Valpak has a full range of marketing services to help businesses advertise and build a campaign which can include: Direct Mail Coupons, Valpak Deals, Loyalty Cards, Mobile Text Marketing, Digital Advertising, Direct Mail Flyers, and Specialty Products.

1. VALPAK
®
SOLUTIONS
A comprehensive suite of products enabling you to
influence, attract & nurture customers
In the mail. Online. On the phone.

2. VALPAK SOLUTIONS
®
Whether you hope to acquire new customers,
retain existing ones, or create awareness
for something completely inspired,
our full suite of products and services helps keep
consumers informed of all that you do.

3. VALPAK SOLUTIONS
®
Valpak provides a custom marketing
campaign calendar to meet your
needs by including the 5 Elements
of a Successful Campaign:
The Right PACKAGE
Your message will be seen
The Right MARKET
Your message will be seen
by the right people
The Right PRODUCT
Your message will reach consumers
wherever they are
The Right OFFERS
The offer will motivate people
to respond
The Right FREQUENCY
Your message will be seen enough

4. ATTRACT new consumers to your business
At Valpak , we understand your advertising goals. Let us help your business attract
®
new consumers with these core marketing tools. These products are central to your
Valpak advertising campaign in that they encourage and inspire new consumers to
patronize your business.
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• Using design best practices, we’ll help you
create the most effective ads
• We help you select the right message and
offer for maximum results
• Stir consumers to take immediate action TM
Valpak Deals ®
Leverage the power of Valpak Deals and reach
ideal consumers wherever they go.
• No up-front costs; we pay you weekly
®
• Deals can be featured in The Blue Envelope ,
online and in an e-mail
• asily manage your campaign and track
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redemptions online or on your Valpak
Business Center mobile app
Connect with your best customers anywhere@anytime
with the Valpak® product suite

5. NURTURE your loyal consumer base
We’ve helped you bring consumers to your business. Now we’ll help you keep them.
These products will entice your loyal consumers to frequent your business again and
again. Generating repeat business and positive word-of-mouth advertising is key to
any business’s long-term success.
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• Encourage your loyal customers to try new products
and keep coming back Enjoy Delicious Pasta, Pizza, Salads More! 02 single Panel QR
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Enjoy Delicious Pasta, Pizza, Salads More!
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SMS Texting
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that promote last-minute or one-day specials
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• Invite subscribers to a grand opening
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
or special in-store event Enjoy Delicious Pasta, Pizza, Salads More!
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Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Connect with your best customers anywhere@anytime
with the Valpak® product suite

6. INFLUENCE with brand power
Now that people know the basics of WHO you are and WHAT you’re about, let us help
you take your marketing to the next level. Whether you’re using our larger direct mail
formats or taking advantage of our comprehensive digital tools, let clients know exactly
what you can do for them by showcasing your full suite of products and services.
Digital Packages
Our digital packages make it easy for you to connect
to consumers online and on-the-go!
• Your offers featured on Valpak.com® and on your
own Business Profile Page
• our content pushed out through our partner network
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of websites, mobile sites, mobile apps directories
and search engines
•
Opportunity to reach responsive consumers who
have double opted-in to receive coupons via e-mail
•
Call Tracking included to help you track your ROI
Direct Mail Flyers 08 2 Panel Flyer
Enjoy Delicious Pasta, Pizza, Salads More!
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help make sure your consumers are aware
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a complete product line, photos, graphics,
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Welcome to Brecia’s
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Brecia’s At Brecia’s, we bring you the same wonderful experiences we
grew up on: from our warm Italian hospitality; to the authentic
Italian Cafe aromas in our open kitchen; to our flavorful, handmade recipes
passed down for generations
and other content We Make Dining A Great Experience! Enjoy Delicious Pasta, Pizza, Salads More!
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Try All Our Delicious Daily Specials Brecia’s
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MONDAY TUESDAY WEDNESDAY THURSDAY
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$4.99 $9.99 $8.95 $6.99
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Welcome to Brecia’s
Brecia’s Scan for full menu At Brecia’s, we bring you the same wonderful experiences we
grew up on: from our warm Italian hospitality; to the authentic
Italian Cafe daily specials aromas in our open kitchen; to our flavorful, handmade recipes
passed down for generations
6FP SIDE 1
Connect with your best customers anywhere@anytime
with the Valpak® product suite

