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Let’s change Finance.
The Renaissance of
“Primus Inter Pares”
“Do it like the Romans did”
for:
New Present Circle
eFM Engaging Places
:
2nd. of July 2021
Tom van der Lubbe
Co-founder Viisi Hypotheken
Let’s change Finance.
• 26th. of May 1968 (NL - D)
• The Hague (Netherlands)
• Aloysius College (jesuïts)
• University of Leiden
• 1988: cancer
• Sciences Po Paris
• Freie Universität Berlin
• McKinsey
• Financieel Planner in Berlin (MLP AG)
• CEO of MLP Switzerland & The Netherlands
• since 2010: C-Founder of Viisi N.V.
Tom van der Lubbe
“Values”
Let’s change Finance.
2010
founded
56
Viisionairs
8000
mortgages
€3.0 billion
€350,000
average mortgage
Great Place To Work
● 3x number 1 in a row in The Netherlands (2019, 2020, 2021)
● number 4 in Europe (2020)
● People first - Our own
Viisionairs come first: When
they are happy, the rest will
follow automatically
● Clients second - Every day we
do our utmost to make our
customers happy
● Shareholders last - Financial
health in order to increase our
long term impact
“People First”
Let’s change Finance.
“Primus Inter Pares”
(“First among equals”)
"First among equals" redirects here. For other uses, see First Among
Equals.
For the cognitive bias sometimes known as the "primus inter pares
effect", see illusory superiority.
Primus inter pares is a Latin phrase meaning first among equals.[a] It
is typically used as an honorary title for someone who is formally equal to
other members of their group but is accorded unofficial respect,
traditionally owing to their seniority in office.[1]
Historically, the princeps senatus of the Roman Senate was such a figure
and initially bore only the distinction that he was allowed to speak first
during debate. Also, Constantine the Great was given the role of primus
inter pares. However, the term is also often used ironically or self-
deprecatingly by leaders with much higher status as a form of respect,
camaraderie or propaganda. After the fall of the Republic, Roman
emperors initially referred to themselves only as princeps despite having
power of life and death over their "fellow citizens".
Source: https://en.wikipedia.org/wiki/Primus_inter_pares
Roman Senate
The Doges of Venice
The following is a list of all 120 of the Doges of Venice ordered by the dates of their reigns which are put in
parentheses.
For more than 1,000 years, the chief magistrate and leader of the city of Venice and later of the Most Serene
Republic of Venice was styled the Doge, a rare but not unique Italian title derived from the Latin Dux. Doges of
Venice were elected for life by the city-state's aristocracy. The Venetian combination of elaborate monarchic
pomp and a republican (though "aristocratic") constitution with intricate checks and balances makes "La
serenissima" (Venice) a textbook example of a crowned republic.
Despite the great power given to them, the Venetian Doges were restricted by law (unlike the Doges of the
Republic of Genoa) to spend the rest of their lives inside the Doge's Palace complex and St Mark's Basilica,
occasionally leaving for diplomatic reasons.
Source: https://www.wikiwand.com/en/List_of_Doges_of_Venice
Venice
The republican “narrative”: The Senat (in this case Hamburg)
The Swiss government
Let’s change Finance.
“The Golden Rule”
Treat others, like you want to be
treated
The rest is common sense
There are no other rules
Let’s change Finance.
“Radical Transparency”
Everything is public,
unless it is harmful
Radical Transparancy (also externally)
Salary model
For those who want to know more:
The presentation will be published at: https://www.slideshare.net/Viisi
● Viisi Insights: https://www.linkedin.com/company/viisi-insights
● LinkedIn: https://www.linkedin.com/in/tomvanderlubbe/
● Email: Tom.vanderlubbe@viisi.nl
Let’s change Finance.
Video made by the Corporate Rebels for their Corporate Rebels Academy:
https://corporate-rebels.com/animation-how-viisi-works/

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Viisi: The Renaissance of Primus Inter Pares | Tom van der Lubbe, Viisi Insights for New Present Circle eFM Engaging Places

  • 2. The Renaissance of “Primus Inter Pares” “Do it like the Romans did” for: New Present Circle eFM Engaging Places : 2nd. of July 2021 Tom van der Lubbe Co-founder Viisi Hypotheken Let’s change Finance.
  • 3. • 26th. of May 1968 (NL - D) • The Hague (Netherlands) • Aloysius College (jesuïts) • University of Leiden • 1988: cancer • Sciences Po Paris • Freie Universität Berlin • McKinsey • Financieel Planner in Berlin (MLP AG) • CEO of MLP Switzerland & The Netherlands • since 2010: C-Founder of Viisi N.V. Tom van der Lubbe
  • 6. Great Place To Work ● 3x number 1 in a row in The Netherlands (2019, 2020, 2021) ● number 4 in Europe (2020)
  • 7. ● People first - Our own Viisionairs come first: When they are happy, the rest will follow automatically ● Clients second - Every day we do our utmost to make our customers happy ● Shareholders last - Financial health in order to increase our long term impact “People First”
  • 8. Let’s change Finance. “Primus Inter Pares” (“First among equals”)
  • 9. "First among equals" redirects here. For other uses, see First Among Equals. For the cognitive bias sometimes known as the "primus inter pares effect", see illusory superiority. Primus inter pares is a Latin phrase meaning first among equals.[a] It is typically used as an honorary title for someone who is formally equal to other members of their group but is accorded unofficial respect, traditionally owing to their seniority in office.[1] Historically, the princeps senatus of the Roman Senate was such a figure and initially bore only the distinction that he was allowed to speak first during debate. Also, Constantine the Great was given the role of primus inter pares. However, the term is also often used ironically or self- deprecatingly by leaders with much higher status as a form of respect, camaraderie or propaganda. After the fall of the Republic, Roman emperors initially referred to themselves only as princeps despite having power of life and death over their "fellow citizens". Source: https://en.wikipedia.org/wiki/Primus_inter_pares Roman Senate
  • 10.
  • 11. The Doges of Venice The following is a list of all 120 of the Doges of Venice ordered by the dates of their reigns which are put in parentheses. For more than 1,000 years, the chief magistrate and leader of the city of Venice and later of the Most Serene Republic of Venice was styled the Doge, a rare but not unique Italian title derived from the Latin Dux. Doges of Venice were elected for life by the city-state's aristocracy. The Venetian combination of elaborate monarchic pomp and a republican (though "aristocratic") constitution with intricate checks and balances makes "La serenissima" (Venice) a textbook example of a crowned republic. Despite the great power given to them, the Venetian Doges were restricted by law (unlike the Doges of the Republic of Genoa) to spend the rest of their lives inside the Doge's Palace complex and St Mark's Basilica, occasionally leaving for diplomatic reasons. Source: https://www.wikiwand.com/en/List_of_Doges_of_Venice
  • 13. The republican “narrative”: The Senat (in this case Hamburg)
  • 15. Let’s change Finance. “The Golden Rule” Treat others, like you want to be treated The rest is common sense There are no other rules
  • 16.
  • 17. Let’s change Finance. “Radical Transparency” Everything is public, unless it is harmful
  • 20. For those who want to know more: The presentation will be published at: https://www.slideshare.net/Viisi ● Viisi Insights: https://www.linkedin.com/company/viisi-insights ● LinkedIn: https://www.linkedin.com/in/tomvanderlubbe/ ● Email: Tom.vanderlubbe@viisi.nl
  • 21. Let’s change Finance. Video made by the Corporate Rebels for their Corporate Rebels Academy: https://corporate-rebels.com/animation-how-viisi-works/