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Glossary of Terms on Entrepreneurship and Business Incubation (v.1)




   GLOSSARY OF TERMS ON ENTREPRENEURSHIP AND BUSINESS
                       INCUBATION




                                           PREFACE

       Topics of innovation, entrepreneurship, business incubation require necessary level of
language and terms we use. The need of common vocabulary on topics mentioned above is
evident. However, we found that there are no glossaries available online that combines business
incubation and entrepreneurship areas of knowledge. This Glossary intends to fill that gap and
help others to find their way in an entrepreneurship journey. We do not claim to define all
business terms and it’s assumed that reader can understand basics of business and management.



                                           SOURCES

Sources of the above definitions include:
    Molnar et al. (1997)
    Meeder (1993)
    DiGiovanna and Lewis (1998)
    Allen and McClusky (1990)
    Wolfe et al. (2000)
    National Business Incubation Association, NBIA (http://www.nbia.org)
    Texas Angel Investors (http://www.thecapitalnetwork.com/Txangels/TAICoApp.html)
    SBA report on ACE-Net: The Process and Analysis Behind ACE-Net (Access to Capital
       Electronic Network) (http://www.ace-net.sr.unn.edu/pub/wet/rpt-es.htm)
    Virtual Business Incubation Services (2011)
    Entrepreneur’s             Advisor      (http://blog.theentrepreneursadvisor.com/coachs-
       corner/glossary-for-entrepreneurs-and-micro-enterprises/)
    The Smart Guide to Innovation-Based Incubators (IBI) (2010)
    http://entrepreneurs.about.com/cs/generalresources/a/glossaryindex_2.htm
      The Institute for Social Entrepreneurs (2003)
      U.S. Department of State publication, Principles of Entrepreneurship (2007)
      KTH, Entrepreneurhip Course by Gregg Vanourek (2012)
      Wikipedia (2013)



Copyright © 2012 Vasily Ryzhonkov. All rights reserved.
Authored by Vasily Ryzhonkov.                                                             1
Glossary of Terms on Entrepreneurship and Business Incubation (v.1)

                                          GLOSSARY

Term                            Definition
Academics                       Credentialed persons who perform research; are versed in
                                scholarly publishing criteria, processes, and standards; and
                                provide advice and guidance based on interpretations of findings
                                in current research.
Accelerator /                   The business incubation industry has inspired the development of
Business Accelerator            the “business accelerator.” Business accelerators will generally
                                offer all of the services offered by a business incubator. The key
                                difference is the level of hands-on involvement by accelerator
                                management which should increase the chances of success. While
                                no definitive definition of business accelerator exists in the
                                literature, it may be broadly
                                defined either as: (1) a late-stage incubation program, assisting
                                entrepreneurial firms that are more mature and ready for external
                                financing; or (2) a facility that houses a modified business
                                incubation program designed for incubator graduates as they ease
                                into the market.
                                Business accelerators are more likely to be financed by venture
                                capitalist looking for an opportunity to finance growth potential
                                through defined action plans.
Accounts Payable                An accounting entry that represents an entity’s obligation to
                                pay off a short-term debt to its creditors
Accounts Receivable             Money owed by customers to another entity in exchange for goods
                                or services that have been delivered or used but not yet paid for
Acquisition                     Taking ownership of another business. Frequently used in
                                conjunction with the word merger, as in mergers and acquisitions
                                or M&As.
Administrative Offices          Space in the incubator facility dedicated to offices and other
                                amenities for the incubation program manager or professional
                                staff. This space is not leasable to incubator clients.
Advisory/Governing              A dedicated group of business leaders, professionals, stakeholders,
/Management Board               and/or specialists that provides competent advice and guidance
                                for the incubation program management team on a regular basis.
                                This group may also advise clients. If the board is a governing
                                board, it has additional fiduciary responsibilities for the business
                                incubation program. Some incubator programs have both a
                                management board that directs the “business activities” of the
                                incubator program—such as budgeting, personnel matters, etc.—
                                and an advisory board that is responsible for providing value-
                                added business services to client firms and assisting the manager
                                in her/his duties. In most cases these functions are combined in
                                one board, which may have either title. An advisory board usually
                                has representatives from the finance community, legal profession,
                                and host institution as well as economic development
                                professionals, the manager, members of the entrepreneurial


Copyright © 2012 Vasily Ryzhonkov. All rights reserved.
Authored by Vasily Ryzhonkov.                                                                  2
Glossary of Terms on Entrepreneurship and Business Incubation (v.1)

Term                            Definition
                                community, and, in the case of technology incubators, technology
                                commercialization specialists, among others. When constructing
                                the board, it is desirable to ensure that it can assist in providing
                                value-added service to client firms and help to embed the
                                incubator program in the local community. The networks
                                established by the board should benefit client firms and increase
                                the potential of capturing the firms in the local economy after they
                                graduate.
Affiliate Client                A client that is not an occupant of an incubator facility but receives
                                many or most incubation services for a fee. See also “virtual
                                clients,” as these terms are sometimes used interchangeably.
Affiliate Firm                  A client firm that does not lease space at an incubator facility but
                                does participate broadly in the incubator program’s
                                entrepreneurial training programs and receives business services
                                from the incubator.
Anchor Tenant                   A business or organization that leases space from an incubator but
                                does not receive incubation services. Space is usually provided at
                                market rate. Usually anchor tenants are long-term and lease space
                                at market rates. The cash flow provided by an anchor tenant’s rent
                                helps the incubator meet its financial obligation. Anchor tenants
                                may or may not play another role in the incubation process. For
                                example, an anchor tenant may be a professional service provider
                                and be available for client firms.
Angel Investors/                A private investors who invest in earlier stage companies sums
Angel Capital Investor          typically ranging from $250,000 to $1.5 million (from $50,000 to
                                $2 million, according to another definition). Angel investors tend
                                to be individuals or small groups of investors that accept high risk
                                and help entrepreneurs bridge the capital gap between the
                                entrepreneurs’ resources and traditional financial markets,
                                including venture capital markets. Angel investors obtain a return
                                on their investments when the companies in which they’ve
                                invested experience a liquidity event; are acquired, merged, or
                                have a successful IPO (see IPO); or are bought out by later-stage
                                investors.
Angel Networks                  Connected groups of high-net-worth individuals who are
                                accredited angel investors. Sometimes these individuals join
                                together to collectively invest in high-potential start-up
                                businesses. Angel investments are generally smaller and earlier-
                                stage than professional venture capital investments.
Assets                          Items of value owned by a company and shown on the balance
                                sheet, including cash, equipment, inventory, etc.
Balance sheet                   Summary statement of a company's financial position at a given
                                point in time, listing assets as well as liabilities.
Barriers to Entry               Conditions that create disincentives for other firms to enter a
                                market.
Board of Directors              A panel of individuals elected by a corporation’s shareholders to

Copyright © 2012 Vasily Ryzhonkov. All rights reserved.
Authored by Vasily Ryzhonkov.                                                                   3
Glossary of Terms on Entrepreneurship and Business Incubation (v.1)

Term                            Definition
                                oversee the management of the firm
Bootstrapping                   Using creative means to obtain resources other than borrowing
                                money or raising capital from traditional sources.
Brand                           The set of attributes—positive or negative—that people associate
                                with an organization.
Breakeven point                 Dollar value of sales that will cover, but not exceed, all of the
                                company's costs, both fixed and variable.
Burn Rate                       The Burn Rate for a company is the speed per month at which
                                your start-up capital (cash) is being used up before you are able to
                                have positive cash flow. The BURN RATE includes everything that
                                you will outlay money for (wages, marketing, utilities, supplies,
                                licensing, professional fees, computers etc…).
Business                        A business plan is defined for entrepreneurs and micro-
                                enterprises as a method for thinking through your idea. A business
                                plan will answer and identify the Who, What, Why, How, When
                                and Where, enabling you to create a road map for your success.
                                Business plans come in three major forms:
                                Simple – Detailed road map – not normally used to raise capital
                                and should be done by entrepreneur.
                                Complex – may include detailed financials, competitive and market
                                analysis, intellectual property evaluation, identification of the need
                                being addressed, summary and road show components – used to
                                help raise capital – normally requires professional assistance.
                                True – a dynamic and flexible planning tool that includes all of the
                                components listed above but is constantly updated, maintained
                                and used for making action plans and annual or 5 year plans.
Business Incubation             A dynamic process of business enterprise development that seeks
                                to fill the gaps in entrepreneurial development by providing a
                                supportive environment where new entrepreneurs receive
                                training in business management skills and marketing, buffered
                                from stiff market forces with below-market rent, reduced fees for
                                services, and improved access to necessary seed capital (NBIA
                                2001).
Business Incubation             Programs designed to accelerate the successful development of
Programs                        entrepreneurial companies through an array of business support
                                resources and services, developed or orchestrated by incubation
                                program management, and offered both in the incubator and
                                through its network of contacts. A business incubation program’s
                                main goal is to produce successful firms that will leave the
                                program financially viable and freestanding. Critical to the
                                definition of an incubation program is the provision of
                                management guidance, technical assistance, and consulting
                                tailored to young growing companies. Incubators usually also
                                provide clients access to appropriate rental space and flexible
                                leases, shared basic business services and equipment, technology
                                support services, and assistance in obtaining the financing

