SlideShare una empresa de Scribd logo
1 de 54
 Turning Information into OpportunityThursday, June 25, 20092:00 PM EDT Presented by: Whittaker Associates, Inc. Dean Whittaker, Jami Miedema, Vidhan Rana Tech Support: Jim Bruckbauer and Mark James For audio Dial   Enter Access Code
Introducing Whittaker Associates Dean Whittaker Vidhan Rana Jami Miedema
Introducing Whittaker Associates Dean Whittaker Vidhan Rana Jami Miedema
Learning Objectives For audio Dial   Enter Access Code
Business Intelligence
Why Target Companies Focus energy and effort  Limited resources of time and money Maximize result  Brains vs muscle
Predicting Corporate Behavior
Predictive Analytics What is it? And Why should you care?
Predictive Model - Ranking	 Use of Weighted Matrix Control Group Variables  Weighting
Why do Companies Consolidate, Expand or Relocate?
Jami Miedema, Research Analyst
Targeting Companies Creating a target company profile Target industry Size Location Corporate changes/events
Creating a Target Company Profile:Old Process Old Process Client Input  Target industries by 3-4 digit NAICS Minimum sales and employment Employment & Sales Growth
Creating a Target Company Profile: New Process New Process Focus on type of active companies New & Expanded Announcements Search for similar companies using: 5-6 Digit NAICS   Keyword, articles, trade associations Event registration, membership list
Data Center Information Sites Data Center World exhibitor list The Data Center Journal glossary Colocation Service Provider Directory metro area Data Center Knowledge RSS feed
Hoovers Demonstration ,[object Object],Owned by D&B Info on millions of companies Updated frequently
Fee-Based Sources Harris: contains info on small, private companies OneSource: broad multiple sources of news and company information LexisNexis: news sources for events
Free Sources Zoom Info a quick biographical sketch based on Internet data ZipSkinny a zip code-based demographic comparison tool Google Earth  a bird’s eye view of earth and beyond ZoomProspector a geographic information site selection tool
Google www.google.com  www.news.google.com www.google.com/finance www.googlelabs.com
Vidhan Rana, Research Analyst
Key research skills ,[object Object]
Find the right keywords
Be innovative
Use trial & error“Become a pro in Google Search”
Projects in the Data Center Industry Data Source: Conway Scorecard
Investments in the Data Center Industry Data Source: Conway Scorecard
Investment per Project Data Source: Conway Scorecard
Data Center Projects in the US (1993 – 2008) Data Source: Conway Scorecard
Location of Data Center Projects near Major Metros Washington-Baltimore New York Dallas-Fort Worth Atlanta
2001 Data Center Announcements Data Source: Conway Scorecard
2002 Data Center Announcements
2007 Data Center Announcements
2008 Data Center Announcements
Largest 20 Projects in 2008 by investment dollar
Why not to Rely on NAICS?
25 Fast Growing Companies by Sales Growth in 2008
What Data Center Companies Need? "The data centre was formerly a US Navy communications facility designed to withstand Category 5 hurricane level winds......."    - Mark Wade, director of Network Operations at TBI, Inc. on Bermuda expansion "......can rest assured, knowing that their mission-critical systems and applications are protected and available 24/7.”    - Rich Lee, founder and CEO of Hosted Solutions talking about his customers "This new space enables us to accommodate the rapid colocation market growth we’ve seen in the Dallas area......."    - Jeff Lowenber, VP Facilities, The Planet
Putting Social Media into Perspective
What can                 do? Drive traffic to your website & track it! Find & connect with people! Promote campaigns! Find information & control brand!
What can                  do?  Find & connect with people! Make business connections! Find Jobs, find talent! Let other people find you!
Whittaker Associates Lead Tracker (WALTER)
Whittaker Associates Lead Tracker (WALTER)

Más contenido relacionado

La actualidad más candente

Improve your business opportunities with a clear networking strategy.
Improve your business opportunities with a clear networking strategy.  Improve your business opportunities with a clear networking strategy.
Improve your business opportunities with a clear networking strategy. Mario Scuderi
 
Social Marketing: Insight and Response
Social Marketing: Insight and ResponseSocial Marketing: Insight and Response
Social Marketing: Insight and ResponseTeradata
 
Talking to your CEO about the Chief Data Officer Role
Talking to your CEO about the Chief Data Officer Role Talking to your CEO about the Chief Data Officer Role
Talking to your CEO about the Chief Data Officer Role Craig Milroy
 
Moneyball Approach to Big Data
Moneyball Approach to Big DataMoneyball Approach to Big Data
Moneyball Approach to Big DataRick Kawamura
 
Digital Innovation, IT and the Art of Influence
Digital Innovation, IT and the Art of InfluenceDigital Innovation, IT and the Art of Influence
Digital Innovation, IT and the Art of InfluenceAbbie Lundberg
 
Why digital analytics?
Why digital analytics?Why digital analytics?
Why digital analytics?Raymond Chau
 
Being a Data Driven Business
Being a Data Driven Business Being a Data Driven Business
Being a Data Driven Business Ali Sarrafi
 
[PUBCON 2013] LinkedIn Marketing
[PUBCON 2013] LinkedIn Marketing[PUBCON 2013] LinkedIn Marketing
[PUBCON 2013] LinkedIn MarketingMarketing Mojo
 