7. 02 single Panel QR
Product Reinforcements
Enjoy Delicious Pasta, Pizza, Salads More!
Free
Make it easier to track response and increase Brecia’s Dinner Entree
redemptions with these product complements.
Italian Cafe Buy One Dinner Entree,
Get One Of Equal
Or Lesser Value Free
QR Codes 123 Main Street, Anytown With coupon only.
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CP side 1
See Reverse
www.breciasitaliancafe.com specials
For More Savings
• Extend the reach of your print ad and boost exposure online Enjoy Delicious Pasta, Pizza, Salads More!
• Push your audience to your Web site, Valpak.com®
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out Italian Cafe
Brecia’s Free
Dinner Entree
coupon, video, Facebook page or Valpak Deals®
Buy One Dinner Entree,
Get One Of Equal
Or Lesser Value Free
123 Main Street, Anytown With coupon only.
000-0000
Not valid with any other offer.
Scan for full Expires 00/00/00
Hours: 9am - 9pm Mon - Sun menu daily
CP side 1
Call Tracking
See Reverse
www.breciasitaliancafe.com specials
For More Savings
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Monitor how well your offer is working, identify
who is responding, and discover ways to
improve your close ratio and call volume 01 MdC sPeC Ad
• Daily, weekly and monthly reports to
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help you understand how your
advertising is performing Enjoy Delicious Pasta, Pizza, Salads More! Enjoy Delicious Pasta, Pizza, Salads Ad
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Brecia’s $8.99
• Call recording helps you monitor how your
Italian Cafe
123 Main Street, Anytown
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www.breciasitaliancafe.com See Reverse For More Savings
Enjoy Delicious Cafe
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Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
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• Vary your address information bySpecialties, Italian Favorites, Dine-In/Carry-Out
Authentic Italian location 123 Main Street, Anytown
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for multi-location businesses 000-0000 Not valid with any other offer.
Expires 00/00/00
Hours: 9am - 9pm Mon - Sun
• Pull customers from farther distances by using a
CP side 1
www.breciasitaliancafe.com See Reverse For More Savings
stronger offer beyond your immediate retail location
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Specialty Products
Looking for something beyond the standard formats
to influence, acquire and retain customers? We can help.
Coupon Booklets
Offer multiple coupons that are valid over different time periods
or for different products
Enjoy Delicious Pasta, Pizza,
Salads More!
• 8, 12 16 page booklet formats available
Extras
Brecia’s Italian Cafe
• Leave near your register to entice current customers
• ross-Promotion: Partner with another business
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123 Main Street, Anytown
000-0000
Hours: 9am - 9pm Mon - Sun
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
www.breciasitaliancafe.com
to distribute extra coupons
Solo Values ®
Stand out in the consumer’s mailbox with a customized direct
mail program
Valpak®, The Blue Envelope®, Solo Values®, Valpak.com®, Valpak Deals®
are registered trademarks of Valpak Direct Marketing Systems, Inc., its subsidiaries
and affiliates. All other products and company names are used for identification • se for time-sensitive promotions – grand openings, special sales
U
purposes only and may be trademarks and/or registered trademarks of their
respective owners. Valpak Direct Marketing Systems, Inc. makes no claims to events, holidays or limited time offers between Valpak mail dates
these trademarks. Copyright © 2012 Valpak Direct Marketing Systems, Inc.
Connect with your best customers anywhere@anytime
with the Valpak® product suite

8. Connect with your best customers
anywhere@anytime
with the Valpak product suite ®
TM
In the mail. Online. On the phone.
Scan code to see how our solutions
deliver results to our advertisers.
Valpak ®
www.valpak.com