2. Highlights
R$ million
1Q10 1Q09* ∆%
Total Net Revenue 4,233.2 4,040.4 4.8%
Net Service Revenue 3,929.5 3,712.9 5.8%
Expenses (2,959.5) (2,813.5) 5.2%
EBITDA 1,273.7 1,226.9 3.8%
EBITDA Margin 30.1% 30.4% -0.3 p.p.
EBIT 402.4 431.7 -6.8%
Net Income 191.9 133.0 44.3%
Cash Flow (58.2) 10.7 n.a.
EBITDA excluding IFRS (CPCs) 1,283.8 1,203.9 6.6%
EBITDA Margin exc. IFRS (CPCs) 30.6% 29.9% +0.7 p.p.
* The 2009 numbers were reclassified, when applicable, according to
the adoption of new accounting practices in Brazil (CPCs).
5. Quality and Coverage
3G Coverage
Vivo reached 594
579 594 municipalities covered
with 3G technology in
399
0 March/10 increasing the
advantage in relation to
its competitors.
1Q09 4Q09 1Q10
Quality Goals reached by Operators - PGMQ
100%
Player 1
Player 2
90% 0
80%
Player 3
70%
Source: Teleco. 2007 2008 2009 Jan/10 Feb/10
6. Efectiveness of our offers
‘VIVO VOCÊ’ CUSTOMERS RECHARGE
CUSTOMERS RECHARGING VOLUME
% of pure* corporate post % of pre paid customer base R$ Million
paid customer base
+ 9.1 p.p.
+ 10.4%
28.4%
1Q10 mar/09 mar/10 1Q09 1Q10
* Excludes Control plans and Data Cards customers.
7. Lines that access Internet
million
+39.3%
-3.1%
12.8 12.4
Broad Band Market Share
8.9
50%
40%
30% Player 1
0
20% Player 2
Player 3
10%
1Q09 4Q09 1Q10 0%
* Includes internet usage by handset (WAP) and internet
usage by Smartphones and Datacards (ZAP).
Source: Anatel and Vivo’s internal analysis.
21. Disclosure
This presentation may contain forward-looking statements
concerning future prospects and objectives regarding growth of
the subscriber base, a breakdown of the various services to be
offered and their respective results. The exclusive purpose of
such statements is to indicate how we intend to expand our
business and they should therefore not be regarded as guarantees
of future performance.
Our actual results may differ materially from those
contained in such forward-looking statements, due to a
variety of factors, including Brazilian political and
economic factors, the development of competitive
technologies, access to the capital required to achieve
those results, and the emergence of strong competition in
the markets in which we operate.