000 sensors in retail stores and analyzing trillions of data points annually.
 Plans to further strengthen the company’s presence in North America, Europe and Asia,
and pursue relevant strategic acquisitions
 Over 160 retail customers and new store deployments growing at a rate of nearly 1,000
stores per month
WGSN
WGSN is the world’s leading trend authority, serving the
fashion and creative industries.
Founded: 1998 www.wgsn.com
HQ: London Funds Raised: $20.0m
Services offered:
 Subscription offer includes market-leading trend forecasting for the fashion and creative
industries, design-validation crowd-sourcing and big data retail analytics
Customers List: Samsung, Levis, Newlook, NBC, H&M, Nike, Chrysler, Nikelodeon
Key facts:
 It is the world’s leading trend authority, serving the fashion and creative industries.
 Offer solutions for designers, buyers, merchandisers, marketers and strategists.
 Their global experts track near- and long-term trends in product and consumer attitudes
and across 14 fashion categories.
30

CONFIDENTIAL
ComCap, LLC
Shoptalk Attendee Profiles – Solution / Apps
4moms
4moms develops robotics technology-based products that
cater to the prenatal to preschool needs of children.
Founded: 2005 http://www.4moms.com
Employees: 180 Revenue: $43.7m (2014)
HQ: Pittsburgh, PA Funds Raised: $60.0m
Services offered:
 Designs and develops better-for-baby and easier-for-parents products through the use of
advanced robotics.
Customers List: N/A
Key facts:
 It sells its high-tech baby gear in 2,000 retail locations nationwide and has distribution in
52 companies
Automatic Labs
Automatic Labs is a provider of driving assistant application
Founded: 2011 http://www.automatic.com
Services offered:
 The company provides a hardware dongle that connects to a car's onbard computer,
which provides data about the car and trips it makes as well as mobile application that
collects and analyze the data
 Products include Automatic Adapter; Apps for Business, Convenience, Savings & Safety,
Performance, Automatic Dashboard and Automatic Fleet
Customers List: N/A
Key facts:
 Automatic diagnoses the clients check engine light with easy-to-understand descriptions
of what’s wrong.
Blippar
Blippar is the world’s leading image-recognition platform and
visual browser for mobile targeted specifically at customer-
brand interaction
Founded: 2011 www.blippar.com
HQ : London, UK Funds Raised: $99.0m
Services offered:
 An augmented reality ad platform that uses real-world tags to deliver extra AR content in
offline situations.
 Blippar provides new ways to drive engagement and interaction, and offers tangible data
on ROI for real-world marketing
Customers List: P&G, Coca-cola, PepsiCo, Nestle, Jaguar
Key facts:
 Blippar has a self-service platform Blippbuilder, which enables license-holders - whether
publishers, agencies or brands – to build blipps into their products, pages, advertising
collateral quickly and simply without any help
 Acquired Layar (AR company) in 2014 and invested in WaveOptics (smart specs
company) in 2015
 Since launching in 2011, Blippar has expanded rapidly internationally - with offices in
London, NYC, San Francisco, Chicago, LA, Istanbul, Delhi and Amsterdam.
31

CONFIDENTIAL
ComCap, LLC
Button
Button enables smart connections between apps that drive
installs, increase engagement, and facilitate mobile commerce
Founded: 2014 http://www.usebutton.com/
Services offered:
 The company offers mobile customer acquisition, engagement, and monetization
services by allowing to link apps, enabling users to add cross-application features while
helping businesses to generate user loyalty.
 Provides the tools and connections that allow their mobile app partners to: create better
user experiences by extending app functionality from app-to-app; deliver contextually
relevant, personalized and valuable connected experiences and achieve best-in-class
mobile experiences with just a few lines of code
Customers List: UBER, OpenTabe, Delivery.com, Ticketmaster
Key facts:
 Buttons not only outperforms mobile ads but also increases the client’s user
engagement.
 It cuts down on the time it takes for third parties to connect their apps with each other
ChowNow
ChowNow provides restaurants with custom online ordering
tools and white label restaurant apps.
Founded: 2012 www.ChowNow.com
Services offered:
 Online ordering, marketing, and customer management platform which offers services
including online food ordering services, facebook ordering services , iOS ordering
services etc.
Customers List: N/A
Key facts:
 ChowNow is available for a monthly subscription fee of $89
 Provides restaurants with custom online ordering tools and white label restaurant apps.
 ChowNow is offering restaurants a wireless tablet to receive orders and communicate
back to the customer when it will be ready.
Curbside
Curbside is developing a mobile application to find, buy, and
pick up products from stores
Founded: 2013 www.shopcurbside.com
Services offered:
 Provides services to find, buy, and pick up products from stores.
 The Curbside Merchant Console enables alerts to staff as customers arrive to pick up
orders and also manages online order workflow.
Customers List: N/A
Key facts:
• Mobile Shopping Startup’s Footprint Now Includes San Francisco Bay Area, New York,
New Jersey, Chicago, Philadelphia and Los Angeles
• Curbside’s investors include Sutter Hill Ventures, Index Ventures, Jerry Yang’s AME
Cloud Ventures, Qualcomm Ventures, Eric Schmidt’s Innovation Endeavors, O’Reilly
AlphaTech Ventures, Gil Elbaz & David Waxman’s TenOneTen and Chicago Ventures
32

