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Healthcare Social Media and Digital Health: how to effectively connect, communicate, and collaborate to make a positive impact

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Vandna Jerath, MD, ob/gyn physician and medical director of Optima Women's Healthcare and Optima Vitality MD, discusses health care social media (#HCSM) and digital health at the Greenway ENGAGE 2015 conference in Dallas, Texas (#GreenwayENGAGE). She discusses the importance and relevance by sharing her expertise, experience, and positive exposure with the ob/gyn and primary care providers and user groups (GOBUG & Green PC) to help them effectively connect, communicate, and collaborate, market and grow a practice, promote healthcare objectives, educate, engage, and empower patients, and make an overall positive impact on healthcare. #HCSM #GreenwayENGAGE #HIT #digitalhealth #EHR

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Healthcare Social Media and Digital Health: how to effectively connect, communicate, and collaborate to make a positive impact

  1. 1. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting Healthcare Social Media and Digital Health how to effectively connect, communicate, and collaborate to make a positive impact Vandna Jerath, MD, FACOG August 30, 2015 #HCSM #HIT #EHR #GreenwayENGAGE #digitalhealth optimawomenshealthcare.com | @optimawhc drjerath.com | @drjerath optimavitalitymd.com | @optimavitality
  2. 2. #HCSM #HIT #EHR #GreenwayENGAGE #DigitalHealth General Info Greenway Health ENGAGE | Green PC & GOBUG User Group Meeting | 8/30/2015
  3. 3. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Vandna Jerath, MD  Ob/ Gyn physician, FACOG - Board-Certified  Private practice - 17 years  Optima Women’s Healthcare  Full scope obstetrics & gynecology  Optima Vitality MD  Wellness practice  Enjoy education and community outreach  Promote patient education, engagement, and empowerment  Personalized medicine  Disclosure – no affiliations  Local social media expert , pioneer, and resource – well-established in Colorado  Active user , passionate advocate, interest in digital health  Presentations/Consulting  Medical societies, hospitals, 4corners MGMA, Colorado ACOG, colleagues, practice managers, case studies  Websites  Drjerath.com  Optimawomenshealthcare.com  Optimavitalitymd.com
  4. 4. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Objectives  Discuss healthcare social media, the variety of platforms, and why it is so important  Discuss how social media impacts healthcare and digital health and how to benefit from social networking.  Discuss how to grow a practice and promote other healthcare objectives via word of mouse.
  5. 5. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Social Media Revolution Photos: stock photos from Dollar Photo Club
  6. 6. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 What is Social Media?  A cocktail party or networking event  Microblogging or “small talk”  Collaborative online networking and communication  Starting a conversation  Developing a relationship  Maintaining communication  60-90% people use internet for health related information  Usage  Personal vs professional  Here to stay – NOT A TREND  Strong growth and future  Time to get on board
  7. 7. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Why use #HCSM?  Networking  Connect  Communicate  Collaborate  My practice philosophy  Be educated  Be engaged  Be empowered  Who?  Community  Colleagues  Healthcare Providers  Patients  Anyone & Everyone
  8. 8. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Inspiration  “Profits are like oxygen. You need it to survive, but ultimately what matters is passion, growth, and a higher purpose.” @zappos – Tony Hsieh, CEO  http://blogs.zappos.com/blogs/ceo-and-coo- blog/2009/01/25/how-twitter-can-make-you-a-better-and- happier-person  “Transparency & Values: Twitter constantly reminds me of who I want to be, and what I want Zappos to stand for”  “Reframing Reality: Twitter encourages me to search for ways to view reality in a funnier and/or more positive way”  “Helping Others: Twitter makes me think about how to make a positive impact on other people’s lives”  “Gratitude: Twitter helps me notice and appreciate the little things in life”
  9. 9. #HCSM #HIT #EHR #GreenwayENGAGE #DigitalHealth Social Media and Internet Statistics Greenway Health ENGAGE | Green PC & GOBUG User Group Meeting | 8/30/2015
  10. 10. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Digital Statistics Source & Image : Digital Statshot by Simon Kemp on http://wearesocial.net/tag/statshot/
