SlideShare una empresa de Scribd logo
1 de 23
2nd Year Fashion Design ( NSQF Level-6 of NSDC)
Dezyne E’cole College, www.dezyneecole.com
Project Report
on
Fashion Marketing
At
Dezyne E’cole College
Submitted to
Dezyne E’cole College
Toward The partial fulfillment of the
Two year Diploma in Fashion Design
By
kumkum
NSQF Level 6, NSDC
Dezyne E’cole College
2017-18
This Project Of Ms. kumkum Student Of Fashion Technology With Two Years Advance Diploma
Program Has Been Checked And Graded
As________________________________________________
Thanks
Principal
[Seal & Signature]
I am Kumkum student of 2nd year diploma Fashion Technology of Dezyne E’cole College, would Like to express my
gratitude to each and every person who has contributed in stimulating suggestions and encouragement which really
help me to coordinate in finishing my project.
I also thank Dezyne E’cole College who provided insight and expertise that greatly assisted the project also a special
thanks to my teachers, Parents and colleagues who have supported me at every step. Not to forget the almighty who
blessed me with good health because of which I worked more efficiently and better.
Kumkum
2nd Year Diploma In Fashion Design
NSQF Level 6, NSDC
Acknowledgement
Marketing Mix
Marketing Triangle
Fashion Marketing/ Fashion Cycle
Market Segmentation
4P’s and 4C’s
The 7P’s of Marketing Mix
Types of Selling
Product and Market
Segments within the market channel
The supply chain of cotton t-shirt
Types of Fashion Marketing
Fashion Marketing
Two views of fashion Marketing
Marketing Concept
Marketing Concept
Marketing Environment
The Marketing Environment
Company’s Micro Environment
Company’s macro Environment
FASHION MARKETING
Fashion marketing is the application of a range of techniques
And a business philosophy that centers that centers upon the
customer and potential customer of clothing and related products
and service in order to meet the long-term goals of the
organization. The very nature of fashion. Where change is
intrinsic. Gives different emphasis to marketing activities. The role
of design in both leading and reflecting consumer demand results
in a variety of approaches to fashion marketing.
Design centered Fashion
marketing
concept
Failure Marketing
centered
Low High
Concern for customers and profit
Concernfor
Fashiondesign
High
Low
HAUTE
COUTUR
E
COUTUR
E
PRET-A-PORTER
(Ready to wear
luxury collections)
HIGH END CHAIN LOVERS –
Diffusion and bridge brands
MASS PRODUCTION – High street and
economy
FASHION
MARKETING
2018
FASHION DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
FASHION
MARKETING
Design cantered: fashion marketing as promotion
Marketing is seen as synonymous with promotion.
All marketing activity carried out by either public
relations advertising departments or agencies.
Marketing cantered: design as a research prescription
Marketing is dominant
Someone must respond to the specification of
Customer requirements as requirements as established by marketing
Research.
FASHION
MARKETING
2018
FASHION
DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
FASHION
MARKETING
2018
FASHION
DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
FASHION
MARKETING
Two Views of fashion marketing
sample
statements
Fashion
Marketing is the
Same as
Promotion
Design should be based
Solely on marketing
research
assumption Sell what we can
make
Make what we can sell
orientation Design centered Marketing centered
Alleged
drawbacks
High failure rates
Relies on intuition
Bland designs
Stifles creativity
Marketing concept
Marketing concept-the idea that businesses must satisfy customers’ needs and wants in order
to make a profit.
• Fashion products are presented in a way that make the customer must offer the
merchandise
• Fashion marketers must offer the right product at the right time and right price.
• Must develop strategies to tell selected market about these products.
FASHION
MARKETING
2018
FASHION
DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
S W
O T
VMV
Macro environment
LegalEconomic
Social
technological
political
Microenvironment
Suppliers Customers
Distributors
Competitors
Company
The marketing environment
FASHION
MARKETING
2018
FASHION
DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
FASHION
MARKETING
2018
FASHION
DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
FASHION
MARKETING
COMPANY’S MICROENVIRONMENT
• Marketing management’s job is to build relationships by creating value & satisfaction.
• The success of marketing plans requires working closely with the company’s microenvironment.
Suppliers
Company
Competitors
Marketing
intermediaries Customers
Publics
FASHION
MARKETING
2018
FASHION
DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
THE COMPANY MACRO-ENVIRONMENT
• The company and all of the other actors operate in a
larger macro-environment Of forces that shape opportunities
and pose threats to the company.
FASHION
MARKETING
2018
FASHION
DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
FASHION
MARKETING
MARKETING MIX
• The marketing mix is apart of the organization planning
process and consists of analyzing the defined
• How will you design , package and add value to the
product?
Product strategies.
• What price strategy is appropriate to use?
Price strategies.
• Where will the firm locate?
Place strategies.
• How will the firm promote its product?
Promotion strategies.
• Functionality
• Appearance
• Quality
• Packaging
• Brand
• Warranty
• Service/ support
• List price
• Discounts
• Allowances
• Financing
• Leasing options
• Advertising
• Personal selling
• Public relations
• Message
• Media
• Budget
• Locations
• Logistics
• Service levels
• Channel members
• Channel motivation
• Market coverage
product Price
Placement Promotion
FASHION
MARKETING
2018
FASHION
DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
The Marketing Triangle
• Illustrates the relationships within
marketing
Customers
CompanyCompetitors
FASHION
MARKETING
2018
FASHION
DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
• The first marketing task is to determine the right products
• Marketing people must decide what goods or services are in demand
• The need and wants of customers must be translated into desirable
products
• Social trends often provide a clue to the types of products that
consumers will want
!
THE FASHION CYCLE
Fashion cycle: a period of time or life span during which the
fashion exists, moving through five stages from
introduction through obsolescence.
FASHION CYCLE
ACCEPTANCE
TIMELINE
PEAK
FASHION
MARKETING
2018
FASHION
DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
Haute couture
Designer ready-to-wear
Luxury brands
Mid-level brands
High street retailers
Fashion trend setters
Compiled by the researcher from Sorger and Udale (2006)
Fashion trend adopters
FASHION
MARKETING
2018
FASHION
DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
FASHION
MARKETING
4P’S
4C’S
4P’S 4C’s (Customer perspective)
Price cost
Product customer value
Promotion communications
Place convenience
4P’s represent
the sellers thinking
4C’s remind us that customer want:
• Value
• Low
• High convenience
• Communication with , not promotion at
FASHION
MARKETING
2018
FASHION
DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
FASHION
MARKETING
The 7Ps
Marketing mixProduct
Promotion
Price
Place
People
Process
Physical
essences
FASHION
MARKETING
2018
FASHION
DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
Producer Consumer
Producer Retailer Consumer
Producer Wholesaler Retailer Consumer
Selling directly to consumers
Selling through retailers
Selling through wholesalers
FASHION
MARKETING
2018
FASHION
DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
FASHION
MARKETING
Growth in existing product
Markets
• Increase market share
• Increase product usage
increase the frequency used
increase the quantity used
revitalize the brand
find new application for current
users
Product development
• Line extensions
• Expand the products scope
• Develop a new-generation
products
• Develop new products for
the same
marker
Market development
• Expand geographically
• Target new segment
Diversification invoicing new
Products and new markets
• Related
• Unrelated
Vertical integration strategies
• Forward integration
• Backward integration
Present
markets
New
Markets
Vertical
Integration
Present products New products
FASHION
MARKETING
2018
FASHION
DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
FASHION
MARKETING
Bouquets of high-
Quality flower and
Foliage ; exclusive
Flower
arrangements,
Mono-bunches using
High-quality flowers
(long stems , big
buds)
Or special varieties ,
Flower
arrangements
For special holidays
Highest quality requirements.
Bouquets priced {30 and above
Primarily high-quality florists
Average- price bouquets
, quality roses of
medium length , quality
mono-bunches.
Average quality requirements.
increasingly social and
environmental
Certification. Bouquets priced around
{ 15-30
Primarily florists and street
vendors(kiosks)
Average quality sourced
to sell quickly ; high
volume and low prices.
Bouquets priced up to
{15 .
Primarily stations, street
market stalls
Low-priced mono-
bunches(e.g.
chrysanthemums,
carnations or gerbera
daisies) and discount
bouquets.
Top
Segment
Middle
segment
Low
Segment
Segments within the consumer-use market channel
FASHION
MARKETING
2018
FASHION
DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
FASHION
MARKETING
FASHION
MARKETING
2018
FASHION
DESIGN
SECOND YEAR /
APRIL
2nd Year Fashion Design Diploma
(NSQF Level-5 Of NSDC)
DESIGNED BY : KUMKUM
FASHION
MARKETING