CONFIDENTIAL
ComCap, LLC
HotelTonight
HotelTonight is a mobile hotel booking application that allows
users to find and reserve same-day hotel rooms from their
smartphones.
Founded: 2010 www.hoteltonight.com
Services offered:
 Provides mobile applications for booking same-day unsold hotel deals
 Offers a marketplace for hotels to fill tonight only and last-minute rooms that would
otherwise remain empty; and enables guests to book the deals using their smartphones
and tablets.
Customers List: N/A
Key facts:
 24/7 customer support
 Since its launch in 2010, HotelTonight has been downloaded by more than 11 million
users.
InfoScout
InfoScout provides real world analytics by using mobile
technology to capture purchase behavior in real world
Founded: 2011 www.infoscout.co
Services offered:
 Provides consumer product brands insight into consumer demographics.
Customers List: Unilever, Colgate, Red Bull, Intel, Henkel, P&G, Nestle, Hallmark,
Mindshare, Kraft
Key facts:
• Nearly 1 million people plan their shopping trips with InfoScout Out of Milk app.
• Over 175,000 receipt pictures are captured each day by the users of InfoScout Shoparoo
and Receipt Hog apps.
Metromile
Metromile is a variably-priced, pay-per-mile car insurance
provider that charges customers for the actual miles they drive.
Founded: 2011 www.metromile.com
Services offered:
 Metromile offers Pay-per-mile insurance service in US.
Customers List: N/A
Key facts:
 It is currently the only company offering pay-per-mile insurance in the United States.
 Per-mile insurance through Metromile is currently available in California, Illinois, New
Jersey, Oregon, Pennsylvania, Virginia and Washington
33

CONFIDENTIAL
ComCap, LLC
MindMeld
MindMeld provides a cloud-based service that enables
companies to build intelligent voice interfaces for any
application or device.
Founded: 2011 www.mindmeld.com
Services offered:
 Offers an artificial intelligence platform for voice-driven applications.
 Provides natural language processing, conversational commerce services, smart
applications, artificial intelligence, voice interface services.
Customers List: N/A
Key facts:
 More than 1,200 companies are using MindMeld
 Featured in Entrepreneur Magazine's "100 Brilliant Companies" of 2015
 In 2014. MindMeld was the first platform that makes it possible for companies to create
intelligent conversational interfaces for any app or device.
Modsy
Modsy allows you to see and shop inspirational designs and
decor within the context of your own home.
Founded: 2015 www.modsy.com
Services offered:
 Provides interior design ideas for living room design, bedroom design, kitchen design and
the entire home.
 Provides built-in interior design photos, home decor, decorating ideas and home
professionals services online
Customers List: N/A
Key facts:
 It provides puzzles to design living room, bedroom, kitchen and the entire home.
Postmates
On-demand delivery from every restaurant and store in your
city.
Founded: 2011 www.postmates.com
Services offered:
 A network of couriers provides on-demand good delivery services locally.
Customers List: Nordstorm, Macy’s, LEVI’s, ALDO, Adidas, Banana Republic, Belk
Key facts:
 It is closely compared to Uber because of its use of mobile phones to receive orders and
dispatch delivery drivers
 As of October 2015, their website lists more than 100 metropolitan areas.
34

CONFIDENTIAL
ComCap, LLC
SailThru
SailThru provides personalized marketing communication
technology that aggregates and analyses disparate user data
sets for enterprises.
Founded: 2008 http://sailthru.com
Services offered:
 Provides an API-based e-mail service for behavioural tracking and content selection
service.
 Through the automated analysis of large data sets, the company generates and delivers
personalized, Omni channel digital brand experiences to consumers on behalf of online
enterprises.
Customers List: ChemistDirect, DiscountVouchers.co.uk, Cambio, Country Outfitter,
Everlane, Business Insider, The CLYMB, ClubKviar, Amaro, Betabrand
Key facts:
 In 2016, the company has acquired Carnival.io, a mobile marketing automation platform
for global brands further solidifies its position as the only marketing technology delivering
cross-channel personalization, automation and analytics based on a single customer
profile
35

