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Promoting your book3

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All the steps to promote your book on social media, goodreads, etc. from author Valerie Estelle Frankel. There's also a Free Guide to Self Promotion at

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Promoting your book3

  1. 1. Traditional, Self Published, Ebooks, and More
  2. 2. Timeline
  3. 3. Make Preliminary Promotional Materials Before Publication Business Cards Bookmarks or Postcards Sell Sheets Author Website or Blog Media Kit
  4. 4. Author Site or Blog  The top page should be attractive and easy to navigate  Keywords are also important—I write a paragraph that describes the site and put it on the page.  I also choose my site’s title and description with care.  At minimum, every writer should have a page on each book or series containing a hook, synopsis, cover art, links to purchase, and links to reviews, articles, and interviews. You also need an About the Author page with a contact form or email link. Other logical things to put on your site:  Media Kit  Links to your Facebook , Twitter, or other social media page  Guestbook  Blog or link to Blog  Articles on related subjects to attract visitors  Bibliography of all you’ve published, with buying links.  FAQ  Recommended reading list of books in your subject area  List of upcoming conferences or author appearances  Photos, videos, or audio of you at events  Reading guide and discussion questions  Freebees related to your subject—I put links to Harry Potter games, fonts, sites, and more.  Anything to attract your target audience
  5. 5. Media Kit Left pocket of folder: List of publications or Curriculum Vitae Contact sheet Bio Page Sell Sheet Press Release Right pocket of folder: Interviews, Reviews, Endorsements, Awards, and Articles about the book
  6. 6. Online Media Kit High Resolution Book Image High Resolution Author Photo Author Bio Endorsements Sell Sheet Reviews Awards Press Release News Articles Interview FAQ Synopsis Sample Chapters Table of Contents Flyer Contact Information
  7. 7. Getting Reviewed Recommended Magazines       Social Media Groups Goodreads groups— post your request for reviewers in “self promotion” groups or “author” and  “reviewer” groups Shelfari and Librarything groups  Facebook groups, like    Lists of Review Magazines           
  8. 8. Other Places to Get Reviewed Book Review Blogs Trade reviews with fellow authors Send messages to Amazon top reviewers
  9. 9. Other Places to Get Reviewed
  10. 10. Promoting in Person Parties Craft and Holiday Fairs Conferences and Events Regional groups like California Writers Club  Genre groups like The Society of Children’s Book Writers  and Illustrators or Science Fiction and Fantasy Writers of  America Minority groups like The Women’s National Book  Association Bookstores and Libraries
  11. 11. Promoting Online: Amazon Amazon to do List: Make sure all the book’s details are correct. Make an Amazon Author Page at Author Central. Set up Search Inside the Book Tag the page with the best tags in your opinion Check the ebook’s page and tag it as well Gather reviews and tags Create Amazon Listmania, So You’d Like to… Try Amazon Kindle Select Program Check other sites like and .eu Amazon Author Central Set up a profile if you haven’t at “Add” all your books. Post the best snippets in “Editorial reviews” as you get them Post an author bio, photo, book trailers, and author events. Link the page to your twitter, website, and blog.
  12. 12. You Need Events! Book’s Release KDP Free Days or Sales (ask your publisher) Goodreads Giveaway Holidays: Mother’s Day, Talk like a Pirate Day, historical event, December, Cyber Monday, Superhero Saturday, Free Comic Book Day, (#mothersday, #FCBD) Television season, movie release (built in hashtags)
  13. 13. Social Media Hashtags Twitter, Instagram, and Tumblr do hashtags so you can advertise to the world. Follow me on @valeriefrankel and watch Then ask for reposts – send messages to fan groups.  How #GameofThrones Will End #audiobook #sale $1.95 #kindle sale $3.82 # GameOfThronesSeason5 #GoTSeason5 #HBO  #free #giveaway Empowered The Symbolism Feminism & Superheroism of #WonderWoman #superheroes #SuperHeroSaturday  The #Avengers Face Their Dark Sides: All the #eastereggs & analysis #FreeKindle … #StarWarsDay #Maythe4thBeWithYou #kdp #AvengersAgeOfUltron  Here's a list of FIFTY #eastereggs in #Avengers #AgeOfUltron #AgeOfUltronSpoilers #FreeComicBookDay #FCBD2015 #ya
  14. 14. Social Media Groups Facebook and Google Plus do groups and fanpages – can you find preexisting ones? Author Promo groups Free stuff groups Theme groups – steampunk, fantasy, fans of __ Repost and repost:  Celebrate Avengers: Age of Ultron weekend plus Free Comic Book Day! My book The Avengers Face Their Dark Sides: Mastering the Myth-Making behind the Marvel Superheroes will be FREE on KINDLE from TODAY- Mon. Ask friends to repost here too.
  15. 15. Promoting Online: Goodreads (also Shelfari and LibraryThing)  Make your profile  Add some friends off Facebook, email, or other social media  Add all your books with covers, tags, and detailed info  Add your book to appropriate lists like, in my case, “What to read after The Hunger Games.”  Ask reviewers to post their reviews on Goodreads—many do anyway.  Link Goodreads to your Facebook page and “like” the book there.  Post the ebook and make the first 20% free to read  Add your video trailer to your profile page  Search for and join “self promotion” groups or “author” “like on Amazon” “Tag on Amazon.” and “reviewer” groups and post your announcement, request for reviewers, and any giveaways or events. Make sure to follow the directions.  Search for and join target audience groups like YA readers or horror novel fans. Post your announcement or join in discussions.  Post a few chapters in the “Writing” section  Link your blog to the page so it shows up on Goodreads  Do a giveaway and post it to social media  Post a signing or other public event  Make a quiz on your topic
  16. 16. Promoting Online: More to Try Blog and Guest Blog Post on Forums and Chatrooms Many book sites will let you post a link, chapters, trailer, and so forth, or add tags and ratings to your book. Send free press releases Sell copies on Ebay (keywords are everything!) Twitter, Facebook, etc: Basically you should post book releases, giveaways, contests, awards, promotions, happy moments, and everything else in appropriate groups/hashtags and on your page.
  17. 17. For these tips and more, try my free ebook, Free Guide to Self-Publishing and Book Promotion: Inside Secrets from an Author Whose Self-Published Books Sold in Thousands by Valerie Estelle Frankel at or