Más contenido relacionado

La actualidad más candente

Geeta Kumari ,Fashion Design ,Dezyne E'cole College
Geeta Kumari  ,Fashion Design ,Dezyne E'cole CollegeGeeta Kumari  ,Fashion Design ,Dezyne E'cole College
Geeta Kumari ,Fashion Design ,Dezyne E'cole Collegedezyneecole
 
Mark_Ainsworth_CV_2017_MSTR_1.2
Mark_Ainsworth_CV_2017_MSTR_1.2Mark_Ainsworth_CV_2017_MSTR_1.2
Mark_Ainsworth_CV_2017_MSTR_1.2mark ainsworth
 
Ch 4 conducting marketing research by ravel bartolome v88
Ch 4 conducting marketing research by ravel bartolome v88Ch 4 conducting marketing research by ravel bartolome v88
Ch 4 conducting marketing research by ravel bartolome v88Ravel Bartolome
 
Creative Strategy and PRINT media
Creative Strategy and PRINT mediaCreative Strategy and PRINT media
Creative Strategy and PRINT mediaVirtu Institute
 
Marketing strategy : how to manage a product launch ?
Marketing strategy : how to manage a product launch ?Marketing strategy : how to manage a product launch ?
Marketing strategy : how to manage a product launch ?Pauline Sayet
 
From Brand Strategy to Reality
From Brand Strategy to RealityFrom Brand Strategy to Reality
From Brand Strategy to RealitySpot On
 
Resume maria vourlides slide share 2014
Resume maria vourlides slide share 2014Resume maria vourlides slide share 2014
Resume maria vourlides slide share 2014Maria Vourlides
 
COSLA Ch 19 Managing Personal Communications v79 Jan Anthony Ordona
COSLA Ch 19 Managing Personal Communications v79 Jan Anthony OrdonaCOSLA Ch 19 Managing Personal Communications v79 Jan Anthony Ordona
COSLA Ch 19 Managing Personal Communications v79 Jan Anthony Ordonajanho34
 
E-MASK _Basic marketing-plan_22.5.2016_finale.
E-MASK _Basic marketing-plan_22.5.2016_finale.E-MASK _Basic marketing-plan_22.5.2016_finale.
E-MASK _Basic marketing-plan_22.5.2016_finale.BE U
 
Exhibition Marketing Summary
Exhibition Marketing SummaryExhibition Marketing Summary
Exhibition Marketing SummaryA Armstrong
 
Chapter 11 revised
Chapter 11 revisedChapter 11 revised
Chapter 11 revisedArvin Toledo
 
