The presentation is a brief comparison of the cab service giants in India, Ola and Uber. The comparison include application, website and its presence on social media.
2. Introduction
▰OLA
• Indian online transportation
network company under ANI
Technologies Pvt. Ltd.
• Founded in 2010 by Bhavish
Aggarwal & Ankit Bhati
• Operates in 102 cities across India
• Revenue = INR 383.44 Cr
▰ UBER
• US based global transportation
technology company
• Founded in 2009 by Travis Kalanick
and Garrett Camp(India2013)
• Operates in 84 countries and 29
cities in India
• Revenue = INR 379.79 Cr
3. Cab Industry Analysis
▰ Growth rate to reach around 17-20% by 2020 in India through promotional
activities and enhanced safety and security
▰ Threat to traditional taxi market and car industry- Convenient, Economical,
Quality service
▰ High scope of growth because of poor public transport and low car
penetration in India
4. CAB INDUSTRY AND TECHNOLOGY
Technology is the lifeline of cab industry!
▰ GPS
▰ Live traffic feed
▰ Multiple platforms- App(Android/iphone/windows)
▰ Internet Pentration
▰ Payment option(cash/cashless)
▰ Use of Big Data
▰ Moving towards connected cab ecosystem- for riders and drivers
10. DETAILED ANALYSIS (OLA V/S UBER)
o Headings: Properly arranged.
o Site Map: Not Available
o Security: SSL Certificate
o Backlinks: 29298 (External:
28268)
o Friendly URLs
o Headings: Properly arranged.
o Site Map: Not Available
o Security: SSL Certificate
o Backlinks: 228726 (External:
209912)
o Some of the URLs aren’t
Friendly.
11. LANDING PAGE ANALYSIS (OLA V/S UBER)
o Page Size : 5KB
o Page Requests: 0
o Page Speed: 0.1sec
o Title Tag of optimal length (Length
: 16 char)
o Meta Description Tag: Not
Available
o Page Redirects: 0
o Page Size : 742b
o Page Requests: 0
o Page Speed: 0.5sec
o Title Tag of optimal length (Length : 39
char)
o Meta Description Tags are there
(Length : 160char)
o Page Redirects: 0
13. • Include a Meta Description Tag
• Use your main keywords across the
important HTML Tags
• Implement an XML Sitemaps File
• Create and link an associated
Google+ Profile
• Create and link an associated
LinkedIn Profile
• Reduce your Total Page File Size
• Implement an XML Sitemaps File
• Update URLs to be more human and
Search Engine readable
• Create and link an associated Youtube
Channel
• Create and link an associated Google+
Profile
RECOMMANDATIONS
20. Facebook Analysis
OLA
1- 891,375 likes on FB page
2- Response time to any query or complaint
is usually 8-10 mins.
3-FB’s ad strategies helped Ola to increase
sales by 60%
4- 3 times increase in Ola’s customer
acquisition rate in 5 weeks.
5-4 times increase in brand related online
searches.
6- Quite active and frequency of posts is
high.
UBER
1- 16 Million likes on FB page.
2- Response time to any query
or complaint is usually 15-20
mins.
3-Quite active and frequency
of posts is high.