Big Data: The Road to Know More About Your Business
Big Data:  The Road to Know More About Your BusinessBig Data:  The Road to Know More About Your Business
Big Data: The Road to Know More About Your BusinessOAUGNJ
 
How to reach a Data Driven culture
How to reach a Data Driven cultureHow to reach a Data Driven culture
How to reach a Data Driven cultureMark Beekman
 
Authority In Local Search
Authority In Local SearchAuthority In Local Search
Authority In Local Searchmdob
 
GGV Capital: Venture Investing and the Cloud (2012)
GGV Capital: Venture Investing and the Cloud (2012)GGV Capital: Venture Investing and the Cloud (2012)
GGV Capital: Venture Investing and the Cloud (2012)GGV Capital
 
Socialytics: Convergence of Social, Big Data, Analytics
Socialytics:   Convergence of Social, Big Data, AnalyticsSocialytics:   Convergence of Social, Big Data, Analytics
Socialytics: Convergence of Social, Big Data, AnalyticsSandy Carter
 
Connecting the Customer Data Dots
Connecting the Customer Data DotsConnecting the Customer Data Dots
Connecting the Customer Data DotsTreasure Data, Inc.
 
Data-Ed: Monetizing Data Management
Data-Ed: Monetizing Data Management Data-Ed: Monetizing Data Management
Data-Ed: Monetizing Data Management Data Blueprint
 
Workshop: Disruptor or the Disrupted — What Will Your Organization Be? [Krist...
Workshop: Disruptor or the Disrupted — What Will Your Organization Be? [Krist...Workshop: Disruptor or the Disrupted — What Will Your Organization Be? [Krist...
Workshop: Disruptor or the Disrupted — What Will Your Organization Be? [Krist...Digital Customer Experience (DX) Summit
 
Implementing Collaboration And Social Computing Into The Enterprise Microsoft
Implementing Collaboration And Social Computing Into The Enterprise   MicrosoftImplementing Collaboration And Social Computing Into The Enterprise   Microsoft
Implementing Collaboration And Social Computing Into The Enterprise MicrosoftScott Carruth
 
Applying AI and Search In Europe
Applying AI and Search In EuropeApplying AI and Search In Europe
Applying AI and Search In EuropeLucidworks
 
Data-Centric Analytics and Understanding the Full Data Supply Chain
Data-Centric Analytics and Understanding the Full Data Supply ChainData-Centric Analytics and Understanding the Full Data Supply Chain
Data-Centric Analytics and Understanding the Full Data Supply ChainDATAVERSITY
 

La actualidad más candente (20)

Improve your business opportunities with a clear networking strategy.
Improve your business opportunities with a clear networking strategy.  Improve your business opportunities with a clear networking strategy.
Improve your business opportunities with a clear networking strategy.
 
Social Marketing: Insight and Response
Social Marketing: Insight and ResponseSocial Marketing: Insight and Response
Social Marketing: Insight and Response
 
Talking to your CEO about the Chief Data Officer Role
Talking to your CEO about the Chief Data Officer Role Talking to your CEO about the Chief Data Officer Role
Talking to your CEO about the Chief Data Officer Role
 
Moneyball Approach to Big Data
Moneyball Approach to Big DataMoneyball Approach to Big Data
Moneyball Approach to Big Data
 
Digital Innovation, IT and the Art of Influence
Digital Innovation, IT and the Art of InfluenceDigital Innovation, IT and the Art of Influence
Digital Innovation, IT and the Art of Influence
 
Why digital analytics?
Why digital analytics?Why digital analytics?
Why digital analytics?
 
Being a Data Driven Business
Being a Data Driven Business Being a Data Driven Business
Being a Data Driven Business
 
[PUBCON 2013] LinkedIn Marketing
[PUBCON 2013] LinkedIn Marketing[PUBCON 2013] LinkedIn Marketing
[PUBCON 2013] LinkedIn Marketing
 
Big Data: The Road to Know More About Your Business
Big Data:  The Road to Know More About Your BusinessBig Data:  The Road to Know More About Your Business
Big Data: The Road to Know More About Your Business
 
How to reach a Data Driven culture
How to reach a Data Driven cultureHow to reach a Data Driven culture
How to reach a Data Driven culture
 
Authority In Local Search
Authority In Local SearchAuthority In Local Search
Authority In Local Search
 
GGV Capital: Venture Investing and the Cloud (2012)
GGV Capital: Venture Investing and the Cloud (2012)GGV Capital: Venture Investing and the Cloud (2012)
GGV Capital: Venture Investing and the Cloud (2012)
 
Philanthropy in a digital age
Philanthropy in a digital agePhilanthropy in a digital age
Philanthropy in a digital age
 
Socialytics: Convergence of Social, Big Data, Analytics
Socialytics:   Convergence of Social, Big Data, AnalyticsSocialytics:   Convergence of Social, Big Data, Analytics
Socialytics: Convergence of Social, Big Data, Analytics
 
Connecting the Customer Data Dots
Connecting the Customer Data DotsConnecting the Customer Data Dots
Connecting the Customer Data Dots
 
Data-Ed: Monetizing Data Management
Data-Ed: Monetizing Data Management Data-Ed: Monetizing Data Management
Data-Ed: Monetizing Data Management
 
Workshop: Disruptor or the Disrupted — What Will Your Organization Be? [Krist...
Workshop: Disruptor or the Disrupted — What Will Your Organization Be? [Krist...Workshop: Disruptor or the Disrupted — What Will Your Organization Be? [Krist...
Workshop: Disruptor or the Disrupted — What Will Your Organization Be? [Krist...
 