EMEA business innovation and brand consulting expert-Theresa Wang
EMEA business innovation and brand consulting expert-Theresa WangEMEA business innovation and brand consulting expert-Theresa Wang
EMEA business innovation and brand consulting expert-Theresa WangElizabelo Wang
 

La actualidad más candente (20)

Geeta Kumari ,Fashion Design ,Dezyne E'cole College
Geeta Kumari  ,Fashion Design ,Dezyne E'cole CollegeGeeta Kumari  ,Fashion Design ,Dezyne E'cole College
Geeta Kumari ,Fashion Design ,Dezyne E'cole College
 
Marketing Skills
Marketing SkillsMarketing Skills
Marketing Skills
 
Mark_Ainsworth_CV_2017_MSTR_1.2
Mark_Ainsworth_CV_2017_MSTR_1.2Mark_Ainsworth_CV_2017_MSTR_1.2
Mark_Ainsworth_CV_2017_MSTR_1.2
 
MK resume 022417
MK resume 022417MK resume 022417
MK resume 022417
 
Ch 4 conducting marketing research by ravel bartolome v88
Ch 4 conducting marketing research by ravel bartolome v88Ch 4 conducting marketing research by ravel bartolome v88
Ch 4 conducting marketing research by ravel bartolome v88
 
Manam Kuwamura 2016
Manam Kuwamura 2016Manam Kuwamura 2016
Manam Kuwamura 2016
 
marketing strategy report
marketing strategy reportmarketing strategy report
marketing strategy report
 
Creative Strategy and PRINT media
Creative Strategy and PRINT mediaCreative Strategy and PRINT media
Creative Strategy and PRINT media
 
LinkedIn Portfolio
LinkedIn PortfolioLinkedIn Portfolio
LinkedIn Portfolio
 
Marketing strategy : how to manage a product launch ?
Marketing strategy : how to manage a product launch ?Marketing strategy : how to manage a product launch ?
Marketing strategy : how to manage a product launch ?
 
From Brand Strategy to Reality
From Brand Strategy to RealityFrom Brand Strategy to Reality
From Brand Strategy to Reality
 
Principles of marketing chapter 16 quiz
Principles of marketing chapter 16 quizPrinciples of marketing chapter 16 quiz
Principles of marketing chapter 16 quiz
 
Resume maria vourlides slide share 2014
Resume maria vourlides slide share 2014Resume maria vourlides slide share 2014
Resume maria vourlides slide share 2014
 
COSLA Ch 19 Managing Personal Communications v79 Jan Anthony Ordona
COSLA Ch 19 Managing Personal Communications v79 Jan Anthony OrdonaCOSLA Ch 19 Managing Personal Communications v79 Jan Anthony Ordona
COSLA Ch 19 Managing Personal Communications v79 Jan Anthony Ordona
 
E-MASK _Basic marketing-plan_22.5.2016_finale.
E-MASK _Basic marketing-plan_22.5.2016_finale.E-MASK _Basic marketing-plan_22.5.2016_finale.
E-MASK _Basic marketing-plan_22.5.2016_finale.
 
CV Radunskaya Tatiana
CV Radunskaya TatianaCV Radunskaya Tatiana
CV Radunskaya Tatiana
 
Exhibition Marketing Summary
Exhibition Marketing SummaryExhibition Marketing Summary
Exhibition Marketing Summary
 
Chapter 11 revised
Chapter 11 revisedChapter 11 revised
Chapter 11 revised
 
EMEA business innovation and brand consulting expert-Theresa Wang
EMEA business innovation and brand consulting expert-Theresa WangEMEA business innovation and brand consulting expert-Theresa Wang
EMEA business innovation and brand consulting expert-Theresa Wang
 
Competition
CompetitionCompetition
Competition
 

Similar a Kumkum ,Fashion Design ,Dezyne E'cole College

Rishita Pahariya ,Fashion Design ,Dezyne E'cole College
 Rishita Pahariya ,Fashion Design ,Dezyne E'cole College Rishita Pahariya ,Fashion Design ,Dezyne E'cole College
Rishita Pahariya ,Fashion Design ,Dezyne E'cole Collegedezyneecole
 
Rishita Pahariya ,Fashion Design ,Dezyne E'cole College
Rishita Pahariya ,Fashion Design ,Dezyne E'cole CollegeRishita Pahariya ,Fashion Design ,Dezyne E'cole College
Rishita Pahariya ,Fashion Design ,Dezyne E'cole Collegedezyneecole
 
01_DesignManagment_Linkdn.pdf
01_DesignManagment_Linkdn.pdf01_DesignManagment_Linkdn.pdf
01_DesignManagment_Linkdn.pdfDharam Mentor
 
Sushmita Bhati, Diploma Fashion Design Second Year, (How to Design for Fashio...
Sushmita Bhati, Diploma Fashion Design Second Year, (How to Design for Fashio...Sushmita Bhati, Diploma Fashion Design Second Year, (How to Design for Fashio...
Sushmita Bhati, Diploma Fashion Design Second Year, (How to Design for Fashio...dezyneecole
 
Sushmita Bhati, Diploma Fashion Design Second Year
Sushmita Bhati, Diploma Fashion Design Second YearSushmita Bhati, Diploma Fashion Design Second Year
Sushmita Bhati, Diploma Fashion Design Second Yeardezyneecole
 
GET INTO HAMSTECH ADMISSIONS FOR CREATIVE COURSES.pdf
GET INTO HAMSTECH ADMISSIONS FOR CREATIVE COURSES.pdfGET INTO HAMSTECH ADMISSIONS FOR CREATIVE COURSES.pdf
GET INTO HAMSTECH ADMISSIONS FOR CREATIVE COURSES.pdfAniket Hamstech
 
