FLiP is an online tool for young people that directs them to employment and training opportunities via their social network. The project has been initiated during the Jailbrake weekend by Common Ground in collaboration of designer Itamar Ferrer and the support of White October web development agency. The project is supported by UnLtd, NESTA, Camden Apprenticeship scheme, Surrey County Council and 4meVentures

1. Online tool for young people
Rate yourself.
Ask what your mates think.
Get a job!

2. The Challenge

3. The Challenge
Almost 1million young people out of education,
employment or training (NEETs) in UK.
(Source: Department for Education 2010)
Cost: £97,000 per NEET over the course of a lifetime -
£3.65 billion per year
(Source: National Youth Agency)
Gap in the service: 4 out of 5 young people find advice
from organisations unhelpful, seeking alternative advice
from people they know.
(Source: National Youth Agency)

4. The Solution
Technology lets you do it!
Directs you to
opportunities
“FLiP” the social
graph to tell you
Using young people’s what you’re good at
existing social
networks
“Your mates rate you, help you build a CV and find the right job.”

5. The Solution

6. Business Model
Careers guidance is a priority,
it should 'engage, inspire and
increase social mobility'
John Hayes, Minister for Skills
Proposal for a Single All Age Careers Service for England with a
new Taskforce to lead national restructuring for Sept 2011

7. Business Model
Market: LA Careers Information Advice and Guidance (IAG)
services within 3,225 Secondary schools in England (2009)
Why they would pay: Reduced Connexions service, lower
budgets means less staff and more reliance on software.
Estimated Revenues:
Aim of 1% of future contracts = £60,000 in one area.
Based on Thames Valley Connexions £12m income 08/09. Future budget
potentially cut by half.
Comparable service: KUDOS from CASCAiD, careers
guidance software for schools and colleges. 80% of
secondary schools use KUDOS.

8. What we’ve done:
• Prototype Facebook app
• £3k UnLtd seed funding
• £35k NESTA pilot funding
• Developed prototype with young people
• Insight interviews with young people
What’s next:
• Engagement with Employers Network
• Further engagement with young people
• Completion of stand-alone FLiP App
• Pilot Launch - March 2011

9. The Project Team
Bruno & Vincenzo, Dave Fletcher,
User-centred design Technical lead
& Research
Co-founders and directors of Common Ground, Director White October, 10 man web development
Socially responsive product and service design agency in Oxford
Itamar Ferrer Scott Colfer
Communications design Industry expert
Applied Imagination
10+ years design experience. 5 years experience at the TDA and BECTA.
Co-founder & director design agency (2000-06) Currently running the YoungDads.TV project
FLiP is supported by:

10. Now we need...
• Access to opportunities database
• Careers & guidance information content
• Team member to sell into schools & colleges
• Contacts in new government Careers
Profession Taskforce
• Investment post-March 2011