Copyright © 2012 Vasily Ryzhonkov. All rights reserved.
Authored by Vasily Ryzhonkov.                                                                   4
Glossary of Terms on Entrepreneurship and Business Incubation (v.1)

Term                            Definition
                                necessary for company growth.
Business Incubators             (1) Facilities designed to nurture young firms, helping them
                                survive and grow during the startup period, when they are most
                                vulnerable. Incubators provide hands-on management assistance,
                                access to financing, and orchestrated exposure to critical business
                                or technical support services. They also offer entrepreneurial
                                firms shared office services, access to equipment, flexible leases,
                                and expandable space—all under one roof. An incubation
                                program’s main goal is to produce successful graduates—
                                businesses that are financially viable and freestanding when they
                                leave the incubator, usually after two to three years (NBIA 2001).

                                (2) The definition of a Business Incubator can be described as a set
                                of programs set up by a government, business alliance or academic
                                group though a variety of services/training. The intent is to help
                                small companies in the incubator have a better chance of survival
                                through the start-up phase. Services may include but not limited
                                to:
                                     Office space: Usually at a reduced rate.
                                     Office services: Receptionist, conference rooms,
                                        computers, office equipment etc.
                                     Entrepreneurial advice and mentoring: Entrepreneur
                                        advisor services can range from establishing a web
                                        presence to identifying IP licensing opportunities to
                                        raising capital.
                                     Business planning and market adjustment consulting:
                                        Business plans are dynamic and constantly need to be
                                        adjusted to fit the market.
                                     Contacts and Networking: The biggest advantage of a
                                        business incubator is its access to experienced
                                        entrepreneurs, innovators and professionals who can
                                        answer questions, provide guidance and resources.
Business Incubator Facility     The space or building devoted to housing the business incubation
                                program of services, incubator management, and resident and
                                anchor client companies. “Business incubation program” and
                                “business incubator” often are used synonymously. However, the
                                research team for this project defined a business incubator as a
                                multitenant facility with on-site management that directs a
                                business incubation program, as defined above.
Business plan                   A written document detailing a proposed venture, covering
                                current status, expected needs, and projected results for the
                                enterprise. It contains a thorough analysis of the product or
                                service being offered, the market and competition, the marketing
                                strategy, the operating plan, and the management as well as profit,
                                balance sheet, and cash flow projections.
Business Service Providers      Professional business assistance consultants who augment the

Copyright © 2012 Vasily Ryzhonkov. All rights reserved.
Authored by Vasily Ryzhonkov.                                                                  5
Glossary of Terms on Entrepreneurship and Business Incubation (v.1)

Term                            Definition
                                skills of incubation program staff. These individuals – with
                                expertise in specific subject areas such as marketing, finance,
                                business planning, procurement, and patent law – often provide
                                their services on a no- or low-cost basis. Along with incubator
                                staff, these individuals provide the value-added service that is the
                                core of effective business incubation. These individuals may also
                                be referred to as “outside service providers,” denoting that they
                                are professionals resourced by the incubation program but they
                                are not paid staff.
Capital                         Cash or goods used to generate income. For entrepreneurs, capital
                                often refers to the funds and other assets invested in the business
                                venture.
Cash flow                       The difference between the company's cash receipts and its cash
                                payments in a given period. It refers to the amount of money
                                actually available to make purchases and pay current bills and
                                obligations.
Client Firm                     (1) Any firm that utilizes the incubator program as tenant, affiliate,
                                or graduate.

                                (2) Participants in incubation programs that receive incubation
                                services from program staff and the program’s network of service
                                providers. There are resident clients and affiliate (non-resident)
                                clients.
Client Retention                Client retention is defined as practices that businesses engage in to
                                retain their customer base after the sale has been made. “Poor
                                customer service is the number one reason customers do not
                                return to make additional purchases. Implementing client
                                retention programs will not only lower your loss client ratio but
                                also increase your long term revenues.”
Complementary Benefits          Any benefits that accrue to an incubator sponsor or supporter
                                including reuse of an abandoned facility, creation of student
                                internships, access to SBA guaranteed loan programs, joint
                                research opportunities, etc.
Copyright                       A business form that is an entity legally separate from its owners.
                                Its important features include limited liability, easy transfer of
                                ownership, and unlimited life.
Customer Segmentation           A method for grouping customers based upon similarities they
                                share (e.g., needs, interest in features, etc.)
Creativity                      The ability to bring something new into existence
Development                     A group of community members that are interested in establishing
Team/Community Advisory         an incubator program. There should be broad representation that
Team                            increases as the development progresses. Often there is an
                                informal leader(s) who champions the cause. The goal of the board
                                is to gauge the level of community interest and support, identify
                                potential partners, and determine if a feasibility study should be
                                conducted. It is also common that members of this team become

Copyright © 2012 Vasily Ryzhonkov. All rights reserved.
Authored by Vasily Ryzhonkov.                                                                   6
Glossary of Terms on Entrepreneurship and Business Incubation (v.1)

Term                            Definition
                                advisory board members.
Due Diligence                   The inquiry process of obtaining sufficient and accurate disclosure
                                of all material documents and other information which may
                                influence the outcome of the transaction.
Elevator Pitch                  A pitch that companies use to tell about their products or business
                                quickly and succinctly. It gets its name from the idea that the pitch
                                should be able to be made in the span of an elevator ride (30
                                seconds to two minutes).
Empowerment Incubator           An incubator focused on fostering the growth of business located
                                in areas that face economic challenges, such as high
                                unemployment or distressed neighborhoods. They may focus on
                                welfare-to-work clients, women-owned businesses, or minority-
                                owned enterprises.
Entrance Criteria               Depending in part on the sponsor of the incubator, entrance
                                criteria for a client’s admission into an incubator range from the
                                ability to pay the rent to other benchmarks such as local
                                ownership, potential for job creation, type of industry, and having
                                a written business plan. Other criteria may include an evaluation
                                of entrepreneurs’ commitment to the new enterprise as well as an
                                evaluation of their entrepreneurial skills.
Entrepreneur                    (1) An entrepreneur is a person who recognizes opportunity, sets
                                forth a plan of action and then acts upon the plan taking
                                responsibility for its outcome. Being an entrepreneur is a mindset
                                or a personality as it describes a person who is willing to create
                                value or take a new direction. Although being an entrepreneur is
                                most commonly associated with people who start a new venture,
                                the term also refers to anyone who recognizes and pursues an
                                opportunity within an ongoing business either on a small or
                                corporate scale.

                                (2) Someone who recognizes a social problem and uses
                                entrepreneurial principles to organize, create, and manage a
                                business venture, and assumes risk.
Entrepreneur Advisor            A person or organization with the experience base and educational
                                knowledge necessary to guide an entrepreneur from concept
                                through business fruition. The more technical the venture, the
                                more important education becomes especially with regards to
                                intellectual property.
Exit Policies                   See Graduation Policies
Experienced Entrepreneur        An individual who has experience growing his or her own
                                company or others’ companies, including a person who may
                                be a serial entrepreneur.
Equity                          The value of an incubator’s client company that may be
                                shared by owners and investors.
Feasibility Analysis            A detailed process to determine the viability of a business idea.