Design process improvement
Design process improvementDesign process improvement
Design process improvementAnil Kumar
 
Design Management Session, MIT ADT University by Dharam Mentor
Design Management Session, MIT ADT University by Dharam MentorDesign Management Session, MIT ADT University by Dharam Mentor
Design Management Session, MIT ADT University by Dharam MentorDharam Mentor
 
Design Management session by Dharam Mentor at MIT Institute of Design, MIT AD...
Design Management session by Dharam Mentor at MIT Institute of Design, MIT AD...Design Management session by Dharam Mentor at MIT Institute of Design, MIT AD...
Design Management session by Dharam Mentor at MIT Institute of Design, MIT AD...Dharam Mentor
 
T shirt printing business
T shirt printing businessT shirt printing business
T shirt printing businessHasnain Sarwar
 
Gracika Benjamin , Diploma Fashion Design Second Year
Gracika Benjamin , Diploma Fashion Design Second YearGracika Benjamin , Diploma Fashion Design Second Year
Gracika Benjamin , Diploma Fashion Design Second Yeardezyneecole
 
Diploma in National & International Selling 2015
Diploma in National & International Selling 2015Diploma in National & International Selling 2015
Diploma in National & International Selling 2015Syl Cotter
 
Highest Paying Jobs In Fashion Designing Industry!.pdf
Highest Paying Jobs In Fashion Designing Industry!.pdfHighest Paying Jobs In Fashion Designing Industry!.pdf
Highest Paying Jobs In Fashion Designing Industry!.pdfAuroUniversity1
 
Taking the path of excellence in media planning
Taking the path of excellence in media planningTaking the path of excellence in media planning
Taking the path of excellence in media planningRobert Stupak
 
Outline 21st century strategies, sales and beyond
Outline 21st century strategies, sales and beyondOutline 21st century strategies, sales and beyond
Outline 21st century strategies, sales and beyondAshraf Osman
 
Harsha Chhaparwal, Diploma Fashion Design Second Year
Harsha Chhaparwal, Diploma Fashion Design Second YearHarsha Chhaparwal, Diploma Fashion Design Second Year
Harsha Chhaparwal, Diploma Fashion Design Second Yeardezyneecole
 
Report on Strategic Marketing Chapter Review [Elegant (VI)]
Report on Strategic Marketing Chapter Review [Elegant (VI)]Report on Strategic Marketing Chapter Review [Elegant (VI)]
Report on Strategic Marketing Chapter Review [Elegant (VI)]Md. Abdur Rakib
 
Marketing Management PPTs.pptx
Marketing Management  PPTs.pptxMarketing Management  PPTs.pptx
Marketing Management PPTs.pptxNagarajNavalgund
 
Brand development
Brand developmentBrand development
Brand developmentMitzuv
 

Similar a Kumkum ,Fashion Design ,Dezyne E'cole College (20)

Rishita Pahariya ,Fashion Design ,Dezyne E'cole College
 Rishita Pahariya ,Fashion Design ,Dezyne E'cole College Rishita Pahariya ,Fashion Design ,Dezyne E'cole College
Rishita Pahariya ,Fashion Design ,Dezyne E'cole College
 
Rishita Pahariya ,Fashion Design ,Dezyne E'cole College
Rishita Pahariya ,Fashion Design ,Dezyne E'cole CollegeRishita Pahariya ,Fashion Design ,Dezyne E'cole College
Rishita Pahariya ,Fashion Design ,Dezyne E'cole College
 
01_DesignManagment_Linkdn.pdf
01_DesignManagment_Linkdn.pdf01_DesignManagment_Linkdn.pdf
01_DesignManagment_Linkdn.pdf
 
Sushmita Bhati, Diploma Fashion Design Second Year, (How to Design for Fashio...
Sushmita Bhati, Diploma Fashion Design Second Year, (How to Design for Fashio...Sushmita Bhati, Diploma Fashion Design Second Year, (How to Design for Fashio...
Sushmita Bhati, Diploma Fashion Design Second Year, (How to Design for Fashio...
 
JMORRIS FINAL Portfolio
JMORRIS FINAL PortfolioJMORRIS FINAL Portfolio
JMORRIS FINAL Portfolio
 
Sushmita Bhati, Diploma Fashion Design Second Year
Sushmita Bhati, Diploma Fashion Design Second YearSushmita Bhati, Diploma Fashion Design Second Year
Sushmita Bhati, Diploma Fashion Design Second Year
 
GET INTO HAMSTECH ADMISSIONS FOR CREATIVE COURSES.pdf
GET INTO HAMSTECH ADMISSIONS FOR CREATIVE COURSES.pdfGET INTO HAMSTECH ADMISSIONS FOR CREATIVE COURSES.pdf
GET INTO HAMSTECH ADMISSIONS FOR CREATIVE COURSES.pdf
 
Design process improvement
Design process improvementDesign process improvement
Design process improvement
 
Design Management Session, MIT ADT University by Dharam Mentor
Design Management Session, MIT ADT University by Dharam MentorDesign Management Session, MIT ADT University by Dharam Mentor
Design Management Session, MIT ADT University by Dharam Mentor
 
Design Management session by Dharam Mentor at MIT Institute of Design, MIT AD...
Design Management session by Dharam Mentor at MIT Institute of Design, MIT AD...Design Management session by Dharam Mentor at MIT Institute of Design, MIT AD...
Design Management session by Dharam Mentor at MIT Institute of Design, MIT AD...
 
