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  2. 2.  Introduction  What is a color ?  Importance  Color Theory  Basic Color Terminologies  Applications in architecture  Color psychology  Color psychology in interiors CONTENTS
  3. 3. INTRODUCTION What is Color ?  Color is the byproduct of the spectrum of light, as it is reflected or absorbed, as received by the human eye and processed by the human brain.  Color is the visual perceptual property corresponding in humans to the categories called red, yellow, blue, black, etc.  Color derives from the spectrum of light (distribution of light energy versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors.
  4. 4. IMPORTANCE  Color plays a vitally important role in the world in which we live.  Color can sway thinking, change actions, and cause reactions.  It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite.  As a powerful form of communication, color is irreplaceable. Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Color Matters  Color is a language. Color is one of the most fulfilling elements in our lives.  It speaks to who you are, how you feel and where you're going.  Color is one of the first things you notice when you walk into a room  Color sets a mood. From floor to ceiling, paint color reflects your style and makes a personal statement of what home means to you.
  5. 5. APPLICATION OF COLORS IN ARCHITECTURE  Color scheme should be based upon the certain concept and concept depends upon the nature of space. So, concepts changes for formal space or informal space  The first considerations are the orientation of the room, existing finishes, furniture and the artifacts to be placed in room.  In the absence of these, the importance should be given to unique things which are difficult to obtain such as piece of art, marble for flooring, antique carpet because the variety of fabrics and paints is available in market in plenty. So, the reverse order shall be more difficult to accomplish.
  6. 6. APPLICATION OF COLORS IN ARCHITECTURE For planning a color scheme, we must consider three main components of shell – Walls, floors, ceiling Proportions of the room Balance of solids and voids 1. Walls, floors, ceiling People feel more comfortable in room with light ceiling, medium walls and dark floors and it corresponds to the color of sky, foliage and earth respectively. 2. Proportions of the room If a room is too large, the effect can be subdued by using dark colors and complementary color schemes. If the room is too small, it can be made to appear larger by the use of light colors and monochromatic and analogous color schemes.
  7. 7. APPLICATION OF COLORS IN ARCHITECTURE 3. Balance of solids and voids  It determines the amount of light entering into a room. If a room lighted more than the desired comfort level, then the effect can be subdued by use of dark colors.  If amount of light entering into the room is lesser than the desired level then the effect can be subdued by use of light colors. It depends on the extent of windows in a room.  Proportions of each color in a color scheme are also important. You have to balance entire design scheme by use of light and dark colors. You have to identify the objects which are to be painted with light color or dark color. So, smaller objects should be in dark colors.
  8. 8.  Choice of color scheme also depends upon the nature of projects. For residential areas, harmonious color schemes (monochromatic or analogous) are preferred and preferably cool colors are used on southern sides and little bit of warm colors are used on northern side (Indian context )  For Health Centers, soothing colors are used with a little bit of warmth such as combination of off-whites and browns.  For Hotels and Restaurants bright and warm colors are used with complimentary color schemes. These colors are used to provide stimulating and exciting effects. Examples: red, yellow, orange with complimentary colors.  For Nursery Schools, bright colors like red and yellow with complimentary color schemes are used which depicts childhood.  Red depicts childhood  Yellow depicts youth  Green depicts maturity  Blue depicts old age APPLICATION OF COLORS IN ARCHITECTURE
  10. 10. Children's are often categorized as colors used showed that bold colored toys, such as WARM COLOR like red , purple and pink, were generally classified as ‘girls only' and COOL colored, such as blue , green and black, were classified as ‘boy’s only'. Some research has concluded that women and men respectively prefer "warm" and "cool" colors. Color psychology is the study of color as a determinant of human behaviour. Color psychology refers to investigating the effect of colour on human behaviour and feelings. Color psychology on different parameters. Gender
  11. 11.  It is common to associate baby girls with pink and baby boys with blue.  Slightly older children who have developed a sense of favourite color often tend to pick items that are in that color.  When it comes to teenager age color preferences become more of bright and pastel shades  Adults preferences changes to fade shades and neutral colors AGE
  12. 12.  Many cultural differences exist on perceived color personality, meaning, and preference.  A few studies have shown that cultural background has a strong influence on color preference.  WESTERN country people preference shades all more of natural colors and fade shades whereas EASTERN people preference shifts to more of bright and lively colors CULTURAL
  13. 13.  Color has long been used to create feelings of coziness or spaciousness.  However, how people are affected by different color stimuli varies from person to person.  Blue is the top choice for 35% of Americans, followed by green (16%), purple (10%) and red (9%).  There is evidence that color preference may depend on ambient temperature. People who are cold prefer warm colors like red and yellow while people who are hot prefer cool colors like blue and green. Color Preference Associations Between Color And Mood
  14. 14. Color Psychology With Interiors…
  15. 15. 1. Bright colors — that is, vibrant shades of green and blue, yellow, and orange — provide an expansive feeling. These are friendly, happy colors that encourage communication and are therefore especially welcome in the dining area and kitchen. 2. Dark colors, such as red, purple, blue, and dark shades of green, can have a constricting and gloomy effect. But when applied in the right place or as accent elements, they can help convey comfort and security.
