My complete journey included

1. Vignesh Selvakumar P
Digital Experience Manager , 14+ Years
Design Thinking
Collective brainstorming, White
boarding sessions with Peers
Contribution to Business
Leverage my expertise in RFPs,
POCs and POVs
UX Maturity Audit
UX maturity assessment and
generate reports for DE team
Mentor & Knowledge Sharing
Manage and upskill a team of UX Designers by motivating
and guide them to participate in knowledge sharing sessions.
Learning
Socialize with design community to
understand current trend & challenges
Creative Design
Ideation, Conceptual design, data
visualization and Interaction design
Expert Review & Heuristics
Review design solution and Ideas
with Scientific Design principles
20%
15%
10%
10%
10%
30%
05%
My Recent Job Duties
Expertise in Mobile design strategy.
RWD, AWD, Hybrid Apps and Native Apps
Mobile User Experience
Strong understanding on Predictive, Descriptive,
Diagnostic and Prescriptive Analytics
Analytical Skill
UX Alliance - UX-PM Level 2 and 3
HFI - CUA Certified & Mobile UX Certified
Google Data Analytics
Certifications

2. DX Manager
Design & Strategy,
CDBDX-DXS-Design-UX
My 14 years Journey
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
May 2008
Graphic Designer
Prowebs Studio,
Pune
Aug 2010
UX Designer
Hewlett Packard
Chennai
Jun 2009
Web Designer
WebIndia, Chennai
Certificate
HFI Mobile User
Experience Designer
Apr 2014
Mobile UX Designer
Cognizant, Chennai
APAC Digital
Breakthrough Award
Food ordering App
Lead User Experience Designer
Design & Strategy,
Cognizant Digital Business - Interactive
Certificate
HFI Certified Usability Analyst
1 out of 8000 CUA in the world
Onsite Consultant
Lead Consultant for Japanese
leading insurance company
Representing Digital Engagement
Practice, Cognizant
UX CoE for Advance Data
Analytics
Strong Understanding on
Data-informed design &
Scientific Principles like
Signal Detection Theory,
Gestalt law
2021 2022
Onsite
Consultant
Leading a team of
8 Designers
Certificate
UX-PM LEVEL 2 & 3
Google Data Analytics

3. Certifications and skills
UX-PM
LEVEL 2
UX-PM
LEVEL 3
HFI
Mobile UX
Certification
Android Studio Xcode Xamarine
Tableau Bootstrap
Data Visualization User Research
Ideation
Healthcare Digital Operations
BFS
Mobile UX
AWD
RWD Native Hybrid
Powerbi
Qlik
IPA
RPA
SQL
Data Analysis Database
Gestalt Law Usability testing Accessibility UCD PCD
SDT
Retail
Predictive
Diagnostic Descriptive Prescriptive VIMM value proposition canvas Expert review
SLA Management Data Driven Decision Insights Design thinking
Work Force Management Prototyping
Analytical thinking
Accelerators
Accelerators Interaction Design Animation
Visual Design Sketch

4. My Role and Responsibilities
Achievements & Accolades
Consecutive Top Performance
2014 to 2019 in Cognizant - ‘Exceed All Expectation’
2011 to 2014 in Hewlett Packard -‘Significantly exceeding’
APAC Digital Breakthrough Award - 2014
(Project : McD Australia)
“I appreciate your contribution during this project. The designs that you
created were really great. I am told by the team members about your
creativity, structured thought process and great ability to convert ideas/
thoughts to designs”
- Raut Rajas (Client Partner & Director, Australia)
I would like to take this opportunity to recognize the stellar contribution of our UX CoE Lead – Vignesh. They are our fire and forget system,
we can give them a requirement and be rest assured that it will be done to perfection and by the deadline. Never once have they
compromised on the quality of the deliverables, taking time to understand, assimilate the business requirements, and then deliver.
- Srini Aravamuthan (Senior Manager Advance Analytics)
“There are a lot of guys who would do what is said, very few question the problem itself. Vignesh is on among the few. A great though
worker, he has eye for detail. Vignesh has a great ability to hash out ideas early so that there are hardly any surprises during execution. He
gets a good grasp of complexities because he has worked enough to get his basics right.”
- Venkateswaran (Manager Healthcare)
Working with him was a highly positive experience - both, in terms of technical expertise as well as in terms of a congenial personality. He
was able to complete the required deliverables well in time and with commendable quality.
- Kochak Sneha (Manager Digital Business Interactive)
Translating Business Strategies
into Innovative Design
solutions
Understanding technology &
tool limitations are my
significant strength
Manage a team of 8 Designers
assign tasks and participate in
client reviews and signoffs
Possess strong persuasion skills
which help to bridge client and
design team.
Possess exceptional sense of
aesthetics and attention for
Detailing and Perfection
Responsible for creating and
articulate vision to my design
team and relentlessly drive it to
competition
Make sure my Design team is
focused on the most valuable
use of their time
Reviewing Design outputs with
Scientific principles (Heuristics, Signal
detection theory and Gestalt law)
Conducting Design Thinking
Workshops, end-user research,
Interviews and usability testing
Institutionalizing UX Design
concepts across all Products &
Services
A deep understanding of
Process-Centered Design &
User Centered Design Process
Developing and documenting
detailed UX specifications for highly
interactive interfaces