CONFIDENTIAL
Shoptalk Attendees – Selected Investment Firms
36

CONFIDENTIAL
ComCap, LLC
Accel Partners
Fund Overview Selected investors
Key Facts Portfolio Companies
Founded: 1983 Status: Private
Employees: 51-200 HQ: Palo Alto, CA
Company Overview: Accel is a early and growth-stage venture
capital firm that backs entrepreneurs who have what it takes to build
a world-class, category-defining business
The company has offices Bay Area, New York, London and
Banglore. It seeks to take minority stake in portfolio companies. The
firm also seeks to invest in China where it targets to invest in light-
emitting diodes, the smart grid, clean transmission, and solar
photovoltaic materials. The firm also seeks to invest in Brazil and
Latin America.
In 2015, the company launched a new $305m fund to invest in early
stage Indian startups and to work closely with the Indian
entrepreneurs to help build their businesses from the earliest days.
Target Geographies Global
Target Sectors Enterprise & SaaS, Cloud & IT, Internet &
consumer, services and healthcare
Fund Accel India I, II, III & IV; Accel Partners III,
IV, V, VI, VII, VIII, IX & X; Accel London II, III
& IV; Accel Big Data Fund, Big Data Fund 2;
Accel Telecom, Accel Europe Fund, Accel
Capital, Accel Kelretsu and others
Company Stages Incubation to late stage
Investment Size Invest up to $50m
AUM $10.34B
Source: Company website, CapIQ, LinkedIn
Kobie Fuller
Principal
• Previously served as Chief
Marketing Officer at REVOLVE.
Its investments in Campaign
Monitor, UserTesting, Invoca
and AdRoll.
Andrew Braccia
General Partner
• Braccia currently serves as
Director at Slack, lynda.com,
Squarespace, Vox Media,
MyFitnessPal, 99designs and
Cloudera.
Brian O'Malley
Partner
• Leads Accel's work with next-
generation marketplaces and
consumer-focused companies.
• Previously at Battery Ventures
37

CONFIDENTIAL
ComCap, LLC
Activant Capital Group
Employees: 1-10 HQ: Greenwich, CT
Company Overview: Activant Capital invests in growth stage
technology businesses, globally.
The company specializes in software and tech enabled services. Its
team of growth experts is composed of both technology investors
and operating executives with experience scaling technology
companies. After investing, the company work closely with
management teams on anything from sales strategies, and product
management, to recruiting. It assist its portfolio companies in
achieving their long term goals.
To date, the company has deployed of over $350m of equity into the
companies portfolio, with well over $1bn in exits. It can invest as
little as $3m or over $100m in each company, utilizing its network.
Target Geographies Global
Target Sectors Technology enabled and software business
It specialize in software, internet, M2M and
data driven businesses
Fund Activant Ventures I ($55.3m)
Company Stages Late stage
Investment Size $3m or over $100m
AUM $106.40M
Strategy In 2015, raised $250m for two funds for
investments in retail technology and e-
commerce companies
Steve
Sarracino
Founder and
Partner
• Sarracino currently serve as
Director at ShoKeep, RetailNext,
WellAware.us, and Upland
Software,
• Steve has invested more than
$2bn of equity across a broad
range of technology companies.
• Previously, he served as
Business Partner at hybris
software
Trent Herren
Member,
Investment
Team
• Previously founder of Green
Street Partners, and VP of
commerce group at AOL
38

CONFIDENTIAL
ComCap, LLC
Steve McDermid
Partner
Director of Internet & New
Media Investment Banking at
Stifel Nicolaus
• Prior, he served as VP at
Thomas Weisel Partners
Jamie McGurk
Partner
Director of Investment Banking
at Thomas Weisel Partners
Ana Mostarac
Partner
• Corporate development at a16z
• Previously at Goldman Sachs
and KPMG
Andreessen Horowitz
Fund Overview Management Team
Employees: 51-200 HQ: Menlo Park, CA
Company Overview: a venture capital firm specializing in seed,
start-ups, early, mid stage, growth and late stage. The company has
$2.7bn funds under management.
The firm seeks representation in its portfolio companies. Plans to
invest $200 million in software companies involved in biology and
healthcare. The company plans to invest in plans to invest in three
areas including digital therapeutics, cloud biology, and computational
medicine.
The company plans to invest in four Series A deals (the first round of
financing after a business's initial seed capital round) and eight
Series C deals (a third round of investment for businesses that have
typically advanced further along) during 2016.
Target Geographies North America
Target Sectors Social media business and technology
sector such as It focuses on software, back-
end infrastructure. Cloud computing,
enterprise software, business Internet,
Mobile Internet and others
Fund AH Bio Fund, Andreessen Horowitz Seed
Fund, Andreessen Horowitz II, III & IV
Company Stages Seed to growth stage
Investment Size $0.01-100m
AUM $4.7B
39

