- En quoi la réalité virtuelle est-elle un nouveau vecteur de conversation avec notre consommateur ? - Quels sont ses réels impacts aujourd’hui ? - Quelles sont les industries qui ont osé sauter le pas ? La réalité virtuelle est désormais un atout dans le portfolio marketing et devient un outil incontestable pour créer de l’engagement. Damien Lefebvre Co-president, Canada damien.lefebvre@valtech.ca

1. HOW VR IS IMPACTING
THE SHOPPER JOURNEY?

2. shoppers demand for more experiences
and less linear communication.

3. virtual reality creates a new level of
interaction with shoppers.

4. virtual reality reinvents the customer
journey from home to in-store.

6. At valtech, we engineer experiences
to meet business and users needs.

7. 22
offices
11
countries
2,000
employees
2
canadian
offices

8. Hi, my name is Jeff

9. #learn

10. #inspire

11. #shop

12. let’s start with a definition…

13. Virtual Reality places
the user inside a virtual
world, immersing him.

14. the potential of VR is to reimagine
reality, to personalise it
– to allow access to objects,
places and people that are out
of reach in the real world.

15. VR is not novel;
it’s a series of
visionaries and
innovations.
But most, VR as we know it was created
by a handful of pioneers in the 1950s and
1960s and afterwards the 1990s.

16. 1935

17. ~1985

18. ~1990

19. ~1995

20. 2016

22. virtual reality is in the midst of a rebirth.
The result will be a transformative technology that reaches far
beyond gaming to reshape multiple industries, from retail to
travel to hospitality.

23. 1
why do we talk about VR in 2016?

24. …the future is 3D bright
Investors and users joined the VR playground and
the VR industry is here to stay.

25. $1.1B were invested
during the first quarter of 2016
…while $6.1B were invested in virtual and augmented reality by 2015.
Source:

27. Number of active virtual reality users worldwide from 2014 to 2018 (in millions)
0
20
40
60
80
100
120
140
160
180
200
2014 2015 2016 2017 2018
Early Majority/KT&T Early Adopters/Light Gamers Innovators/Hardcore Gamers
Source: KZero Statista 2015

28. Numbers of Shares per 10,000 Views on Youtube
0
2
4
6
8
10
12
14
16
Videos About New Cellphones Videos About Virtual Reality Videos About Cellphone Concepts
# of Shares per 10,000 Views
Source: PiperJaffray, Business Insider

29. better
technology
better
price point
better
headsets
more users=

30. how do I access VR content?
…VR has a strong ecosystem of content and creators and powerful social
channels and mainstream media that will get VR in every “home”.

31. Investments
supported the rise of
VR creators that
transformed the
technology into relevant
and captivating content.

33. An Oculus Rift in
Every Home -
Facebook’s 2B $ bet
“VR is going to need 10
years become a very
mainstream big thing.
But we’re committed to this,
we have the resources to be
able to invest and use these
investments across the
world (…).”
-Mark Zuckerberg, March 2016

36. The New York
Times brought Virtual
Reality into the
homes of their 1.3
million subscribers,
showed them the
potentials of the
technology ahead.

37. Netflix ?

38. Yes, virtual reality is an emerging technology. But by being
supported by a complete and solid ecosystem, it’s about to go
mainstream...
key takeaways

40. 2
what are the areas that will be
reshaped by Virtual Reality?

41. “with Virtual Reality, your mind is
tricked to think she is whatever, we tell
her to be.”
David Sackman – Ted Talk, Virtual reality for positive change and behavior.

42. entertainment artshealth
travel gamingsports
…and more

45. Arts

46. Google’s Tilt Brush on
the HTC Vive VR
headset will make you
feel like a 3D artist.

49. VR, a Health and
Sport catalyst
Virtual behavior may even
affect real-world health.
According to Standford
University, if you watch
yourself exercise for 5
minutes you'll exercise an
hour more that week.

51. All areas of disruption can become a source of inspiration for
retailers lifestyle and sport manufacturers.
key takeaways
…and more

52. 3
why virtual reality is emotion

53. brand emotion=

54. with emotion as end result of the
experience, we need to see VR as a
gate into building even more
meaningful and authentic customer
relationships.

55. “Loyalty is about emotion first, behavior second. Loyalty is powered by
emotion; repeat purchases are the result.”
Harvard Business Review
EMOTION = LOYALTY

56. 4
when virtual reality meets shoppers

57. by removing the barrier of too little
information or interaction, VR will have
endless of possibilities when it comes
to better interacting and
communicating with their customers.

58. Brand Storytelling
THE NORTH FACE

60. Social Storytelling
TOMS

62. Exclusive Content
TOP SHOP

65. 1/3
Immersive
Product Testing
MERRELL

68. 2/3
Immersive
Product Testing
THERMADOR

69. 2/3
Immersive
Product Testing
LOWE’S

71. V-commerce
THE APARTMENT

73. 5
How do you develop a VR experience?

75. 5
5 fundamental questions before
jumping in?

76. brand
1
2
3
4
5
Can VR enhance my product and shopper experience?
Am I willing to test in the market place early?
What type of experience do I need to meet my business goal?
Which platform will best support my experience?
Who should be involved from my organization?

77. thank you