1. February 2012
The Van Horn Compass
Your Pathway to the Past, Present, and Future
Editor In Chief: Tina Tasche
HYUNDAI ELANTRA NAMED NORTH AMERICAN CAR
Inside this issue:
OF THE YEAR
From The Desk Of 2
Source: HyundaiNews.com
Mike Tasche
The 2012 Hyundai Elantra took top honors in the
Service Question Of 4
The Month most exclusive award in North America when it was
Who Is # 1 In 5 named 2012 North American Car of the Year.
Customer Retention?
Hyundai Fundai 6 A jury of 50 independent North American automo-
Activity
tive journalists evaluated each of the new cars intro-
Donna’s Cooking 8 duced last year and chose the 2012 Hyundai Elantra
Corner
as the winner. The award was announced at a news conference at the 2012 North
Coupons 9 American International Auto Show in Detroit, which marks Hyundai’s second
win. The Hyundai Genesis was named North American Car of the Year in 2009.
“Elantra speaks to the success of our recipe of bold design and great fuel econ-
omy,” said John Krafcik, president and chief executive officer, Hyundai Motor
America. “In a year with some truly breakthrough competitors, we are honored
that the jury recognizes Elantra’s far-reaching impact on the industry.”
The jurors considered more than 50 new vehicles, before selecting the top three
cars and top three trucks. The Volkswagen Passat and Ford Focus were the other
3512 Wilgus Ave. car finalists.
Sheboygan, WI
53082-1144 Award caps record year for Hyundai Motor America and Elantra
Best-in-class standard fuel economy on all models
Highest owner satisfaction with real world fuel economy of all compact cars
Main Line: Mid-size interior room in a compact class footprint
Elantra is built at Hyundai Motor Manufacturing Alabama
(920) 457-3608
Toll Free: Most importantly, Elantra is driving traffic to Hyundai showrooms. Elantra’s re-
1-800-236-9888 cord 186,361 sales helped Hyundai achieve its record sales of 645,691 units in
the U.S. in 2011. Hyundai Motor America posted a 20 percent increase over 2011
total sales.