5. UCD Framework - Adapted Double Diamond
DISCOVER
Why
DEFINE
What
DESIGN
How
DELIVER
When
Design the
right things
Design things
right
Key Highlight: Discovering VoB, VoM and VoC | Value Proposition Canvas

6. My Work Summary
20
User
Research
42
Web Apps
(RWD+AWD)
60
Dashboards
Conceptual Design
35
Mobile
Apps
15
Usability
Testing
Top 5 Recent Works
Apparel Store Experience RPA BOT Command Centre Insurance Agent App SLA Performance Dashboard Retirement App
+

7. Apparel Store Solution (Omni-channel Experience)
Primary Objective is to bring the online and in-store shopping experiences together
Creating Unique experience in Apparel Market By leveraging latest technology and possibilities like smart Mirror, RFID, iBeacon.
Building an experience from scratch considering users mental model in mind. Make them to do more than a shopping ‘Buy With Heart, not mind’
Key Highlights
Internet Of Things Personalized Information Intelligent Notification UX Delighters/Surprises Gamification
Virtual Assistant Smart Mirror Gesture based interaction Social Wall iBeacon

8. First time Shoppers Brand Scouts Eternal Shoppers
Window Shoppers Frequent Shoppers
User Journey

9. Social Wall
Virtual Trial Room

10. Wireframe Ideation
MY PROFILE
2
My Reward points
Received 200 on profile completion
Complete your first purchase and get 100 points
350
Received 150 Points for Signup
Personal
Information
My Shipping
Address
My Shopping
Preferences
RCG STORE
Trending & featured items
New Arrival
Deals
Welcome back John
View All
View All
2

13. RPA BOT Command Centre Dashboard
An American multinational food, snack, and beverage corporation uses Bots to automate most of their internal operational activities which involves running/scheduling
Jobs. They need a seamless solution which enable leaders and operation team to take informed decision. The Primary objective is to improve Operational Efficiency and
save Cost. After Analysing ‘UiPath Orchestrator’ & available data we proposed a real-time strategic dashboard (to take quick action) and Diagnostic Dashboard (to
identify the root cause, comparison study and trend analysis).
Key Highlights
User Research Power BI Tool Information Architecture
Scientific Design
Principles
Scalability
Data Analysis
Persona Based Solution
Navigation

14. Persona Creation
Business Function
Governance
Executive

15. User Research Outcome
User
Needs
Business
Goals
Technical
Constraints
Design
Solution
Executive
5 Interviews
15 Metrics Identified
Data Available for 05
Governance
5 Interviews
28 Metrics Identified
Data Available for 18
Business Functions
4 Interviews
17 Metrics Identified
Data Available for 12
08
15
12

16. ‘User Research Insights’ Driven Ideation

20. Insurance Agent App
A Leading Insurance Company in India Created an iPad App for their agents to make their life easy but the adaptation among Insurance agents is very low in spite of
providing Incentives. The business wanted to find out the reason for the same and help more users take to digitization.
We proposed a new mobile solution which will help the users better and in that process engage them in future
Key Highlights
User Research Hub & Spokes Navigation User Friendly Tools Reduces Time Solution For Specific Needs
Habit Transformation Data Analysis Affinity Mapping

21. Process we followed
Research and Analysis
Finding the list of factors that
cause the problem
Created new designs to suit
various agent requirements
Conducted usability testing
with users across locations
Design rollout to development
01
02
03
04
How did we do?
Understanding the big picture
• User Interviews
• Affinity Mapping
• Data Analysis

22. What do we propose?
To make tablet usage a habit among agents.
Agent Play Book
Awareness & Training
Intuitive Interface
Delightful Experience
Intelligent Stimuli
Improve Customer
Engagement
Provide need based
solution
provide efficient solution
within short time
Customer Agent

