I spent some time over the holidays creating the quick intro about Web Analytics targeted to coworkers. Unfortunately, I did not have a chance to present it :-) …But – there is always next time…

1. Web Analytics A presentation inspired by cold weather… Introduction

2. So… What are HITS? A hit is a request to a web server for a file (web page, image, JavaScript, Cascading Style Sheet, etc.). When a web page is uploaded from a server the number of "hits" or "page hits" is equal to the number of files requested, therefore one page load does not always equal one hit because often pages are made up of other images and other files which stack up the number of hits counted. Because one page load does not equal one hit it is an inaccurate measure of a websites popularity or web traffic… Wikipedia

3. What does web analytics measure? Web Analytics measures success of marketing (and/or business) initiatives

7. How accurate is analytics? Web logs over counts JavaScript Tags under counts Data ownership Captures robot traffic Easier initial implementation No need for server access Automatic upgrades Easier campaign tracking Geared toward IT Need server access Need upgrades Difficult campaign tracking No data ownership Does not capture robot traffic Trends, not exact numbers Credit - ROI Revolution

10. Important basics

12. Asking analytics questions… … is asking business (campaign) questions

13. Tracking smart moves… Font color was changed from grey to black

15. Questions