We have designed this brochure to provide you with information you need to make this important and potentially life-changing decision - choosing your Master's program

1. Peoples’ Friendship University of Russia
Faculty of Economics
Department of Marketing
Мaster’s Programs:
-International Marketing
-Marketing of innovations
under current technological trends
Accredited by FIBAA

2. Welcome to International Marketing
Welcome to International Marketing Programs, one of the fast growing and perspective Master's courses
at Peoples’ Friendship University of Russia. We are delighted to introduce you our brand new Master's
programs: "International marketing" and "Marketing of innovations under current technological trends".
International marketing is an increasingly important area of business as companies strive to compete
globally. As well as learning the basic principles of marketing, you will develop an appreciation of its practice
in a truly global environment. These courses are particularly for those students that are interested in
multicultural marketing strategies and industries impacted by innovations, whether in start-ups, medium and
large established companies.
As a part of an international University we are committed to developing and educating marketers and
business leaders to reach their potential and make positive contribution to your career.
Therefore we have designed this brochure to provide you with information you need to make this important
and potentially life-changing decision. Studying at our programs is also inspiring, challenging, intense and
exciting and takes place in very diverse learning environment with over 1700 international students enrolled
at the University’s programs in 2012.
We particularly hope that our experience of educating international students and our focus on practical-
based learning will be key consideration in your choice.
If you’ve got the motivation and commitment, we can help you succeed!
Professor Alexander Zobov
Program Director, Head of Marketing Department
3

3. Contents
Choose Peoples'
Friendship University
of Russia
page 6
Programs’
features at a glance
page 7
Teaching & Learning
page 8
Meet the Team
page 10
Programs
in Details
page 12
Curriculum
page 14
Research
page 16
Campus Life
page 17
How to Enroll
page 18
4

4. University in Numbers
50+ 77 000+ 14 000
Years of history Graduates since 1960 Full-time students
1760 2 200 60+
International students Academic staff Major programs
enrolled in 2012
$ 9,5 million 12 160+
State funding for strategic Accommodation Partnership agreements
development program residences with foreign universities
5

5. Choose Peoples' Friendship
University of Russia
25 000+ World-class
teaching
students and research
World-class teaching and research. Our academics
One of the biggest Russian University. and researchers engage in theoretical and applied
Over 25 000 students enrolled for all forms of research across a wide range of scientific direc-
studying within the University network. tions in collaboration with practitioners, policy
makers and the wider intellectual communities.
th 140+
4 in Russia countries
National and global rankings. The University is Students and graduates from 140+ countries.
ranked 4th in Russia by National Interfax rating and With over 14 000 full time students coming
is included as 537th in International QS ranking with from 146 countries across all continents, there
more than 18 000 universities. Major international is a breadth and depth to our community that is
educational programs are accredited by FIBAA. inspired by learning experience.
Faculty of economics
A professional innovative and forward thinking faculty reflected in the academic
experts, professors and lecturers engaged in the student learning experience.
The school is recognised as a first-class graduate and postgraduate learning
Institution and offers a variety of programs in economics, management, finance
and marketing.
Our graduates are highly regarded by recruiters and successfully work in more
than 110 countries all over the globe.
6

6. Programs’ features at a glance
Both Master's programs are accredited by FIBAA
(The Foundation for International Business Administration Accreditation)
Duration: 2 years
(24 months, 104 weeks including summer break)
Delivery: On-campus, full-time
Language: English
Qualification: Master of Management
(with Marketing)
Specialization: International Marketing, Marketing of innovations
under current technological trends
These programs are committed to work with students to develop their knowledge, skills and marketing
competences required in rapidly changing business environment. We do our best to graduate you with
an extended understanding of marketing practices needed to succeed in modern international companies.
7

7. Teaching & Learning
Big advantage of studying at "International Marketing" program as well as "Marketing of
innovations under current technological trends" is the way we encourage our professors,
experts and senior lectures to filter the latest scientific and practical thinking into teaching
process. It means you benefit from research-oriented curriculum. Our programs give you
up-to-date business knowledge in marketing planning − that kind of learning experience
that translates directly from classroom to your career.
Learning formats: day-to-day activities
Your studying activities may vary between:
Lectures: the most official way of teaching a group of students
Seminars: group meeting with a member of staff (professors, senior lecturers) to consider
a pre-assigned topic or case study
Tutorials: meetings of individuals or small group with tutor or course-leader to check out
how you are progressing or discuss a particular topic in detail
Performance: special activities that are focused to develop presentation skills and
encourage group discussions
Independent study: one of the key components of your successful studying - learning to
work either by yourself or as a member of a team
8

8. Student’s view
Name: Oseni Kofoworola
Country: Nigeria
Program: International Marketing,
2nd year
International Marketing
program has given me so
many new options and
the new knowledge I’ve
acquired. Everyone wants
their career to move the
next level, but at this
course there is so much
more to offer. Moreover
I had a lot of fun and
made good friends from
all over the world.
9

