A presentation about digital marketing overview, what are the benefits of digital marketing. The presentation includes the mediums of digital marketing, internet marketing strategy and advantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.

1. DIGITAL
MARKETING
OVERVIEW
By Sumit Bhatnagar

2. WHAT IS MARKETING?
Marketing is a technique used
to promote the products and
services. It works on B2C and
B2B model.

3. WHAT IS DIGITAL MARKETING ?
Digital marketing is a technique in which
business use electronic device or digital
medium to promote their product and
service .
Digital marketing depends upon their
backbone named internet so , we have to
focus on various aspects for D.M.

4. WHAT ARE THE PREMIUM BENEFITS
OF DIGITAL MARKETING ?
 Reach is very high .
 Cost effective .
 Target the right audience .
 High return over investment .
 Brand building of business very
fast .

5. MEDIUMS OF DIGITAL MARKETING
Search Engine Websites Social media Mobile Apps Email marketing Analytics/Adwords

6. MEDIUM OF TRADITIONAL MARKETING
 News Papers
 Radio
 Pamphlet
 TV Advertising
 Conference and Seminars
 Mouth to Mouth Publicity
 Face to Face Meetings
 Magazines
 Sales Survey

7. TRADITIONAL VS DIGITAL MARKETING
REACH

8. TARGET AUDIENCE

9. ENGAGEMENT

10. PRICE

11. RETURN OF INVESTMENT

12. ADDITIONAL COST

13. ANALYTICS

14. SUPPORT

15. AD DURATION

16. DIGITAL MARKETING
STATISTICS
What happens in every sec. on
Internet
I will show you the live Example of that
on
www.internetlivestats.com

17. WHY USE DIGITAL MARKETING FOR
YOUR BUSINESS ?
Present and Future is
DIGITAL

18. IT DOES NOT REQUIRE ANY
TECHNICAL KNOWLEDGE
10% Tech
Stuff
50%
Content
30% Right
Process
10%
Analytics

19. Marketing needs a Digital
Marketing Edge for today’s
business era .Digital
marketing knowledge is
essential to climb up the
ladder of business.

20. COST EFFECTIVE :
You save agency fees.
You save traditional Ads Cost.
Your cost per acquiring a lead is
very cheap.

21. DIGITAL MARKETING IS NECESSARY
FOR YOUR BUSINESS BRAND BUILDUP
Branding
Reputation
Identity
Value

22. DIGITAL MARKETING MODULES
• Content
marketing
• Lead
generatio
n
• Social
Media
marketing
• SEO
Website SEM
Email
marketin
g
Online
Reputati
on
Manage
ment

23. WHAT IS SEARCH ENGINE
OPTIMIZATION (SEO) ?
SEO Is the process of
improving your website so
that it attracts more and
more visitors from search
engine.

24. SEO STRATEGY
Do Keyword Research
Create Content around your
keywords
Optimize content around a primary
keyword
Promote your content
Earn links to your content

25. DIGITAL MARKETING PROCESS
VISIBILITY
BRINGING TARGETED TRAFFIC
VISITORS ENGAGEMENT
CONVERSION OF TRAFFIC INTO LEADS
RETENTION/REMARKETING
PERFORMANCE EVALUATION

26. FOUR P’S OF MARKETING
Marketing
PRODUCT
PROMOTION
PLACE
PRICE

27. INTERNET MARKETING STRATEGY
Branding Loyalty
Consideration Conversion

28. SOME IMP TOOLS
Internet Live Stats
Google Alert
Apester (for creating Quiz/Polls)
Down for everyone or just me?
Grammarly

29. Thank You
Versatile Institute
D.O-03,Shopping Complex
A.B Road, Indore (M.P)
Contact: 0731-4078314
9589115828,9589115827