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12 Business Social Media
Mistakes
How many people stuck to the slide-
rule, even after the calculator was
invented?
#1: Ignoring the utility and
power of social media
Can anyone set up a business like
that?
#2: Plunging in without a plan
and objectives
Do businesses sell to the whole world
or target a niche?
#3: Not determining the
relevance, before making a
profile on a social media
website
How many of us follow the same
protocol while talking to our
colleagues, and business associates?
#4: Not speaking until you
think you've perfected your
speech
Do sales people go about their
business this way?
#5: Greeting everyone with a
sales pitch!
Do people (like you and I) choose
their real world friends and associates
like that?
#6: Going all out to make
friends, followers, fans, etc
indiscriminately.
How many businesses circulate their
print ad copy on the radio, the TV, the
Internet, billboards, etc?
#7: Publishing identical
content on every social media
platform
How many humans would relate better
to their computer than their
colleagues, friends and family and
themselves?
#8: Automating all of your
publishing to twitter, facebook,
etc.
Can you afford to be indifferent of
what your customers, employees,
competitors, and media, say about
you.
#9: Not bothering if someone
badmouths or “goodmouths”
you over the Internet
Would it work if we thought that the
world was static, that our customers
won't change, neither would laws, and
that it would stay bright and sunny
forever.
#10: Not following the trends
in social media
Despite all the advances in medicine,
can doctors claim to have invented a
potion to make us immortal?
#11: Believing that social
media is a fast acting magical
cure
How many of us haven't ever glanced
over our company's balance sheets
since we started up?
#12: Not bothering to measure
your efforts
"I hear and I
forget. I see and I
remember. I do
and I understand."
Make Your Business a Success Story
VISIT
www.IndiaMART.com
THANK YOU!

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12 business social media mistakes

  • 1. 12 Business Social Media Mistakes
  • 2. How many people stuck to the slide- rule, even after the calculator was invented? #1: Ignoring the utility and power of social media
  • 3. Can anyone set up a business like that? #2: Plunging in without a plan and objectives
  • 4. Do businesses sell to the whole world or target a niche? #3: Not determining the relevance, before making a profile on a social media website
  • 5. How many of us follow the same protocol while talking to our colleagues, and business associates? #4: Not speaking until you think you've perfected your speech
  • 6. Do sales people go about their business this way? #5: Greeting everyone with a sales pitch!
  • 7. Do people (like you and I) choose their real world friends and associates like that? #6: Going all out to make friends, followers, fans, etc indiscriminately.
  • 8. How many businesses circulate their print ad copy on the radio, the TV, the Internet, billboards, etc? #7: Publishing identical content on every social media platform
  • 9. How many humans would relate better to their computer than their colleagues, friends and family and themselves? #8: Automating all of your publishing to twitter, facebook, etc.
  • 10. Can you afford to be indifferent of what your customers, employees, competitors, and media, say about you. #9: Not bothering if someone badmouths or “goodmouths” you over the Internet
  • 11. Would it work if we thought that the world was static, that our customers won't change, neither would laws, and that it would stay bright and sunny forever. #10: Not following the trends in social media
  • 12. Despite all the advances in medicine, can doctors claim to have invented a potion to make us immortal? #11: Believing that social media is a fast acting magical cure
  • 13. How many of us haven't ever glanced over our company's balance sheets since we started up? #12: Not bothering to measure your efforts
  • 14. "I hear and I forget. I see and I remember. I do and I understand."
  • 15. Make Your Business a Success Story VISIT www.IndiaMART.com THANK YOU!

Notas del editor

  1. Talk about my business and what I do. I put together this workshop series because this is the process I went through for my business and I wanted to share it with other small business owners. I do no paid marketing or advertising for my business – while there is a place for both traditional marketing and social media marketing, I really want to educate small business owners on this free marketing resource if the cost of traditional marketing is going to break your bank. Housekeeping – do you have all the handouts? The URLs I’ll be referring to are listed in your resource guide. If I missed one, just let me know and I’ll email it to you. Extension cords and power strips in the back. Bathrooms are around the corner…If you need to go, GO! Short introductions through the room – 15 second, name, business and why you’re here. I want this hour to be a conversation more than a dialogue – I find that the groups I interact with get more from the discussion this way.
  2. Talk about my business and what I do. I put together this workshop series because this is the process I went through for my business and I wanted to share it with other small business owners. I do no paid marketing or advertising for my business – while there is a place for both traditional marketing and social media marketing, I really want to educate small business owners on this free marketing resource if the cost of traditional marketing is going to break your bank. Housekeeping – do you have all the handouts? The URLs I’ll be referring to are listed in your resource guide. If I missed one, just let me know and I’ll email it to you. Extension cords and power strips in the back. Bathrooms are around the corner…If you need to go, GO! Short introductions through the room – 15 second, name, business and why you’re here. I want this hour to be a conversation more than a dialogue – I find that the groups I interact with get more from the discussion this way.