CONFIDENTIAL
ComCap, LLC
Arboretum Ventures
Key Facts
Employees: 11-50 HQ: Ann Arbor, MI
Company Overview: Arboretum Ventures LLC is a venture capital
firm specializing in seed-stage, early-stage, and mid-stage
investments. It seeks to invest in healthcare sector with a focus on
services, medical devices, diagnostics; healthcare information
technology, therapeutics, technology based healthcare services and
life science tools. The firm invests throughout the United States, with
an emphasis on Midwest and Michigan.
It seeks to invest in companies with equity investment between $5
million and $15 million. Arboretum Ventures was founded in 2002
and is based in Ann Arbor, Michigan.
Target Geographies US
Target Sectors Health Care, Biotechnology, Health and
Wellness
Fund Arboretum Ventures IV, L.P.
Fund III
Company Stages Early Stage Venture, Later Stage Venture,
and Private Equity Investments
Investment Size $5-15m
AUM $4.74M
Jan Garfinkle
Founder &
Managing
Director
• Jan currently serves on the board
of directors for HandyLab and
NXThera Inc., and as an
observer for Aptus Endosystems,
Esperion Therapeutics and
Uptake Medical.
Tim Petersen
Managing
Director
• Previously, Tim spent nine years
at Industrial Economics, Inc.,
Peter Kahng
Portfolio
Manage
Peter Kahng currently serves as
Portfolio Manager at Arbortum
Ventures.
Previously, he spent two years at
Fred Alger Management
40
Portfolio Companies

CONFIDENTIAL
ComCap, LLC
Bain Capital Ventures
Employees: 11-50 HQ: Boston, MA
Company Overview: Bain Capital Ventures (BCV) provides seed
through growth capital for companies focused on technology and
technology-enabled services primarily for enterprise customers. BCV
invests across sectors including infrastructure software, application
software, FinTech and healthcare.
BCV is the venture capital affiliate of Bain Capital, a global
alternative assets firm. BCV has partnered with over 200 companies
since 1984 to start, build, commercialize and grow their businesses.
BCV has approximately $3bn of assets under management and has
offices in the Bay Area, New York City and Boston.
The company with investments ranging from $1m of seed capital
through $100m. of growth equity.
Target Sectors Infrastructure software, application software,
FinTech and healthcare
Fund Bain Capital Venture Fund 2005, 2007,
2009, 2012 & 2014; Bain Capital Venture
Coinvestment Fund; Bain Capital Venture
Partners 2000; BCV 2014 Private Investors;
Bain Capital Integral Investors 2006
Company Stages Early stage, mid venture, expansion, late
AUM $3.00B
Ajay Agarwal
Managing
Director
• Agarwal previously served as
Head of Sales and Marketing at
Trilogy.
• Prior, he served as Consultant at
McKinsey & Company
Scott Friend
Managing
Director
• Joined Bain Capital Ventures in
2006 after selling the company
he co-founded, ProfitLogic, to
Oracle
• Previously at IBM
Steve Anastos
Associate
• Previously supported seed-stage
entrepreneurs at Blueprint Health
in NYC, and strategy consultant
at Altman Vilandrie & Company
41

CONFIDENTIAL
ComCap, LLC
Beanstalk Ventures
Employees: 11-50 HQ: New York, NY
Company Overview: Beanstalk Ventures is a venture capital firm
specializing in start-up and seed investments.
Beanstalk Ventures look to partner with the next generation of retail
tech entrepreneurs and aim to help them successfully design and
build the product, recruit teams, raise the right capital, close sales
and build effective marketing programs.
The firm primarily seeks to make investments in e-commerce
retailers, marketplaces, and retail technology sector. Beanstalk
Ventures is based in the United States.
Target Sectors E-commerce retailers, marketplaces, and
retail technology sector
Fund N/A
Company Stages Early stage, mid venture, expansion, late
Investment Size $200k - 1M
AUM $4.00M
Ken Seiff
Managing
Partner
• Prior to this ken was EVP of
Direct and OmniChannel at
Brooks Brothers, America's
oldest retailer.
• In 2012, Ken co-founded Simply
Gum, the first premium and
Andrew Fine
General
Partner
• Prior to joining the Beanstalk
Ventures, Mr. Fine was in Novel,
Merchant Banking Group and
Real Estate Investment Group of
Lehman Brothers in New York.
Luis Chou
General
Partner
• Luis currently serves as partner
at Novel TMT Ventures and
General Partner at Beanstalk
42

