What are chatbots, why marketers and marketing agencies should care about conversational assistants, how Viber can help brands, and more. Find out in the
"Game of Chatbots" deck, co-presented by https://Smartloop.ai and Bulgarian actor Vladimir Karamazov, hosted by @Praktika in Sofia, Bulgaria.
3. Agenda
What are Chatbots
Why Should Marketers Care
Successful Chatbots (Use Cases)
The Smartloop Conversational AI Platform
Resources
2019 Smartloop.ai
4. ● 2010: Apple Siri
● 2012: Google Now (renamed to Google Assistant in 2016)
● 2013: IBM Watson
● 2015: Amazon Alexa
● 2015: Microsoft Cortana
What Are Chatbots?
A chatbot is a computer program which conducts a conversation via vocal or textual methods.
They also known as Digital Assistants, Conversational Agents, Digital Agents, and others.
Brief history of chatbots:
● 1950: Alan Turing asked the question “Can machines think?” and developed the Turing test
● Eliza (1966), Parry ( 1972), A.L.I.C.E. (1995), Deep Blue (1997), SmarterChild (2001), Watson (2006)
Source: Chatbots magazine
● 2016: Bots for Facebook Messenger
● 2016: Bots for Viber
● 2017: Bots for Telegram, Slack, Line, etc.
● 2018: Bots for WhatsApp
● 2013: Bots for WeChat
2019 Smartloop.ai
5. Why Should Marketers Care?
Chatbots can replace and automate
while improving
Email & Newsletters Mobile Apps Web-based Live Chats
& FAQs
Lead GenerationLead Qualification
Call Centers
User Engagement &
Brand Awareness
Contact & Web Forms
2019 Smartloop.ai
6. Why Should Marketers Care?
2019 Smartloop.ai
● Chatbots achieve over 80% open rates (vs 19-20% for marketing emails)
● Chatbots achieve over 40% click-through rates (vs 2% for marketing emails)
● Chatbots are interactive and fun to engage with
● Chatbots qualify leads better than any web form
● Chatbots don’t sleep
● Chatbots reply instantly
● Chatbots are available 24/7
● Chatbots are cheap to create and cheap to maintain
● Chatbots don’t get tired of answering the same questions over and over
7. Traditional Sales Funnel Is Dead
Yet, businesses still use
conventional channels to talk
to their customers
(TV ads, website forms, email, newsletters, call centers, apps, etc.)
Consumers are not using the
traditional channels to find
businesses any more.
2019 Smartloop.ai
8. New Consumer Journey
Brands covering all digital touchpoints will win the consumer!
Chatbots can (and will) automate most digital touch points in the user journey
2019 Smartloop.ai
10. National
Geographic
USA
● Campaign:
○ Sell the 2019 Almanac
● Promotion:
○ NatGeo Facebook feed only
● 22,000 unique subscribers for two
months
● 65% of users returned for at least
3 consecutive days
● 800 people handled per day
● 3,200-4,000 interactions / day
● 43% open rate of promotional
messages being sent to users
● 26% CTR rate to the landing page
● Bot created in 3 weeks
Engage & Sell
Facebook Messenger
2019 Smartloop.ai
11. LaserAway
USA
● Campaign: A/B experiment
● Promotion: Facebook ads
● Ad-to-bot sales outperformed
ad-to-landing page sales by 2x
● Bot created in 3 weeks
Engage & Sell
Facebook Messenger
2019 Smartloop.ai
12. ● Campaign: #СбъдниКоледа
● Promotion:
○ 2 Viber sticker packs
○ In-Viber ads
○ Push message to existing bot
users
● 250,000 → 430,000 bot users
● 290,000 sticker downloads
● 800,000 interactions
● Over 800 user videos created
● Bot created in 4 weeks
(by 4 dispersed teams)
Coca-Cola
Bulgaria
Engage
Viber
2019 Smartloop.ai
14. Smartloop ● Goals:
○ Lead qualification
○ Auto-handle demo and pricing
requests
○ Address user questions
● Promotion:
○ Popup balloon with sound
● 8% click on the chat widget
● Captures the data of 25% of the
bot users (or 2% of all site visitors)
● 3x more people go through the bot
flow vs the old “Contact Us” form
● Saves the user data in our CRM
which auto-handles each request
automatically (zero sales effort)
Lead Qualification
website
2019 Smartloop.ai
16. Top Messenger Apps by Country
NOTE: This graph assumes that each user has installed only one messenger app, which is rarely the case.
Source: SimilarWeb, Feb. 2018
2019 Smartloop.ai
17. Viber Reach per Region
Source: 2018 Viber Advertising Media Kit
2019 Smartloop.ai
21. Language Support
● Arabic
● Bangla
● Bulgarian
● Chinese
● Danish
● Dutch
● English
● French
● German
● Hindi
● Italian
● Polish
● Portuguese
● Russian
● Spanish
● Swedish
2019 Smartloop.ai