Implementing Collaboration And Social Computing Into The Enterprise Microsoft
Implementing Collaboration And Social Computing Into The Enterprise   MicrosoftImplementing Collaboration And Social Computing Into The Enterprise   Microsoft
Implementing Collaboration And Social Computing Into The Enterprise Microsoft
 
Applying AI and Search In Europe
Applying AI and Search In EuropeApplying AI and Search In Europe
Applying AI and Search In Europe
 
Data-Centric Analytics and Understanding the Full Data Supply Chain
Data-Centric Analytics and Understanding the Full Data Supply ChainData-Centric Analytics and Understanding the Full Data Supply Chain
Data-Centric Analytics and Understanding the Full Data Supply Chain
 

Similar a Pro Learning Lab - Turning Information Into Opportunity

Learn to Find Your Dream Job with Your Dream Employer with DreamPath
Learn to Find Your Dream Job with Your Dream Employer with DreamPath Learn to Find Your Dream Job with Your Dream Employer with DreamPath
Learn to Find Your Dream Job with Your Dream Employer with DreamPath pdx MindShare
 
Strategic Business Information
Strategic Business InformationStrategic Business Information
Strategic Business Informationb2bbuzz
 
Webinar: Know Where, Why, What: Big Data’s Role In Predictive And Location A...
Webinar:  Know Where, Why, What: Big Data’s Role In Predictive And Location A...Webinar:  Know Where, Why, What: Big Data’s Role In Predictive And Location A...
Webinar: Know Where, Why, What: Big Data’s Role In Predictive And Location A...G3 Communications
 
Cb insights overview 2013 (investment bank) - media page
Cb insights overview   2013 (investment bank) - media pageCb insights overview   2013 (investment bank) - media page
Cb insights overview 2013 (investment bank) - media pageJose Gonzalez
 
20 Emerging influencers in 2020 for big data
20 Emerging influencers in 2020 for big data20 Emerging influencers in 2020 for big data
20 Emerging influencers in 2020 for big dataRiver11river
 
Using Social Media to Capture Reference Content From The Other 90% of Your Cu...
Using Social Media to Capture Reference Content From The Other 90% of Your Cu...Using Social Media to Capture Reference Content From The Other 90% of Your Cu...
Using Social Media to Capture Reference Content From The Other 90% of Your Cu...Steve Norall
 
The Chief Data Officer: Tomorrow's Corporate Rockstar
The Chief Data Officer: Tomorrow's Corporate RockstarThe Chief Data Officer: Tomorrow's Corporate Rockstar
The Chief Data Officer: Tomorrow's Corporate RockstarKatrina Read
 
Data Ingestion Engine Theory
Data Ingestion Engine TheoryData Ingestion Engine Theory
Data Ingestion Engine TheoryJacob Brody
 
Capitalize On Social Media With Big Data Analytics
Capitalize On Social Media With Big Data AnalyticsCapitalize On Social Media With Big Data Analytics
Capitalize On Social Media With Big Data AnalyticsHassan Keshavarz
 
Radical new bd method winning strategies for the 2017, $81.5 b, federal it ...
Radical new bd method   winning strategies for the 2017, $81.5 b, federal it ...Radical new bd method   winning strategies for the 2017, $81.5 b, federal it ...
Radical new bd method winning strategies for the 2017, $81.5 b, federal it ...Rob Polster
 
Status26 Pubcon PPT deck design
Status26 Pubcon PPT deck designStatus26 Pubcon PPT deck design
Status26 Pubcon PPT deck designFreelance Designer
 
Leveraging Social Data to Better Identify Prospects - Forest Cassidy, LeadFerret
Leveraging Social Data to Better Identify Prospects - Forest Cassidy, LeadFerretLeveraging Social Data to Better Identify Prospects - Forest Cassidy, LeadFerret
Leveraging Social Data to Better Identify Prospects - Forest Cassidy, LeadFerretSales Summit
 
Data set Improve your business with your own business data
Data set   Improve your business with your own business dataData set   Improve your business with your own business data
Data set Improve your business with your own business dataData-Set
 
Data set module 2
Data set   module 2Data set   module 2
Data set module 2Data-Set
 
Social Networking Strategies Internet Research Tools Ccm 6 Dec11
Social Networking Strategies Internet Research Tools Ccm 6 Dec11Social Networking Strategies Internet Research Tools Ccm 6 Dec11
Social Networking Strategies Internet Research Tools Ccm 6 Dec11steveallen
 
Rady School Master of Science Business Analytics (MSBA) Program Overview
Rady School Master of Science Business Analytics (MSBA) Program OverviewRady School Master of Science Business Analytics (MSBA) Program Overview
Rady School Master of Science Business Analytics (MSBA) Program OverviewUC San Diego Rady School of Management
 
Loans and Debts and Data: Data Exploration Corner slides
Loans and Debts and Data: Data Exploration Corner slidesLoans and Debts and Data: Data Exploration Corner slides
Loans and Debts and Data: Data Exploration Corner slidesmark madsen
 