9. Meet the Team
"International marketing" and "Marketing of innovations under current technological trends" programs are
taught, delivering knowledge and skills of direct relevance to the workplace.
Being a developing business-program there’s always someone to turn to − Program Director who looks
after content of program, Course leader for your course, Individual tutors and administrative support team.
We want you to get the most from your time with us and support mechanisms available are one way
of doing that.
Top row (Left to right) Bottom row (Left to right)
Olga Vasilyeva Ekaterina Degtereva
Senior lecturer. Ph.D., Associate Professor, Program Coordinator.
Courses: Business Communications, Emotional Intelligence Courses: International Marketing.
Development.
Marianna Demikhina
Denis Degterev Office manager, Marketing Department Representative.
Ph.D., Associate Professor.
Courses: International Marketing, Doing Business in Russia. Valentina Kalygina
Senior Lecturer.
Evgeny Biryukov Courses: Marketing Audit, Trade Marketing.
Ph.D., Senior lecturer.
Courses: Socially Responsible Marketing. Alexander Zobov
Ph.D., Professor, Program Director.
Vasiliy Starostin Courses: Innovative strategic foreign alliances.
Ph.D., Associate Professor.
Courses: Integrated Marketing Communications, Anna Chernysheva
Strategic Analysis. Ph.D., Associate Professor.
Courses: Consumer Behavior, Marketing Management.
Larisa Orlova (not on photo)
Senior lecturer. Courses: Branding in fashion industry. Diana Yampolskaya
Ph.D., Associate Professor.
Victoria Pechkovskaya (not on photo) Courses: Marketing Metrics, Marketing Research.
Ph.D. Associate Professor. Courses: Corporate marketing.
10

10. Teacher’s view
Name: Ekaterina Degtereva
Ph.D., Associate Professor,
Program Coordinator
A career in marketing can
take you into almost any
sector of business and into
workplaces all over the
world. These programs are
particularly designed for
those people who want
to deal with marketing
practices and promotion
activities of modern
companies.
11

11. Programs in Details
Disciplines & Choices:
The skills needed to succeed in today’s business world
are varied. You will learn to accurately address the Modern strategic analysis , Integrated
issues of global competition while acquiring knowledge marketing communications, Managerial
International
of business environment, plus an understanding of economics, Marketing metrics, Marketing
marketing implications. This course is particularly planning, Socially responsible marketing,
oriented to those who wish to combine the core Organizational behavior and organization
Marketing
principles and practical features of international theory and etc. Other module choices
marketing, strategic planning and marketing will depend on specialisation chosen but
communications. It explores and assesses contemporary could include: Benchmarking, Business as
developments within marketing and international
a Financial Systems, Global Wholesale and
business theory and practice, offering a balanced
academic and up-to-date program of study. Retail Chains, Branding of States, Regions
and Territories, Conflict Management etc.
Marketing of innovations
This course is designed particularly for those students Disciplines & Choices:
technological trends
that are interested in doing the business in markets
and industries impacted by innovations, whether in Marketing management in international
start-ups, medium and large established companies. companies, International monetary relations,
You can use the competences when participating in Business as financial system: international
innovation projects and in creating marketing plans for standards, Marketing metrics, Socially
under current
existing and new products. The distinctive feature of the responsible marketing in international
program is the constant interaction with international companies, Marketing audit, Ethics of
and Russian high-tech companies (RUSNANO, Russian entrepreneurship , Innovative strategic
technologies, General Electric, Siemens, Asus, Samsung foreign alliances, Branding, Case studies of
etc). Program’s curriculum also focuses on training outsourcing, Current technological trends,
staff facing the problem of R&D commercialization for Organizational theory and organizational
industrial clusters and network. behavior, Innovation policy of Russia etc.
Career opportunities
Most businesses recognize the need for marketing functions and positions constantly
arise in a variety of options worldwide including: marketing manager, marketing
research & audit, advertising & PR manager, event planning, marketing analysis etc.
Our students and graduates used to work for marketing and sales departments at
international companies throughout the globe:
• Adidas Group
• British American Tabacco Russia
• Danone
• Johnson&Johnson
• SAB Miller Rus
• L’Oreal
• Coca-Cola Russia
• Procter&Gamble
• Unilever
• Colgate-Palmolive
• Heineken Russia
• Kraft Foods Rus
• Nestle
12

12. Learning outcomes:
To explore managerial and cultural issues in
international marketing and how firms respond Applications deadline:
to the challenges these create.
To gain transferable skills, such as formulating
August, 15
marketing strategies, conducting strategic analysis,
determining the main implications of doing the
business on emerging markets.
To develop a range of competences needed to
organize different promotional and advertising Entry Requirenments:
campaigns on international basis. A Russian BA degree or equivalent
is generally required for entry to our
Master's courses. For our programs you must
provide us with evidence that you can read,
write, speak and understand English. The levels
of English could be supported with IELTS (6,0) or
TOEFL iBT (79) certificates. Basic knowledge of
Russian is appreciated. We also organize a set
of entry exams and an interview. This is a
Learning outcomes: general guide and there may be some
variations.
To develop practical research and analytical
capabilities in the context of innovation-based
strategy.
To gain an extended understanding of marketing
methods of research and development
commercialization. If you require further information on
this, please contact our office and
To be able to create frameworks for understanding program directors.
business-to-business marketing processes as
well as public-private partnership in innovative
environment.
13

