Guerrilla marketing recommendations to increase The Chicken & Rice Guys' brand awareness in Boston and amongst the college community. Presented to The Chicken & Rice Guys' Office by BU Guerrilla Marketing Society's The Chicken & Rice Guys Team. If you have any questions or would like to see more of our work, please visit our website: https://www.bostongms.com

1. The Chicken
& Rice Guys
Angie Hsu
Danielle Lee
Katrina Villalobos
Maxwell Crossan
Renata Tan
Xristian Tjakra

2. Company Intro/
Competitive Advantage
Chicken and Rice Guys was established in Boston,
Massachusetts in 2011 after the owners got the idea from
The Halal Guys who are located in New York

3. Brand persona
•College students (mainly BU)
•18-24 Male
•Youth, fun, active
•Tight budget
•Quick and easy food
“Jack- 21 year old male, kind of a ‘bro’, active, likes meat,
but also kind of a hipster”

4. “Chicken Suit”
Tactic 1
•IDEA: Person in chicken suit hands out CNR Allston
flyers/coupons to passersby.
•COST: $20 for a chicken onesie + Cost of flyers/coupon printing
•LOCATION: 100 Bay State Road, Marsh Plaza, George Sherman
Union, Fitness & Recreation Center
•TARGET AUDIENCE: BU Students
•POSITIVES: Memorable, Easily identifiable

5. “Stuffed Chicken”
Tactic 2
• In Brief: Have miniature stuffed animal (chickens) placed around campus
with vouchers/flyers attached to it
• Cost: <$5 x stuffed toys + $10 (for 500 ”business cards”)
• Location: Commonwealth Ave, GSU, Fitrec, Dorms
• Target Audience: BU students, visitors, faculty
• Positive: Memorable, fun, different

6. “Footprints”
Tactic 3
• In Brief: Using Sidewalk chalk, draw chicken footprints
and details about CNR guys Allston Location
• Cost: $35 for Crayola washable sidewalk chalk and Flexible translucent plastic
sheet (used to cut out stencil) for the Chicken Footprint
• Location: Commonwealth Ave, Esplanade, GSU, Fitrec
• Target Audience: BU students, visitors, faculty
• Positive: High exposure

7. “Popupstore”
Tactic 4
• In Brief: Set up a booth on campus, selling best selling dishes or a
special BU menu. Booth will be yellow and black themed.
• Cost: TBD ( depending on decorations and food used)
• Location: Marsh plaza, Agganis Arena, George Sherman Union
• Target audience: BU students and faculty
• Positives: high exposure

8. Thank you!
Any Questions?
Angie Hsu
Danielle Lee
Katrina Villalobos
Maxwell Crossan
Renata Tan
Xristian Tjakra