Big Data & Business Analytics: Understanding the Marketspace
Big Data & Business Analytics: Understanding the MarketspaceBig Data & Business Analytics: Understanding the Marketspace
Big Data & Business Analytics: Understanding the MarketspaceBala Iyer
 
Five Habits of Highly Successful SaaS/Cloud Businesses
Five Habits of Highly Successful SaaS/Cloud BusinessesFive Habits of Highly Successful SaaS/Cloud Businesses
Five Habits of Highly Successful SaaS/Cloud BusinessesTim Barker
 

Similar a Pro Learning Lab - Turning Information Into Opportunity (20)

Learn to Find Your Dream Job with Your Dream Employer with DreamPath
Learn to Find Your Dream Job with Your Dream Employer with DreamPath Learn to Find Your Dream Job with Your Dream Employer with DreamPath
Learn to Find Your Dream Job with Your Dream Employer with DreamPath
 
Strategic Business Information
Strategic Business InformationStrategic Business Information
Strategic Business Information
 
Webinar: Know Where, Why, What: Big Data’s Role In Predictive And Location A...
Webinar:  Know Where, Why, What: Big Data’s Role In Predictive And Location A...Webinar:  Know Where, Why, What: Big Data’s Role In Predictive And Location A...
Webinar: Know Where, Why, What: Big Data’s Role In Predictive And Location A...
 
Sightix
SightixSightix
Sightix
 
Cb insights overview 2013 (investment bank) - media page
Cb insights overview   2013 (investment bank) - media pageCb insights overview   2013 (investment bank) - media page
Cb insights overview 2013 (investment bank) - media page
 
20 Emerging influencers in 2020 for big data
20 Emerging influencers in 2020 for big data20 Emerging influencers in 2020 for big data
20 Emerging influencers in 2020 for big data
 
Using Social Media to Capture Reference Content From The Other 90% of Your Cu...
Using Social Media to Capture Reference Content From The Other 90% of Your Cu...Using Social Media to Capture Reference Content From The Other 90% of Your Cu...
Using Social Media to Capture Reference Content From The Other 90% of Your Cu...
 
The Chief Data Officer: Tomorrow's Corporate Rockstar
The Chief Data Officer: Tomorrow's Corporate RockstarThe Chief Data Officer: Tomorrow's Corporate Rockstar
The Chief Data Officer: Tomorrow's Corporate Rockstar
 
Data Ingestion Engine Theory
Data Ingestion Engine TheoryData Ingestion Engine Theory
Data Ingestion Engine Theory
 
Capitalize On Social Media With Big Data Analytics
Capitalize On Social Media With Big Data AnalyticsCapitalize On Social Media With Big Data Analytics
Capitalize On Social Media With Big Data Analytics
 
Radical new bd method winning strategies for the 2017, $81.5 b, federal it ...
Radical new bd method   winning strategies for the 2017, $81.5 b, federal it ...Radical new bd method   winning strategies for the 2017, $81.5 b, federal it ...
Radical new bd method winning strategies for the 2017, $81.5 b, federal it ...
 
Status26 Pubcon PPT deck design
Status26 Pubcon PPT deck designStatus26 Pubcon PPT deck design
Status26 Pubcon PPT deck design
 
Leveraging Social Data to Better Identify Prospects - Forest Cassidy, LeadFerret
Leveraging Social Data to Better Identify Prospects - Forest Cassidy, LeadFerretLeveraging Social Data to Better Identify Prospects - Forest Cassidy, LeadFerret
Leveraging Social Data to Better Identify Prospects - Forest Cassidy, LeadFerret
 
Data set Improve your business with your own business data
Data set   Improve your business with your own business dataData set   Improve your business with your own business data
Data set Improve your business with your own business data
 
Data set module 2
Data set   module 2Data set   module 2
Data set module 2
 
Social Networking Strategies Internet Research Tools Ccm 6 Dec11
Social Networking Strategies Internet Research Tools Ccm 6 Dec11Social Networking Strategies Internet Research Tools Ccm 6 Dec11
Social Networking Strategies Internet Research Tools Ccm 6 Dec11
 
Rady School Master of Science Business Analytics (MSBA) Program Overview
Rady School Master of Science Business Analytics (MSBA) Program OverviewRady School Master of Science Business Analytics (MSBA) Program Overview
Rady School Master of Science Business Analytics (MSBA) Program Overview
 
Loans and Debts and Data: Data Exploration Corner slides
Loans and Debts and Data: Data Exploration Corner slidesLoans and Debts and Data: Data Exploration Corner slides
Loans and Debts and Data: Data Exploration Corner slides
 
Big Data & Business Analytics: Understanding the Marketspace
Big Data & Business Analytics: Understanding the MarketspaceBig Data & Business Analytics: Understanding the Marketspace
Big Data & Business Analytics: Understanding the Marketspace
 
Five Habits of Highly Successful SaaS/Cloud Businesses
Five Habits of Highly Successful SaaS/Cloud BusinessesFive Habits of Highly Successful SaaS/Cloud Businesses
Five Habits of Highly Successful SaaS/Cloud Businesses
 

Más de Whittaker Associates

Why Gold Collar Workers Are Your Community's Key to Growth
Why Gold Collar Workers Are Your Community's Key to GrowthWhy Gold Collar Workers Are Your Community's Key to Growth
Why Gold Collar Workers Are Your Community's Key to GrowthWhittaker Associates
 