23. SOLUTION
Recommended hub & spokes approach to gather data
in all contextual scenarios
Recommended 2 new flows – Product flow, Express
flow for HNI customers
Introduced new feature for all contextual needs
• returns calculator
• voice recording
• calendar
• Notes
• document repository.
RESULTS
Reduced time taken for a typical interaction
Encourages natural conversation between customer
and lead where the tablet app becomes a participant.
Higher agent productivity.
Reduced cognitive effort in express journey targeted
at niche customers.
40
Minutes
18
Minutes
Proposed Flow Express/Product Flow
BANKING APP
KEY PROBLEM
Challenges in existing insurance advisor app are lacks
flexibility, does not follow a modular approach, No view for
product comparison
Also users are forced to depend on pen and paper for
certain flows which are not supported by the existing
application.
Time taken to complete the process
60
Minutes

24. ‘User Research Insights’ Driven Ideation

25. Visual Ideation

26. SLA Performance Dashboard
A Critical Challenge in Digital Operation is SLA tracking, particularly finding root cause for SLA breach. This dashboard ideation is a self initiative by UX team to address
on how to increase operational efficiency with optimized effort. We spend time to understand the data, their in-depth relationship and helped the business to prioritize
information, socialize their challenge within the team. The key objective of this dashboard is to help operation team individuals to leadership team.
Key Highlights
Scalability Data Analysis Real-time Alert Forum Predictive Analytics
Process Study Diagnostic Analytics Data Hierarchy Story telling Affordance

27. What we Did ?
Ask list of Questions
(Minimum 2 to 3
workshop session)
List down and
Prioritize the data/info
with logical
grouping/Hierarchy
Do an Interim Review
with analytics Team
& Stakeholders
Conceptualize
Landing screen &
Significant screens by
Selecting Right
Charts/ Visualization
Review 01
Get Feedback from
stakeholders, Validate
and Iterate
Get Buy-In from key
stakeholders for the
Significant Screens
and design approach
Give end to end
walkthrough to all
stakeholders including
Visual Designers and
Developers
Brainstorm Page
Layout/views, and
Navigation Approach
Visual Design
+
Development
Validate and highlight
Glaring Issues to Dev
team or stakeholders.
Maximum
2
to
3
Iteration
Create detail interactions,
other screens and
supporting Documents
Sign-off from all
stakeholders before
proceeding with visual
design

28. User Group
Executive leaders
Supervisor & Managers
Operation Leads

29. Information Architecture

30. Wireframe Ideation

33. Wireframe Ideation
Visual Ideation

34. Retirement App
A top American Insurance company wanted to redesign their mobile and web application, they identified critical scope in customer conversion through Mobile app. We
did heuristic evaluation & competitor analysis to identify what's trending and Consumer’s expectations. Then we crafted a solution for mobile by utilizing their web
solution. Notification, Personalized Video and information, Unique navigation feature, journey based screen flow and modern UI/interaction are some of our key
Solutions. Most of their tasks and operations got simplified using mobile and multiplatform.
Key Highlights
User Research Scalable Solution For Specific Needs
Reduce Learning Curve Increase conversion rate
Competitor Analysis
Persona Based Solution
Journey Based flow Consumer Retention
Consumer Satisfaction

35. Conflict Personas
Janice (35 years old) Denver (54 years old)
Engaged to be married
Rents an apartment
Has an $3000 balance on her credit cards
Investment is too complicated and digital tools
are difficult to use
Owns his own house plus a couple of rentals
Does everything on his smartphone
Is a member of an exclusive real estate
investing club
Raises money for local causes
Beginning financial management information
Clear simple to use app like Uber
A picture of her finances
Clear, simple, easy to use digital access
Support in upcoming big purchases and life events
Out of control: I can’t see a picture of
my finances so I don’t know what state they are in.
A lifelong support that requires periodic management and action.
(And maintained by being a little bit cheap.)
Personalized financial advice and wealth management tools
Choices and options for financial tools
A Weight Watchers for financial management
Deals Deals Deals
Educational tools for teaching kids about money

36. Persona Based Journey
Splash Screen Login Screen
Enable Touch Id
Personalized Video Home Screen
Open App

37. Splash Screen
Enable Touch Id
Open App
Navigation
Funds List
Login Screen
Personalized Video Home Screen
Select Funds
Fund
Performance View

38. Persona based Ideation
RETIRE
Login
Username
Password
Customer Care Support
Touch Id
Fund Performance
The Company Stock Fund
Stable Value Fund
ADD MORE FUNDS
Month End Quarter End
1M 3M YTD 1Y 3Y 5Y 10Y
15.0
Bond Fund 8.03
1
Welcome Janice
My Orange Money
$4,375
Estimated Monthly Goal
$969
The gap I need to close
MAKE CHANGE NOW
$4,375
Estimated Monthly Income
Northshore Exec & Phys 457b plan
$ 177,862.17
Current Balance
Balances
Investment
Home Contribution Profile

39. Visual Ideation

40. THANK YOU