T shirt printing business
T shirt printing businessT shirt printing business
T shirt printing business
 
Gracika Benjamin , Diploma Fashion Design Second Year
Gracika Benjamin , Diploma Fashion Design Second YearGracika Benjamin , Diploma Fashion Design Second Year
Gracika Benjamin , Diploma Fashion Design Second Year
 
Diploma in National & International Selling 2015
Diploma in National & International Selling 2015Diploma in National & International Selling 2015
Diploma in National & International Selling 2015
 
Highest Paying Jobs In Fashion Designing Industry!.pdf
Highest Paying Jobs In Fashion Designing Industry!.pdfHighest Paying Jobs In Fashion Designing Industry!.pdf
Highest Paying Jobs In Fashion Designing Industry!.pdf
 
Taking the path of excellence in media planning
Taking the path of excellence in media planningTaking the path of excellence in media planning
Taking the path of excellence in media planning
 
Outline 21st century strategies, sales and beyond
Outline 21st century strategies, sales and beyondOutline 21st century strategies, sales and beyond
Outline 21st century strategies, sales and beyond
 
Harsha Chhaparwal, Diploma Fashion Design Second Year
Harsha Chhaparwal, Diploma Fashion Design Second YearHarsha Chhaparwal, Diploma Fashion Design Second Year
Harsha Chhaparwal, Diploma Fashion Design Second Year
 
Report on Strategic Marketing Chapter Review [Elegant (VI)]
Report on Strategic Marketing Chapter Review [Elegant (VI)]Report on Strategic Marketing Chapter Review [Elegant (VI)]
Report on Strategic Marketing Chapter Review [Elegant (VI)]
 
Marketing Management PPTs.pptx
Marketing Management  PPTs.pptxMarketing Management  PPTs.pptx
Marketing Management PPTs.pptx
 
Brand development
Brand developmentBrand development
Brand development
 

Más de dezyneecole

Sheikh Anjum Firdoush , Diploma Fashion Design Second Year
Sheikh Anjum Firdoush , Diploma Fashion Design Second YearSheikh Anjum Firdoush , Diploma Fashion Design Second Year
Sheikh Anjum Firdoush , Diploma Fashion Design Second Yeardezyneecole
 
Harsha Chhaparwal, Diploma Fashion Design Second Year
Harsha Chhaparwal, Diploma Fashion Design Second YearHarsha Chhaparwal, Diploma Fashion Design Second Year
Harsha Chhaparwal, Diploma Fashion Design Second Yeardezyneecole
 
Harsha Chhaparwal, Diploma Fashion Design Second Year
Harsha Chhaparwal, Diploma Fashion Design Second YearHarsha Chhaparwal, Diploma Fashion Design Second Year
Harsha Chhaparwal, Diploma Fashion Design Second Yeardezyneecole
 
Sheikh Anjum Firdoush , Diploma Fashion Design Second Year
Sheikh Anjum Firdoush , Diploma Fashion Design Second YearSheikh Anjum Firdoush , Diploma Fashion Design Second Year
Sheikh Anjum Firdoush , Diploma Fashion Design Second Yeardezyneecole
 
Sushmita Bhati, Diploma Fashion Design Second Year
Sushmita Bhati, Diploma Fashion Design Second YearSushmita Bhati, Diploma Fashion Design Second Year
Sushmita Bhati, Diploma Fashion Design Second Yeardezyneecole
 
Somya Jain, Diploma Fashion Design Second Year, (How to Design for Fashion In...
Somya Jain, Diploma Fashion Design Second Year, (How to Design for Fashion In...Somya Jain, Diploma Fashion Design Second Year, (How to Design for Fashion In...
Somya Jain, Diploma Fashion Design Second Year, (How to Design for Fashion In...dezyneecole
 
Gitesh Chhatwani , BCA -3 Year
Gitesh Chhatwani , BCA -3 YearGitesh Chhatwani , BCA -3 Year
Gitesh Chhatwani , BCA -3 Yeardezyneecole
 
Anurag Yadav , B.Voc Interior Design 1st Year ( Residential Portfolio)
Anurag Yadav , B.Voc Interior Design 1st Year ( Residential Portfolio)Anurag Yadav , B.Voc Interior Design 1st Year ( Residential Portfolio)
Anurag Yadav , B.Voc Interior Design 1st Year ( Residential Portfolio)dezyneecole
 
Namita Bakoliya, Diploma Fashion Design First Year, (Corel Draw Project)
Namita Bakoliya, Diploma Fashion Design First Year, (Corel Draw Project)Namita Bakoliya, Diploma Fashion Design First Year, (Corel Draw Project)
Namita Bakoliya, Diploma Fashion Design First Year, (Corel Draw Project)dezyneecole
 
Sheikh Anjum Firdoush , Diploma Fashion Design Second Year, (Pattern Engineer...
Sheikh Anjum Firdoush , Diploma Fashion Design Second Year, (Pattern Engineer...Sheikh Anjum Firdoush , Diploma Fashion Design Second Year, (Pattern Engineer...
Sheikh Anjum Firdoush , Diploma Fashion Design Second Year, (Pattern Engineer...dezyneecole
 
Sheikh Anjum Firdoush , Diploma Fashion Design Second Year, (Draping Project)
Sheikh Anjum Firdoush , Diploma Fashion Design Second Year, (Draping Project)Sheikh Anjum Firdoush , Diploma Fashion Design Second Year, (Draping Project)
Sheikh Anjum Firdoush , Diploma Fashion Design Second Year, (Draping Project)dezyneecole
 
Gouri Ramchandani, Diploma Fashion Design First Year, (Embroidery Project)
Gouri Ramchandani, Diploma Fashion Design First Year, (Embroidery Project)Gouri Ramchandani, Diploma Fashion Design First Year, (Embroidery Project)
Gouri Ramchandani, Diploma Fashion Design First Year, (Embroidery Project)dezyneecole
 
