Social Business: Where to Start

Driving Results with
Social Business

Prepared by Jason Seiden, Co-founder & CEO

Ajax is on a mission to help 1
million professionals drive
productivity through social
business.
Contact:
Jason Seiden, Co-founder &
We are the only social media CEO
training company in North @seiden
America to have been certified by jason@ajaxsocialmedia.com
linkedin.com/in/seiden
LinkedIn. 312 961-2107 mobile

Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com

Companies and
employees want
the same thing:

Security.


Which comes
from revenue.

So…


We know social shifts communication’s
center of gravity to the individual.

97% of social media users keep in touch with people
3% keep in touch with companies

Invoke Solutions, 2010


And we know social blurs relationships.

20% of FB
“friends”
are work
connections.

Creative Group, 2011


But how does
social lead to
more revenue?!

This is where many companies lose focus…

…a
bu nde
Do we need a policy? sin nte
ess ra
Who’s driving this? fre soc
e-f ial
What’s the legal impact? or-
Are we in compliance? all.
Isn’t marketing already doing this?
Why aren’t our pilots yielding any hard results?
What’s our strategy?
How do we get employees to speak with one voice?
Where’s the budget for this coming from?
Who owns the relationship, us or the employee?
Can someone show me how to change my settings?


Time for clarity.


Social is today’s
printing press.

The first step to
revenue is literacy.

3 steps to social
business literacy:

#1
Acceptthe
adoption curve.

Business is about here.
Set team
expectations
accordingly.
Element Innovators & early adopters Early & late majority Tech laggards

Engage… On their own With guidance When pushed
Perceived risks Low, manageable Mixed, need clarity High, unmanageable
Preferred approach bottom-up top-down top-down
Technology... Opens new doors Can be good or bad Creates problems
Policies… Get in the way Provide clarity Initiate action
Results… Will come Need to be demonstrable Need to be proven
Want… Freedom to operate To understand “why” Customer support

#2:
Usethe science
of change
management.

i.e., if you want the social
business team driving
revenue, measure revenue!


#3:
Design for trust,
then compliance.

Direct Train Guide Police

k l m n
Paint the Show Explain Enforce
vision. the path. the rules. the rules.


Ask “What if?” to get started
What if employees used social Photo
media to make themselves Name
look better professionally? Headline
Location & Industry
Summary
What if we could get them to Specialties
Jobs (Current & Past)
align their personal and Publications
professional brands? Education
Recommendations
Connections
What if we only got 10% of all Websites
employees? 25%? 50%? 100%? Twitter
Public proﬁle
Applications
What if we captured data from
our social business activities?

What if we engaged the entire workforce rather
than do a traditional pilot program?


Bottom line:
Social literacy
leads to revenue.

Invest in social
literacy across the
company.

This is big.
Think broadly.

Every company’s specific path to
revenue will be unique. The process
of uncovering that path is
universal.
Contact:
Companies that achieve social Jason Seiden, Co-founder &
literacy early will have a long-term CEO
advantage. @seiden
jason@ajaxsocialmedia.com
linkedin.com/in/seiden
Got more questions? Message me.
312 961-2107 mobile


Social Business: Where to Start

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