  11. 11. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Evolution of Social Media Source and Infographic: http://www.mediavisioninteractive.com/blog/social-media/evolution-social-media/
  12. 12. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Evolution of Social Media Source and Infographic: http://www.mediavisioninteractive.com/blog/social- media/evolution-social-media/
  13. 13. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Evolution of Social Media Source and Infographic: http://www.mediavisioninteractive.com/ blog/social-media/evolution-social- media/
  14. 14. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Growth and Reach of Social Media  To reach 50 million users  Radio - 38 years  TV - 13 years  Internet - 4 years  Facebook – less than 6 months Source: Douglas Idugboe at http://Smedio.com
  15. 15. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Growth and Reach of Social Media  Social Media Now  Facebook - 1.49 billion users  Twitter - 1 billion users ( 316 million active)  Linked In - 380 million users  YouTube – 1 billion users  Google+ - 300 million users  Pinterest – 72.8 million users  Instagram – 300 million users  Blogs - 273 million  Other - My Space, Flickr, Yelp, Yammer, Snapchat, Vine, Vimeo, Periscope, Meerkat, Tumblr, Reddit  Medical – Sermo, Doximity, Doctors Hangout, Share Practice Source: Social Media Sites directly, statista.com, & expandedramblings.com
  16. 16. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 A Day In the Internet  Infographic  Demonstrates the power and reach of the internet  Source: MBAonline.com  http://www.adweek.com/socialtimes/files/2012/0 3/internet-day.jpg?red=at
  17. 17. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Hospital Usage  U.S. Hospitals that use Social Networking tools  1,576 Hospitals total  718 YouTube Channels  1302 Facebook pages  1009 Twitter Accounts  653 LinkedIn Accounts  1080 Four Square  212 Blogs  6,550 Hospital Social Networking Sites Source: Ed Bennett, University of Maryland Medical System Source: http://socialmedia.mayoclinic.org/hcsml-grid/
  18. 18. #HCSM #HIT #EHR #GreenwayENGAGE #DigitalHealth Healthcare Social Media Tips Greenway Health ENGAGE | Green PC & GOBUG User Group Meeting | 8/30/2015
  19. 19. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Types of Social Media  Facebook  Twitter  Linked In  YouTube  Google +  Pinterest  Instagram  Four Square  My Space  Flickr  Tumblr  Yelp  Yammer  Reddit  Blogs  Vine  Vimeo  Periscope  Meerkat  Website  Slide Share  Medical  Sermo  Doximity  Share Practice  Doctors Hangout
  20. 20. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Why Use Social Media? My Top 10 Reasons  Patient education, engagement, and empowerment  Branding  Marketing/Growth  Community outreach  Transparency/Credibility  Patient loyalty and satisfaction  Self-education and professional learning  Networking/Messaging  Direct Access – physician and patients  Innovation/Interaction
  21. 21. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 My Social Media Usage  Facebook  Facebook.com/drjerath  Facebook.com/optimawhc  Twitter  Twitter.com/drjerath  Twitter.com/optimawhc  Twitter.com/optimavitality  YouTube  Youtube.com/doctorjerath  Linked In  Linkedin.com/in/drjerath  Linkedin.com/company/optima-women's- healthcare  Google +  Goggle.com/+drjerathMD  Google.cm/+OptimaWomensHealthcareP arker  Pinterest  Pinterest.com/drjerath  Pinterest.com/optimawhc  Pinterest.com/optimavitality  Instagram  Instagram.com/drjerath  Instagram.com/optimawhc  Vine  Vine.co/drjerath  Slide Share  Slideshare.net/VandnaJerathMD  Blog  Drjerath.com  Website  Optimawomenshealthcare.com  Optimavitalitymd.com
  22. 22. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 My Content & Tips  Women’s health  My ob/gyn practice  Baby photos (with patient consent)  Pregnancy tips  Medical issue in the news  General medicine  New service lines  New clinical procedures  Healthcare reform  Health awareness promotion  Trivia – OptimaWHC Healthe-Challenge  Polls  Contests  Sports  Politics  World news  Fashion
  23. 23. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Facebook Tips for Doctors’ Offices and Medical Practices  Be a source of health tips or medical news  Answer a medical question in general terms, suggest an appointment  Answer common questions coming in to the office  Answer a patient billing complaint  Always thank patients for endorsements (it encourages more)  Show benefits and answer questions about a therapy  Show a specific expertise  Show a new or improved piece of technology  Show an educational video  Introduce or recognize doctors and staff  Show some personality of your office  Offer an educational or inspirational contest on Facebook  Ask a question with Facebook’s polling function  Make a seasonal or short-time offer  Promote your patient portal or blog  Show community spirit — let your page be a neighborhood bulletin board Source: Jeff B. Copeland 12/2011
