Cashing in on CPG coupons infographic

1. Consumers were offered
over half a trillion dollars in coupon savings
Source: NCH Marketing Services measurements and proprietary modeling of CPG coupon market activity.
$1.62
each
$1.72
each
$1.79
each
2013 2014 2015
Coupon Value
Distributed
Average
Face Value
Per Coupon
+3.2%
$510 $533 $550
+4.1%
2013 2014 2015
PercentChange
5.9%
Coupon face values grew more
than product prices increased
Percent change year over year of total U.S. CPG coupon average face value distributed per coupon / all coupon media.
1.5%
6.2%
1.6%
4.1%
0.1%
Consumer Price Index U.S. CPG Average Face Value Distributed
2013 2014 2015
$3.5 $3.6 $3.4
Total U.S. CPG redeemed coupon savings, in billions of dollars / all coupon media.
Over $10 Billion In Coupons Redeemed In Three Years
Annual Value of CPG Print and Digital Coupons
Coupon activation drives big wins
for consumers, brands and retailers
Average coupon face values
increased across the store
Total U.S. CPG coupon average face value distributed
per coupon by segment / all coupon media.
2013 2014 2015
$1.00 $1.06 $1.15
+1.0% +6.0% +8.5%
Food Products
$1.98 $2.05 $2.08
2013 2014 2015
+5.9% +3.5% +1.5%
Non-Food Products
$1.05 $1.10 $1.18
2013 2014 2015
+7.6%
As a result, consumers realized
higher average savings
Total U.S. CPG coupon average face value redeemed per coupon
and per product unit / all coupon media.
+7.3%
$1.26 $1.32
$1.42
Average Face Value Redeemed
Average Face Value Per Unit Redeemed
Average Face Values Redeemed
CPG
COUPONSHow dollars and cents fuel results
for consumers, brands and retailers
Cashing in on
COUPON SAVINGS REPORT:
Total U.S. CPG coupon value distributed, in billions of dollars and average face value distributed per coupon / all coupon media.