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Results 1Q10
Highlights
R$ million

                                                            1Q10         1Q09*              ∆%
             Total Net Revenue                           4,233.2        4,040.4           4.8%
             Net Service Revenue                         3,929.5        3,712.9           5.8%
             Expenses                                  (2,959.5) (2,813.5)                5.2%
             EBITDA                                      1,273.7        1,226.9           3.8%
             EBITDA Margin                                 30.1%         30.4%        -0.3 p.p.
             EBIT                                           402.4         431.7          -6.8%
             Net Income                                     191.9         133.0          44.3%
             Cash Flow                                     (58.2)           10.7            n.a.
             EBITDA excluding IFRS (CPCs)                1,283.8        1,203.9           6.6%
             EBITDA Margin exc. IFRS (CPCs)                30.6%         29.9% +0.7 p.p.




                          * The 2009 numbers were reclassified, when applicable, according to
                          the adoption of new accounting practices in Brazil (CPCs).
Agenda




Operating Performance
Financial Performance
QoQ    YoY

7.5%   19.5%
Quality and Coverage
                       3G Coverage
                                                      Vivo reached 594
                            579      594              municipalities covered
                                                      with 3G technology in
                    399
                            0                         March/10 increasing the
                                                      advantage in relation to
                                                      its competitors.


                    1Q09   4Q09      1Q10
                                            Quality Goals reached by Operators - PGMQ

                                            100%
                                                                                   Player 1
                                                                                   Player 2
                                            90%                   0 

                                            80%
                                                                                   Player 3

                                            70%
Source: Teleco.                                    2007   2008   2009   Jan/10 Feb/10
Efectiveness of our offers

      ‘VIVO VOCÊ’                                    CUSTOMERS                  RECHARGE
       CUSTOMERS                                     RECHARGING                  VOLUME
  % of pure* corporate post                      % of pre paid customer base      R$ Million
     paid customer base
                                                              + 9.1 p.p.
                                                                                        + 10.4%




              28.4%

               1Q10                                  mar/09       mar/10       1Q09       1Q10




* Excludes Control plans and Data Cards customers.
Lines that access Internet
       million



                            +39.3%
                                           -3.1%



                                  12.8                12.4

                                                                           Broad Band Market Share
              8.9
                                                                     50%

                                                                     40%

                                                                     30%                             Player 1
                                                                                     0 
                                                                     20%                             Player 2
                                                                                                     Player 3
                                                                     10%

             1Q09                4Q09                 1Q10           0%
           * Includes internet usage by handset (WAP) and internet
           usage by Smartphones and Datacards (ZAP).




Source: Anatel and Vivo’s internal analysis.
SAC Blended*



               QoQ     YoY



                6.7% -30.8%


               22.8%   -55.5%
ARPU Trend


   - 1,1%




            QoQ    YoY

            -10.8% -13.9%



            -6.9% -5.7%
MOU and Traffic Trends



        QoQ     YoY

        -7.4% -10.7%




        -1.1%   85.7%
Agenda




Operating Performance
Financial Performance
Net Service Revenue
R$ million
Data and VAS Revenue
R$ million




                        QoQ     YoY

                       0.0%     -9.8%


                       20.2%   119.8%




                       -5.1%   16.3%
Operating Expenses*
                      R$ million

                            Service Rendered               Goods Sold          Selling Expenses
                                   +19.1%                   -29.2%                  +10.8%
                                           +3.0%                 -11.4%                   -4.3%
                                    1,015 1,046
                                      0              612       0                        0 
                                                                                       884    846
                            878                               489             763
                                                                        433



                            1Q09    4Q09      1Q10   1Q09    4Q09    1Q10     1Q09    4Q09   1Q10



                              General and                    H. R.            Fistel, Fust, Funtel
                             Administrative
                                                                                     +30.3%
                                   -4.6%                    +15.8%
                                           -3.8%                                          -0.3%
                                                                 +3.0%
                                      0                        0        244
                                                                                        0 
                                                                                       268    267
                            161      160       154   210      237             205



                            1Q09     4Q09     1Q10   1Q09    4Q09    1Q10     1Q09    4Q09   1Q10


* Excluding Depreciation.
EBITDA and Margin
       R$ million




                                     31,7%
                    30,4%                            30,1%
QoQ YoY


-9.1% 3.8%                           1.401
                    1.227                         1.274




                    1Q09             4Q09          1Q10
                            EBITDA       EBITDA Margin
Cash Flow and EBIT
R$ million


             Cash Flow                  EBIT
               687.4                     570,5

                                431,7
                                                 402,4
                 0                        0 

    10.7                 1Q10
    1Q09        4Q09
                       (58.2)
                                1Q09     4Q09    1Q10
Net Results
R$ million



                      + 44.3%

                             - 11.6%



                        0 
                       217,2
                                   191,9
              133,0



              1Q09     4Q09        1Q10
Financial Resuls,
Gross Debt and Net Debt
R$ million


 FINANCIAL RESULT                GROSS DEBT                      NET DEBT


 1Q09      4Q09     1Q10             -37.7%                      -29.9%
                                           -6.3%                       +2.9%
                             7,713.1
             0      (58.3)                               5,613.8
                                          0 
                                       5,124.5 4,803.2               0 
                                                                   3,825.2 3,937.6
          (142.4)             61%
(164.8)
                                        81%     75%
                              39%
                                         19%    25%
                              1Q09      4Q09   1Q10       1Q09      4Q09    1Q10
CAPEX




        0 
Presentation 1Q10
Disclosure

This presentation may contain forward-looking statements
concerning future prospects and objectives regarding growth of
the subscriber base, a breakdown of the various services to be
offered and their respective results. The exclusive purpose of
such statements is to indicate how we intend to expand our
business and they should therefore not be regarded as guarantees
of future performance.