  24. 24. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 My Costs & Investment  FREE?  Time is money  Time investment  Full-time ob/gyn, patients come first  3 months solid to get started  Maintenance 1-2 hours/week  Minimal website and blog hosting fee  < $20/month  Marketing  Most practices 5-10% of revenue  I spend < $1000/year
  25. 25. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 My Success  One of the first physicians locally with extensive social media involvement  Over 10000 social media connections  New physician in new market/community  Marketing and growth opportunity  New patients  Building practice I desire  Creating a brand and credibility  Develop and maintain loyalty  Provide transparency  Patient and community outreach and education  Ability to be a resource  Patient interaction and word of mouse  Direct physician access  Positive image  Exponential growth  Increased online visibility  Higher SEO  Network with other colleagues  Collaboration  New opportunities  Considered a local #hcsm expert and pioneer  Writing articles, interviews, blogs, presentations, consulting  Staff involvement  FUN and FULFILLING
  26. 26. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 My ROI 15% 10% 30% 45% Patient Referral Sources COG Patients Print/Other Referrals Social Media
  27. 27. #HCSM #HIT #EHR #GreenwayENGAGE #DigitalHealth My Positive Experience & Exposure Greenway Health ENGAGE | Green PC & GOBUG User Group Meeting | 8/30/2015
  28. 28. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Media Coverage  Doctor heads to social media to find patients  9News Video  Profile story by Cheryl Preheim  November 4, 2011  http://on9news.tv/sjozH2
  29. 29. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Greenway Health  Engaging customers, vendors, partners, and patients  Client testimonials, case studies, and showcasing events that can all be shared on social media  Providing education, updates, and new innovation  Building partnerships Photos: courtesy of Greenway Health
  30. 30. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Facebook.com/greenwayhealth Photos: courtesy of Greenway Health
  31. 31. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Greenwayhealth.com Photos and Information : courtesy of Greenway Health
  32. 32. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 MedPageTODAY – Yelp Phenomenon MedPageTODAY article by Molly Walker Source: http://www.medpagetoday.com/PublicHealthPolicy/GeneralProfessionalIssues/47640
  33. 33. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 MedPage TODAY – Yelp Phenomenon MedPageTODAY article by Molly Walker Source: http://www.medpagetoday.com/PublicHealthPolicy/GeneralProfessionalIssues/47640
  34. 34. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 MedPage TODAY – Dr. Google Source: MedPageTODAY article by Molly Walker http://www.medpagetoday.com/PracticeManagement/InformationTechnology/50022
  35. 35. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Doctors and Social Media: should the two mix? Source: http://www.examiner.com/article/doctors-and-social-media-should-the-two-mix
  36. 36. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Doctors and Social Media: should the two mix?  Another local doctor that tweets frequently is Dr. Vandna Jerath, MD of Optima Women's Healthcare. She tweets both about what's going on in the women's health field locally and on a more global scale, showing that she keeps up-to-date with current medical knowledge. She also engages people on a personal level, whether they are patients or not. For example, awhile back a rather touchy, and often considered controversial, subject came up. When differing points of view were presented, she didn't attack or say anything resembling "I'm a doctor so what I say is the only thing that matters," like many doctors I have encountered. She addressed each point of view from an honest perspective and even acknowledged that, in some cases, what is right for one family may not be right for another. I admit that I was very impressed by this. I'm not a patient of either of these doctors but I follow them, regardless, as the information that they share can be helpful, especially in the case of Dr. Jerath. Source: http://www.examiner.com/article/doctors-and-social-media-should-the-two-mix