Seeing What's Next - Trends Impacting Economic Development & Real Estate
Seeing What's Next - Trends Impacting Economic Development & Real EstateSeeing What's Next - Trends Impacting Economic Development & Real Estate
Seeing What's Next - Trends Impacting Economic Development & Real EstateWhittaker Associates
 
The Future of Economic Development: Talent Rules - Erin Bodine (1.22.13)
The Future of Economic Development: Talent Rules - Erin Bodine (1.22.13)The Future of Economic Development: Talent Rules - Erin Bodine (1.22.13)
The Future of Economic Development: Talent Rules - Erin Bodine (1.22.13)Whittaker Associates
 
The Future of Economic Development: Talent Rules - Randy Thelen (1.22.13)
The Future of Economic Development: Talent Rules - Randy Thelen (1.22.13)The Future of Economic Development: Talent Rules - Randy Thelen (1.22.13)
The Future of Economic Development: Talent Rules - Randy Thelen (1.22.13)Whittaker Associates
 
The Future of Economic Development: Talent Rules - Sara Dunnigan (1.22.13)
The Future of Economic Development: Talent Rules - Sara Dunnigan (1.22.13)The Future of Economic Development: Talent Rules - Sara Dunnigan (1.22.13)
The Future of Economic Development: Talent Rules - Sara Dunnigan (1.22.13)Whittaker Associates
 
The Ten Commandments of Community Leaderhsip with Vision
The Ten Commandments of Community Leaderhsip with VisionThe Ten Commandments of Community Leaderhsip with Vision
The Ten Commandments of Community Leaderhsip with VisionWhittaker Associates
 
SIOR Presentation - Orlando FL (4.24.2010).pptx
SIOR Presentation - Orlando FL (4.24.2010).pptxSIOR Presentation - Orlando FL (4.24.2010).pptx
SIOR Presentation - Orlando FL (4.24.2010).pptxWhittaker Associates
 
IEDC Leadership Summit 2007 - Collaborating Through Technology
IEDC Leadership Summit 2007 - Collaborating Through TechnologyIEDC Leadership Summit 2007 - Collaborating Through Technology
IEDC Leadership Summit 2007 - Collaborating Through TechnologyWhittaker Associates
 
Colliers International - Food Facility Group
Colliers International - Food Facility GroupColliers International - Food Facility Group
Colliers International - Food Facility GroupWhittaker Associates
 
IEDC Leadership Summit 2007 - Collaborating Through Technology
IEDC Leadership Summit 2007 - Collaborating Through TechnologyIEDC Leadership Summit 2007 - Collaborating Through Technology
IEDC Leadership Summit 2007 - Collaborating Through TechnologyWhittaker Associates
 
City of Greenville - With Changes Comes Opportunities
City of Greenville - With Changes Comes OpportunitiesCity of Greenville - With Changes Comes Opportunities
City of Greenville - With Changes Comes OpportunitiesWhittaker Associates
 
Choosing a Future - Grand Haven Michigan
Choosing a Future - Grand Haven MichiganChoosing a Future - Grand Haven Michigan
Choosing a Future - Grand Haven MichiganWhittaker Associates
 

Más de Whittaker Associates (18)

Why Gold Collar Workers Are Your Community's Key to Growth
Why Gold Collar Workers Are Your Community's Key to GrowthWhy Gold Collar Workers Are Your Community's Key to Growth
Why Gold Collar Workers Are Your Community's Key to Growth
 
Revitalizing Small Town America
Revitalizing Small Town AmericaRevitalizing Small Town America
Revitalizing Small Town America
 
Seeing What's Next - Trends Impacting Economic Development & Real Estate
Seeing What's Next - Trends Impacting Economic Development & Real EstateSeeing What's Next - Trends Impacting Economic Development & Real Estate
Seeing What's Next - Trends Impacting Economic Development & Real Estate
 
The Future of Economic Development: Talent Rules - Erin Bodine (1.22.13)
The Future of Economic Development: Talent Rules - Erin Bodine (1.22.13)The Future of Economic Development: Talent Rules - Erin Bodine (1.22.13)
The Future of Economic Development: Talent Rules - Erin Bodine (1.22.13)
 
The Future of Economic Development: Talent Rules - Randy Thelen (1.22.13)
The Future of Economic Development: Talent Rules - Randy Thelen (1.22.13)The Future of Economic Development: Talent Rules - Randy Thelen (1.22.13)
The Future of Economic Development: Talent Rules - Randy Thelen (1.22.13)
 
The Future of Economic Development: Talent Rules - Sara Dunnigan (1.22.13)
The Future of Economic Development: Talent Rules - Sara Dunnigan (1.22.13)The Future of Economic Development: Talent Rules - Sara Dunnigan (1.22.13)
The Future of Economic Development: Talent Rules - Sara Dunnigan (1.22.13)
 
EDI Kansas City 2010
EDI Kansas City 2010EDI Kansas City 2010
EDI Kansas City 2010
 
Predicting the Future
Predicting the FuturePredicting the Future
Predicting the Future
 
US Industry Stock Performance
US Industry Stock PerformanceUS Industry Stock Performance
US Industry Stock Performance
 
NLEP - Growing Your Own
NLEP - Growing Your OwnNLEP - Growing Your Own
NLEP - Growing Your Own
 