CONFIDENTIAL
ComCap, LLC
Blumberg Capital
Key Facts
Employees:11-50 HQ: San Francisco, CA
Company Overview: Blumberg Capital is an early-stage venture
capital firm that specializes in providing the seed or series A round
funding to technology companies in the software, digital and social
media, mobile and consumer Internet industries.
It invests between $0.5 million and $3 million and can participate in
follow-on rounds up to $6 million per company. The firm seeks to
invest at least for 12 to 18 months. It prefers to be an active board
member on its portfolio companies. Blumberg Capital was founded in
1991 and is based in San Francisco, California with additional offices
in Tel Aviv, Israel and New York, New York.
Target Geographies United States, Israel, Germany, Canada
Target Sectors Financial Services, Security, Enterprise
Software, SaaS, Digital Media, Social
Media, Mobile, Consumer Internet
Fund Blumberg Capital III, Blumberg Capital II LP
and Blumberg Capital IV
Company Stages Seed, Early Stage Venture, Later Stage
Venture, and Debt Financing Investments
Investment Size $0.3m - $3.0m
AUM $432.30M
Keren Admon
Principal
• Previously, Keren was legal
counsel at the Afcon Holding
Group, traded on the Tel Aviv
Stock Exchange.
Chris
Gottschalk
Principal
• Prior to Blumberg, Chris worked
at Menlo Ventures , at PlayPhone
and worked as an investment
banking analyst in the TMT group
at Cowen and Company
David
Blumberg
Founder &
Managing
Partner
• Prior to Blumberg Capital, David
managed technology investments
with Claridge Investments, Adler
& Co., Apax, and T. Rowe Price
Associates
43
Portfolio Companies

CONFIDENTIAL
ComCap, LLC
Campfire Capital
Key Facts
Employees: 1-10 HQ: Vancouver, Canada.
Company Overview: Campfire Capital is a venture capital firm
specializing in startup and early stage investments. The Fund.
Campfire Capital was founded and funded by a collective of
investors with deep expertise in all key retail functions. The fund is
the first step towards truly organizing how the retail industry invests
in, and supports, the most compelling and innovative startups in its
space.
The firm seeks to invest in consumer and retail sector. Campfire has
a distinctive ownership culture in which its Core Retail Network is
financially invested in each of Campfire’s investments.
Target Geographies North America
Target Sectors Retail, Food and Beverage, Tech (Retail
Related), Beauty
Fund N/A
Company Stages Early Stage Investments
Investment Size N/A
AUM N/A
Brooke Harley
Partner
• Prior to Campfire, Brooke served
as lululemon athletica’s Director
of Business Development
• Brooke founded Campfire Capital
in 2014 and is the fund’s
Managing Partner.
Manica
Gautam
Partner
• Most recently, Manica was a
Director in Onex’s Funds Group
and she played a lead role in
successfully raising Onex
Partners IV, a $5.2 billion fund.
John Currie
Partner
• Guha currently he serves as
Chief Financial Officer at
Lululemon
44
Portfolio Companies

CONFIDENTIAL
ComCap, LLC
Canaan Partners
Key Facts
Employees: 1-10 HQ: Menlo Park, CA
Company Overview: Canaan Partners is a private equity, venture
capital firm specializing in buyout investments in all stages of
development, seed financings, start-ups, growth and early stage
investments, typically Series A and B financings.
It seeks to invest globally with a focus on Asia including Israel, and
United States. The firm typically invests between $0.05 million to $80
million in its portfolio company. It prefers to exit its investments
within seven to 10 years.
Canaan Partners was founded in 1987 and is based in Menlo Park,
California with additional offices in Westport, Connecticut; Herzliya
Pituach, Israel; and New York City, New York.
Target Geographies Israel, United States
Target Sectors IT, Adv and Mktg, Big Data-Cloud,
Consumer, Enterprise-SaaS, FinTech
Healthcare, BioPharma, Digital Health,
MedTech
Fund Fund IX, Fund X, Fund VIII, Canaan Equity
III and Canaan VII
Venture, Private Equity, and Debt Financing
Investments
Investment Size N/A
AUM $4.20B
Eric Young
Co-Founder
• Prior to Canaan, Eric was a
Senior VP of GE Venture Capital.
Eric currently sits on the boards
of EnStorage, Cortina Systems,
Ebates Shopping and Xirrus
Daniel Ciporin
General
Partner
• An was the former Chairman and
CEO of Shopping.com. At
Canaan, Dan sits on the board of
Lending Club, OpenSky, Style &
Beauty, Gemvara, borro and
ShopKeep POS
John Balen
General
Partner
• John currently serves on the
boards of Blurb, Cardlytics,,,
Switchfly, and UrbanSitter.
45
Portfolio Companies