2. From The Desk Of Mike Tasche
Hello Everyone,
I want to thank all of you that took advantage of our large inventory and purchased a vehicle from us. The
good news is the Hyundai new car inventory is growing and we now have the largest inventory we have had
over the past year. Other good news is we delivered 129 vehicles in December. We delivered over 50 differ-
ent makes and models to customers in over 32 different zip codes, and 4 different states, with Mississippi tak-
ing the long distance honors this month. Another great thing to see is 52 of our vehicles were Hyundai’s and
we also delivered just over half of our total vehicles in Sheboygan County. Helping local customers get their
dream car is something we take very seriously.
QUESTION OF THE MONTH
Mike, I’ve been reading your articles over the past year, and by the way I love them. My
questions are; how were Hyundai sales across the United States in 2011? Could you
give a breakdown of some of the most popular models, and what does Hyundai have
going or planning for 2012?
Thank you and by the way great questions. I think everyone should be interested in these answers. You will
also be happy to know that Hyundai is a company that has made outstanding strides over the past decade.
More recently Hyundai has achieved many awards and accolades from everyone that counts: consumers like
yourself, and the critics judging Hyundai against every other manufacture in the country.
The Hyundai Elantra has just been voted North American Car of the Year. Please read the article on the
front page of this newsletter to hear more about that.
You ,the consumers, have voted and the Hyundai product was just voted #1 in Customer Retention according
to JD Powers and Associates.
Wow, if a company did nothing else but won both of those over the lifetime of the manufacture they would
certainly go down in history as being a success. Now think about this. Hyundai did BOTH in the same year.
So how many Hyundai’s were sold last year?
The answer is 645,691 up 20% from last year. Most manufactures would be satisfied to reach a 1% market
share for new cars sold in the United States. Hyundai however holds a 5.1% market share and that is a lot of
new Hyundai vehicles on the road. Other great news is 420,000 of those vehicle were built right here in the
United States. That’s keeping a lot of people employed on the home land.
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3. Of those great numbers you will also be happy to hear that Hyundai achieved an industry leading 36.1 miles
per gallon CAFÉ rating. What that means is Hyundai vehicles across all models achieved better gas mileage
than any other manufacture vehicles.
As for individual sales, the Hyundai Sonata was the sales leader with over 226,000 new Hyundai cars delivered.
To understand what this means please keep in mind that there are only five models sold in the entire industry that
achieve over 200,000 sales in a calendar year. That really is more proof that the Hyundai line up is a top seller and
they really do have something for everyone.
Lastly what’s coming up for this year?
First this is the IQS rating period. This is a rating system that measures how satisfied buyers are over the first 90
days of ownership. Hyundai is very aware of this prestigious award and has their eyes set on the number one posi-
tion.
Soon you will see a totally redesigned Azera, and this one will take your breath away. Designed for the person
wanting more room than a Sonata, a V-6 engine, and to have all of the great features you would expect in a luxury
car.
Then we have a new Santa Fe coming. This will be a totally redesigned 2013 model and will arrive in August or
September of this year. This Santa Fe is going to also be a show stopper. It’s said to have all of the extras you’ve
come to expect from Hyundai and a few other bells and whistles.
Van Horn and Hyundai really are the dealership and manufacture that covers you for everything you need. I hope
you all enjoyed this information and I’m sure there will be more to come very soon. If you have any suggestions or
things you would like me to talk about in future editions of our Van Horn Compass please email me at
miket@vanhornhyundai.com.
Michael Tasche
General Manager
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4. The Van Horn Compass
Question Of The Month: By: Scott Richards
How Long Should A Car Be Warmed Up Before Driving
In Cold Weather?
Although you might think it’s easier on your car to let it sit and gently warm up,
doing so is a bad idea for a number of reasons.
Most importantly, it does indeed waste gas. The vast majority of cars and trucks on the road today use
electronic fuel injection. When your vehicle’s engine is cold, the computer tells the fuel injectors to stay
open longer. This allows more fuel into the engine to help it run cold. As the engine warms up the
injectors let in less fuel and everything returns to normal. The problem is that letting your vehicle sit
and idle is the slowest way to bring it up to operating temperature because it’s generally sitting in
your driveway at just above idle speed.
And this method to warm up also invites other problems. Carbon monoxide poison, catalytic converter
failure, and vehicle theft to name a few.
If it’s bitterly cold out you can let it warm up for a minute or two to allow the oil to thin out a bit and
circulate completely. But other than that if it runs then driving it gently is the best way to warm it up.
On a cold day here is my warm-up routine:
Start the car. Adjust the radio. Put on my seatbelt. Check the mirrors. Drive.
The important thing here is to drive “easy” for the first few miles. My guess is your parents probably
drive in this reasonable manner even after the car warms up. This is what helps contribute to their
car’s long life.
Also remember to NEVER warm up your car in your garage as the carbon monoxide can get into the
house and build up in the garage even if the garage door is open. Always pull the vehicle at least
halfway out if you have to let it run.
If you have to sit in your car while it is running for a long period of time it is recommended that you
crack the window to get a bit of fresh air in.
The only exception I’d add is this: If you are in a cold climate and your windows are frosted (especially
on the inside) it is a safety hazard. If you can’t see clearly then you can’t drive safely. In that case,
warm it up enough that your defroster starts working.
If you disagree with me on this topic then I would recommend that you consider purchasing remote
start for your vehicle.
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5. HYUNDAI IS #1 IN CUSTOMER RETENTION ACCORDING TO
J.D. POWER AND ASSOCIATES
Source: HyundaiNews.com
Hyundai is highest among all automotive brands in J.D. Power and Associates 2012
Customer Retention Study.
Now in its ninth year, the study measures the rate at which automotive brands retain
their existing customers and examines the reasons why customers remain loyal. Hyundai
earned the top spot in the study, improving its retention rate by four percentage points
from 2010 to 64 percent in 2012.
According to J.D. Power and Associates, Hyundai's increased retention rate is shaped by its expanding model
lineup, as well as the fact that perceptions of the brand's quality and appeal have continued to improve during
the past decade.
The 2012 Customer Retention Study is based on responses from 117,001 new-vehicle buyers and lessees, of
which 73,733 replaced a vehicle that was previously acquired new.
In addition to customer retention, the study also measures the rate at which each automotive brand captures
customers from its competitors, known as conquesting.
“We are proud that Hyundai owners show their brand loyalty by choosing to buy another Hyundai vehicle over
60 percent of the time,” said Dave Zuchowski, executive vice president, National Sales, Hyundai Motor
America. “Once they experience the styling, comfort and value of Hyundai vehicles, it’s no surprise that they
elect to stick with the Hyundai brand. We are thrilled that our vehicles and our dealers are earning the respect
and loyalty of our customers.”
Page 5

6. Hyundai Fundai Activity
By: Sheng Xiong & Crissy Ziegler
Page 6

7. DRIVE ONE HOME TODAY
Go to vanhornhyundai.com to fill out our
secure online credit application and
contact our customer service department
to make an appointment!
(920) 627-2672
Page 7

8. The Van Horn Compass
DONNA’S COOKING CORNER
By: Donna Tasche
MEAT LOAF
 1lb Hamburger
 ½ lb Italian sausage
 ¼ cup chopped onion
 1 egg Mix all ingredients together put in bread pan
 ½ cup milk
and bake at 350 degrees for 1 hour.
 4.5 oz chopped Green chilies
 1 package Taco season mix
 ¾ cup cracker crumbs Spread about ½ cup of smooth taco sauce and
 1 cup shredded Taco cheese sprinkle about ½ cup shredded taco cheese on
and bake 10 more minutes.
Topping
 ½ cup of smooth Taco sauce
 ½ cup of shredded Taco cheese
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9. Clean Out Your Cupboards And
Support Two Great Causes!
Please bring in non-perishable food items to our dealership from now
until February 29.
For every food item brought in we will donate $1.00 to the
Sheboygan Big Brothers Big Sisters Program.
All food donations will benefit the Sheboygan Food Bank.
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