1. Victor Soroka
Senior Talent Acquisition Manager
EPAM Systems
7+ years in recruiting
5+ years in IT
Author of “It’s all about recruiting” blog

2. 1,3 billion - Users
48% - Daily active users
54+ millions - Pages
150 billions - Connections
4.5 billions – Daily likes
40 – Page likes per user
Facebook Stats

3. The biggest people database
Alternative to LinkedIn
Competitive advantage
Free to use
Social
Facebook in recruiting?

5. BASIC INFO
•Name
•Gender
•Age Range
•Relationship
•Languages
•Religious Views
•Political Views
LIVING
•Birth Year
•Current City
•Live Near
•Hometown
•Visited
•Checked-In
WORK AND
EDUCATION
•Employer
•Position
•Employer Location
•Time Period
•School
•Class Year
•Concentration
•Degree
LIKES AND
INTERESTS
•Likes
•Following
•Admins of
•Members of
•Apps They Use
PHOTOS AND
VIDEOS
•Tagged in
•Commented on
•Interacted with
•Created
RELATIONSHIPS
& FAMILY
•Friendship
•Relationship with
•Married to
•Engaged to
•Partners with
•Relatives of
•Parents of
•Stepparents of
•Siblings of
•Children of
•Cousins of
Facebook Graph Search Elements
So what?

6. Project 1
Call Center / Business Process Outsourcing
Requirements: Build a team from scratch for newly created call center with
focus on following markets: Portugal, Spain, France and Italy

7. People who live in Lviv, Ukraine and speak ...
o Portuguese (Português)
o Spanish
o French
o Italian
People who live in Lviv, Ukraine and …
o speak Portuguese (Português) and speak Italian
o speak Portuguese (Português) and speak Spanish
o speak Portuguese (Português) and speak French
o speak Portuguese (Português) and speak Italian and speak Spanish
Women who spoken Spanish and live in Lviv, Ukraine
Women who speak Spanish and are older than 18 and younger than 30 and live in Lvi
v, Ukraine

8. People who live in Lviv, Ukraine and are from …
o Portugal
o Spain
o France
o Italy
People who live in Lviv, Ukraine and used to live in…
o Portugal
o Spain
o France
o Italy
People who live in Lviv, Ukraine and studied …
o Portuguese (Português)
o Spanish
o French
o Italian

9. Project 2
New IT Project for customer from Germany
Requirements: Build an IT project team for new customer from Germany

10. People who live in Kyiv, Ukraine and speak German and work as …
o Software Engineers
o Software Developers
o Programmers
People who live in Kyiv, Ukraine and speak German and graduated in …
o Computer Science
o Software Engineering
o Computer programming
o Software programming
People who live in Kyiv, Ukraine and speak German and like …
o Programming
o Java
o Python programming language
o ….

11. People who live in Kyiv, Ukraine and speak German and …
o work as Project Managers
o works as IT Managers
o work as Managers and like Developers.Org.Ua
People who live in Kyiv, Ukraine and speak German and …
o are Business Analysts
o like Business Analyst
o …..
People who live in Kyiv, Ukraine and speak German and …
o work as QA Engineers
o graduated in Software Testing
o and like Test automation

12. Project 3
“CIS people” who live in USA
Requirements: Find Software Engineers who relocated to USA from CIS
countries

13. BASIC INFO
•NameGender
•Age Range
•Relationship
• Languages
•Religious Views
•Political Views
LIVING
•Birth Year
•Current City
•Live Near
• Hometown
•Visited
•Checked-In
WORK AND
EDUCATION
• Employer
•Position
•Employer
Location
•Time Period
• School
•Class Year
•Concentration
• Degree
LIKES AND
INTERESTS
• Likes
•Following
•Admins of
• Members of
•Apps They Use
PHOTOS AND
VIDEOS
•Tagged in
•Commented on
•Interacted with
•Created
RELATIONSHIPS
& FAMILY
•Friendship
•Relationship with
•Married to
•Engaged to
•Partners with
•Relatives of
•Parents of
•Stepparents of
•Siblings of
•Children of
•Cousins of

14. People who live in United States and were born in Ukraine and …
o work as QA Engineers
o like Java
o have a degree in Software Programming
o are members of Java Group
o used to work for ….
People who live in United States and speak Ukrainian and …
o work as Software Engineers
o like Programming
o have a degree in Software Engineering
o are members of Game Developers UA
o used to work for GlobalLogic Ukraine
People who studied at Kyiv Polytechnic Institute and live in United States and …
o work as …
o like …
o have a degree in …
o are members of …
o used to work for ….

15. Pluses
Huge source of people data
“Understand” natural language
Good Geo search
Candidates selection based on their real interests and social
activity
Facebook Graph Search
Minuses
Information is not structured (yet)
Professional details are often missed
“OR” is not supported

16. Thank You!
Let’s connect on Facebook
https://www.facebook.com/victor.soroka