Copyright © 2012 Vasily Ryzhonkov. All rights reserved.
Authored by Vasily Ryzhonkov.                                                                   7
Glossary of Terms on Entrepreneurship and Business Incubation (v.1)

Term                        Definition
Feasibility Study           An objective, systematic analysis to determine whether an
                            incubator program should be established in the host community.
Financial Ratios            Ratios used to determine whether a firm is meeting its financial
                            objectives and how it compares against peers
Financially Sustainable     Having a diversity of dependable income sources, such that
                            if one source of funding fails, the incubation program still
                            will be fully functional.
First-Mover Advantage       (Potential) advantage gained by the initial occupant of a market
                            segment.
Founder                     The entrepreneur(s) who started a venture.
Graduate Firm               (1) A client (tenant or affiliate) firm that has exited an incubator
                            program having completed a set of benchmarked goals. Though
                            exit criteria may also apply to affiliate forms, most often these
                            goals are part of the lease agreement for tenant firms in an
                            incubator.
Graduation/Exit Policies    Graduation policies have a rational hierarchy of both real estate
                            and business-development criteria. Firms may exit the incubator
                            as a result of not meeting the realestate criteria (such as
                            noncompliance with the lease agreement or having reached the
                            predesigned maximum length of tenancy), although in these cases
                            the former client probably did not meet the other benchmarked
                            business-development criteria and would not be considered a
                            graduate. One business-development criterion is escalating rent
                            over time to cushion the firm’s early-stage cash flow while
                            preparing it to pay market-rate rent over time and inducing
                            relocation as rent approaches or surpasses the market rate.
                            Having a flexible and explicit time limit on the length of tenancy is
                            another best practice. One of the most important goals is firm
                            growth. In the case of technology incubation benchmarked criteria
                            may include prototyping, scale production,
                            and full-scale production. The explicit length of tenancy is usually
                            longer for technology incubators as a result of the length of time it
                            takes to develop and commercialize new technology products and
                            services.
“Hand-holders”              Incubators offering mainly business development services (VBIS
                            2011).
Hybrid Incubator            Hybrid In terms of sponsorship, a hybrid incubator is one that has
                            multiple sponsors that share financial and/or governance
                            commitments, with no single controlling entity.
Incubation          Program The executive who directs an incubation program’s operations.
Manager                     Most managers report to either the chief executive officer of the
                            program’s sponsoring organization, a university president or dean,
                            or a board of directors that governs the program. Some incubation
                            program managers have alternative titles, such as president, CEO,
                            or executive director.



Copyright © 2012 Vasily Ryzhonkov. All rights reserved.
Authored by Vasily Ryzhonkov.                                                               8
Glossary of Terms on Entrepreneurship and Business Incubation (v.1)

Term                            Definition
Incubator with Walls            An incubator with walls is a business incubation program with a
                                multitenant business incubator facility and on-site management.
                                Although an incubator with walls offers entrepreneurs space in
                                which to operate their businesses, the focus of the program
                                remains on the business assistance services provided to the start-
                                ups, not on the building itself.
Incubator without Walls         An incubator program that provides some or all of the
                                complementary business services and entrepreneurial training
                                programs but has no physical facility to house tenant firms. Often
                                these services are delivered via the Internet.
Initial Public Offering (IPO)   When a company issues shares to the public for the first time
Innovation                       (1) Successful introduction of something new and useful to the
                                market; applied creativity.
                                (2)Innovation is a change that creates and/or adds value, and prov
                                ides a competitive advantage HERE and NOW.
Intellectual Capital            Sum of all knowledge in an enterprise. Intellectual Capital is the
                                sum of Intellectual Assets and Intellectual Property.
Intellectual Assets             The knowledge, experience and skills that have been obtained,
                                preserved, catalogued and made available for sharing.
Intellectual Property           Intellectual assets that have been legally protected. Intellectual
                                Property is often referred to as IP. Types of Intellectual Property
                                include:
                                     Patents
                                     Trade Secrets
                                     Know-how
                                     Trademarks
                                     Copyrights
International Incubator         Recently, a new form of business incubation program has
                                emerged, which focuses on helping foreign firms enter the U.S.
                                market. These international business incubators provide the same
                                set of entrepreneurial services as a typical incubator, but they
                                concentrate on providing a “soft landing” for international firms
                                that want to access U.S. markets, partner with U.S. firms, or access
                                other resources. Some specialized services offered by
                                international incubators that are above and beyond typical
                                business incubation services include translation services, language
                                training, help obtaining business and driver’s licenses, cultural
                                training, immigration and visa assistance, and housing assistance.
                                Immigration services are often extended to trailing spouses and
                                children, making it easier for foreign entrepreneurs to settle into
                                their new location.
Internet/E-Commerce             An incubator that fosters the development of new enterprises
Incubator                       engaged in establishing e-commerce businesses
Intrapreneur                    An intra-organizational (inside) entrepreneur; “a person within a
                                large corporation who takes direct responsibility for turning an


Copyright © 2012 Vasily Ryzhonkov. All rights reserved.
Authored by Vasily Ryzhonkov.                                                                  9
Glossary of Terms on Entrepreneurship and Business Incubation (v.1)

Term                            Definition
                                idea into a profitable finished product through assertive risk-
                                taking and innovation” (Gifford and Pinchot).
Invention                       The creation of new forms, compositions of matter, or processes;
                                an idea made manifest.
Leasable Space                  The total amount of space in the incubator facility that is
                                dedicated for rental by both anchor tenants and resident
                                clients (excludes administrative offices and shared common
                                space, for example). This term is used interchangeably with
                                “net leasable space.”
Key Performance Indicators      Key Performance Indicators are quantifiable measurements, agree
                                d beforehand, that reflect the critical success factors of an organiza
                                tion. They must be quantifiable and reflect the goals of the
                                organization.
Management Board                See Advisory Board.
Manager                         The executive who directs the operation of an incubator program.
                                A manager develops and coordinates business assistance
                                programs and usually provides one-on-one counseling and
                                referral services to incubator clients. Other tasks include
                                marketing the incubatorprogram, fund raising, client screening,
                                collection of rents and fees for service, and managing other
                                incubator personnel.
Manufacturing Incubator         A manufacturing incubation program is designed to assist new
                                enterprises primarily engaged in the manufacturing sector.
                                Because clients typically require manufacturing space in addition
                                to office space, manufacturing incubators tend to occupy more
                                square footage than do other types of incubators. Generally, to be
                                considered a manufacturing incubator, at least 50% of the client
                                firms should be manufacturing-oriented.
Market                          A group of people who want or need a particular product and have
                                the ability and willingness to pay for it
Mentors                         (1) Industry experts and business service providers who offer
                                ongoing counseling to incubator clients. A mentor provides a voice
                                of experience on a long-term basis, perhaps through one or more
                                stages of a company’s development. Groups of mentors having
                                different areas of expertise may be assigned to individual
                                companies.

                                (2) Is defined as a person who is; willing to be a sounding board
                                for your ideas and issues, provide guidance, teach or direct you to
                                the needed resources and is willing to tell you what you need to
                                hear and not what you want to hear. Mentors are often found or
                                placed on a Board of Advisors or Board of Directors.
Microentrepreneurs              Entrepreneurs who run businesses that have five or fewer
                                employees, require $35,000 or less in start-up capital, and do not
                                have access to traditional (bank) financing.
Micro-enterprise                Is a term used to describe very small businesses that have less

Copyright © 2012 Vasily Ryzhonkov. All rights reserved.
Authored by Vasily Ryzhonkov.                                                                   10
Glossary of Terms on Entrepreneurship and Business Incubation (v.1)