CONFIDENTIAL
ComCap, LLC
Capital One Growth Ventures
Key Facts
Founded: 2014 Status: Public
Employees: 11-50 HQ: San Francisco, CA
Company Overview: Capital One Growth Ventures is a principal
investment specializing investments in fintech, big data technologies,
payments and commerce, and security and authentication sectors.
The Capital One Growth Ventures approach to investing centers on
partnership. Capital One Capital One Growth Ventures give startups
an edge and help strengthen the impact of innovative technologies.
Growth Ventures is based in San Francisco, CA, United States.
Target Geographies United States
Target Sectors Big Data Technologies, Payments &
Commerce, Security & Authentication, Small
Business
Fund N/A
Venture, and Debt Financing Investments
Investment Size N/A
AUM N/A
Adam Boutin
Principal
• Prior to Capital One, Adam led a
number of technology
investments at Menlo Ventures
and Summit Partners.
Lauren
Connolley
Venture
Partner
• Lauren is a venture investor in
the fintech startup community.
She also leads Capital One’s
anchor partnership with Plug and
Play, Silicon Valley.
Don
Kingsborough
Managing
Director
• Prior to joining Capital One
Growth Ventures, he served as
Vice President and General
Manager of retail and prepaid
products at PayPal.
46
Portfolio Companies

CONFIDENTIAL
ComCap, LLC
Castanea Partners
Key Facts
Employees: 11-50 HQ: Newton, MA
Company Overview: Castanea Partners is a middle market
consumer-focused private equity firm founded by operating
executives and private equity veterans.
It seeks to invest in United States and Canada based companies.
The firm seeks to invest between $5 million and $75 million in equity
per deal, enterprise values between $2 million and $250 million,
sales over $10 million, and EBITDA between $3 million and $30
million. It prefers to acquire a controlling stake in its portfolio
companies but can also consider minority investments, and share
control with a private equity sponsor as well.
Castanea Partners, Inc. was founded in 2001 and is based in
Newton, Massachusetts.
Target Geographies United States and Canada
Target Sectors Consumer Brands, Multi-Channel Retail,
And Marketing Services Companies
Fund N/A
Venture, Private Equity, and Debt Financing
Investments
Investment Size $20 - 70m
AUM $1.43B
Steven T. Berg
Managing
Partner
• Prior to Castanea, Steve served
at Bain Capital and Bain &
Company,
• Steve received an MBA from The
Wharton School of business
Robert Smith
Managing
Partner
• Currently, Robert Smith is an
operating partner at Castanea
Partners.
Gerald Hughes
Operating
Partner
• Prior to Castanea, Gerald served
at School Specialty Inc. ,
Houghton Mifflin Holdings and
HM Publishing Corp. Hughes has
J.D. from Brooklyn Law School.
47
Portfolio Companies

CONFIDENTIAL
ComCap, LLC
Commerce Ventures
Company Overview: Commerce Ventures is a new venture capital
firm with a sector focus at the intersection of mobile, payments and
retail technology. The firm will primarily invest in product-stage start-
ups and add value through a network of strategic relationships in the
retail, marketing, payments and mobile industries.
Commerce Ventures is focused on investing in companies that
enable new commerce models, direct financial services and the
transformation of physical retail.
In addition to providing capital, Commerce Ventures partners are
committed to helping their portfolio companies succeed in scaling
their commerce-related innovations.
Target Sectors Commerce sector including Retail
Innovation, FinTech, Payments, Digital
Marketing
Fund Debut investment fund
Company Stages Seed, Early Stage Venture, and Later Stage
Venture Investments
Investment Size N/A
AUM $20.00M
Dan Rosen
Partner
• Prior to creating Commerce
Ventures, Dan was a Principal at
Highland Capital and invested
primarily in mobile and payments
startups.
Dan Raveh
Principal
• Prior to Wharton Dan worked at
Viola Private Equity, Israel's
largest technological growth
equity fund. Dan served 5 years
in an elite intelligence unit in the
Israeli Defense Forces
Nikhil Raj
Venture
Partner
• Nikhil is a Venture Partner with
particular focus on Commerce,
Retail and Digital Marketing
48

