2. Tag Line: « MADE BY
ORIGINALS »
Nowadays most hotels feature an element of contemporary design. “Design hotels”
have become a hotel segment. So, what makes our member hotels so special? Each
offers far more than a designer chair in the lobby; every hotel in our collection
provides a specific experience. Architecture, design, service, gastronomy and other
special qualities such as the perfect location come together like interlocking pieces of
a puzzle to form a consistent and coherent concept. Every single member provides an
individual, aesthetic and service-driven hotel experience and reflects the vision of an
independent hotelier - an "Original" with a passion for cultural authenticity and genuine
hospitality that is rooted and enhanced by thought-provoking design and architecture.
Each of our member hotels was “Made by Originals”! Member selection has remained
an extraordinary process throughout the history of Design Hotels™. Whenever we
choose a member, we always look for its distinguishing factor - the originality in its
concept. A set list of selection criteria does not exist - deliberately! It is about
scrutinizing key areas to find exactly the right members: holistic concepts, location,
architecture, design, local integration, corporate ethics and - most importantly - the
people behind the concept and their commitment towards their hotel. Naturally, the
people behind every hotel and their guests play a very large role because they
breathe life and a distinctive energy into the hotel. The architecture and interior design
must create the right ambience for interaction. When like-minded people come
together in the right environment, the result is a fascinating place to be.
http://corporate.designhotels.com/about_design_hotels/made_by_originals
3.
4. Market segmentation
• Each hotelier is an ambassador of his country/city in a
foreign country/city
• More than 200 hotels are refered on Designhotels.com
• Every hotels are independent and unique
• « They consider authenticity to be a very real value in
today’s world » Daniele KIHLGREN
