Presentation on Walt Disney Inc with brief details

2. SUBMITTED TO: MA’AM FALAK ATHAR
SUBMITTED BY:
• SHIEKH ABIRA KHALID
• USMAN IKRAM
• ZEHRA JABEEN KHAN
• SARAH SHARIQ
• RIZWAN MALIK
• SANIA ALI

3. Overview of the Company:
• It is a diversified multinational
mass media corporation.
• Walt Disney owns production
companies, TV networks, theme
parks, record labels, theatres and
publishing companies.
• It is the world’s second largest
media conglomerate in terms of
revenue

4. History:
• The Walt Disney Company was
founded in 1923 by brothers Walt
and Roy as an animation studio.
• In 1928 they debuted Mickey
Mouse and in 1940s they venture
into television.
• Disneyland theme park was
officially opened on July 17th,
1955.
• The headquarter of Walt Disney is
in California USA.

5. Vision Statement
To be one of the world’s leading
producers and providers of
entertainment and information.

6. Mission Statement
To entertain, inform and inspire
people around the globe through
the power of unparalleled
storytelling, reflecting the iconic
brand, creative minds and
innovative technologies that make
us the world’s premier
entertainment company.

8. Slogans:
• Dreams Come True.
• I'm going to Disney World!
• The Most Magical Place on Earth.
• The Happiest Place on Earth.
• To make people happy
• The vacation kingdom of the
world.

9. Operation Strategy.
• Diversification:
For example: Establishment of the
Disney Cruise Line the company grew
by entering the cruise line market of
the tourism and hospitality industries.
• Product Development (Primary):
The company releases new movies
with corresponding merchandise.
• Market Penetration (Secondary):
The corporation’s strategic objectives
is to use aggressive advertising

11. Corporate Level
Strategy
Business Level
Strategy
Functional Level
Strategies
Disney’s businesses flourish in different aspects of
entertainment industries, its divisions include: Parks and
Resorts, Studios, Media Networks, Consumer Products
and Interactive Media.
Human Resource: The strategy of Human resource in Disney Park and Resorts
is one of the factors make them such success. When recruiting new
employees, the first priority is “attitude”, then their skills.
Research and Development Investing Activities: They put great emphasis on
Research and Development to meet the demands of this changing world. The
main capital expenditures for the Parks and Resorts are expansion, new
attractions, cruise ships, capital improvements and systems infrastructure.
Walt Disney Parks and Resorts is one of Disney’s most
profitable business units, currently operating in six
different locations around the world. Disney went with
one of two ways: licensing or joint venture.

12. Popular Promotions:
• Star Wars: The Force Awakens
– content seeding.
• #DreamBigPrincess campaign.
• Beauty & the Beast & Spotify
hub.
• The Jungle Book reboot.
• Disney in the West End pop
up.
• Mickey Mouse’s 90th birthday
exhibit.
• Disney Eats.

13. Responsible Supply Chain:
Walt Disney rely on a dedicated,
competitive, world-class supplier base
to collaborate with their sourcing
professionals and work within their
infrastructure to bring the Disney magic
to the customers and guests around the
world.

14. • Suppliers Sustainability:
Disney is dedicated to identifying and
engaging suppliers that share their
commitment to quality, service, cost and
sustainability.
• Suppliers Diversity:
They believe that including diverse suppliers
in sourcing process provides the greatest
opportunity to develop the most
innovative, highest quality, and most cost-
effective business solutions.

15. Marketing Plan:
The four most powerful marketing
strategy of Walt Disney are:
• Using Nostalgia to Establish and
Maintain Customer Loyalty.
• Targeting Audience Segments with
a Multi-Channel Strategy.
• Establishing Disney World and
Disneyland as Destination Brands.
• Masterful Brand Storytelling that
Resonates and Inspires.

16. Competitors:
The Walt Disney’s top competitors
include:
• The fox entertainment
• Time Warner Media
• CBS
• Comcast
• Viacom
• Sony.

17. SWOT Analysis

18. Popular and strong brand
Growing portfolio of popular
products
Strong cooperative growth among
business segments

19. Limited innovation
Limited diversification
Limited expansion of amusement
parks

20. Competition
Technological
disruption
Digital content
piracy

22. New Projects:
Mickey & Minnie’s
Runaway Railway
Disney Epcot
Disney’s Riviera Resort

23. Merger & Collaborations:
• COMME DES GARÇONS X
MINNIE MOUSE
• CHRISTOPHER KANE X BEAUTY
AND THE BEAST.
• DISNEY X ALDO SHOES.
• BÉSAME COSMETIC’S SLEEPING
BEAUTY COLLECTION.
• STAR WARS X BARBIE ANS X
MICKEY MOUSE.

24. Recommendation:
The recommendations based on this
SWOT analysis of Disney are focused on
improving business competitiveness and
long-term success in the international
market. Changes in the company’s
management and strategies must focus
on using its strengths as internal
strategic factors for ensuring growth
despite the company’s weaknesses.
These strategies must also address the
impacts of threats, while exploiting
opportunities based on the external
strategic factors in the conglomerate’s
industries of operations.

25. THANK YOU