              Our actual results may differ materially from those
              contained in such forward-looking statements, due to a
              variety of factors, including Brazilian political and
              economic factors, the development of competitive
              technologies, access to the capital required to achieve
              those results, and the emergence of strong competition in
              the markets in which we operate.

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Presentation 1Q10

  • 2. Highlights R$ million 1Q10 1Q09* ∆% Total Net Revenue 4,233.2 4,040.4 4.8% Net Service Revenue 3,929.5 3,712.9 5.8% Expenses (2,959.5) (2,813.5) 5.2% EBITDA 1,273.7 1,226.9 3.8% EBITDA Margin 30.1% 30.4% -0.3 p.p. EBIT 402.4 431.7 -6.8% Net Income 191.9 133.0 44.3% Cash Flow (58.2) 10.7 n.a. EBITDA excluding IFRS (CPCs) 1,283.8 1,203.9 6.6% EBITDA Margin exc. IFRS (CPCs) 30.6% 29.9% +0.7 p.p. * The 2009 numbers were reclassified, when applicable, according to the adoption of new accounting practices in Brazil (CPCs).
  • 4. QoQ YoY 7.5% 19.5%
  • 5. Quality and Coverage 3G Coverage Vivo reached 594 579 594 municipalities covered with 3G technology in 399 0  March/10 increasing the advantage in relation to its competitors. 1Q09 4Q09 1Q10 Quality Goals reached by Operators - PGMQ 100% Player 1 Player 2 90% 0  80% Player 3 70% Source: Teleco. 2007 2008 2009 Jan/10 Feb/10
  • 6. Efectiveness of our offers ‘VIVO VOCÊ’ CUSTOMERS RECHARGE CUSTOMERS RECHARGING VOLUME % of pure* corporate post % of pre paid customer base R$ Million paid customer base + 9.1 p.p. + 10.4% 28.4% 1Q10 mar/09 mar/10 1Q09 1Q10 * Excludes Control plans and Data Cards customers.
  • 7. Lines that access Internet million +39.3% -3.1% 12.8 12.4 Broad Band Market Share 8.9 50% 40% 30% Player 1 0  20% Player 2 Player 3 10% 1Q09 4Q09 1Q10 0% * Includes internet usage by handset (WAP) and internet usage by Smartphones and Datacards (ZAP). Source: Anatel and Vivo’s internal analysis.
  • 8. SAC Blended* QoQ YoY 6.7% -30.8% 22.8% -55.5%
  • 9. ARPU Trend - 1,1% QoQ YoY -10.8% -13.9% -6.9% -5.7%
  • 10. MOU and Traffic Trends QoQ YoY -7.4% -10.7% -1.1% 85.7%
  • 13. Data and VAS Revenue R$ million QoQ YoY 0.0% -9.8% 20.2% 119.8% -5.1% 16.3%
  • 14. Operating Expenses* R$ million Service Rendered Goods Sold Selling Expenses +19.1% -29.2% +10.8% +3.0% -11.4% -4.3% 1,015 1,046 0  612 0  0  884 846 878 489 763 433 1Q09 4Q09 1Q10 1Q09 4Q09 1Q10 1Q09 4Q09 1Q10 General and H. R. Fistel, Fust, Funtel Administrative +30.3% -4.6% +15.8% -3.8% -0.3% +3.0% 0  0  244 0  268 267 161 160 154 210 237 205 1Q09 4Q09 1Q10 1Q09 4Q09 1Q10 1Q09 4Q09 1Q10 * Excluding Depreciation.
  • 15. EBITDA and Margin R$ million 31,7% 30,4% 30,1% QoQ YoY -9.1% 3.8% 1.401 1.227 1.274 1Q09 4Q09 1Q10 EBITDA EBITDA Margin
  • 16. Cash Flow and EBIT R$ million Cash Flow EBIT 687.4 570,5 431,7 402,4 0  0  10.7 1Q10 1Q09 4Q09 (58.2) 1Q09 4Q09 1Q10
  • 17. Net Results R$ million + 44.3% - 11.6% 0  217,2 191,9 133,0 1Q09 4Q09 1Q10
  • 18. Financial Resuls, Gross Debt and Net Debt R$ million FINANCIAL RESULT GROSS DEBT NET DEBT 1Q09 4Q09 1Q10 -37.7% -29.9% -6.3% +2.9% 7,713.1 0  (58.3) 5,613.8 0  5,124.5 4,803.2 0  3,825.2 3,937.6 (142.4) 61% (164.8) 81% 75% 39% 19% 25% 1Q09 4Q09 1Q10 1Q09 4Q09 1Q10
  • 19. CAPEX
  • 21. Disclosure This presentation may contain forward-looking statements concerning future prospects and objectives regarding growth of the subscriber base, a breakdown of the various services to be offered and their respective results. The exclusive purpose of such statements is to indicate how we intend to expand our business and they should therefore not be regarded as guarantees of future performance. Our actual results may differ materially from those contained in such forward-looking statements, due to a variety of factors, including Brazilian political and economic factors, the development of competitive technologies, access to the capital required to achieve those results, and the emergence of strong competition in the markets in which we operate.