Innovation day 2013 3.3 dieter boen (vrt) - innovating in a changing media industry
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Innovation day 2013 3.3 dieter boen (vrt) - innovating in a changing media industry
- 1. Innovating in the changing media industry CONFIDENTIAL Dieter Boen Manager Research & Innovation dieter.boen@vrt.be THEME 3 : HOW TO ORGANIZE FOR INNOVATION – BASED ON CASES
- 3. Media market
- 4. Trends New players Mobile Personalised Social Multiplatform Interactive Co-creation Participation
- 8. 2ND RUN (9-12m) > All you can eat > 33mio households > No ads, 8$/m subscription > Fixed price content buying
- 11. TV > Premium content is King… > … data is Queen
- 12. LIVE
- 14. > Linear will get personalized
- 15. Things we do
- 16. KPI 4: Bijdrage tot nieuwe producten en/of diensten 2012 2013 2014 2015 2016 Aantal producten en/of diensten waarvan de ‘kenniscreatie’ van VRT O&I aan de basis ligt 1 2 3 3 3 5 Operationele Doelstellingen BIJDRAGE TOT NIEUWE PRODUCTEN / DIENSTEN • Moeilijk te realiseren opstartjaar • Mogelijk: nieuwe interactieve internettechnologie op antenne ?
- 17. 1. POP - TOP
- 18. °01 01 2012, best of both worlds: - History in broadcast research - Topics - ’90Digital TV - ’05File Based - ’09Second screen - Multiyear research projects - ’11: need for product innovation - Learning by doing
- 19. PROGRAM ‘12-’14 PLATFORM • FAST NEWS PRODUCTION • MULTIPLATFORM PRODUCTION AND DISTRIBUTION • AUTOMATIC ANNOTATION PRODUCT • CROWD SOURCING & DATA DRIVEN JOURNALISM • PERSONALISED CONTENT & INTERACTIVE EXPERIENCE
- 21. EMPATHIC – Iedereen Beroemd VRT ONDERZOE K &INNOVATIE
- 24. Example: Stievie (before Vrt R&I)
- 25. • Live
- 26. • Live • 36h catch-up
- 27. • Live • 36h catch-up • Social • Great UX > “compete on content, cooperate on tech & services”
- 28. > Open your organisation 2010
- 29. SPIN-OFFS
- 30. START-UPS
- 32. INTERNATIONAL
- 33. > Prototype fast & a lot
- 35. 36
- 36. > Learn to fail
- 37. • VRT • Stakeholders • Competition > Show the goods, not the slides 2012
- 38. > Involve your audience as soon as possible
- 41. Testpanel (n=6000) • 3.5 hours/week • 7.4 satisfaction content • 8.0 satisfaction application • Social: hardly used • Prepared to pay 2013
- 42. > What we do? Spin this wheel! from fear to fun <
- 43. VERHAERT MASTERS IN INNOVATION® Headquarters Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 ezine@verhaert.com More at www.verhaert.com VERHAERT MASTERS IN INNOVATION® Netherlands ESIC European Space Innovation Centre Kapteynstraat 1 2201 BB Noordwijk (NL) Tel: +31 (0)618 12 19 19 derk.schneemann@verhaert.com More at www.verhaert.com MASTERS IN INNOVATION® is a platform set up by VERHAERT to train, stimulate and incubate you as an innovator. We provide an extensive training program with different tracks and covering critical areas of new products and business innovation. Furthermore we manage the VERHAERT venturing program and organize our Innovation Day, an annual conference on best practices and insights on new products & business innovation.