Term                            Definition
                                than 5 employees and annual revenues under $250,000. This term
                                is frequently used to describe home and farm based businesses or
                                businesses with no employees other than the owner. In some
                                Countries, States and Provinces micro-enterprises make up the
                                vast majority of the workforce. The term can also be used to
                                describe a new venture in its early formation such as a new
                                technology company that is just forming or only in a research and
                                development stage.
MIS                             Management information systems are technologies, processes, and
                                protocols used to manage people, payments, receivables,
                                documents, business or manufacturing processes, and other
                                financial information and resources.
Mixed-Use Incubator             A mixed-use incubator (also called general purpose incubator) is a
                                business incubation program that fosters the growth of all kinds of
                                companies; the businesses in a mixed-use incubator are not
                                required to fit into any specialized niche. Companies in mixed-use
                                incubators may include service, manufacturing, technology, and
                                other types of firms.
“Network boosters”              Networking focused business incubators (according to the VBIS
                                classification)
Outsourcing                     Outsourcing is the assigning of non-core functions of your
                                business to an outside party in order for you to have more time to
                                concentrate on your main (core) business functions. Typical
                                outsourced functions for a small business include, payroll, legal,
                                sales, marketing, computer services and human resources.
Participating Clients           Incubation program clients who rent and/or use the incubator
                                facilities, programs, or services on a regular basis and have
                                not graduated from the program.
Patents                         Conveys the right to the owner (not necessarily the inventor) the
                                right to prevent others from making, selling, using, offering for
                                sale or importing the patented invention. There there are four
                                types of patents, 1)Utility, 2)Design, 3)Plant, 4)Animal.
Pivot                           Chris Schultz called this the startup term du jour; it is used to
                                mean changing directions in your business strategy.
Post-Incubation                 Services offered to companies that have graduated from the
                                incubation program (i.e., access to specialized facilities as needed,
                                consulting services, CEO roundtables, and networking functions).
Pre-Incubation                  Services offered to companies or individuals who have not been
                                formally admitted to the incubation program (i.e., FastTrac or
                                NxLevel training and business plan reviews).
Primary Stakeholders            The organizations or entities that have or should have an interest
                                in the incubation program’s success. In addition to sponsors, these
                                could include local government agencies, economic development
                                organizations, industry sector networks, Small Business
                                Development Centers, and others whose missions are such that
                                they should have an interest or “stake” in the incubation

Copyright © 2012 Vasily Ryzhonkov. All rights reserved.
Authored by Vasily Ryzhonkov.                                                                  11
Glossary of Terms on Entrepreneurship and Business Incubation (v.1)

Term                            Definition
                                program’s success.
Primary Sponsor                 Entity that provides regular financial and other support for a
                                business incubation program. A sponsor may or may not have
                                developed the incubation program initially, but a current sponsor
                                maintains ongoing responsibility for managing or governing the
                                incubator and may provide subsidies to fund program operations.
                                In some cases, a sponsor may initiate the program, but if it ceases
                                its financial, governance, or management role, the incubator likely
                                would then operate independently with no sponsor. If two or more
                                sponsors provide financial or management support and there is no
                                single controlling or primary controlling entity, the incubation
                                program likely operates with hybrid sponsorship. (See “hybrid.”)
Professional Staff              Staff Incubator staff who might include a chief operating officer,
                                information technology professionals, client business advisors,
                                professional facility managers, and/or other management
                                professionals who are normally paid staff of the incubator.
Resident Client                 A participant in the incubation program that rents physical space
                                in a facility-based incubator and receives incubation program
                                services that may be provided for additional fees.
Sales Metrics                   Sales metrics are the variables used to define how you will achieve
                                your sales projections. This includes; knowing how many sales
                                people or web site visits it will take to generate a qualified lead,
                                how many leads it takes to generate a sale or client, cost per sale
                                and the length of the sales cycle. Sales metrics are the cornerstone
                                of the sales and marketing functions for new ventures.
Seed capital providers          Finance-focused business incubators (according to the VBIS
                                classification)
Seed financing /                A relatively small amount of money provided to prove a concept; it
Seed Funding                    may involve product development and market research. Seed in
                                business terms refers to a company in its early stages; seed
                                funding is funding granted a company in its early stages, to get it
                                off the ground.
Series A, B, C Financing        The first (A) / second (B) / third (C) round in a series of equity
                                financing in a new venture.
Service Incubator               An incubation program that fosters the development of
                                entrepreneurial firms in the service industry. Firms may range
                                from landscapers, graphic designers, and consulting firms of many
                                types to Internet-based companies and Web development firms.
                                An incubation program may target a segment of this sector for its
                                services.
Social Entrepreneurs            (1) Entrepreneurs who run companies whose business model
                                includes achieving a social good in addition to being successful in
                                business and generating profits. Such a company might devote a
                                percentage of its profits to a philanthropic cause, or it might
                                devote its services or products to ameliorating a social problem
                                such as hunger or to lack of access to clean water or

Copyright © 2012 Vasily Ryzhonkov. All rights reserved.
Authored by Vasily Ryzhonkov.                                                                 12
Glossary of Terms on Entrepreneurship and Business Incubation (v.1)

Term                            Definition
                                pharmaceuticals, etc.

                                (2) Someone who recognizes a social problem and uses
                                entrepreneurial principles to organize, create, and manage a
                                venture to make social change. Social entrepreneurs often work
                                through non-profit organization and citizen groups, but they may
                                also work in the private or governmental sector. Many successful
                                entrepreneurs, such as Bill Gates of Microsoft, have become social
                                entrepreneurs.
Social entrepreneurship         The art of simultaneously pursuing both a financial and a social
                                return on investment (the “double bottom line”).
Start Up                        A Start Up is defined as a new business that has yet to achieve a
                                sustainable positive cash flow or has been in operation for a
                                limited period of time.
Still in Business               Businesses that have participated in the incubation program in the
                                past that are still successfully operating as businesses, generating
                                revenues, developing products, and/or hiring employees.
Stock Options                   A special form of incentive compensation providing employees the
                                option or right to buy a certain number of shares of their firm’s
                                stock at a stated price over a certain period of time
Targeted Incubator              Incubators that focus on assisting startup companies from a
                                specific industry.
Technology Generator            An institution—such as a university, national laboratory, or
                                private research and development laboratory—that ensures a
                                sufficient concentration of human capital and engages in an
                                adequate amount of R&D to produce numerous opportunities for
                                new commercialization ventures.
Technology Incubator            An incubator that fosters the growth of new technology ventures
                                by helping to close the gaps in the innovation process and correct
                                for market failures. Generally, if 50% of the client base are
                                “technology firms” then an incubator is considered a technology
                                incubator. Technologies could be software, biotechnology,
                                robotics, nanotechnology, or instrumentation. Technology
                                incubators may focus on commercializing early-stage technology,
                                developing new applications for existing technology, or both.
Tenant Firm                     A client firm that is housed at an incubator facility, receives the
                                menu of business services, and participates in the entrepreneurial
                                training provided by the incubator program.
Total Annual Revenue            The sum of all incomes generated for an entire fiscal year
                                including: 1) sales; 2) Small Business Innovation Research
                                (SBIR)/Small Business Technology Transfer (STTR) or other
                                grants; 3) Venture Capitalist investments; 4) Angel investments;
                                and 5) technology licensing arrangements.
Total Cash Equity               The sum of all the cash revenues received by a company for which
Investments                     it has offered stock, warrants, or other ownership instruments.
                                Cash equity does not include ownership that is dependent on


Copyright © 2012 Vasily Ryzhonkov. All rights reserved.
Authored by Vasily Ryzhonkov.                                                                 13
Glossary of Terms on Entrepreneurship and Business Incubation (v.1)

Term                            Definition
                                sweat equity (working in or for the company in return for an
                                ownership interest).

Types of Incubators             Overall industry specialization of an incubation program
                                indicating the program’s primary focus area. Typology of
                                incubators depends on the perspective.
Value-Added                     In the incubator industry, the concept of value-added refers to the
                                manner in which incubator programs enhance the ability of their
                                tenants to survive and grow in the market place. The value-added
                                components of an incubation program generally include business
                                management and marketing training, affordable rent, shared office
                                services, networking opportunities, financial assistance, and, in the
                                case of technology incubators, access to host institutions’ facilities
                                and experts. For example, a university-hosted technology
                                incubator will generally provide access to its library, laboratories,
                                and faculty at no or reduced cost.
Valuation                       The appraised or estimated worth of a firm
Value Proposition               The quantifiable benefits that a business promises to deliver to
                                customers
Venture Capital                 (1) Source of funds for earlier stage enterprises that are on the
                                verge of product/service introduction and need an infusion of
                                capital to ramp up to full production. These funds may also be
                                used for research and development, testing, or prototyping. In
                                technology ventures, generally the firm has a developed proto
                                type. Typical funding ranges from $5 million to $15 million, the
                                average investment growing steadily from $2.3 million in 1987 to
                                $5.6 million in 1995 (ACE-Net). These institutional funds often
                                include union pensions as well as individual investors’ capital.

