2. We enable global entrepreneurs by
establishing their business organization in
the US, availing banking services, file legal
paperwork, leverage web technologies,
optimize business strategy, and discover
investment opportunities
DNAMONK.COM
Medium: Web Application & App
3. Problem
Costly Learning Curve
Information Flooding
Decentralized Services
Difficulty to avail effective
mentors
Over 30% startups don't
pass the stage of ideation.
Why?
Cost Structure
Free signup for startups to access free tools and resources, paid incorporation
services and tax planning packages, custom pricing for skilled services catered
through inside sales.
Revenue Streams
Incorporation and planning services are paid, affiliate earnings through partner
vendors, upselling skilled resources and commission from lenders/ creditors for
financial matchmaking
Solution
Incorporation
Tax automation
Regulatory Compliance
Industry connections
Team building & Resourcing
Banking / credit cards,
payments
One stop shop for all needs:
Unique Value
Proposition
RemoProcess
Automation
API integration with
banking
Virtual address, filings,
system generated legal
formation paperwork, AI
powered projections and
analysis to cultivate
better business habit
Key Metrics
we are offering a suite of
services in both legal, tax and
banking. A startup rating
system "startup score" to
help them match with lenders
and creditors depending on
their mutual synergy.
Upselling global freelancer
talent pool.
Existing
Alternatives
currently there are many
conventional players like
paralegal and law firms and
few startups provide services
like incorporation and virtual
address online only to cater
to the specific zone they
work in.
High Level
Concept
"Startup score" a rating
system to asses risk and
viability of startups to match
them with VC's, Lenders,
Credit Cards. AI based
cofounder search and
matchmaking solution.
Unfair
Advantage
Lack of mainstream service
providers and misleading
online resources cost
expensive mistakes and
create stress to the founders.
We feel founders perform
good when they are let alone
to do what they are good at.
Channels
There are many individual
service providers who serve
individual domains in
catering the startups,
strategic partnership with
industry leaders in these
domains can provide a
wholesome package.
Customer
Segments
startup founders,
entrepruenrs, small business
owners, midcap corporations.
but our product range can
scale to support big
corporations as well in future
Early Adopters
After every economic crisis's
outcome, a huge number of
new businesses are formed.
This is the best time to
enhance the potential of first
mover advantage. Next wave
of innovation and startups is
in its beginning
4. SWOT
Analysis
Find Your Competitive
Position with a SWOT
Analysis
DNAMONK
Free Signup to create a business profile and integrate with wide
array of tools and financial services. Global exposure for Capital
and AI generated Operating legal documents and API integration
with Banks and Credit Buereaus and technology partners.
Strengths
Scaling and replicating the business model with different
countries with different laws and rules in different countries. So
many small players in incorporation business
Weaknesses
The data collected from startups registered with us can help us
classify, categorise and rate best performing business and match
them with lenders and banks for loans/ credit cards and insurance
Opportunities
New technologies developed by the competitor or market
disruptor could be a threat to the industry in medium to long term
future.
Threats
5. Funnel Chart
Visualize Your Company's Weak
Points with a Pirate Funnel
The Pirate Funnel is a customer-lifecycle framework by
Dave McClure that shows what you need to focus on to
optimize your marketing funnel. It is called a Pirate Funnel
because the first letters spell out AAARRR for Awareness,
Acquisition, Activation, Retention, Referral, and Revenue.
Use the blank framework on the next page to start filling out
your own pirate metrics. DNAMONK
6. DNAMONK
We are planning to advertise and interact in social media like Linkedin, Facebook,
Reddit etc, plus small business forums, We will also partner with incubators and startup
clubs to reach out to the mass audience of founders.
Everyday millions search online about how to register a new business or apply for
business loans. With right amount of SEO and online marketing, the customer
acquisition cost shouldn't be more than $ 5 - $7 per signup.
Free signup to create a business profile, either register a new startup or create a profile
of existing startup business. Free tools, resources, bank account, insurance quotes,
business credit will attract crowd to whom we can upsell premium services .
The customers might not delete their accounts, since nobody does but many times
customers stop using the website or loose shut down their businesses. We would have
a new set of customers keep coming year after year like gmail.
Incorporation and planning services are paid, affiliate earnings through partner vendors,
upselling skilled resources and commission from lenders/ creditors for financial
matchmaking, insurance commission and more
We would tap into referral program through friends and professional networks but we
wont do affiliate marketing program.
Awareness
Acquisition
Activation
Retention
Revenue
Referral
7. 4Ps of
Marketing
Position Your Product or Service
with the 4Ps of Marketing
The 4Ps of Marketing illustrates how product, price, place,
and promotion work together when a product or service is
launched to customers. It is created by Neil Borden in the
1950s to demonstrate the ways companies use advertising
and marketing techniques to convert potential buyers into
actual customers. Use the blank framework on the next
page to start filling out your own 4Ps of Marketing.
DNAMONK
8. Product
Creating a business profile at 100
different vendors is frustrating for
different services. Our platform offers
comfortability in managing business
compliance, tax and administration with
a help of SaaS platform and also scale
and expand business offshore.