CONFIDENTIAL
ComCap, LLC
Consumer Equity Partners
Key Facts
Employees: 1-10 HQ: Seattle, WA
Company Overview: Consumer Equity Partners is a venture capital
and venture development firm founded with the mission to build the
companies that will drive the next generation of consumer marketing
and commerce.
The firm seeks to invest in franchising, lifestyle brands, multi-unit
consumer centric businesses primarily in the restaurant, food, retail,
and leisure industries with a focus established restaurant concepts;
retail; Internet-based liquor, wine, and spirits; leisure-based
consumer and real estate; consumer focused financial services;
consumer related publishing, and information services; and retail.
Target Sectors Franchising, Lifestyle Brands, Multi-Unit
Consumer Centric Businesses Primarily In
The Restaurant, Food, Retail, And Leisure
Industries
Fund Debut investment fund
Venture Investments
Investment Size N/A
AUM N/A
Tom Furphy
CEO &
Managing
Director
• Prior to CEP, Tom was at
Amazon.com as Vice President,
Consumables and AmazonFresh.
• He was the founder and CEO of
Notiva, a SAAS platform.
Bobby Martyna
Managing
Director
• Previously, Bobby served as
Managing Partner of Bay Area
Principal Management
Consultants. He founded
Quintessent Communications.
Justin Leigh
Managing
Director
• Justin Leigh is a Founder and
CEO of IdeoClick to provide
online marketing and ecommerce
services.
49
Portfolio Companies

CONFIDENTIAL
ComCap, LLC
Cowboy Ventures
Key Facts
Employees: 1-10 HQ: Palo Alto, CA
Company Overview: Cowboy Ventures is a seed-stage focused fon
und investing in digital startups. It seeks to invest in digital and
technology companies and in Life 2.0 products.
The firm prefers to invest across United States of America. Cowboy
Ventures was founded in 2012 and is based in Menlo Park,
California.
Target Sectors E-Commerce, Games, Hardware + Software
Fund Cowboy Ventures Fund I
Cowboy Ventures Fund II
Company Stages Seed and Early Stage Venture Investments
Investment Size N/A
AUM $97.00M
Aileen Lee
Founder &
Partner
• Prior to Cowboy, Aileen joined
Kleiner Perkins Caufield Byers
in 1999.
• She was also founding CEO of
RMG Networks,
Noah
Lichtenstein
Venture Partner
• Noah was also a founding
member of HomeRun, worked
at the Climate Corporation and
the Co-Founder & President of
Annuvia
Joanne Yuan
Associate
Partner
• Prior to joining Cowboy, Joanne
was on the investment team at
private equity firm Hellman &
Friedman.
Portfolio Companies
50

CONFIDENTIAL
ComCap, LLC
e. ventures
Company Overview: E.ventures is a global venture capital platform
with an investment focus on early-stage consumer internet and
mobile companies. The firm invests out of funds in five geographies,
namely e.ventures US, e.ventures Europe, e.ventures Russia,
Infinity e.ventures, and Redpoint e.ventures.
Its client base is comprised of many companies, including Angie’s
List , Groupon, Delicious, Sonos, Sapato, and Nginx. The firm’s team
has been investing in Internet companies for more than 17 years and
operates as one team by combining a global investment strategy and
philosophy with local presence and insights.
Founded by Mathias Schilling and Thomas Gieselmann, e.ventures
was launched in 1997.
Target Geographies United States, Europe, China, Japan, Brazil
Target Sectors Consumer Internet, SaaS, Mobile
Fund Redpoint e.ventures Brazil Fund
Venture Investments
Funds Raised $130M
Mathias Schilling
General Partner
• Mathias is co-founder and
Managing Partner of e.ventures.
He currently oversees the firms’
investments in Groupon, Yume,
Angie’s List, Sonos, AppFolio,
Eucalyptus and many others.
Thomas
Gieselmann
General Partner
• Currently serves on the board of
NGINX, Playhaven, Pulse News
(Alphonsolabs) and
Gamersfirst.
Christian
Leybold
General Partner
• Currently, he is working out of
the Hamburg and Berlin offices,
leading European Internet
Consumer investments.
51