                                (2) A form of financing for a company in which the business gives
                                up partial ownership and control of the business in exchange for
                                capital over a limited time frame, usually 3-5 years. Investments
                                typically range from $500,000 to $5 million., although there are
                                occasionally VC investments for as low as $50,000 or as high as
                                $20 million.
Venture Capital Investors       Persons or groups that give cash sums to high-potential start-up
                                businesses in exchange for shares in the company. Venture
                                capitalists always seek an exit strategy in which the company is
                                merged or acquired, or its stock is sold on the public stock
                                markets, permitting the investors to recoup many times their
                                initial investments. Professional venture capitalists generally
                                manage and invest large sums of other peoples’ money through a
                                professionally managed entity such as a limited liability
                                partnership.
Virtual incubation              (1) Incubators without walls and virtual business incubators are
                                synonymous terms. Essentially, they are business incubators that


Copyright © 2012 Vasily Ryzhonkov. All rights reserved.
Authored by Vasily Ryzhonkov.                                                                   14
Glossary of Terms on Entrepreneurship and Business Incubation (v.1)

Term                            Definition
                                do not offer on-site space for clients, although they may have a
                                central office to coordinate services, house the management staff,
                                meet with clients, and perhaps even provide conference rooms for
                                clients. Virtual incubators may or may not be located in the same
                                geographic area as their client companies, since a virtual presence
                                is what defines an incubator without walls.

                                (2) location-independent business incubation.
Virtual service                 Virtual service concept refers to a service that is offered to non-
                                resident incubatees.
Virtual tool                    Virtual tool is a way of delivering a service to a dispersed group
                                of users (using ICT-based or other means), where the service
                                provider and service recipient are not in the same physical
                                location.
Service Incubator               A service incubation program fosters the development of
                                entrepreneurial firms in the service sector. Firms may range from
                                landscapers, graphic designers, and accountants to Internet-based
                                companies and Web development firms. An incubation program
                                may target a segment of the service industry or a range of service-
                                oriented firms. Again, at least 50% of the client companies should
                                be service firms to be categorized as a service incubator.
Window of Opportunity           The time period in which one can realistically enter a new market




Copyright © 2012 Vasily Ryzhonkov. All rights reserved.
Authored by Vasily Ryzhonkov.                                                                15

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Glossary of terms on Entrepreneurship and Business Incubation 2013

