1. M-6037 Nikita
M-6038 Sayali
M-6040 Jagruti
M-6041 Jyotsna
M-6042 Sanjay

3. STRATEGY involves answers to the three basic
questions that defines business
 WHO ARE OUR CUSTOMERS?
WHAT VALUE DO WE PROVIDE?
HOW DO WE DELIVER THAT VALUE?

4. Mcdonalds is known for its innovative market
positioning. The restaurant which was started in
1948 with one outlet now has footprints across
the globe.

5. Happy meal- A combo meal for
children featuring a free toy that
made Mcdonalds restaurant most
demanded across the globe.
Drive thru – A comfort for a
customers to beat their hunger
with quick purchase of meal.

6. •In France Mcdonalds was coming out with the a buggatte –
based burger called “McBuggette” and McDonalds continues
its investment strategy of trying new.
•Subway can grab the shares from McDonalds
•If TATA Nano can figure out how to make car for under Rs.
!,00,000 then fast food restaurant can figure out how to
create affordable healthy meal

8. •Usually referred to as DoCoMo.
•Platform-arising out of the strategic joint venture between
Tata Teleservices Tata Group & Japanese telecom giant NTT
Docomo in November 2008.
•Launched GSM services on 24 June 2009.
•Prepaid and Postpaid services.
•Popular in semi-urban and rural areas.

9. •India-world’s fastest growing telecom markets.
•Operators were charging consumers ‘on a per-minute pulse’
Eg: Airtel, BSNL, Idea, Loop Mobile, MTNL, Reliance,
Videocon and Vodafone
•It was the 8th entrant in a market.

10. The campaign – Why can’t your mobile
operator count in seconds????
Tata DOCOMO went from start-up to ‘double-digit million’
subscribers in 3 months
Telecom Regulatory Authority of India suggested that all telecom
operators should introduce a per second plan in consumer interest.

11. •“Pay-per-use”
•“Not pay for the unused”
•“Pay for what you use”
•The concept had its genesis in the Tata values of
honesty, integrity and customer first.
•Awards

12. •All Telecom operators now following the per second
pulse.
•Tata DOCOMO riding on the pay per second campaign.
•The per-second pulse campaign is seen as a path-breaking
communication that successfully questioned an existing
paradigm.
•Currently operates GSM services in 18 of 22 telecom
circles…

14. Founded in 1984
Headquarters located in waterloo, Ontario
Controls over 55% market share
Research in Motion maker of the BlackBerry mobile device

15. BlackBerry devices support a large variety of
instant messaging features, with the most popular
being the proprietary BlackBerry Messenger service.
It is a Internet-based instant messenger application
that allows messaging between BlackBerry users.

16. Send and receive messages with unlimited length.
Share photos, videos and more with multiple
contacts at once.
Send music files.
Create and join groups.
Share location.

17. • Different theme and layout of BBM
• More animated display pictures
• A short cut of editing your status and display
picture

19. About the Company
Colgate has grown in to a multinational corporation
known for its toothpaste and oral hygiene products.
It was founded in 1806 by William Colgate
Colgate’s major advantages are the strength of its brand
and its strong global presence : over three quarters of its
revenue comes from outside the united states.

20.  Branding Strategies
 Colgate’s brand positioning as…
i. “ Dental cosmetic brand.”
ii. “Natural brand”.
Creative Strategies
 Informational Strategies

21. Colgate Pricing
Strategy.
Strong Relationship with its retail trade
Partners.
Segmentation Strategy.

23. 1.PROMOTIONAL STRATEGIES OF COLGATE
2.ADERTISEMENT
3.SALES PROMOTION
5.CONSUMER PROMOTIONAL STRATEGIES
STRATEGIES OF
4.CHANNELS

24. - Contains corporate strategy, value chain presence &
SWOT Analysis.
- Provides detailed business description, segment
analysis, 5-year financial trends, key products and key
competitors.
- Includes information on suppliers/ partners,
shareholding structure and key employees with
biographies.