CONFIDENTIAL
ComCap, LLC
First Round Capital
Key Facts
Company Overview: First Round Capital is a venture capital firm
specializing in growth capital investments in seed, startups, and
early stage companies.
The firm seeks to invest in advertising, distribution, technology-
based, and marketing focused companies with an emphasis on
consumer-facing business. Within technology, it prefers to invest in
internet-enabled businesses including both consumer and enterprise
with a clear distribution strategy. It typically invests in companies
based in the United States including Philadelphia.
The firm makes an initial investment of $0.5 million and also invests
between $0.1 million and $0.2 million.
Target Sectors Advertising, Mobile, E-Commerce
Fund First Round Capital III, First Round Capital
IV, First Round Capital V LP and First
Round II
Venture Investments
Investment Size $0.1-0.2m
AUM $633.40M
Howard Morgan
Co-Founder &
Partner
• Howard began working with
Idealab in 1996 and serves on
their board.
• He serves on the boards of
Fab.com, Single Platform,
GumGum, Energy Innovations
and other private companies.
Josh Kopelman
Founder &
Partner
• For the last 5 years, Josh has
consistently ranked in the top 20
on the Forbes “Midas List”.
Chris Fralic
Partner
• Chris was most recently VP of
Business Development at
del.icio.us, (acquired by Yahoo )
in 2005.
Portfolio Companies
52

CONFIDENTIAL
ComCap, LLC
Forerunner Ventures
Key Facts
Company Overview: Forerunner Ventures is an early-stage VC firm
dedicated to partnering with ambitious entrepreneurs who are
meeting the challenges and opportunities of today’s rapidly evolving
digital commerce landscape. The Forerunner team uniquely pairs
deep domain expertise and an understanding of consumer
behaviors, brand building and product, to successfully identify
leaders and participate in their efforts to build meaningful companies.
Representative investments include: Birchbox, Bonobos, Dollar
Shave Club, Joor, Threadflip, Wantful and Warby Parker.
Target Sectors Internet, E-Commerce, Retail, Retail
Technology
Fund Fund I
Forerunner Partners II LP
Venture Investments
AUM $115.50M
Kirsten Green
Founder,
Managing
Partner
• With nearly 2 decades of
investment experience, Kirsten
combines an experience and
thesis driven approach, to
identify visionary entrepreneurs
and compelling brand platforms.
Melissa Grillo
Aruz
Principal
• Melissa joined Forerunner
Ventures as a Principal in
September 2014.
Eurie Kim
Partner
• Eurie Kim joined Forerunner
Ventures as a Principal in May
2012.
Portfolio Companies
53

CONFIDENTIAL
ComCap, LLC
Freestyle Capital
Key Facts
Company Overview: Freestyle Capital is a venture capital firm
specializing in seed and early stage investments. The firm seeks to
invest in internet software and consumer and web-based enterprise
technology companies.
It primarily invests between $0.1 million and $0.8 million in rounds of
about $1.5 million. It seeks a board seat in its portfolio companies.
Freestyle Capital was founded in 2009 and is based in San
Francisco, California with an additional office in Mill Valley,
California.
Target Sectors Internet, Software, E-Commerce,
Fund Fund I
Fund II
Fund III
Company Stages Seed and Early Stage Venture
AUM $127.2M
David Samuel
Founding
Partner
• Prior to Freestyle, Dave co-
founded Crackle.com (acquired
by Sony Pictures
Entertainment) and founded
Spinner.com in 1996.
Josh Felser
Founding
Partner
• Prior to Freestyle, Josh started
two successful Internet
companies, Spinner and
Grouper, which were acquired
by AOL Time Warner and Sony.
Jenny Lefcourt
Partner
• Jenny founded
WeddingChannel.com (sold:
KNOT) and Bella Pictures (sold:
CPI).
Portfolio Companies
54

CONFIDENTIAL
ComCap, LLC
Fung Capital USA
Key Facts
Company Overview: Fung Capital is the investment arm of the
Fung family in Hong Kong which separately controls the Fung Group
that sources, distributes, and retails consumer products globally.
The Fung Group of companies include Li & Fung, Global Brands
Group, and Fung Retailing, with over US$22 billion in total revenues
and 45,000 employees in over 40 countries.
Fung Capital invests in B2B technology companies that enable omni-
channel retailing and improve supply chain efficiency.
Investment Focus - Ecommerce - Mobile Commerce - Social
Commerce - Data Analytics - Marketing Solutions - Loyalty -
Augmented Reality - Supply Chain
Target Geographies Europe United States
Target Sectors E-Commerce, Enterprise Software, Social
Media, Commerce, Social Commerce, Data
Analytics, Supply Chain
Fund N/A
Company Stages Seed, Early Stage Venture, and Growth
Stage
Investment Size N/A
Michael Hsieh
President
• Mike started Fung Capital 25
years ago. He was formerly with
R.H. Chappell Co., Merrill
Lynch's Corporate Finance and
at Sun Hung Kai Securities
John Seung
Partner
• Seung has held various
positions within Li & Fung
Group including CIO of the
Americas
Janie Yu
Partner
• Janie focuses on sourcing deals
and conducting due diligence on
prospective investments. Prior
to joining Fung Capital, she was
with Burt’s Bees
Portfolio Companies
55

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