  3. Talk about my business and what I do. I put together this workshop series because this is the process I went through for my business and I wanted to share it with other small business owners. I do no paid marketing or advertising for my business – while there is a place for both traditional marketing and social media marketing, I really want to educate small business owners on this free marketing resource if the cost of traditional marketing is going to break your bank. Housekeeping – do you have all the handouts? The URLs I’ll be referring to are listed in your resource guide. If I missed one, just let me know and I’ll email it to you. Extension cords and power strips in the back. Bathrooms are around the corner…If you need to go, GO! Short introductions through the room – 15 second, name, business and why you’re here. I want this hour to be a conversation more than a dialogue – I find that the groups I interact with get more from the discussion this way.
  4. Talk about my business and what I do. I put together this workshop series because this is the process I went through for my business and I wanted to share it with other small business owners. I do no paid marketing or advertising for my business – while there is a place for both traditional marketing and social media marketing, I really want to educate small business owners on this free marketing resource if the cost of traditional marketing is going to break your bank. Housekeeping – do you have all the handouts? The URLs I’ll be referring to are listed in your resource guide. If I missed one, just let me know and I’ll email it to you. Extension cords and power strips in the back. Bathrooms are around the corner…If you need to go, GO! Short introductions through the room – 15 second, name, business and why you’re here. I want this hour to be a conversation more than a dialogue – I find that the groups I interact with get more from the discussion this way.
  5. Talk about my business and what I do. I put together this workshop series because this is the process I went through for my business and I wanted to share it with other small business owners. I do no paid marketing or advertising for my business – while there is a place for both traditional marketing and social media marketing, I really want to educate small business owners on this free marketing resource if the cost of traditional marketing is going to break your bank. Housekeeping – do you have all the handouts? The URLs I’ll be referring to are listed in your resource guide. If I missed one, just let me know and I’ll email it to you. Extension cords and power strips in the back. Bathrooms are around the corner…If you need to go, GO! Short introductions through the room – 15 second, name, business and why you’re here. I want this hour to be a conversation more than a dialogue – I find that the groups I interact with get more from the discussion this way.
  6. Talk about my business and what I do. I put together this workshop series because this is the process I went through for my business and I wanted to share it with other small business owners. I do no paid marketing or advertising for my business – while there is a place for both traditional marketing and social media marketing, I really want to educate small business owners on this free marketing resource if the cost of traditional marketing is going to break your bank. Housekeeping – do you have all the handouts? The URLs I’ll be referring to are listed in your resource guide. If I missed one, just let me know and I’ll email it to you. Extension cords and power strips in the back. Bathrooms are around the corner…If you need to go, GO! Short introductions through the room – 15 second, name, business and why you’re here. I want this hour to be a conversation more than a dialogue – I find that the groups I interact with get more from the discussion this way.
  7. Talk about my business and what I do. I put together this workshop series because this is the process I went through for my business and I wanted to share it with other small business owners. I do no paid marketing or advertising for my business – while there is a place for both traditional marketing and social media marketing, I really want to educate small business owners on this free marketing resource if the cost of traditional marketing is going to break your bank. Housekeeping – do you have all the handouts? The URLs I’ll be referring to are listed in your resource guide. If I missed one, just let me know and I’ll email it to you. Extension cords and power strips in the back. Bathrooms are around the corner…If you need to go, GO! Short introductions through the room – 15 second, name, business and why you’re here. I want this hour to be a conversation more than a dialogue – I find that the groups I interact with get more from the discussion this way.
  8. Talk about my business and what I do. I put together this workshop series because this is the process I went through for my business and I wanted to share it with other small business owners. I do no paid marketing or advertising for my business – while there is a place for both traditional marketing and social media marketing, I really want to educate small business owners on this free marketing resource if the cost of traditional marketing is going to break your bank. Housekeeping – do you have all the handouts? The URLs I’ll be referring to are listed in your resource guide. If I missed one, just let me know and I’ll email it to you. Extension cords and power strips in the back. Bathrooms are around the corner…If you need to go, GO! Short introductions through the room – 15 second, name, business and why you’re here. I want this hour to be a conversation more than a dialogue – I find that the groups I interact with get more from the discussion this way.