Gouri Ramchandani, Diploma Fashion Design First Year, (Corel DrawProject)
Gouri Ramchandani, Diploma Fashion Design First Year, (Corel DrawProject)Gouri Ramchandani, Diploma Fashion Design First Year, (Corel DrawProject)
Gouri Ramchandani, Diploma Fashion Design First Year, (Corel DrawProject)dezyneecole
 
Dimple Mordani, Diploma Fashion Design First Year, (illustration for Fashion ...
Dimple Mordani, Diploma Fashion Design First Year, (illustration for Fashion ...Dimple Mordani, Diploma Fashion Design First Year, (illustration for Fashion ...
Dimple Mordani, Diploma Fashion Design First Year, (illustration for Fashion ...dezyneecole
 
Dimple Mordani, Diploma Fashion Design First Year, (Design Basics Project)
Dimple Mordani, Diploma Fashion Design First Year, (Design Basics Project)Dimple Mordani, Diploma Fashion Design First Year, (Design Basics Project)
Dimple Mordani, Diploma Fashion Design First Year, (Design Basics Project)dezyneecole
 
Dimple Mordani, Diploma Fashion Design First Year, (Corel Draw Project)
Dimple Mordani, Diploma Fashion Design First Year, (Corel Draw Project)Dimple Mordani, Diploma Fashion Design First Year, (Corel Draw Project)
Dimple Mordani, Diploma Fashion Design First Year, (Corel Draw Project)dezyneecole
 
Tanya Jain, Diploma Fashion Design First Year, (Illustration For Fashion Desi...
Tanya Jain, Diploma Fashion Design First Year, (Illustration For Fashion Desi...Tanya Jain, Diploma Fashion Design First Year, (Illustration For Fashion Desi...
Tanya Jain, Diploma Fashion Design First Year, (Illustration For Fashion Desi...dezyneecole
 
Tanya Jain , Diploma Fashion Design First Year, (Design Basics Project)
Tanya Jain , Diploma Fashion Design First Year, (Design Basics Project)Tanya Jain , Diploma Fashion Design First Year, (Design Basics Project)
Tanya Jain , Diploma Fashion Design First Year, (Design Basics Project)dezyneecole
 
Shaily Goyar, Diploma Fashion Design First Year, (Fashion illustration for Fa...
Shaily Goyar, Diploma Fashion Design First Year, (Fashion illustration for Fa...Shaily Goyar, Diploma Fashion Design First Year, (Fashion illustration for Fa...
Shaily Goyar, Diploma Fashion Design First Year, (Fashion illustration for Fa...dezyneecole
 
Shaily Goyar, Diploma Fashion Design First Year, (Corel Draw Project)
Shaily Goyar, Diploma Fashion Design First Year, (Corel Draw Project)Shaily Goyar, Diploma Fashion Design First Year, (Corel Draw Project)
Shaily Goyar, Diploma Fashion Design First Year, (Corel Draw Project)dezyneecole
 

Más de dezyneecole (20)

Sheikh Anjum Firdoush , Diploma Fashion Design Second Year
Sheikh Anjum Firdoush , Diploma Fashion Design Second YearSheikh Anjum Firdoush , Diploma Fashion Design Second Year
Sheikh Anjum Firdoush , Diploma Fashion Design Second Year
 
Harsha Chhaparwal, Diploma Fashion Design Second Year
Harsha Chhaparwal, Diploma Fashion Design Second YearHarsha Chhaparwal, Diploma Fashion Design Second Year
Harsha Chhaparwal, Diploma Fashion Design Second Year
 
Harsha Chhaparwal, Diploma Fashion Design Second Year
Harsha Chhaparwal, Diploma Fashion Design Second YearHarsha Chhaparwal, Diploma Fashion Design Second Year
Harsha Chhaparwal, Diploma Fashion Design Second Year
 
Sheikh Anjum Firdoush , Diploma Fashion Design Second Year
Sheikh Anjum Firdoush , Diploma Fashion Design Second YearSheikh Anjum Firdoush , Diploma Fashion Design Second Year
Sheikh Anjum Firdoush , Diploma Fashion Design Second Year
 
Sushmita Bhati, Diploma Fashion Design Second Year
Sushmita Bhati, Diploma Fashion Design Second YearSushmita Bhati, Diploma Fashion Design Second Year
Sushmita Bhati, Diploma Fashion Design Second Year
 
Somya Jain, Diploma Fashion Design Second Year, (How to Design for Fashion In...
Somya Jain, Diploma Fashion Design Second Year, (How to Design for Fashion In...Somya Jain, Diploma Fashion Design Second Year, (How to Design for Fashion In...
Somya Jain, Diploma Fashion Design Second Year, (How to Design for Fashion In...
 
Gitesh Chhatwani , BCA -3 Year
Gitesh Chhatwani , BCA -3 YearGitesh Chhatwani , BCA -3 Year
Gitesh Chhatwani , BCA -3 Year
 
Anurag Yadav , B.Voc Interior Design 1st Year ( Residential Portfolio)
Anurag Yadav , B.Voc Interior Design 1st Year ( Residential Portfolio)Anurag Yadav , B.Voc Interior Design 1st Year ( Residential Portfolio)
Anurag Yadav , B.Voc Interior Design 1st Year ( Residential Portfolio)
 
Namita Bakoliya, Diploma Fashion Design First Year, (Corel Draw Project)
Namita Bakoliya, Diploma Fashion Design First Year, (Corel Draw Project)Namita Bakoliya, Diploma Fashion Design First Year, (Corel Draw Project)
Namita Bakoliya, Diploma Fashion Design First Year, (Corel Draw Project)
 
Sheikh Anjum Firdoush , Diploma Fashion Design Second Year, (Pattern Engineer...
Sheikh Anjum Firdoush , Diploma Fashion Design Second Year, (Pattern Engineer...Sheikh Anjum Firdoush , Diploma Fashion Design Second Year, (Pattern Engineer...
Sheikh Anjum Firdoush , Diploma Fashion Design Second Year, (Pattern Engineer...
 
