1. Certificate Course in Digital
Marketing
Maharashtra Cosmopolitan Education Society's
P.A. Inamdar College of Visual Effects, Design & Arts
(VEDA College)

2. What Is a Digital Marketing?
Digital marketing is the marketing of products or services using digital
technologies on the Internet, including through mobile phones Apps, using display
advertising, and any other digital mediums. Digital marketing channels are
systems based on the internet that can create, accelerate, and transmit product
value from producer to the terminal consumer by digital networks. It includes
search engine optimization(SEO),search engine marketing(SEM),content
marketing, influencer marketing, content automation, campaign marketing, data-
driven marketing, e-commerce marketing, social media marketing, social media
optimization, e-mail direct marketing, Display advertising, e–books, and optical
disks and games have become commonplace.
Reference - https://en.wikipedia.org/wiki/Digital_marketing

3. Course Introduction
Internet marketing is considered the future of marketing. This 6 months certificate
course in Digital Marketing from VEDA teaches you the insights in Search Engine
Optimization (SEO) and Social Media Organization (SMO).This course is ideal for
marketing management students and website professionals
Course affiliated with: PAI College of Visual Effects,Design & Art

4. Course Highlights
● Course Name:CERTIFICATE IN DIGITAL MARKETING
● Eligibility: 10th onwords (Any Discipline)
● Duration: 6 Months
● Study Mode: Weekend Course
● Admission Period:Admission Open

5. Topics Covered Under This Course
● Digital Marketing Introduction
Overview
● Search Engine Optimization
● On Page Optimization Factors
● OFf Page Optimization Factors
● Content Marketing
● Local SEO
● APP Store Optimization
● Website Planning and Cautions
● Using colors in Photography
● Search Engine Marketing
● Working with Display Advertising

6. Topics Covered Under This Course
● Mobile Marketing Concepts
● Video / YouTube Marketing
● YouTube Video Creation Tools
● Conversion Tracking and Remarketing
● Social Media Optimization
● Facebook Optimization Techniques
● Twitter Optimization Techniques
● Linkedin Optimization Techniques
● Pinterest Optimization Techniques
● Google +Optimization Techniques
● Instagram Optimization Techniques

7. Topics Covered Under This Course
● Facebook and Instagram Marketing
Techniques
● Twitter Marketing
● Linkedin Marketing
● Working with Google Analytics
● Email Marketing
● Online Reputation Management
Techniques
● Working with Google Adsense
● Affiliate Marketing Fundamentals
● Lead Generation and Digital Growth
● Understanding of DM Projects
● Approach Enhancement on Freelancing
Projects
● DM Marketing Toolkit Introduction

8. ● SEO Professional
● SEM Professional
● SMO Professional
● PPC Campaign Professional
● E-Mail Marketing Professional
Careers

9. Institute At A Glance
● College of the Year in Animation Category –
Higher Education Review Magazine
● Best Infrastructure College Student Choice
Award by College Search.com
● Member of Indian Society of Art & Animation
● VFX Lab, Workstations, Audio Recording Lab
● Member of Computer Society of India
● Sports Ground, Industry Tour
● Dedicated Placement Cell
● Member of MCCIA

10. India's Leading Animation & Media College
Find us on
https://www.facebook.com/Veda.Edu/
&
Visit our website
www.veda-edu.com
Address:
College of Visual Effects,Design & Art
Ground floor, Hotel Management
Building, Azam Campus, Camp,
Pune – 411001.
Maharashtra – INDIA.