The foundation of your social strategy 9 24-14
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When it comes to social media there can be a lot of questions. Such as, when should I ask people to "Like" my Facebook Page? How much content should I have before I share my social account with the world? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do before you launch your new social page. Join us as we provide a roadmap to making your social media efforts the best they can be right from the start.
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The foundation of your social strategy 9 24-14
- 2. The Fundamentals of Your Social Media Strategy Derek Overbey @doverbey Sr. Social Media Manager VerticalResponse
- 3. Agenda • Facts about social media networks • Social media for small business • Doing it wrong • Set up a strategy • Create a plan • Some tactics • Resources • Q&A
- 4. Some Big Facts to Remember • 72% of all internet users are now active on social media. • 71% of users access social media from a mobile device. • Instagram has an engagement rate 15x higher than Facebook. • 53% of people on Twitter recommend products in their tweets. • 93% of shoppers’ buying decisions are influenced by social media. • 90% of consumers trust peer recommendations and only 14% trust advertisements.
- 5. Our Recent Small Biz Survey • 60% of small businesses are spending less than 6 hours a week on social media. • 88% of small businesses use Facebook • More than 50% have a company blog. • 35% use YouTube as part of their social media activities.
- 6. Companies are doing social media wrong. Instead of connecting with people and starting conversations, a lot of companies are participating in one-way conversations… Ed O’Boyle Harvard Business Review
- 8. ~ Ted Rubin @tedrubin
- 10. Before You Start… • Social media might not work for every business. • Is social media best suited to your biz objectives? • Why is this good for my business? • Are your customers already on social media? • Don’t be afraid to ask for advice or borrow ideas. • Do what you can really do!
- 11. Ask Questions As You Build • Who is your target audience? • What do you want to achieve with social media? • How much time are you able to devote to social media? • Be efficient and use tools. • How will you track the results?
- 12. Building Connections on Social • Invite friends and family to connect, follow and like your business social accounts. • Occasionally share your business accounts on your personal social channels. • Comment on comments, tweets, pins, etc. • Tag or @ where appropriate. • Share other content. • Involve your community in your social activities. • Use the 80/20 rule.
- 13. Create Your Social Voice • By creating a unique voice on your Social Media Platforms, you give your brand an inviting human touch. • “Dialogue not a monologue” – Entertain, communicate, and gain trust. • Make it personal – connect with your community with sincere posts, humor and thought sharing. • Ask questions and engage. • Offer solutions & be helpful. Don’t sell.
- 14. Source Content • Make a list of all your resources for content (blogs, website, pictures, articles about industry topics/ your preferred publishers). • Determine what content you can create. – Should you publish more of your own blog posts? Can you do 1 per week? Per month? – Should you assign a photographer at your next event? Outing? • What else can you share? (We’re a lumber yard – Can we share home remodeling stories? DIY?)
- 15. Understand the Basics • Learn About Social Media for Business. • Anyone can have a Facebook account, but not everyone can execute a Social Media Business Plan. • Being an expert requires constant self-education. • Subscribe to blogs with helpful tips.
- 16. Create a Plan • Determine which networks you will be active on and how often. • Here’s an example: • Set a reminder each month to track success.
- 17. Some Tactics
- 18. Use Humor
- 19. Evoke an Emotion
- 20. Show What Your Organization Does
- 21. Relay Culture Through Visuals
- 22. Get Involved With Trends
- 23. Highlight Donors or Customers
- 24. Resources • http://www.verticalresponse.com/blog • http://www.socialmediaexaminer.com • http://kimgarst.com/blog/ • http://socialmouths.com/blog • http://razorsocial.com/blog • http://www.ducttapemarketing.com • http://allfacebook.com • http://www.mediabistro.com/alltwitter/
Notas del editor
- What are you trying to get out of your social efforts? Test platforms for most engagement Search - if the conversation is already happening, become a part of it! Don’t reinvent the wheel. Realize this is social. It’s not a selling platform. This is a dialogue not a monologue. Providing helpful information wins out every time.
- What do you want to achieve with your Facebook page? Brand Awareness Sales Visitors to your Website Word of Mouth How to be efficient – our VR Social tool – post to 3 platforms at once – track engagement How will you track the results? (Google analytics/ Facebook insights/ lead capture, etc.)