Sheikh Anjum Firdoush , Diploma Fashion Design Second Year, (Draping Project)
Sheikh Anjum Firdoush , Diploma Fashion Design Second Year, (Draping Project)Sheikh Anjum Firdoush , Diploma Fashion Design Second Year, (Draping Project)
Sheikh Anjum Firdoush , Diploma Fashion Design Second Year, (Draping Project)
 
Gouri Ramchandani, Diploma Fashion Design First Year, (Embroidery Project)
Gouri Ramchandani, Diploma Fashion Design First Year, (Embroidery Project)Gouri Ramchandani, Diploma Fashion Design First Year, (Embroidery Project)
Gouri Ramchandani, Diploma Fashion Design First Year, (Embroidery Project)
 
Gouri Ramchandani, Diploma Fashion Design First Year, (Corel DrawProject)
Gouri Ramchandani, Diploma Fashion Design First Year, (Corel DrawProject)Gouri Ramchandani, Diploma Fashion Design First Year, (Corel DrawProject)
Gouri Ramchandani, Diploma Fashion Design First Year, (Corel DrawProject)
 
Dimple Mordani, Diploma Fashion Design First Year, (illustration for Fashion ...
Dimple Mordani, Diploma Fashion Design First Year, (illustration for Fashion ...Dimple Mordani, Diploma Fashion Design First Year, (illustration for Fashion ...
Dimple Mordani, Diploma Fashion Design First Year, (illustration for Fashion ...
 
Dimple Mordani, Diploma Fashion Design First Year, (Design Basics Project)
Dimple Mordani, Diploma Fashion Design First Year, (Design Basics Project)Dimple Mordani, Diploma Fashion Design First Year, (Design Basics Project)
Dimple Mordani, Diploma Fashion Design First Year, (Design Basics Project)
 
Dimple Mordani, Diploma Fashion Design First Year, (Corel Draw Project)
Dimple Mordani, Diploma Fashion Design First Year, (Corel Draw Project)Dimple Mordani, Diploma Fashion Design First Year, (Corel Draw Project)
Dimple Mordani, Diploma Fashion Design First Year, (Corel Draw Project)
 
Tanya Jain, Diploma Fashion Design First Year, (Illustration For Fashion Desi...
Tanya Jain, Diploma Fashion Design First Year, (Illustration For Fashion Desi...Tanya Jain, Diploma Fashion Design First Year, (Illustration For Fashion Desi...
Tanya Jain, Diploma Fashion Design First Year, (Illustration For Fashion Desi...
 
Tanya Jain , Diploma Fashion Design First Year, (Design Basics Project)
Tanya Jain , Diploma Fashion Design First Year, (Design Basics Project)Tanya Jain , Diploma Fashion Design First Year, (Design Basics Project)
Tanya Jain , Diploma Fashion Design First Year, (Design Basics Project)
 
Shaily Goyar, Diploma Fashion Design First Year, (Fashion illustration for Fa...
Shaily Goyar, Diploma Fashion Design First Year, (Fashion illustration for Fa...Shaily Goyar, Diploma Fashion Design First Year, (Fashion illustration for Fa...
Shaily Goyar, Diploma Fashion Design First Year, (Fashion illustration for Fa...
 
Shaily Goyar, Diploma Fashion Design First Year, (Corel Draw Project)
Shaily Goyar, Diploma Fashion Design First Year, (Corel Draw Project)Shaily Goyar, Diploma Fashion Design First Year, (Corel Draw Project)
Shaily Goyar, Diploma Fashion Design First Year, (Corel Draw Project)
 

Último

Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 

Último (19)

Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 

Kumkum ,Fashion Design ,Dezyne E'cole College

  • 1. 2nd Year Fashion Design ( NSQF Level-6 of NSDC) Dezyne E’cole College, www.dezyneecole.com
  • 2. Project Report on Fashion Marketing At Dezyne E’cole College Submitted to Dezyne E’cole College Toward The partial fulfillment of the Two year Diploma in Fashion Design By kumkum NSQF Level 6, NSDC Dezyne E’cole College 2017-18
  • 3. This Project Of Ms. kumkum Student Of Fashion Technology With Two Years Advance Diploma Program Has Been Checked And Graded As________________________________________________ Thanks Principal [Seal & Signature]
  • 4. I am Kumkum student of 2nd year diploma Fashion Technology of Dezyne E’cole College, would Like to express my gratitude to each and every person who has contributed in stimulating suggestions and encouragement which really help me to coordinate in finishing my project. I also thank Dezyne E’cole College who provided insight and expertise that greatly assisted the project also a special thanks to my teachers, Parents and colleagues who have supported me at every step. Not to forget the almighty who blessed me with good health because of which I worked more efficiently and better. Kumkum 2nd Year Diploma In Fashion Design NSQF Level 6, NSDC Acknowledgement
  • 5. Marketing Mix Marketing Triangle Fashion Marketing/ Fashion Cycle Market Segmentation 4P’s and 4C’s The 7P’s of Marketing Mix Types of Selling Product and Market Segments within the market channel The supply chain of cotton t-shirt Types of Fashion Marketing Fashion Marketing Two views of fashion Marketing Marketing Concept Marketing Concept Marketing Environment The Marketing Environment Company’s Micro Environment Company’s macro Environment
  • 6. FASHION MARKETING Fashion marketing is the application of a range of techniques And a business philosophy that centers that centers upon the customer and potential customer of clothing and related products and service in order to meet the long-term goals of the organization. The very nature of fashion. Where change is intrinsic. Gives different emphasis to marketing activities. The role of design in both leading and reflecting consumer demand results in a variety of approaches to fashion marketing. Design centered Fashion marketing concept Failure Marketing centered Low High Concern for customers and profit Concernfor Fashiondesign High Low HAUTE COUTUR E COUTUR E PRET-A-PORTER (Ready to wear luxury collections) HIGH END CHAIN LOVERS – Diffusion and bridge brands MASS PRODUCTION – High street and economy FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM FASHION MARKETING
  • 7. Design cantered: fashion marketing as promotion Marketing is seen as synonymous with promotion. All marketing activity carried out by either public relations advertising departments or agencies. Marketing cantered: design as a research prescription Marketing is dominant Someone must respond to the specification of Customer requirements as requirements as established by marketing Research. FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM
  • 8. FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM FASHION MARKETING Two Views of fashion marketing sample statements Fashion Marketing is the Same as Promotion Design should be based Solely on marketing research assumption Sell what we can make Make what we can sell orientation Design centered Marketing centered Alleged drawbacks High failure rates Relies on intuition Bland designs Stifles creativity
  • 9. Marketing concept Marketing concept-the idea that businesses must satisfy customers’ needs and wants in order to make a profit. • Fashion products are presented in a way that make the customer must offer the merchandise • Fashion marketers must offer the right product at the right time and right price. • Must develop strategies to tell selected market about these products. FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM
  • 10. S W O T VMV Macro environment LegalEconomic Social technological political Microenvironment Suppliers Customers Distributors Competitors Company The marketing environment FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM
  • 11. FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM FASHION MARKETING
  • 12. COMPANY’S MICROENVIRONMENT • Marketing management’s job is to build relationships by creating value & satisfaction. • The success of marketing plans requires working closely with the company’s microenvironment. Suppliers Company Competitors Marketing intermediaries Customers Publics FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM
  • 13. THE COMPANY MACRO-ENVIRONMENT • The company and all of the other actors operate in a larger macro-environment Of forces that shape opportunities and pose threats to the company. FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM FASHION MARKETING
  • 14. MARKETING MIX • The marketing mix is apart of the organization planning process and consists of analyzing the defined • How will you design , package and add value to the product? Product strategies. • What price strategy is appropriate to use? Price strategies. • Where will the firm locate? Place strategies. • How will the firm promote its product? Promotion strategies. • Functionality • Appearance • Quality • Packaging • Brand • Warranty • Service/ support • List price • Discounts • Allowances • Financing • Leasing options • Advertising • Personal selling • Public relations • Message • Media • Budget • Locations • Logistics • Service levels • Channel members • Channel motivation • Market coverage product Price Placement Promotion FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM
  • 15. The Marketing Triangle • Illustrates the relationships within marketing Customers CompanyCompetitors FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM
  • 16. • The first marketing task is to determine the right products • Marketing people must decide what goods or services are in demand • The need and wants of customers must be translated into desirable products • Social trends often provide a clue to the types of products that consumers will want ! THE FASHION CYCLE Fashion cycle: a period of time or life span during which the fashion exists, moving through five stages from introduction through obsolescence. FASHION CYCLE ACCEPTANCE TIMELINE PEAK FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM
  • 17. Haute couture Designer ready-to-wear Luxury brands Mid-level brands High street retailers Fashion trend setters Compiled by the researcher from Sorger and Udale (2006) Fashion trend adopters FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM FASHION MARKETING
  • 18. 4P’S 4C’S 4P’S 4C’s (Customer perspective) Price cost Product customer value Promotion communications Place convenience 4P’s represent the sellers thinking 4C’s remind us that customer want: • Value • Low • High convenience • Communication with , not promotion at FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM FASHION MARKETING
  • 19. The 7Ps Marketing mixProduct Promotion Price Place People Process Physical essences FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM
  • 20. Producer Consumer Producer Retailer Consumer Producer Wholesaler Retailer Consumer Selling directly to consumers Selling through retailers Selling through wholesalers FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM FASHION MARKETING
  • 21. Growth in existing product Markets • Increase market share • Increase product usage increase the frequency used increase the quantity used revitalize the brand find new application for current users Product development • Line extensions • Expand the products scope • Develop a new-generation products • Develop new products for the same marker Market development • Expand geographically • Target new segment Diversification invoicing new Products and new markets • Related • Unrelated Vertical integration strategies • Forward integration • Backward integration Present markets New Markets Vertical Integration Present products New products FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM FASHION MARKETING
  • 22. Bouquets of high- Quality flower and Foliage ; exclusive Flower arrangements, Mono-bunches using High-quality flowers (long stems , big buds) Or special varieties , Flower arrangements For special holidays Highest quality requirements. Bouquets priced {30 and above Primarily high-quality florists Average- price bouquets , quality roses of medium length , quality mono-bunches. Average quality requirements. increasingly social and environmental Certification. Bouquets priced around { 15-30 Primarily florists and street vendors(kiosks) Average quality sourced to sell quickly ; high volume and low prices. Bouquets priced up to {15 . Primarily stations, street market stalls Low-priced mono- bunches(e.g. chrysanthemums, carnations or gerbera daisies) and discount bouquets. Top Segment Middle segment Low Segment Segments within the consumer-use market channel FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM FASHION MARKETING
  • 23. FASHION MARKETING 2018 FASHION DESIGN SECOND YEAR / APRIL 2nd Year Fashion Design Diploma (NSQF Level-5 Of NSDC) DESIGNED BY : KUMKUM FASHION MARKETING