  37. 37. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Facebook Tips for Doctors’ Offices and Medical Practices Source: Jeff B. Copeland 12/2011
  38. 38. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Facebook Tips for Doctors’ Offices and Medical Practices Source: Jeff B. Copeland 12/2011
  39. 39. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Physician Social Media Users Say ROI is Real Source: http://www.fiercepracticemanagement.com/story/physician-social-media-users-say-roi-real/2011-11-09#ixzz1dEhSzw9S
  40. 40. #HCSM #HIT #EHR #GreenwayENGAGE #DigitalHealth Healthcare Social Media Do’s & Don’ts Greenway Health ENGAGE | Green PC & GOBUG User Group Meeting | 8/30/2015
  41. 41. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Getting Started & Simple Steps  Getting started  Do not be overwhelmed  Can be done on your own  Inexpensive  Investment of time  Use local resources  Social Media course  Professional internet, SEO, marketing companies  Read blogs and advice on the internet  Try it, experiment and learn  Keep learning  Work in progress  Have fun – it is NOT a chore  Simple Steps  Set-up Google alert  Set-up Google analytics  Setup Google + page  Use hashtags (#HCSM, #HIT, #EHR , #ENGAGE15, #digitalhealth)  Set-up website  Identify who can manage your social media  Have a social media policy  Encourage the physicians to participate  Start with a Facebook practice page and tell your patients  Expand from there  Rotate content on your sites  Engage your audience
  42. 42. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Advertise your Social Media  Business Cards  Marketing  Tell patients  Newsletters  Emails  Postcards  Brochures  Patient Portal  Flyers  Encourage participation  Encourage staff  Create engagement and interaction
  43. 43. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Email Signature
  44. 44. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Brochure
  45. 45. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Your Concerns  HIPAA compliance  Patient interaction  Patient consent –  Sample form by Michelle Harden, ESQ of Messner & Reeves  Email: mharden@messner.com  Boundaries  Medical Advice  Ethical Standards  Time consumption  Management of social media  Getting started  ROI  Online reviews  Reputation management
  46. 46. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Sample Consent Form
  47. 47. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 My Top 10 Tips  Be yourself and be personable  Share, share, and share  Keep professional and ethical boundaries (maintain HIPAA)  Know why you are doing this and what your goals are  Know your audience  Engage your fans, patients, followers, supporters, & friends  Be a resource, leader, and expert  Listen, ask, acknowledge, and respond (don’t be self- absorbed) – keep learning  Keep branding and marketing  ALWAYS stay positive
  48. 48. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Social Media Do’s & Don’ts From ACOG  Do’s  Always maintain your professionalism  Be careful with humor and political opinions  Speak in lay terms patients and consumers will understand  Ask your employer and/or hospital if it has social media guidelines you must follow  Consider creating a social media policy for your practice  Ask your professional liability carrier if it has social media coverage or guidelines Source: http://www.acog.org/-/media/ACOG-Today/acogToday201211.pdf
  49. 49. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Social Media Do’s & Don’ts From ACOG  Don’ts  Don’t discus patients online, even in general terms  Don’t give medical advice (2/2015 committee opinion says medical information ok)  Don’t post photos of patients or babies (debatable – obtain permission/consent, not mentioned in 2/2015 committee opinion)  Don’t post anything you don’t want the entire world to read. Everything you do and say online is public.  Don’t “friend” your patients on Facebook. If you have a personal Facebook page, consider creating a separate professional one. (left at physician discretion in 2/2015 committee opinion)  Don’t spend too much time directly promoting your practice. Social media is about having a conversation, so limit self-serving practice promotions such as “We have 4-D fetal ultrasound at our downtown location!” Source: http://www.acog.org/-/media/ACOG-Today/acogToday201211.pdf http://www.acog.org/Resources-And-Publications/Committee-Opinions/Committee-on-Professional- Liability/Professional-Use-of-Digital-and-Social-Media
