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STRATEGY involves answers to the three basicquestions that defines business WHO ARE OUR CUSTOMERS?WHAT VALUE DO WE PROVIDE?HOW DO WE DELIVER THAT VALUE?
Mcdonalds is known for its innovative marketpositioning. The restaurant which was started in1948 with one outlet now has footprints acrossthe globe.
Happy meal- A combo meal forchildren featuring a free toy thatmade Mcdonalds restaurant mostdemanded across the globe.Drive thru – A comfort for acustomers to beat their hungerwith quick purchase of meal.
•In France Mcdonalds was coming out with the a buggatte –based burger called “McBuggette” and McDonalds continuesits investment strategy of trying new.•Subway can grab the shares from McDonalds•If TATA Nano can figure out how to make car for under Rs.!,00,000 then fast food restaurant can figure out how tocreate affordable healthy meal
•Usually referred to as DoCoMo.•Platform-arising out of the strategic joint venture betweenTata Teleservices Tata Group & Japanese telecom giant NTTDocomo in November 2008.•Launched GSM services on 24 June 2009.•Prepaid and Postpaid services.•Popular in semi-urban and rural areas.
•India-world’s fastest growing telecom markets.•Operators were charging consumers ‘on a per-minute pulse’Eg: Airtel, BSNL, Idea, Loop Mobile, MTNL, Reliance,Videocon and Vodafone•It was the 8th entrant in a market.
The campaign – Why can’t your mobileoperator count in seconds????Tata DOCOMO went from start-up to ‘double-digit million’subscribers in 3 monthsTelecom Regulatory Authority of India suggested that all telecomoperators should introduce a per second plan in consumer interest.
•“Pay-per-use”•“Not pay for the unused”•“Pay for what you use”•The concept had its genesis in the Tata values ofhonesty, integrity and customer first.•Awards
•All Telecom operators now following the per secondpulse.•Tata DOCOMO riding on the pay per second campaign.•The per-second pulse campaign is seen as a path-breakingcommunication that successfully questioned an existingparadigm.•Currently operates GSM services in 18 of 22 telecomcircles…
Founded in 1984Headquarters located in waterloo, OntarioControls over 55% market shareResearch in Motion maker of the BlackBerry mobile device
BlackBerry devices support a large variety ofinstant messaging features, with the most popularbeing the proprietary BlackBerry Messenger service.It is a Internet-based instant messenger applicationthat allows messaging between BlackBerry users.
Send and receive messages with unlimited length.Share photos, videos and more with multiplecontacts at once.Send music files.Create and join groups.Share location.
• Different theme and layout of BBM• More animated display pictures• A short cut of editing your status and displaypicture
About the CompanyColgate has grown in to a multinational corporationknown for its toothpaste and oral hygiene products.It was founded in 1806 by William ColgateColgate’s major advantages are the strength of its brandand its strong global presence : over three quarters of itsrevenue comes from outside the united states.
Colgate PricingStrategy.Strong Relationship with its retail tradePartners.Segmentation Strategy.
1.PROMOTIONAL STRATEGIES OF COLGATE2.ADERTISEMENT3.SALES PROMOTION5.CONSUMER PROMOTIONAL STRATEGIESSTRATEGIES OF4.CHANNELS
- Contains corporate strategy, value chain presence &SWOT Analysis.- Provides detailed business description, segmentanalysis, 5-year financial trends, key products and keycompetitors.- Includes information on suppliers/ partners,shareholding structure and key employees withbiographies.