  • 1. Glossary of Terms on Entrepreneurship and Business Incubation (v.1) GLOSSARY OF TERMS ON ENTREPRENEURSHIP AND BUSINESS INCUBATION PREFACE Topics of innovation, entrepreneurship, business incubation require necessary level of language and terms we use. The need of common vocabulary on topics mentioned above is evident. However, we found that there are no glossaries available online that combines business incubation and entrepreneurship areas of knowledge. This Glossary intends to fill that gap and help others to find their way in an entrepreneurship journey. We do not claim to define all business terms and it’s assumed that reader can understand basics of business and management. SOURCES Sources of the above definitions include:  Molnar et al. (1997)  Meeder (1993)  DiGiovanna and Lewis (1998)  Allen and McClusky (1990)  Wolfe et al. (2000)  National Business Incubation Association, NBIA (http://www.nbia.org)  Texas Angel Investors (http://www.thecapitalnetwork.com/Txangels/TAICoApp.html)  SBA report on ACE-Net: The Process and Analysis Behind ACE-Net (Access to Capital Electronic Network) (http://www.ace-net.sr.unn.edu/pub/wet/rpt-es.htm)  Virtual Business Incubation Services (2011)  Entrepreneur’s Advisor (http://blog.theentrepreneursadvisor.com/coachs- corner/glossary-for-entrepreneurs-and-micro-enterprises/)  The Smart Guide to Innovation-Based Incubators (IBI) (2010)  http://entrepreneurs.about.com/cs/generalresources/a/glossaryindex_2.htm  The Institute for Social Entrepreneurs (2003)  U.S. Department of State publication, Principles of Entrepreneurship (2007)  KTH, Entrepreneurhip Course by Gregg Vanourek (2012)  Wikipedia (2013) Copyright © 2012 Vasily Ryzhonkov. All rights reserved. Authored by Vasily Ryzhonkov. 1
  • 2. Glossary of Terms on Entrepreneurship and Business Incubation (v.1) GLOSSARY Term Definition Academics Credentialed persons who perform research; are versed in scholarly publishing criteria, processes, and standards; and provide advice and guidance based on interpretations of findings in current research. Accelerator / The business incubation industry has inspired the development of Business Accelerator the “business accelerator.” Business accelerators will generally offer all of the services offered by a business incubator. The key difference is the level of hands-on involvement by accelerator management which should increase the chances of success. While no definitive definition of business accelerator exists in the literature, it may be broadly defined either as: (1) a late-stage incubation program, assisting entrepreneurial firms that are more mature and ready for external financing; or (2) a facility that houses a modified business incubation program designed for incubator graduates as they ease into the market. Business accelerators are more likely to be financed by venture capitalist looking for an opportunity to finance growth potential through defined action plans. Accounts Payable An accounting entry that represents an entity’s obligation to pay off a short-term debt to its creditors Accounts Receivable Money owed by customers to another entity in exchange for goods or services that have been delivered or used but not yet paid for Acquisition Taking ownership of another business. Frequently used in conjunction with the word merger, as in mergers and acquisitions or M&As. Administrative Offices Space in the incubator facility dedicated to offices and other amenities for the incubation program manager or professional staff. This space is not leasable to incubator clients. Advisory/Governing A dedicated group of business leaders, professionals, stakeholders, /Management Board and/or specialists that provides competent advice and guidance for the incubation program management team on a regular basis. This group may also advise clients. If the board is a governing board, it has additional fiduciary responsibilities for the business incubation program. Some incubator programs have both a management board that directs the “business activities” of the incubator program—such as budgeting, personnel matters, etc.— and an advisory board that is responsible for providing value- added business services to client firms and assisting the manager in her/his duties. In most cases these functions are combined in one board, which may have either title. An advisory board usually has representatives from the finance community, legal profession, and host institution as well as economic development professionals, the manager, members of the entrepreneurial Copyright © 2012 Vasily Ryzhonkov. All rights reserved. Authored by Vasily Ryzhonkov. 2
  • 3. Glossary of Terms on Entrepreneurship and Business Incubation (v.1) Term Definition community, and, in the case of technology incubators, technology commercialization specialists, among others. When constructing the board, it is desirable to ensure that it can assist in providing value-added service to client firms and help to embed the incubator program in the local community. The networks established by the board should benefit client firms and increase the potential of capturing the firms in the local economy after they graduate. Affiliate Client A client that is not an occupant of an incubator facility but receives many or most incubation services for a fee. See also “virtual clients,” as these terms are sometimes used interchangeably. Affiliate Firm A client firm that does not lease space at an incubator facility but does participate broadly in the incubator program’s entrepreneurial training programs and receives business services from the incubator. Anchor Tenant A business or organization that leases space from an incubator but does not receive incubation services. Space is usually provided at market rate. Usually anchor tenants are long-term and lease space at market rates. The cash flow provided by an anchor tenant’s rent helps the incubator meet its financial obligation. Anchor tenants may or may not play another role in the incubation process. For example, an anchor tenant may be a professional service provider and be available for client firms. Angel Investors/ A private investors who invest in earlier stage companies sums Angel Capital Investor typically ranging from $250,000 to $1.5 million (from $50,000 to $2 million, according to another definition). Angel investors tend to be individuals or small groups of investors that accept high risk and help entrepreneurs bridge the capital gap between the entrepreneurs’ resources and traditional financial markets, including venture capital markets. Angel investors obtain a return on their investments when the companies in which they’ve invested experience a liquidity event; are acquired, merged, or have a successful IPO (see IPO); or are bought out by later-stage investors. Angel Networks Connected groups of high-net-worth individuals who are accredited angel investors. Sometimes these individuals join together to collectively invest in high-potential start-up businesses. Angel investments are generally smaller and earlier- stage than professional venture capital investments. Assets Items of value owned by a company and shown on the balance sheet, including cash, equipment, inventory, etc. Balance sheet Summary statement of a company's financial position at a given point in time, listing assets as well as liabilities. Barriers to Entry Conditions that create disincentives for other firms to enter a market. Board of Directors A panel of individuals elected by a corporation’s shareholders to Copyright © 2012 Vasily Ryzhonkov. All rights reserved. Authored by Vasily Ryzhonkov. 3
  • 4. Glossary of Terms on Entrepreneurship and Business Incubation (v.1) Term Definition oversee the management of the firm Bootstrapping Using creative means to obtain resources other than borrowing money or raising capital from traditional sources. Brand The set of attributes—positive or negative—that people associate with an organization. Breakeven point Dollar value of sales that will cover, but not exceed, all of the company's costs, both fixed and variable. Burn Rate The Burn Rate for a company is the speed per month at which your start-up capital (cash) is being used up before you are able to have positive cash flow. The BURN RATE includes everything that you will outlay money for (wages, marketing, utilities, supplies, licensing, professional fees, computers etc…). Business A business plan is defined for entrepreneurs and micro- enterprises as a method for thinking through your idea. A business plan will answer and identify the Who, What, Why, How, When and Where, enabling you to create a road map for your success. Business plans come in three major forms: Simple – Detailed road map – not normally used to raise capital and should be done by entrepreneur. Complex – may include detailed financials, competitive and market analysis, intellectual property evaluation, identification of the need being addressed, summary and road show components – used to help raise capital – normally requires professional assistance. True – a dynamic and flexible planning tool that includes all of the components listed above but is constantly updated, maintained and used for making action plans and annual or 5 year plans. Business Incubation A dynamic process of business enterprise development that seeks to fill the gaps in entrepreneurial development by providing a supportive environment where new entrepreneurs receive training in business management skills and marketing, buffered from stiff market forces with below-market rent, reduced fees for services, and improved access to necessary seed capital (NBIA 2001). Business Incubation Programs designed to accelerate the successful development of Programs entrepreneurial companies through an array of business support resources and services, developed or orchestrated by incubation program management, and offered both in the incubator and through its network of contacts. A business incubation program’s main goal is to produce successful firms that will leave the program financially viable and freestanding. Critical to the definition of an incubation program is the provision of management guidance, technical assistance, and consulting tailored to young growing companies. Incubators usually also provide clients access to appropriate rental space and flexible leases, shared basic business services and equipment, technology support services, and assistance in obtaining the financing Copyright © 2012 Vasily Ryzhonkov. All rights reserved. Authored by Vasily Ryzhonkov. 4
  • 5. Glossary of Terms on Entrepreneurship and Business Incubation (v.1) Term Definition necessary for company growth. Business Incubators (1) Facilities designed to nurture young firms, helping them survive and grow during the startup period, when they are most vulnerable. Incubators provide hands-on management assistance, access to financing, and orchestrated exposure to critical business or technical support services. They also offer entrepreneurial firms shared office services, access to equipment, flexible leases, and expandable space—all under one roof. An incubation program’s main goal is to produce successful graduates— businesses that are financially viable and freestanding when they leave the incubator, usually after two to three years (NBIA 2001). (2) The definition of a Business Incubator can be described as a set of programs set up by a government, business alliance or academic group though a variety of services/training. The intent is to help small companies in the incubator have a better chance of survival through the start-up phase. Services may include but not limited to:  Office space: Usually at a reduced rate.  Office services: Receptionist, conference rooms, computers, office equipment etc.  Entrepreneurial advice and mentoring: Entrepreneur advisor services can range from establishing a web presence to identifying IP licensing opportunities to raising capital.  Business planning and market adjustment consulting: Business plans are dynamic and constantly need to be adjusted to fit the market.  Contacts and Networking: The biggest advantage of a business incubator is its access to experienced entrepreneurs, innovators and professionals who can answer questions, provide guidance and resources. Business Incubator Facility The space or building devoted to housing the business incubation program of services, incubator management, and resident and anchor client companies. “Business incubation program” and “business incubator” often are used synonymously. However, the research team for this project defined a business incubator as a multitenant facility with on-site management that directs a business incubation program, as defined above. Business plan A written document detailing a proposed venture, covering current status, expected needs, and projected results for the enterprise. It contains a thorough analysis of the product or service being offered, the market and competition, the marketing strategy, the operating plan, and the management as well as profit, balance sheet, and cash flow projections. Business Service Providers Professional business assistance consultants who augment the Copyright © 2012 Vasily Ryzhonkov. All rights reserved. Authored by Vasily Ryzhonkov. 5
