Brand, people & social media
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Find out what our brand stands for and how you could fit into our team at Virgin Atlantic Airways.
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Brand, people & social media
- 1. Brand, People & Social Media from Virgin Atlantic Careers
- 3. The most successful brands inspire loyalty…
- 4. What is brand DNA? Logotype? Product? People? Service?
- 5. What is brand DNA? 1. A collective perception... 2. What organisations stand for… 3. Each and every touch point… 4. The sum of the experiences…
- 6. What is brand DNA? 5. How it’s all joined up… 6. Differentiation… 7. Ultimately - a sense of belief?
- 7. Virgin Atlantic stands for… People: Outside = Inside
- 8. Virgin Atlantic stands for… People: Red on the outside & red on the inside
- 9. Virgin Atlantic stands for… People: Red on the outside & red on the inside Brand is… consumer and employee coming together. 1. Service is our purpose – not “being an airline”. 2. Customers have the voting rights – not the marketing department. 3. Employees have the voting rights – not the employer. 4. Authenticity is key.