  50. 50. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Social Media 101  Cheat sheets and general info  HubSpot.com  Marketo.com  SocialMediaExaminer.com  MariSmith.com  Mashable.com  Provide email address to download resources  Cover Photo Sizes (2015)  Facebook: 851 px wide x 315 px tall  Twitter: 1,500 px wide by 500 px tall  LinkedIn: 646 px wide x 220 px tall  Google+: 2,120 px wide x 1,192 px tall  YouTube: 2,560 px wide x 1,440 px tall  Desktop Banner: 2,560 px wide x 473 px tall Source and Photo: http://blog.hubspot.com/marketing/social-media-cover-photo-sizing-cheat-sheet
  51. 51. #HCSM #HIT #EHR #GreenwayENGAGE #DigitalHealth Impact on Healthcare and Digital Health Greenway Health ENGAGE | Green PC & GOBUG User Group Meeting | 8/30/2015
  52. 52. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Mayo Clinic – MCCSM & SMHN  “At Mayo, we believe individuals have the right and responsibility to advocate for their own health, and it's our responsibility to help them use social networking tools to get the best information, and connect with providers as well as one another.”  Mayo Clinic Center for Social Media (MCCSM)  Social Media Health Network (SMHN)
  53. 53. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Digital Health – What is it?  “Digital Health is the collaborative integration of disparate technologies into Healthcare to prevent, diagnose, treat, and manage diseases and to encourage, measure, track, and support wellness. It is – above all – about people, not things.” –Phil Baumann Source & Photo: http://healthissocial.com/digital-health/the- definition-of-digital-health/
  54. 54. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Digital Health - Definition  “Digital health is the convergence of the digital and genomic revolutions with health, healthcare, living, and society. Digital health is empowering people to better track, manage, and improve their own and their family’s health, live better, more productive lives, and improve society. It’s also helping to reduce inefficiencies in healthcare delivery, improve access, reduce costs, increase quality, and make medicine more personalized and precise”. – Paul Sonnier Source: http://storyofdigitalhealth.com/definition/
  55. 55. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Educated, Engaged, & Empowered  “Blockbuster Drug Of The Century – An Engaged Patient” --Leonard Kish  “Healthcare must be built on a foundation of Health IT-supported care coordination and patient engagement, there is no other way to consistently and quickly scale improvements and care, and to accelerate the overall learning of the health care system.” --Leonard Kish  “By empowering individuals to engage in their own health, we can build a preventive care system in America.” --Elizabeth Holmes  “Digital and social media are not only acceptable for the modern practicing physician, but have become necessary elements for relating to patients and practicing medicine. Knowing how to monitor your digital presence and practicing low-risk behavior will substantially assist you in limiting your professional online exposure to liability. “ --ACOG committee opinion 2/2015 Source: http://www.hl7standards.com/blog/2012/08/28/drug-of-the-century/ https://theranos.com/ http://www.acog.org/Resources-And-Publications/Committee-Opinions/Committee-on- Professional-Liability/Professional-Use-of-Digital-and-Social-Media
  56. 56. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Celebrity Power  Angelina Jolie and genetic testing for hereditary breast and ovarian cancers with BRCA 1 & 2 and CA-125. Source: http://www.nytimes.com/2013/05/14/opinion/my-medical-choice.html http://www.nytimes.com/2015/03/24/opinion/angelina-jolie-pitt-diary-of-a-surgery.html?_r=0 http://time.com/3450368/the-angelina-effect/
  57. 57. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Celebrity Power  FDA Admonishes Diclegis & Kim Kardashian for Instagram post Source: http://www.forbes.com/sites/davidkroll/2015/08/11/f da-spanks-drug-maker-over-kim-kardashian-instagram- endorsement/ http://www.fda.gov/downloads/Drugs/GuidanceComp lianceRegulatoryInformation/EnforcementActivitiesby FDA/WarningLettersandNoticeofViolationLetterstoPha rmaceuticalCompanies/UCM457961.pdf
  58. 58. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Be a #HCSM Celebrity  Share your healthcare expertise and voice  Be a #HCSM influencer  Don’t fear social media – it is for the greater good  Lots of healthcare providers and physicians on social media making a difference in digital health.  No comprehensive list.