Brand
Features
Packaging
Promotion
Price
Place
Social media Influencers, we also
planning to run a campaign called
"founders campaign" where we are going
to seek endorsement from various startup
founders to boost the attention, we will
also do online events and offline events
when things get better
Ads
PR
Social Media
EmailSearch
Engine
Video
Our 3 packages cover all the the basic
and sophisticated startup registration
and management. We will offer custom
packages for various startup needs from
co-founders, tech partners, banking and
insurance needs. Prices are very
competitive and half of what would cost
in conventional ecosystem.
Price
Discounts
Bundling deals
Credit terms
Web Application Platform and also
Android, iPhone App. We would also
have a mobile web application since
many small business owner rely on
mobile phones than laptops (stats say)
Stores
Website
Online
Marketplace
9. small business owners, startup founders, entrepreneurs, Business services
firms.
1. Identify your target customer.
Not enough awareness in the path of entrepreneurship on how to form and
manage a business efficiently, from incorporation till insurance and
operations we have a suite of offerings for startups at a very cheap price.
2.Know “undeserved” needs
startup founders have to shop around for deals in every administration
services where as we will do the shopping and offer cheapest prices for
every services and also match them with lenders for loans and insurance.
3. Define your value proposition
MVP will have enough functionality to register and manage a business
across 5 countries with upsellling and cross selling model. We will keep
integrating with various vendors on time to time basis to keep the customer
engaged
4. State your MVP feature set
MVP is ready with basic packages and offerings, startup portal and
dashboard is currently being built
5. Make your MVP prototype
Our current services offering is tested and live also out startup portal will be
available for beta by Jan 15th 2021.
6. Test it out to your customers
UX
Feature Set
Value Proposition
Product-Market Fit
Underserved Needs
Target Customer
Product-Market
10. Marketing
Funnel
Know the Stages of the Customer
Journey with a Marketing Funnel
A Marketing Funnel maps your company’s marketing activities at
each stage of the customer journey. It starts with making your
target audience aware of your solution, then guiding them
through an evaluation process and finally leading them to make a
purchase. The goal is to create a system, which is measurable at
every level of the journey. Use the blank framework on the next
page to start filling out your own marketing funnel. DNAMONK
11. Social media post and ads
Online startup forums
Promotional video
Press Release
Activities that facilitate awarenessMake your target audience
aware of the problem you’re addressing and how you’re
solving it
TOFU (Top of the Funnel)
Discounts
Exclusive offers
Free trial Event
DemoFeedback
Success stories
Comparison sheets
Activities that facilitate evaluationConvert those who are
aware into leads
MOFU (Middle of the Funnel)
Activities that facilitate conversionGuide the leads in making
an informed purchase decision
BOFU (Bottom of the Funnel)
12. Mission, Vision, and
Values
DNAMONK
makes it easy for founders to incorporate get access to startup infrastructure,
venture capital, seamless payment processing, and other benefits. No matter
where in the world you’re located — we have you covered.
MISSION
VISION
The opportunity to build global products is now more accessible than ever
before. We are dedicated to empowering entrepreneurs to get the most out of
their expertise and vision — by providing them with the structure used by the
most innovative companies.
VALUES
Our simple online module takes only two minutes to complete. We take it from
there to establish your new company in just a few days. To help you succeed,
Firstbase.io takes care of everything— incorporation, legal documents, bank
accounts, and more. You’ll also get over $20k in startup rewards.
13. Strategy, Tactics, and
Execution
DNAMONK
STRATEGY
100% digital startup ecosystem, Web Application, App and AI based
matchmaking with lenders, automated Operation documents, Insurance quotes
TACTICS
One stop startup shop is the way to go, Its like a costco for startups
EXECUTION
We have a right balance in the tech team and business managers who are missioned to accomplish the goals we
have set and work on milestone basis.
14. Any startup from all 195
countries can use this
platform to start their
business, We are pro
gender neutrality and
support customers from
any background
Demographics
Startup foundedrs, CEO's
and CFO's
Buying Roles
Goals and
Responsibilities
Team
2 step signup process and
5 step business registration
Buyer's Journey
Facebook
Twitter
Reddit
Instagram
Linkedin
Channels
Startup forums
Blogs and Entrepreneur
influencers, Business
coach's
Sources of
information
To server more than 1 Million
startups before 2022
To spread more legitimate and i
inclusive information and resources
about startup formation and
paperwork process
Venkatesh - Founder/ CEO
Base: San Francisco
Education: CS Engineer
Experience: 7 Years in
VC/ Product Management
Sumit Kumar - Co-Founder/ COO
Base: Mumbai, India
Education: Business Masters
Experience: 5 Years in Tech Ops
Pooja - Engineer
Base: Pune, India
Education: CS Engineer
Experience: 2 Years in Saas/
Web Development
Investors Contact:
Phone: +1 4158794539
Email: start@dnamonk.com
Buyer's Persona
