How do you decide which product opportunities to pursue fast and rally an entire organization around your vision?
In this webinar series, UserTesting’s Director of Product, Tanya Koshy, will share a few stories highlighting how the UserTesting platform has helped her team quickly validate product opportunities and ideas early in the development cycle. She’ll cover how using the platform helps answer questions like, “How do you understand a customer’s pain points?” or, “How do you validate an early solution idea?” and, “How do you empower and engage others in your organization to participate in customer research?”
You will learn:
Creative, simple methods for testing your ideas early
Tips for including folks from across the organization in your research process
9. 9
How often are you doing X?
Describe your most recent experience doing X.
What worked & what didn’t?
What made doing X easy?
Needs Discovery
Interview
Questions
What are their pain points doing X? Great way
to inspire new ideas for products / features to
build.
What made doing X frustrating/hard?
What did you use to do X?
How similar was your most recent experience
to how you typically do X?
How satisfied are you with X, in general? 1 =
not at all, 5 = very
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Feature 1
1 - 2 sentence description
Feature 2
1 - 2 sentence description
Feature 3
1 - 2 sentence description
Template for Testing Product Ideas as a Landing Page
Your 1-Line Value Prop Here
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Spend 1 - 2 mins reviewing the page, share
your thoughts out loud as you do.
What are your initial impressions?
In your own words, based on this page,
describe what this product does?
Great Interview
Questions
Going through the page section by section,
which one is most compelling to you? Why?
Which is least compelling to you? Why?
What must this product do, in addition to
anything you saw here, that would get you to
use it?
How likely would you be to use this product?
17. 17
Company
Management &
Execs
Sales & Support
Core XFN
Team
Key Stakeholder
Groups
Get alignment within each group. Work your
way from in the inside, out. Bring the feedback
across these groups back to your core team to
iterate on your ideas.
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Research Buy-in
Be transparent around key research questions, methodology, & success criteria
before starting research. Then do the research & share the findings. Constantly
reinforce an evidence-based approach.
21. 21
Questions?
USERTESTING
If you have any further questions please contact us at: webinars@usertesting.com
Join the next webinar in the UserTesting Webinar Series on our website - resources!
22. 22
Thank You!
USERTESTING
If you have any further questions please contact us at: webinars@usertesting.com
Join the next webinar in the UserTesting Webinar Series on our website - resources!