My takeaways from Confab 2012. Presented to Content Strategy New England Meetup on May 22nd 2012 at Intrepid Labs, Cambridge MA.

1. THE CONFAB OF MY DREAMS
Vanessa Gennarelli
@mozzadrella

2. THINGS I LOVED ABOUT CONFAB
Vanessa Gennarelli
@mozzadrella

3. REAL LIFE EXAMPLES
• Kate Kiefer Lee’s (Mailchimp)
emotional evaluation of users
• Show your work (404 page)
Vanessa Gennarelli
@mozzadrella

4. INFO YOU CAN USE
• Lou Rosenfeld’s talk on Site Search Analytics
http://www.slideshare.net/lrosenfeld/search-analytics-
for-content-strategists Vanessa Gennarelli
@mozzadrella

5. THINGS I’D LIKE TO SEE
Vanessa Gennarelli
@mozzadrella

6. PARTICIPATION
This.
(cr. @iamjessklein)
Not that.

7. MY “DREAM SESSION”
• Proposed session: @kissane’s
Content Strategy for @contents
• Balance of big ideas and applications
Vanessa Gennarelli
@mozzadrella

8. CONFAB 2013: WHERE DREAMS COME TRUE
Vanessa Gennarelli
@mozzadrella