The Ten Commandments of Community Leaderhsip with Vision
The Ten Commandments of Community Leaderhsip with VisionThe Ten Commandments of Community Leaderhsip with Vision
The Ten Commandments of Community Leaderhsip with Vision
 
SIOR Presentation - Orlando FL (4.24.2010).pptx
SIOR Presentation - Orlando FL (4.24.2010).pptxSIOR Presentation - Orlando FL (4.24.2010).pptx
SIOR Presentation - Orlando FL (4.24.2010).pptx
 
IEDC Leadership Summit 2007 - Collaborating Through Technology
IEDC Leadership Summit 2007 - Collaborating Through TechnologyIEDC Leadership Summit 2007 - Collaborating Through Technology
IEDC Leadership Summit 2007 - Collaborating Through Technology
 
Colliers International - Food Facility Group
Colliers International - Food Facility GroupColliers International - Food Facility Group
Colliers International - Food Facility Group
 
Pro Learning Lab - Going Fishing
Pro Learning Lab - Going FishingPro Learning Lab - Going Fishing
Pro Learning Lab - Going Fishing
 
IEDC Leadership Summit 2007 - Collaborating Through Technology
IEDC Leadership Summit 2007 - Collaborating Through TechnologyIEDC Leadership Summit 2007 - Collaborating Through Technology
IEDC Leadership Summit 2007 - Collaborating Through Technology
 
City of Greenville - With Changes Comes Opportunities
City of Greenville - With Changes Comes OpportunitiesCity of Greenville - With Changes Comes Opportunities
City of Greenville - With Changes Comes Opportunities
 
Choosing a Future - Grand Haven Michigan
Choosing a Future - Grand Haven MichiganChoosing a Future - Grand Haven Michigan
Choosing a Future - Grand Haven Michigan
 

Último

8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 

Último (20)

8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 

Pro Learning Lab - Turning Information Into Opportunity

  • 1. Turning Information into OpportunityThursday, June 25, 20092:00 PM EDT Presented by: Whittaker Associates, Inc. Dean Whittaker, Jami Miedema, Vidhan Rana Tech Support: Jim Bruckbauer and Mark James For audio Dial Enter Access Code
  • 2. Introducing Whittaker Associates Dean Whittaker Vidhan Rana Jami Miedema
  • 3. Introducing Whittaker Associates Dean Whittaker Vidhan Rana Jami Miedema
  • 4. Learning Objectives For audio Dial Enter Access Code
  • 6. Why Target Companies Focus energy and effort Limited resources of time and money Maximize result Brains vs muscle
  • 8. Predictive Analytics What is it? And Why should you care?
  • 9. Predictive Model - Ranking Use of Weighted Matrix Control Group Variables Weighting
  • 10. Why do Companies Consolidate, Expand or Relocate?
  • 12. Targeting Companies Creating a target company profile Target industry Size Location Corporate changes/events
  • 13. Creating a Target Company Profile:Old Process Old Process Client Input Target industries by 3-4 digit NAICS Minimum sales and employment Employment & Sales Growth
  • 14. Creating a Target Company Profile: New Process New Process Focus on type of active companies New & Expanded Announcements Search for similar companies using: 5-6 Digit NAICS Keyword, articles, trade associations Event registration, membership list
  • 15. Data Center Information Sites Data Center World exhibitor list The Data Center Journal glossary Colocation Service Provider Directory metro area Data Center Knowledge RSS feed
  • 16.
  • 17. Fee-Based Sources Harris: contains info on small, private companies OneSource: broad multiple sources of news and company information LexisNexis: news sources for events
  • 18. Free Sources Zoom Info a quick biographical sketch based on Internet data ZipSkinny a zip code-based demographic comparison tool Google Earth a bird’s eye view of earth and beyond ZoomProspector a geographic information site selection tool
  • 19. Google www.google.com www.news.google.com www.google.com/finance www.googlelabs.com
  • 21.
  • 22. Find the right keywords
  • 24. Use trial & error“Become a pro in Google Search”
  • 25. Projects in the Data Center Industry Data Source: Conway Scorecard
  • 26. Investments in the Data Center Industry Data Source: Conway Scorecard
  • 27. Investment per Project Data Source: Conway Scorecard
  • 28. Data Center Projects in the US (1993 – 2008) Data Source: Conway Scorecard
  • 29. Location of Data Center Projects near Major Metros Washington-Baltimore New York Dallas-Fort Worth Atlanta
  • 30. 2001 Data Center Announcements Data Source: Conway Scorecard
  • 31. 2002 Data Center Announcements
  • 32. 2007 Data Center Announcements
  • 33. 2008 Data Center Announcements
  • 34. Largest 20 Projects in 2008 by investment dollar
  • 35. Why not to Rely on NAICS?
  • 36. 25 Fast Growing Companies by Sales Growth in 2008
  • 37. What Data Center Companies Need? "The data centre was formerly a US Navy communications facility designed to withstand Category 5 hurricane level winds......."    - Mark Wade, director of Network Operations at TBI, Inc. on Bermuda expansion "......can rest assured, knowing that their mission-critical systems and applications are protected and available 24/7.”    - Rich Lee, founder and CEO of Hosted Solutions talking about his customers "This new space enables us to accommodate the rapid colocation market growth we’ve seen in the Dallas area......."    - Jeff Lowenber, VP Facilities, The Planet
  • 38. Putting Social Media into Perspective
  • 39. What can do? Drive traffic to your website & track it! Find & connect with people! Promote campaigns! Find information & control brand!
  • 40. What can do? Find & connect with people! Make business connections! Find Jobs, find talent! Let other people find you!
  • 41. Whittaker Associates Lead Tracker (WALTER)
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. Whittaker Associates Lead Tracker (WALTER)
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55. Web 3.0 – The New Media Social Networks www.Linkedin.com www.facebook.com www.twitter.com Streaming Video www.YouTube.com Podcasting Blogs
  • 56. Discussion and Q&A Please type your questions into the question text box on the lower right side of your screen. Dean@whittakerassociates.com Jami@whittakerassociates.com Vidhan@whittakerassociates.com 616-786-2500 www.whittakerassociates.com
  • 57. Thank you for your participation Dean@whittakerassociates.com Jami@whittakerassociates.com Vidhan@whittakerassociates.com 616-786-2500 www.whittakerassociates.com