  9. Talk about my business and what I do. I put together this workshop series because this is the process I went through for my business and I wanted to share it with other small business owners. I do no paid marketing or advertising for my business – while there is a place for both traditional marketing and social media marketing, I really want to educate small business owners on this free marketing resource if the cost of traditional marketing is going to break your bank. Housekeeping – do you have all the handouts? The URLs I’ll be referring to are listed in your resource guide. If I missed one, just let me know and I’ll email it to you. Extension cords and power strips in the back. Bathrooms are around the corner…If you need to go, GO! Short introductions through the room – 15 second, name, business and why you’re here. I want this hour to be a conversation more than a dialogue – I find that the groups I interact with get more from the discussion this way.
  10. Talk about my business and what I do. I put together this workshop series because this is the process I went through for my business and I wanted to share it with other small business owners. I do no paid marketing or advertising for my business – while there is a place for both traditional marketing and social media marketing, I really want to educate small business owners on this free marketing resource if the cost of traditional marketing is going to break your bank. Housekeeping – do you have all the handouts? The URLs I’ll be referring to are listed in your resource guide. If I missed one, just let me know and I’ll email it to you. Extension cords and power strips in the back. Bathrooms are around the corner…If you need to go, GO! Short introductions through the room – 15 second, name, business and why you’re here. I want this hour to be a conversation more than a dialogue – I find that the groups I interact with get more from the discussion this way.
  11. Talk about my business and what I do. I put together this workshop series because this is the process I went through for my business and I wanted to share it with other small business owners. I do no paid marketing or advertising for my business – while there is a place for both traditional marketing and social media marketing, I really want to educate small business owners on this free marketing resource if the cost of traditional marketing is going to break your bank. Housekeeping – do you have all the handouts? The URLs I’ll be referring to are listed in your resource guide. If I missed one, just let me know and I’ll email it to you. Extension cords and power strips in the back. Bathrooms are around the corner…If you need to go, GO! Short introductions through the room – 15 second, name, business and why you’re here. I want this hour to be a conversation more than a dialogue – I find that the groups I interact with get more from the discussion this way.
  12. Talk about my business and what I do. I put together this workshop series because this is the process I went through for my business and I wanted to share it with other small business owners. I do no paid marketing or advertising for my business – while there is a place for both traditional marketing and social media marketing, I really want to educate small business owners on this free marketing resource if the cost of traditional marketing is going to break your bank. Housekeeping – do you have all the handouts? The URLs I’ll be referring to are listed in your resource guide. If I missed one, just let me know and I’ll email it to you. Extension cords and power strips in the back. Bathrooms are around the corner…If you need to go, GO! Short introductions through the room – 15 second, name, business and why you’re here. I want this hour to be a conversation more than a dialogue – I find that the groups I interact with get more from the discussion this way.
  13. Talk about my business and what I do. I put together this workshop series because this is the process I went through for my business and I wanted to share it with other small business owners. I do no paid marketing or advertising for my business – while there is a place for both traditional marketing and social media marketing, I really want to educate small business owners on this free marketing resource if the cost of traditional marketing is going to break your bank. Housekeeping – do you have all the handouts? The URLs I’ll be referring to are listed in your resource guide. If I missed one, just let me know and I’ll email it to you. Extension cords and power strips in the back. Bathrooms are around the corner…If you need to go, GO! Short introductions through the room – 15 second, name, business and why you’re here. I want this hour to be a conversation more than a dialogue – I find that the groups I interact with get more from the discussion this way.
  14. Talk about my business and what I do. I put together this workshop series because this is the process I went through for my business and I wanted to share it with other small business owners. I do no paid marketing or advertising for my business – while there is a place for both traditional marketing and social media marketing, I really want to educate small business owners on this free marketing resource if the cost of traditional marketing is going to break your bank. Housekeeping – do you have all the handouts? The URLs I’ll be referring to are listed in your resource guide. If I missed one, just let me know and I’ll email it to you. Extension cords and power strips in the back. Bathrooms are around the corner…If you need to go, GO! Short introductions through the room – 15 second, name, business and why you’re here. I want this hour to be a conversation more than a dialogue – I find that the groups I interact with get more from the discussion this way.
  15. Talk about my business and what I do. I put together this workshop series because this is the process I went through for my business and I wanted to share it with other small business owners. I do no paid marketing or advertising for my business – while there is a place for both traditional marketing and social media marketing, I really want to educate small business owners on this free marketing resource if the cost of traditional marketing is going to break your bank. Housekeeping – do you have all the handouts? The URLs I’ll be referring to are listed in your resource guide. If I missed one, just let me know and I’ll email it to you. Extension cords and power strips in the back. Bathrooms are around the corner…If you need to go, GO! Short introductions through the room – 15 second, name, business and why you’re here. I want this hour to be a conversation more than a dialogue – I find that the groups I interact with get more from the discussion this way.