  59. 59. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Positive #HCSM Physician Influencers  A few examples and some of my favorites  @kevinmd – Kevin Pho, MD  @atul_gawande – Atul Gawande, MD  @erictopol – Eric Topol, MD  @drseisenberg – Steven Eisenberg, MD  @seattlemamadoc – Wendy Sue Swanson, MD  @drromila – Romila Mustaq, MD  @healthcarewen – Wen Dombrowski, MD  @doctor_v – Bryan Vartabedian, MD  @drjengunter – Jennifer Gunter, MD  @drmikesevilla – Mike Sevilla, MD  @drves – Ves Dimov, MD  @bob_wachter – Bob Wachter, MD  @endogoddess – Jen Dyer, MD  @hjluks – Howard Luks, MD  @drleanawen – Leana Wen, MD  @hrana – Hisham Rana, MD  @glevin1 (+GaryLevin) – Gary Levin, MD
  60. 60. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Positive Digital Health Influencers  Nonphysician examples  @ahier – Brian Ahier  @epatientdave – Dave deBronkart  @susannahfox – Susannah Fox  @paulsonnier - Paul Sonnier  @johnnosta – John Nosta  @halletecco – Halle Tecco  @healthythinker – Jane Sarasohn-Kahn  @leonardkish – Leonard Kish  @danamlewis – Dana Lewis  @nicolaziady – Nicola Ziady  @healthissocial – Phil Baumann  @internetmeds – John Bennett
  61. 61. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Digital Health Examples  EHR companies  Our favorite – Greenway Health  Greenway Marketplace  Engagement/Interaction  ZocDoc  iTriage  Patient portals  Wearable technology  Apple Watch  FitBit  Google Glass  Smart phones  Apps  BP monitoring/EKG/diabetes testing  Blood testing  Theranos  Genetics/Genome testing  23 & me – ancestry DNA testing  Personalized medicine  Drug tolerance  Gene testing  Public health information  Text4Baby  Glucose/Insulin monitoring  Telemedicine Photo: stock photo from Dollar Photo Club
  62. 62. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Digital Health Unicorns  @halletecco posted on twitter 8/25/2015 Missing EHR company?
  63. 63. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Future of HCSM & Digital Health  More physician involvement  More hospital involvement  More patient interaction and communication  Patient clinical feedback (e.g. BP & glc monitoring) & group patient education  More collaborative networking (healthcare providers & patients)  Telemedicine  E-Patient engagement  Medical and healthcare apps  Direct healthcare and medical advice  Medical news  Medical surveys  Medical marketing  Referrals  Emergency and disaster information  Public health information  Genome testing  Personalized medicine  Patient empowerment  http://philbaumann.com/2009/01/ 16/140-health-care-uses-for- twitter/
  64. 64. #HCSM #HIT #EHR #GreenwayENGAGE #DigitalHealth Resources Greenway Health ENGAGE | Green PC & GOBUG User Group Meeting | 8/30/2015
  65. 65. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Professional Resources  ACOG  ACOG Committee Opinion (Feb 2015): Professional Use of Digital and Social Media  http://www.acog.org/Resources-And-Publications/Committee-Opinions/Committee-on-Professional-Liability/Professional- Use-of-Digital-and-Social-Media  Social Media Guide (Nov 2012)  http://www.acog.org/~/media/ACOG%20Today/acogToday201211.pdf  Social Media Professionalism Video  http://www.youtube.com/watch?v=3N8A5LMlego  Social Media Blog Article  http://acogpresident.org/?tag=social-media-professionalism  CDC  http://www.cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf  AMA  http://www.ama-assn.org/ama/pub/meeting/professionalism-social-media.shtml  Mayo Clinic  http://socialmedia.mayoclinic.org/learning/social-media-residency  Bringing the Social Media Revolution to Healthcare - Book  FSMB  http://fsmb.org/pdf/pub-social-media-guidelines.pdf
  66. 66. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 My Favorite Resources  Socialmedia.mayoclinic.org  Smedio.com  Socialmediaexaminer.com  Blog.Hubspot.com  Marketo.com  Healthissocial.com  Business.twitter.com  Facebook.com/business  KimGarst.com  Mashable.com  MariSmith.com  Chrisbrogan.com  Problogger.net  Copyblogger.com  Kevinmd.com  Canva.com
  67. 67. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015 Contact Information Vandna Jerath, MD Optima Women’s Healthcare Optima Vitality MD Sierra Medical Office Building Parker Adventist Hospital Campus 9399 Crown Crest Blvd, Suite 450 Parker, CO 80138 303.805.1807 P | 303.595.5390 F optimawomenshealthcare.com optimavitalitymd.com drjerath.com Email - vjerathmd@optimawomenshealthcare.com Presentation - http://www.slideshare.net/VandnaJerathMD

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