2. Team : Shera’s
 Vaibhav Deshpande
 Keshav Dhakne
 Hitesh.
 Haresh Gulr
 Prem kumar Gopal
INSTRUCTED BY: Mrs. Sonia

3. BOULEVARD HAISSMANN , 9th
ARRONNDISSEMENT, PARIS,FRANCE

4. Group Danone
Introduction

5. Fonder & CEO
Mr. Riboud

6.  Industry > Food Processing
 Founded > In Barcelona ,Spain (1919)
 Type > Societe Anonyms
 Headquarters > Paris , France
 Revenue > € 17.01 Billion in 2010

7.  Operating Income > € 2.578 Billion 2010
 Profit > € 1.870 Billion 2010
 Total Assets > € 28.10 Billion end 2010
 Branches > Saudi Arabia, India, Vietnam,
Colombia, China, Israel, United States

8. History

9.  The original company bearing the
corporate name was founded in 1919
by Isaac Carasso in Barcelona (Spain)
as a small factory producing yoghurt
 The factory was named Danone, a
Catalan Diminutive of the name of his
first son, Daniel Carasso.

10. Products & Services

11. Dairy Products
Medical Bottled Waters Baby Nutrition
Nutrition

12.  Mineral Water > Evian, Volvic,Aqua,Badoit
 Food products > Blédina Baby Food,Crush
Yogurt, Danone, Dan-ni-no, Danimals, and
Royal Numico baby food ,Actimel,Activa

13. Expansion Strategies

14.  Adopted a strategy of growth through joint
ventures, particularly in fast-growing
emerging markets and built an attractive
portfolio in emerging markets over the past
10 years which represents 30% of its sales.
 Danone has continued to pursue this
strategy and has recently signed joint
ventures with companies

15.  Danone has been having problems with
some of its other joint ventures
 Its joint venture with Hangzhou Wahaha
Group (1996) and Britania Company in India
(1995)

16. Marketing Strategies

17.  In the 1970s, the company aired a
television advertisement entitled “In
Soviet Georjia" in the United States over a
period of many years.
 On 20 April 2009, Danone opened its first-
ever retail operation, a 300 square meter
restaurant / store / small museum, in
Barcelona, Spain

18.  Following advertising campaigns for fat-free
yoghurt in Spain using the slogan "cuerpo
Danone" ("Danone body"), it has become a
slag term for a model-like, slender,
muscular body
 It is promoted by the Danone Institute
International and offers a prize of
€120,000.

19. Prize Winners
 2007 Jeffery.M.Friedman
 2005 David J.P.Barker
 2003 Ricardo Bressani
 2001 Alfred Sommer And Team
 1999 Leif Hallberg
 1997 Vernonr.Young

20. Bright Dairy, China

21. Danone and bright setup 50-50 yoghurt joint
venture in 1992.
 The joint venture underwent a stake
diversification reshuffle and went public in
2000
 In 2001 Dan one acquired a 5% stake in
birth diary.

22. In 2005 danone increased its share
holding.
 Next time it increased its share holding
to 20% in April 2006.
 After that danone become third largest
share holder after shanghai milk group
and S.I food.

23. Conclusion

24.  Respect for the environment is,
naturally, in Danone’s DNA.
 It is now being Integrated into their
corporate strategy. This progressive
approach is moving Forward swiftly
today
 It is based on the group’s historic
foundations and Policies

25.  A competitive advantage for their
brands.
 This will ensure the sustainability of
Change and the group’s long-term
success and economic performance
 Co-development with external partners
and full integration of Environmental,
economic and social issues.

26. Shera’ s
Thank You..