  16. 16. 3. Warm colors — orange and yellow hues, for example — raise the perceived temperature of a room. For that reason, they're best used in rooms that face north. Because they inspire activity, avoid them in rooms meant for relaxation, like the bedroom. 4. Cold colors, such as icy blues and green, have a calming effect. They are especially well-suited for bedrooms; they help you to go to bed relaxed in the evening and wake up refreshed the next morning.
  17. 17. Yellow •Yellow is generally seen as a light, optimistic colour, and has a unique ability to raise the spirits and inject vitality into any area, as it is the colour of sunshine and happiness, and there are very few people who do not like this colour and the effect it creates. •Although yellow is strongly connected with creative energy, overuse of yellow can suggest a disturbed mind. •Yellow creates a warm, welcoming first impression so is a good choice in entrance halls. •It’s a good choice for children’s bedrooms to stimulate their creativity. •A pale, atmospheric tint of yellow on walls or ceiling can add 'sunshine' to a room, while saturated, intense yellows might make you feel cranky after a while.
  18. 18. Blue •The positive characteristics of blue are that has exceptional healing powers, and its calm restful nature can act as a potent sedative, making it a good colour for anyone with sleeping difficulties. •Blue is an ideal colour for bedrooms or restrooms of any kind, also in any area where you want to calm people under stress. •On the negative side, blue is like the sea, and can be calm and peaceful one minute, yet rocky and turbulent the next making blue prone to moodiness and not a very sociable colour. •It is not a good colour for playrooms or an area that you want to create a motivating atmosphere.
  19. 19. Green  Green is the colour of nature and represents balance and harmony.  Green is a very healing, soothing colour which can be used to create a relaxing area  If you suffer from auto-immune problems, asthma or bronchitis, green can aid relief.  Green helps to treat hyperactivity in children, and restores a calm environment  One way to use the colour green in interior design is to combine different hues of it, or combine the colour green with other colours. Lighting influences any colour in interior design - colours change their 'personality' under different lights. So it's really important that you test any green paint you want to use thoroughly in every possible daylight situation and under artificial lighting.
  20. 20. RED Red is the most powerful colour of the colour wheel. Red can be seen as a stressful colour and has been shown to increase heart rate and blood pressure, so use it with caution. Red is the hottest colour of the spectrum and can make anywhere seem warm and cosy, so is ideal for people who suffer from the cold. Red is not a good choice where calmness and clear thinking are required, it’s energetic frequency is not conductive to areas where rest is needed, so it’s not a good choice for bedrooms or relaxation areas.
  21. 21. TanandBlack Neutral tans (anything from barely-there taupe to a deep golden beige) gain added punch as a background for trendy black furnishings. Lighten things up with creamy ivory trim and lots of gleaming accents in ivory, silver or gold. Gray should be avoided for the dining area and kitchen — unless you want to dampen your appetite.
  22. 22. Thank You