Social media and new product development - brand examples

1. Social Media and New
Product Development
By Victoria Gnatoka
November 12, 2012

3. • Go to Citroen UK Facebook page
• Visit “virtual factory”
• Choose your preference in the following elements:
•The number of doors (three or five)
•The colours of the body, detail and dashboard
•Other features of the car (Bluetooth, Sat-Nav and alloy wheels)
• Submit
• Enter into a prize draw
• Share your design
http://youtu.be/5K3hLBGO53s

4. RESULTS:
24,000 configurations!

6. http://youtu.be/kbVc2UyYwWs

7. My Estonian Air
•

8. Light & ECO
•

9. Restaurant in the Sky
•

10. Social Media Loyalty Programm
AirScore
•
http://vimeo.com/30185711

11. Peek and Seat
•

12. Facebook auctions
•

13. Facebook auctions (2)
•

14. BENEFITS OF SOCIAL MEDIA
Virtual laboratory
of ideas
Two way
communication –
direct &
immediate
feedback
Extra value for
customers –
direct response
to their needs
Co-shaping the
whole brand
Co-creation –
increased trust &
loyalty
Creating online
advocacy
Driving revenues

15. SOCIAL MEDIA AS A DIRECT
MARKETING TOOL

16. THANK YOU!