13. Curriculum
MSc International marketing
1 st
year 2 st
year
1
semester
st
2
semester
st
3
semester
st
4
semester
st
Managerial economics Legal regulations Corporate finance Work & Research placement
of business and external
Management research economic activities Business-to-Business State professional exam
methods marketing
Strategic analysis Dissertation writing and
Integrated marketing com- Marketing management presentation
munications Marketing metrics in international companies
International marketing International economies Organization theory
and organization behavior
International trade
Russian language
Electives: Electives (set 1): Electives:
International monetary Doing business in Russia Public Relations
relations
Global retail networks International logistics
Business as financial system:
international standards International finance
Electives (set 2):
Custom and tariff
regulations
Branding
Course project: Course project: Course project:
International marketing Strategic analysis Marketing management
in international companies
14

14. MSc Marketing of innovations under
current technological trends
1 st
year 2 st
year
1
semester
st
2
semester
st
3
semester
st
4semester
st
Managerial economics Current technological trends Strategic analysis Work & Research placement
Management research Organizational theory and Corporate finance State professional exam
methods organizational behavior
Business-to-Business Dissertation writing and
National innovation system Innovation policy of Russia marketing presentation
Russian language International marketing Global supply chain
management
Public-private partnership
in innovative environment Marketing methods
of R&D commercialization
Strategic marketing
management of innovative Venture finance
organization
Electives: Electives: Electives:
International monetary Marketing metrics Innovative strategic
relations foreign alliances
Socially responsible
Business as financial system: marketing in international Branding
international standards companies
Case studies of outsourcing
Marketing audit
Ethics of entrepreneurship
Marketing management
in international companies
Course project: Course project: Course project:
National innovation system International marketing Marketing methods
of R&D commercialization
15

15. Research
Students and Faculty are constantly involved into scientific and practical research. They are challenging
each other to think deeply about significant issues of modern business, to ask interesting questions
and to always see the world as a complex of multicultural dimensions.
We are able to support research across a number of core business and marketing areas. Our academics
and researchers engage in theoretical and applied research across a wide range of marketing directions
in collaboration with practitioners, policy makers and the wider intellectual communities.
The quality and impact of our research is demonstrated by the up-to-date projects we’ve done for last
2 years in a collaboration with:
• Chamber of commerce and industry of Russian Federation
• The Ministry of education and science of Russian Federation
• Federal space agency
• State project of nanotechnology research and development
• Russian humanitarian scientific foundation
16

16. Campus life
University campus is one of the biggest student campuses not only in Moscow, but also in Russia.
It was ranked 1st as a best infrastructure university campus in 2012.
Economic Faculty is a part of Peoples' Friendship university of Russia. In addition to the services and
support offered specifically by the Faculty, as a student of the University you can enjoy a wide range
of additional services and support from the entire University.
However you decide to spend your time, most likely, you will look back on your years at PFUR as the
best student time.
Library Facilities. University library holds over 1,5 million of books and dozens of print journals.
Students have access to different electronic databases and a further electronic journals. Photocopying
services are also available.
You will find all your stationery essentials and a binding service in a range of university shops.
Sports Facilities. Good sports facilities, including, basketball and volleyball courts, and extensive playing
fields for football, well-equipped gyms and much more.
Accommodation. Moving to a new country can be problematic and to make the transition easier, PFUR
offers a wide choice of reliable and affordable accommodation in campus. You may have an alternative
from catered to self-catered halls of residence.
17

17. How to Enroll
When to apply Entry Requirements
The closing date international applicants it A Russian BA degree or equivalent is generally
is 15 August. There are two good reasons to required for entry to our Master's courses.
apply early. First, there are a limited number of For our programs you must provide us with
accommodations available so if you wish to be evidence that you can read, write, speak and
considered for registration, you need to apply understand English. The levels of English could
early. Secondly, all our Master's have a fixed be supported with IELTS (6,0) or TOEFL iBT
start date in October. (79) certificates. Basic knowledge of Russian
is appreciated. We also organize a set of entry
Visas exams and an interview. This is a general guide
If you require a visa to study in Russia, you and there may be some variations.
should be aware that this may take some time
to arrange. Please make sure you arrange
your visa well in advance so that you are not
prevented from taking up your place to study
with us.
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18. Contacts
Before contact University Department of International
Projects and Programs, we kindly recommend you
to contact our Program Coordinator in order to discuss
some particular questions in details.
Program Coordinator: Associate Professor,
Ekaterina Degtereva
E-mail: degseb@mail.ru
Peoples’ Friendship University of Russia,
Department of International Projects and Programs
Office 101, 10/2 Miklukho-Maklaya street,
Moscow, Russia, 117198
Tel.: +7 (495) 787-38-03 ext. 1506
Fax: +7 (495) 434-70-16
E-mail: ompp@rudn.ru
www.rudn.ru
www.studymarketing.ru
All students appearing in this
brochure study at programs
of Department of marketing.
Photo by Elina Sazonova