Notas del editor

  1. Please let me introduce me and my co-workers. Version 1.0 From left to right… myself, Dean, Jami, and Vidhan Note: the big ears on the guy on the left along with the Howdy Duty Shirt. So, lighten up. Sit back and we will share will you some idea about using Business Intelligence in Economic Development.
  2. Oh, yes, here’s a more recent 3.0 version of us.
  3. How do we use Business Intelligence?WeUse information to make better decisionsWe use it to reduce risk and predict outcomeWe use it to focus our effort – “biggest bang for the buck”We use it to work smarter: Brains vs Muscle
  4. One way we use information is to Predicting Behavior:Historical Information – have they done it before? Under what circumstances? When? What causes companies to contract, expand or relocate? What factors would help us predict this behavior?Where can we find this information?
  5. The Short Answer is: CHANGESomething has changed…Internal changesOwnershipLeadershipOthersExternal ChangesBusiness EnvironmentRegulatory EnvironmentOthers
  6. Please let me introduce Jami Miedema, one of our top Research Analyst at Whittaker Associates. She will share with you how she uses information resources to target companies.
  7. The way we used to go about collecting that information is that ourclient would recommend target industries at the 3-4 digit NAICs code level and minimum sales and employment numbersWe would also determine minimum growth numbers for companiesWe were finding was that we were sifting through hundreds of companies, many of which did not fit the parameters we were looking for because they weren’t easily categorized under the traditional classification systemWe were using more muscle than brains, so to be able to work smarter and not harder, we revamped our process of creating a target company profile
  8. Currently, we still use a collaborative approach, but we focus more on company types rather than industriesWe use New & Expanded Announcements from CONWAY DATA to find active companies and thriving niches within industriesWe look within more specific NAICs codesWe also look at press releases and keyword searches within research databases, as well as association and conference websites to see what companies are attending and exhibiting at these events
  9. For example, four sources we used when researching the data center industry were…So once we have our information for the target company profile, we can begin our research process
  10. One of the resources we like to use for research is Hoovers OnlineI would like to show a brief demo of the system and how we use it in our research processWhen we log-in to the database, it brings up several criteria through which we can filter companiesSo for the sake of example, we’ll say we want to create a preliminary list of companies that offer data center services, and that our Target Company Profile suggests we target companies in the U.S with greater than $25 million in sales
  11. Now Vidhan Rana will talk a little more in-depth about the data center industry, and some of the things we’ve encountered in our research of the industry.
  12. First and most important rule about finding information is being patient. Before you begin researching any unfamiliar industries, spend time learning what some of the keywords. Use trial and error and don’t give up easily if things don’t work. If things, don’t work – be innovative.
  13. Thank you Jami. I am going to talk about how information can be used to guide your targeting process and how best to use business intelligence to guide your decisions. I am going to focus on the data center industry to show you a few examples of how we analyze data. The chart shown here is analysis of project announcements in the United State made by companies in the data center industry between 2003 & 2008. The source of this data is Conway Scorecard. Conway track major investments all around the world and sends its data base out to clients every month. We have been using Conway since 1993. We use an advanced analysis tool in MS Excel called Pivot table to prepare the data for this chart. We compiled all the Conway files together into one massive database and found 426 data center announcements listed since 1993. As you can see in the chart, activity in the industry has spiked dramatically in the last few years. A record number of new data center projects were launched in 2008 and continue to be launched in 2009.
  14. This chart shows us the level of investment in the industry per year since 1993. Notice the spike in 2001, we saw massive investment in the industry during the dot-com bubble, but in the years subsequent to the bubble, investments remained low due to the oversupply of data center properties. Unlike the pervious chart you can see a slight effect of the recession on in 2008 on this chart.
  15. The chart here shows the investment per project in the industry since 1993. You can see the same spike in 2001 like we saw in the previous chart. Here however, we see a more marked declined in per project investment in both new investments & expansions. The recession severely limited the availability of credit and thus made it difficult to undertake large projects. Improving technology such as cloud computing, smaller servers and better cooling systems has also diminished the need for large data center facilities.
  16. The map here shows the location of all the 426 data center projects identified form the Conway database.
  17. The maps here represent new and expansion announcements in major metros. The size of the bubble indicates the number of jobs created by that particular project.  Looking more closely at specific metro areas, it is easy to notice that rather than locating in the city, data centers like to locate in the suburbs where land may be cheaper. We also find the projects that our outside the city are usually larger.In Atlanta, the four projects that are outside the metro area are the largest four projects by employment size.
  18. Until 2001, California was a busy market for data centers. There were only a handful of project in other parts of the country.
  19. However, when the dot-com bubble burst, no major projects were launched in CA. However, projects in other parts of the country were still happening.
  20. Project finally picked up in 2007 with 30 new projects and 24 expansions. Notice there were only one project in OH and no announcement in KY.
