Varija Yelagalawadi

San Francisco Bay Area United States

Community Activator living the #AdobeLife

Advertising / Marketing / PR

The current trend is to say that customers dictate brand reputation, but I like to take it a step further and say it's not just customers - it's their communities and their stories. As a new professional, I see a need to engage these communities, listen to their stories, and create opportunities for new stories - because that's where the power of any brand lies. If we can change the stories communities are telling about a brand and how they're sharing them simply by listening and engaging, that's magic. Some fun facts about me: - I love change. What's more fun than something different (a challenge)? - I'm always learning a better way to do things, and everyone I come across has some...