Join Sarah as she walks you through specific examples of how you can leverage UserZoom for UX insights even in the fast-paced world of agile development.

1. The Agile UX Equation: How to
Implement UserZoom Within
Your Agile Framework
Sarah Tannehill

2. Quick Housekeeping
1
• Control panel on the side of your screen if you
have any comments during the presentation
• Time at the end for Q&A
• Today’s webinar will be recorded for future
viewing
• All attendees will receive a copy of the slides/
recording
• Continue the discussion using #uzwebinar

3. Agenda
1. How you can leverage UserZoom within an
Agile environment
2. Scope and plan for a project to fit your lean
timeline
3. Create a task-based study with UserZoom
Sarah Tannehill
Product Manager
marketing@userzoom.com
(866) 599-1550

4. “The only thing more expensive than
writing software, is writing bad
software.”
Alan Cooper

5. It’s an Agile world
1
74% in 2013
35% in 2010
20% in 2008
UserZoom Webinar: “The Agile UX Equation: Constructing a Powerful, but Lightweight Process,” Dean Barker, 2017

6. Putting it all together
1
Sprint 0:
Field study
Persona
Feature 1 Task Analysis
Whiteboard Nav Model
UserZoom Webinar: “The Agile UX Equation: Constructing a Powerful, but Lightweight Process,” Dean Barker, 2017

7. Putting it all together
1
Sprint 0:
Field study
Persona
Feature 1 Task Analysis
Whiteboard Nav Model
Wireframes
from Patterns
Wireframes
from Patterns
Guerilla
Usability Test
Iterate
Wireframes
UserZoom Webinar: “The Agile UX Equation: Constructing a Powerful, but Lightweight Process,” Dean Barker, 2017

8. Putting it all together
1
Sprint 0:
Field study
Persona
Feature 1 Task Analysis
Whiteboard Nav Model
Emergent styleguide and patterns
Summative Usability Testing and metrics
Refine usability backlog
Design ahead for next release
Wireframes
from Patterns
Wireframes
from Patterns
Guerilla
Usability Test
Iterate
Wireframes
UserZoom Webinar: “The Agile UX Equation: Constructing a Powerful, but Lightweight Process,” Dean Barker, 2017

9. Where UserZoom comes in
1
Summative usability test using Advanced UX Measurement

10. Where UserZoom comes in
1
User Feedback
Monitoring study to
collect data for a top
task analysis
Summative usability test using Advanced UX Measurement

11. Where UserZoom comes in
1
User Feedback
Monitoring study to
collect data for a top
task analysis
Agile Usability Think-
Out-Loud Study to
gather feedback on a
new design
Summative usability test using Advanced UX Measurement

12. Every effective research project
begins with a clear plan

13. Framing the Problem

14. Framing the Problem
What data do I have already?

15. Framing the Problem
What data do I have already?
What am I trying to solve for?

16. Framing the Problem
What data do I have already?
What am I trying to solve for?
What resources do I have?

17. Framing the Problem
What data do I have already?
What am I trying to solve for?
What resources do I have?
How much time do I have?

18. Framing the Problem
What data do I have already?
What am I trying to solve for?
What resources do I have?
How much time do I have?
Who is my audience?

19. Framing the Problem
What data do I have already?
What am I trying to solve for?
What resources do I have?
How much time do I have?
Who is my audience?

20. Framing the Problem
What data do I have already?

21. Framing the Problem
What am I trying to solve for?

22. Framing the Problem
What am I trying to solve for?

23. Framing the Problem
What resources do I have?

24. Framing the Problem
How much time do I have?

25. Framing the Problem
What data do I have already?
What am I trying to solve for?
What resources do I have?
How much time do I have?
Who is my audience?

26. Designing your Study
N=10

27. Designing your Study
N=10
Task 1 – Think Out Loud:
At TravelSite.com we are on a mission to help you locate the
best blog content for you! Please spend a some time using
our new feature to help identify some suggested blog articles.
Speak your thoughts aloud the entire time. We’ll ask you
some questions after.
Tip: Prototypes are design concepts that are not live websites
yet. Some links and areas may not be fully functional.

28. Designing your Study
Final Questionnaire:
1. [Value] Rate the usefulness of Feature XYZ on a scale of 1-5, where 1=Not At All Useful to 5=
Extremely Useful.
2. [Perceived Time on Task] How did you feel about the time and effort it took to go through the
checklist and watch the video?
a) Very little time and effort (less than expectation)
b) Just the right amount (per expectation)
c) Too much time and effort (more than I expected)

29. “Lean thinking defines value as
providing benefit to the customer;
anything else is waste.”
Eric Reis

30. Build in UserZoom

31. Where UserZoom comes in
“I honestly don’t understand what a wizard means…help?”
User ID 423817
27%
13%
60%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Very little time and effort (less than expectation)
Just the right amount (per expectation)
Too much time and effort (more than I expected)

32. Q&A

33. Thank You for Joining Us!
FOR A FULL DEMO, PLEASE VISIT
https://www.userzoom.com/get-a-demo/