  21. In 2008, there were 57 projects and 23 expansions. In total these projects were worth over $4 billion. In contrast to 2007, we saw nine projects in OH & 7 in KY. Texas was the most active state with 14 projects total.
  22. Bubble maps is another great way to both represent your data and analyze information. Here we see the top 20 projects by investment dollar in 2008. There were five projects in the Dallas area in the top 20. Though there were fewer projects in the Western states, two of the four largest projects were located there. All these maps were created using Microsoft MapPoint. There are a number of products you can use including Google Earth to show information on a map and gain a better understanding about your data.
  23. Whittaker Associates recently created a list for Longview, TX a small city 2 hours East of Dallas. As we began looking at some companies active in the data center market, we quickly realized that using traditional NAICS codes for targeting was not going to cut it. So we relying more on finding active companies based on Conway Announcements and news articles. An analysis of the spread of NAICS codes across the companies in the list of 125 companies we did shows us why NAICS codes isn’t the best way to go. We found more than 40 different NAICS codes for the 25 companies. The most active sector, Other Business Support Services providers was not the NAICS codes where the major colocation providers were listed.
  24. The map here shows the location of the top 25 fastest growing data center companies in the list we created for Longview. We found it interesting that all of the four companies in Atlanta were part of the top 25 list. This points out that data center market is still expanding rapidly in the Atlanta metro area.
  25. Wrapping up our section on data centers, we want to take a quick look at some of the site selection criteria that are important. Here are some quotes from executives at data center companies. The first quote from an executive at TBI, Inc. is rather interesting – they used a former US Navy Communication Facility in hurricane ridden Bermuda to make sure that the building could withstand Category 5 level winds. Needs:High bandwidth networks for fast connectionCheap electricitySecuritySpaceLow risk of natural disasters (so often located inland with low flooding risks)Low risk of industrial disasters (away from power plants or industries / contamination)
  26. Many of us who didn’t grow up being used to using internet with connect with folks have a hard time understanding what the hype about social media is all about. Here is a unique way to look at social media. Think of networking sites like twitter, Linkedin, facebook or MySpace as parties. Why do people go to parties? Meet new people, interact, have fun … networking sites are just that .. A place to get to know people. What do you do when you go to parties, you dress up, look good, try to make interesting conversation .. Listen, etc. the Same with networking sites .. Looking good = keeping your profile uptodate and interesting, What happens normally when know someone a little better? You invite them to your house right? You like to find out more about them and tell them stuff about yourself. A personal website, blog or a YouTube page is like your house. You invite others in and tell them about what you like, who you are, etc. If you are trying to sell something … If you want to share specific … flickr .. Etc.
  27. Many must have hear about twitter on CNN or from a friend and must be wondering what it is? Well it is a great way to connect with people and find out what they are up to. Twitter allows users to say in 160 letters anything that’s on their mind. But as people start writing what they are up to, the collection of all that becomes a great source of info. A few months ago a disgruntled HP customer started twittering about his horrific customer service experience. His tweets received so much attention that HP contacted him personally and made sure his issues were resolved. If you are a ED pro, you may want to track what other people are saying about your region and try to steer the conversation. One way I have seen people use twitter is to drive traffic to their websites. A tool like tr.im is a great way to do that. I used trim a link to add a link to twitter feed, it also tracks how many clicks that particular link gets. I made a post on my twitter about out webinar yesterday and got 21 hits in a minute on the tr.im link I had for our registration page. Two of those hits were from Sweden .. I don’t know anyone there. You may ask who is actually using twitter to do marketing – OKBoomerang. Find people who are talking about Oklahoma, add them to your network. Share info with them about why OK is cool & walla!
  28. LinkedIn, like the name suggests is a way to Link with people. It has become the application of choice for many professional to conduct their networking online. It allows you to find people, those you know and those you would like to know. By building a profile, resume & bio on LinkedIn, you can let others know about your professional life. Build business connections – Join groups, recommend others, etc.. Find Jobs …
  29. WALT, now WALTer was created back in 2001 as a way to 1) track the results of our predictive research, 2) assist our clients in follow-up with prospective companies, and 3) provide our clients with a follow-up tool that could use collaboratively with different organizations.
  30. WALTer functions much like a standard Client Relationship Manager, but it also gives the user the ability to see up-to-date information about the company as the user does the follow-up work.There’s also a built in mapping feature.
  31. WALT, now WALTer was created back in 2001 as a way to 1) track the results of our predictive research, 2) assist our clients in follow-up with prospective companies, and 3) provide our clients with a follow-up tool that could use collaboratively with different organizations.
  32. WALTer functions much like a standard Client Relationship Manager, but it also gives the user the ability to see up-to-date information about the company as the user does the follow-up work.There’s also a built in mapping feature.
  33. Up Coming Pro Learning Lab Events:The Role of Social Media in Economic DevelopmentJuly 15th @ 2 PM EST