Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

How to introduce new product to the market

214 visualizaciones

Publicado el

My presentation in http://userxevent.ir about how a big organization introduces a new product to market.

Publicado en: Liderazgo y gestión
  • Inicia sesión para ver los comentarios

  • Sé el primero en recomendar esto

How to introduce new product to the market

  1. 1. HOW TO INTRODUCE 
 NEW PRODUCT TO MARKET • Product Managers • Product Designers • UX Professionals For
  2. 2. I’m Vahid Abolhassani Nejad • Product Manager at • Product Manager at • Product Specialist at GROUP
  3. 3. ACTUALLY, I’M TALKING ABOUT THE SOLUTION THAT'S GOING TO SOLVE A PROBLEM NOT EXACTLY PRODUCT OR FEATURE Solution A Solution B Problem B Problem A Product
  4. 4. Applying CultureBeing Data-drivenSize of Organization THE MOST IMPORTANT CHALLENGES FOR INTRODUCE NEW SOLUTION TO SOLVE A PROBLEM
  5. 5. Case Study Snapp VS Tap30
  6. 6. • NPS, CSAT • Email, SMS • Social • Exclusive Promotion • Discount Code Niche Market Communication Appreciate HOW PRODUCT CAN HELP TO APPLYING NEW CULTURE?
  7. 7. Business Process Iteration LoopDesign Monitoring LET’S DO IT
  8. 8. Business Process 1. Business Goals 2. Customer Understanding 3. Experience Design 4. Profit/Loss 5. Go-to-Market Plan
  9. 9. Business Process 1.
 Business Goals Business Request 1. Business Metrics 2. Stakeholders Metrics 3. Product @#$%! Business
 Revenue Performance Marketing
 Retention Rate Product
 Returning Users Rate
  10. 10. 2. Data gathering 3. Simulate solution 1. Determining target customers 4. Test the solution Business Process 2. 
 Customer Understanding • Is this the real problem that we’ve found? • Does this solution really solve the problem? • The real pain points that actually happened Which tell us:
  11. 11. Case Study Snapp
  12. 12. 3. Validate the solutions 1. Define the success metrics 2. Benchmark the local role models 4. Manage integrations & dependencies Business Process 3. 
 Experience 
 Design • Frequency of Purchase • Subscription Rate • Churn Rate • Customer LTV Success Metrics Example:
  13. 13. Case Study Online Classified
  14. 14. Design 1. Brand Identity 2. Design Guideline 3. Information Architecture 4. Interaction Design 5. User Interface
  15. 15. Iteration Loop 1. Product Roadmap 2. Product Development Methodology 3. Do, Learn, Adjust Incremental
  16. 16. Monitoring 1. Report to Stockholders 2. Success Metrics Monitoring Framework 3. Setup Analytics Tools
  17. 17. http://linkedin.com/in/vahida9i/ THANKS #userx2018

×