  • 6. Glossary of Terms on Entrepreneurship and Business Incubation (v.1) Term Definition skills of incubation program staff. These individuals – with expertise in specific subject areas such as marketing, finance, business planning, procurement, and patent law – often provide their services on a no- or low-cost basis. Along with incubator staff, these individuals provide the value-added service that is the core of effective business incubation. These individuals may also be referred to as “outside service providers,” denoting that they are professionals resourced by the incubation program but they are not paid staff. Capital Cash or goods used to generate income. For entrepreneurs, capital often refers to the funds and other assets invested in the business venture. Cash flow The difference between the company's cash receipts and its cash payments in a given period. It refers to the amount of money actually available to make purchases and pay current bills and obligations. Client Firm (1) Any firm that utilizes the incubator program as tenant, affiliate, or graduate. (2) Participants in incubation programs that receive incubation services from program staff and the program’s network of service providers. There are resident clients and affiliate (non-resident) clients. Client Retention Client retention is defined as practices that businesses engage in to retain their customer base after the sale has been made. “Poor customer service is the number one reason customers do not return to make additional purchases. Implementing client retention programs will not only lower your loss client ratio but also increase your long term revenues.” Complementary Benefits Any benefits that accrue to an incubator sponsor or supporter including reuse of an abandoned facility, creation of student internships, access to SBA guaranteed loan programs, joint research opportunities, etc. Copyright A business form that is an entity legally separate from its owners. Its important features include limited liability, easy transfer of ownership, and unlimited life. Customer Segmentation A method for grouping customers based upon similarities they share (e.g., needs, interest in features, etc.) Creativity The ability to bring something new into existence Development A group of community members that are interested in establishing Team/Community Advisory an incubator program. There should be broad representation that Team increases as the development progresses. Often there is an informal leader(s) who champions the cause. The goal of the board is to gauge the level of community interest and support, identify potential partners, and determine if a feasibility study should be conducted. It is also common that members of this team become Copyright © 2012 Vasily Ryzhonkov. All rights reserved. Authored by Vasily Ryzhonkov. 6
  • 7. Glossary of Terms on Entrepreneurship and Business Incubation (v.1) Term Definition advisory board members. Due Diligence The inquiry process of obtaining sufficient and accurate disclosure of all material documents and other information which may influence the outcome of the transaction. Elevator Pitch A pitch that companies use to tell about their products or business quickly and succinctly. It gets its name from the idea that the pitch should be able to be made in the span of an elevator ride (30 seconds to two minutes). Empowerment Incubator An incubator focused on fostering the growth of business located in areas that face economic challenges, such as high unemployment or distressed neighborhoods. They may focus on welfare-to-work clients, women-owned businesses, or minority- owned enterprises. Entrance Criteria Depending in part on the sponsor of the incubator, entrance criteria for a client’s admission into an incubator range from the ability to pay the rent to other benchmarks such as local ownership, potential for job creation, type of industry, and having a written business plan. Other criteria may include an evaluation of entrepreneurs’ commitment to the new enterprise as well as an evaluation of their entrepreneurial skills. Entrepreneur (1) An entrepreneur is a person who recognizes opportunity, sets forth a plan of action and then acts upon the plan taking responsibility for its outcome. Being an entrepreneur is a mindset or a personality as it describes a person who is willing to create value or take a new direction. Although being an entrepreneur is most commonly associated with people who start a new venture, the term also refers to anyone who recognizes and pursues an opportunity within an ongoing business either on a small or corporate scale. (2) Someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a business venture, and assumes risk. Entrepreneur Advisor A person or organization with the experience base and educational knowledge necessary to guide an entrepreneur from concept through business fruition. The more technical the venture, the more important education becomes especially with regards to intellectual property. Exit Policies See Graduation Policies Experienced Entrepreneur An individual who has experience growing his or her own company or others’ companies, including a person who may be a serial entrepreneur. Equity The value of an incubator’s client company that may be shared by owners and investors. Feasibility Analysis A detailed process to determine the viability of a business idea. Copyright © 2012 Vasily Ryzhonkov. All rights reserved. Authored by Vasily Ryzhonkov. 7
  • 8. Glossary of Terms on Entrepreneurship and Business Incubation (v.1) Term Definition Feasibility Study An objective, systematic analysis to determine whether an incubator program should be established in the host community. Financial Ratios Ratios used to determine whether a firm is meeting its financial objectives and how it compares against peers Financially Sustainable Having a diversity of dependable income sources, such that if one source of funding fails, the incubation program still will be fully functional. First-Mover Advantage (Potential) advantage gained by the initial occupant of a market segment. Founder The entrepreneur(s) who started a venture. Graduate Firm (1) A client (tenant or affiliate) firm that has exited an incubator program having completed a set of benchmarked goals. Though exit criteria may also apply to affiliate forms, most often these goals are part of the lease agreement for tenant firms in an incubator. Graduation/Exit Policies Graduation policies have a rational hierarchy of both real estate and business-development criteria. Firms may exit the incubator as a result of not meeting the realestate criteria (such as noncompliance with the lease agreement or having reached the predesigned maximum length of tenancy), although in these cases the former client probably did not meet the other benchmarked business-development criteria and would not be considered a graduate. One business-development criterion is escalating rent over time to cushion the firm’s early-stage cash flow while preparing it to pay market-rate rent over time and inducing relocation as rent approaches or surpasses the market rate. Having a flexible and explicit time limit on the length of tenancy is another best practice. One of the most important goals is firm growth. In the case of technology incubation benchmarked criteria may include prototyping, scale production, and full-scale production. The explicit length of tenancy is usually longer for technology incubators as a result of the length of time it takes to develop and commercialize new technology products and services. “Hand-holders” Incubators offering mainly business development services (VBIS 2011). Hybrid Incubator Hybrid In terms of sponsorship, a hybrid incubator is one that has multiple sponsors that share financial and/or governance commitments, with no single controlling entity. Incubation Program The executive who directs an incubation program’s operations. Manager Most managers report to either the chief executive officer of the program’s sponsoring organization, a university president or dean, or a board of directors that governs the program. Some incubation program managers have alternative titles, such as president, CEO, or executive director. Copyright © 2012 Vasily Ryzhonkov. All rights reserved. Authored by Vasily Ryzhonkov. 8
  • 9. Glossary of Terms on Entrepreneurship and Business Incubation (v.1) Term Definition Incubator with Walls An incubator with walls is a business incubation program with a multitenant business incubator facility and on-site management. Although an incubator with walls offers entrepreneurs space in which to operate their businesses, the focus of the program remains on the business assistance services provided to the start- ups, not on the building itself. Incubator without Walls An incubator program that provides some or all of the complementary business services and entrepreneurial training programs but has no physical facility to house tenant firms. Often these services are delivered via the Internet. Initial Public Offering (IPO) When a company issues shares to the public for the first time Innovation (1) Successful introduction of something new and useful to the market; applied creativity. (2)Innovation is a change that creates and/or adds value, and prov ides a competitive advantage HERE and NOW. Intellectual Capital Sum of all knowledge in an enterprise. Intellectual Capital is the sum of Intellectual Assets and Intellectual Property. Intellectual Assets The knowledge, experience and skills that have been obtained, preserved, catalogued and made available for sharing. Intellectual Property Intellectual assets that have been legally protected. Intellectual Property is often referred to as IP. Types of Intellectual Property include:  Patents  Trade Secrets  Know-how  Trademarks  Copyrights International Incubator Recently, a new form of business incubation program has emerged, which focuses on helping foreign firms enter the U.S. market. These international business incubators provide the same set of entrepreneurial services as a typical incubator, but they concentrate on providing a “soft landing” for international firms that want to access U.S. markets, partner with U.S. firms, or access other resources. Some specialized services offered by international incubators that are above and beyond typical business incubation services include translation services, language training, help obtaining business and driver’s licenses, cultural training, immigration and visa assistance, and housing assistance. Immigration services are often extended to trailing spouses and children, making it easier for foreign entrepreneurs to settle into their new location. Internet/E-Commerce An incubator that fosters the development of new enterprises Incubator engaged in establishing e-commerce businesses Intrapreneur An intra-organizational (inside) entrepreneur; “a person within a large corporation who takes direct responsibility for turning an Copyright © 2012 Vasily Ryzhonkov. All rights reserved. Authored by Vasily Ryzhonkov. 9
  • 10. Glossary of Terms on Entrepreneurship and Business Incubation (v.1) Term Definition idea into a profitable finished product through assertive risk- taking and innovation” (Gifford and Pinchot). Invention The creation of new forms, compositions of matter, or processes; an idea made manifest. Leasable Space The total amount of space in the incubator facility that is dedicated for rental by both anchor tenants and resident clients (excludes administrative offices and shared common space, for example). This term is used interchangeably with “net leasable space.” Key Performance Indicators Key Performance Indicators are quantifiable measurements, agree d beforehand, that reflect the critical success factors of an organiza tion. They must be quantifiable and reflect the goals of the organization. Management Board See Advisory Board. Manager The executive who directs the operation of an incubator program. A manager develops and coordinates business assistance programs and usually provides one-on-one counseling and referral services to incubator clients. Other tasks include marketing the incubatorprogram, fund raising, client screening, collection of rents and fees for service, and managing other incubator personnel. Manufacturing Incubator A manufacturing incubation program is designed to assist new enterprises primarily engaged in the manufacturing sector. Because clients typically require manufacturing space in addition to office space, manufacturing incubators tend to occupy more square footage than do other types of incubators. Generally, to be considered a manufacturing incubator, at least 50% of the client firms should be manufacturing-oriented. Market A group of people who want or need a particular product and have the ability and willingness to pay for it Mentors (1) Industry experts and business service providers who offer ongoing counseling to incubator clients. A mentor provides a voice of experience on a long-term basis, perhaps through one or more stages of a company’s development. Groups of mentors having different areas of expertise may be assigned to individual companies. (2) Is defined as a person who is; willing to be a sounding board for your ideas and issues, provide guidance, teach or direct you to the needed resources and is willing to tell you what you need to hear and not what you want to hear. Mentors are often found or placed on a Board of Advisors or Board of Directors. Microentrepreneurs Entrepreneurs who run businesses that have five or fewer employees, require $35,000 or less in start-up capital, and do not have access to traditional (bank) financing. Micro-enterprise Is a term used to describe very small businesses that have less Copyright © 2012 Vasily Ryzhonkov. All rights reserved. Authored by Vasily Ryzhonkov. 10
  • 11. Glossary of Terms on Entrepreneurship and Business Incubation (v.1) Term Definition than 5 employees and annual revenues under $250,000. This term is frequently used to describe home and farm based businesses or businesses with no employees other than the owner. In some Countries, States and Provinces micro-enterprises make up the vast majority of the workforce. The term can also be used to describe a new venture in its early formation such as a new technology company that is just forming or only in a research and development stage. MIS Management information systems are technologies, processes, and protocols used to manage people, payments, receivables, documents, business or manufacturing processes, and other financial information and resources. Mixed-Use Incubator A mixed-use incubator (also called general purpose incubator) is a business incubation program that fosters the growth of all kinds of companies; the businesses in a mixed-use incubator are not required to fit into any specialized niche. Companies in mixed-use incubators may include service, manufacturing, technology, and other types of firms. “Network boosters” Networking focused business incubators (according to the VBIS classification) Outsourcing Outsourcing is the assigning of non-core functions of your business to an outside party in order for you to have more time to concentrate on your main (core) business functions. Typical outsourced functions for a small business include, payroll, legal, sales, marketing, computer services and human resources. Participating Clients Incubation program clients who rent and/or use the incubator facilities, programs, or services on a regular basis and have not graduated from the program. Patents Conveys the right to the owner (not necessarily the inventor) the right to prevent others from making, selling, using, offering for sale or importing the patented invention. There there are four types of patents, 1)Utility, 2)Design, 3)Plant, 4)Animal. Pivot Chris Schultz called this the startup term du jour; it is used to mean changing directions in your business strategy. Post-Incubation Services offered to companies that have graduated from the incubation program (i.e., access to specialized facilities as needed, consulting services, CEO roundtables, and networking functions). Pre-Incubation Services offered to companies or individuals who have not been formally admitted to the incubation program (i.e., FastTrac or NxLevel training and business plan reviews). Primary Stakeholders The organizations or entities that have or should have an interest in the incubation program’s success. In addition to sponsors, these could include local government agencies, economic development organizations, industry sector networks, Small Business Development Centers, and others whose missions are such that they should have an interest or “stake” in the incubation Copyright © 2012 Vasily Ryzhonkov. All rights reserved. Authored by Vasily Ryzhonkov. 11
  • 12. Glossary of Terms on Entrepreneurship and Business Incubation (v.1) Term Definition program’s success. Primary Sponsor Entity that provides regular financial and other support for a business incubation program. A sponsor may or may not have developed the incubation program initially, but a current sponsor maintains ongoing responsibility for managing or governing the incubator and may provide subsidies to fund program operations. In some cases, a sponsor may initiate the program, but if it ceases its financial, governance, or management role, the incubator likely would then operate independently with no sponsor. If two or more sponsors provide financial or management support and there is no single controlling or primary controlling entity, the incubation program likely operates with hybrid sponsorship. (See “hybrid.”) Professional Staff Staff Incubator staff who might include a chief operating officer, information technology professionals, client business advisors, professional facility managers, and/or other management professionals who are normally paid staff of the incubator. Resident Client A participant in the incubation program that rents physical space in a facility-based incubator and receives incubation program services that may be provided for additional fees. Sales Metrics Sales metrics are the variables used to define how you will achieve your sales projections. This includes; knowing how many sales people or web site visits it will take to generate a qualified lead, how many leads it takes to generate a sale or client, cost per sale and the length of the sales cycle. Sales metrics are the cornerstone of the sales and marketing functions for new ventures. Seed capital providers Finance-focused business incubators (according to the VBIS classification) Seed financing / A relatively small amount of money provided to prove a concept; it Seed Funding may involve product development and market research. Seed in business terms refers to a company in its early stages; seed funding is funding granted a company in its early stages, to get it off the ground. Series A, B, C Financing The first (A) / second (B) / third (C) round in a series of equity financing in a new venture. Service Incubator An incubation program that fosters the development of entrepreneurial firms in the service industry. Firms may range from landscapers, graphic designers, and consulting firms of many types to Internet-based companies and Web development firms. An incubation program may target a segment of this sector for its services. Social Entrepreneurs (1) Entrepreneurs who run companies whose business model includes achieving a social good in addition to being successful in business and generating profits. Such a company might devote a percentage of its profits to a philanthropic cause, or it might devote its services or products to ameliorating a social problem such as hunger or to lack of access to clean water or Copyright © 2012 Vasily Ryzhonkov. All rights reserved. Authored by Vasily Ryzhonkov. 12
  • 13. Glossary of Terms on Entrepreneurship and Business Incubation (v.1) Term Definition pharmaceuticals, etc. (2) Someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. Social entrepreneurs often work through non-profit organization and citizen groups, but they may also work in the private or governmental sector. Many successful entrepreneurs, such as Bill Gates of Microsoft, have become social entrepreneurs. Social entrepreneurship The art of simultaneously pursuing both a financial and a social return on investment (the “double bottom line”). Start Up A Start Up is defined as a new business that has yet to achieve a sustainable positive cash flow or has been in operation for a limited period of time. Still in Business Businesses that have participated in the incubation program in the past that are still successfully operating as businesses, generating revenues, developing products, and/or hiring employees. Stock Options A special form of incentive compensation providing employees the option or right to buy a certain number of shares of their firm’s stock at a stated price over a certain period of time Targeted Incubator Incubators that focus on assisting startup companies from a specific industry. Technology Generator An institution—such as a university, national laboratory, or private research and development laboratory—that ensures a sufficient concentration of human capital and engages in an adequate amount of R&D to produce numerous opportunities for new commercialization ventures. Technology Incubator An incubator that fosters the growth of new technology ventures by helping to close the gaps in the innovation process and correct for market failures. Generally, if 50% of the client base are “technology firms” then an incubator is considered a technology incubator. Technologies could be software, biotechnology, robotics, nanotechnology, or instrumentation. Technology incubators may focus on commercializing early-stage technology, developing new applications for existing technology, or both. Tenant Firm A client firm that is housed at an incubator facility, receives the menu of business services, and participates in the entrepreneurial training provided by the incubator program. Total Annual Revenue The sum of all incomes generated for an entire fiscal year including: 1) sales; 2) Small Business Innovation Research (SBIR)/Small Business Technology Transfer (STTR) or other grants; 3) Venture Capitalist investments; 4) Angel investments; and 5) technology licensing arrangements. Total Cash Equity The sum of all the cash revenues received by a company for which Investments it has offered stock, warrants, or other ownership instruments. Cash equity does not include ownership that is dependent on Copyright © 2012 Vasily Ryzhonkov. All rights reserved. Authored by Vasily Ryzhonkov. 13
  • 14. Glossary of Terms on Entrepreneurship and Business Incubation (v.1) Term Definition sweat equity (working in or for the company in return for an ownership interest). Types of Incubators Overall industry specialization of an incubation program indicating the program’s primary focus area. Typology of incubators depends on the perspective. Value-Added In the incubator industry, the concept of value-added refers to the manner in which incubator programs enhance the ability of their tenants to survive and grow in the market place. The value-added components of an incubation program generally include business management and marketing training, affordable rent, shared office services, networking opportunities, financial assistance, and, in the case of technology incubators, access to host institutions’ facilities and experts. For example, a university-hosted technology incubator will generally provide access to its library, laboratories, and faculty at no or reduced cost. Valuation The appraised or estimated worth of a firm Value Proposition The quantifiable benefits that a business promises to deliver to customers Venture Capital (1) Source of funds for earlier stage enterprises that are on the verge of product/service introduction and need an infusion of capital to ramp up to full production. These funds may also be used for research and development, testing, or prototyping. In technology ventures, generally the firm has a developed proto type. Typical funding ranges from $5 million to $15 million, the average investment growing steadily from $2.3 million in 1987 to $5.6 million in 1995 (ACE-Net). These institutional funds often include union pensions as well as individual investors’ capital. (2) A form of financing for a company in which the business gives up partial ownership and control of the business in exchange for capital over a limited time frame, usually 3-5 years. Investments typically range from $500,000 to $5 million., although there are occasionally VC investments for as low as $50,000 or as high as $20 million. Venture Capital Investors Persons or groups that give cash sums to high-potential start-up businesses in exchange for shares in the company. Venture capitalists always seek an exit strategy in which the company is merged or acquired, or its stock is sold on the public stock markets, permitting the investors to recoup many times their initial investments. Professional venture capitalists generally manage and invest large sums of other peoples’ money through a professionally managed entity such as a limited liability partnership. Virtual incubation (1) Incubators without walls and virtual business incubators are synonymous terms. Essentially, they are business incubators that Copyright © 2012 Vasily Ryzhonkov. All rights reserved. Authored by Vasily Ryzhonkov. 14
  • 15. Glossary of Terms on Entrepreneurship and Business Incubation (v.1) Term Definition do not offer on-site space for clients, although they may have a central office to coordinate services, house the management staff, meet with clients, and perhaps even provide conference rooms for clients. Virtual incubators may or may not be located in the same geographic area as their client companies, since a virtual presence is what defines an incubator without walls. (2) location-independent business incubation. Virtual service Virtual service concept refers to a service that is offered to non- resident incubatees. Virtual tool Virtual tool is a way of delivering a service to a dispersed group of users (using ICT-based or other means), where the service provider and service recipient are not in the same physical location. Service Incubator A service incubation program fosters the development of entrepreneurial firms in the service sector. Firms may range from landscapers, graphic designers, and accountants to Internet-based companies and Web development firms. An incubation program may target a segment of the service industry or a range of service- oriented firms. Again, at least 50% of the client companies should be service firms to be categorized as a service incubator. Window of Opportunity The time period in which one can realistically enter a new market Copyright © 2012 Vasily Ryzhonkov. All rights reserved. Authored by Vasily Ryzhonkov. 15