student of Dezyne E'cole College ,fashion design department ,www.dezyneecole.com. this is a portfolio of final year work of her in fashion Design

2. PORTFOLIO
Varsha Karadia
2nd Year Diploma In Fashion Design
Conforming To NSQF Level 6 Of NSDC
Dezyne E’cole College , Ajmer

3. CONTENT
• Fashion History
• Marketing
• Design Basic
• Garment Technology
Pattern Engineering
Draping
• Surface Design Technique
Tie And Dye
Print Development
• Saree Design Project
• Case Study

4. To generate the look book of ideas I studied during my study program
the fashion history where I came across the different time period and
the major changes came into these period and U also learnt about the
different designers who came in these time period and became famous
because of their designs.
I also learnt about how they inspired from fashion history and create
new and major collection.
FASHION
HISTORY
01

5. BRAINSTORMING PAPER

17. FASHION
MARKETING
02

18. Introductory
phase
Acceptance
phase
Rejection
phase
Sales increases
Peak
DeclineACCEPTANCE
FASHION CYCLE

19. FASHION MARKETING CONCEPT
DESIGN
CENTRED
FASHION
MARKETING
CONCEPT
FAILURE
MARKETING
CENTRED
Concern for fashion design
Concern for customers and profit
High
Low

20. MARKETING ENVIRONMENT
Marketing environment
Fashion marketing organization
Marketing
research
Price
Customers
Design
research
Product Place Promotion
Marketing mix

21. HAUTE COUTURE
PRET E PORTER
MASS MARKET
MARKETS

22. HAUTE COUTURE
PRET A PORTER
MASS MARKET
Trickle up Trickle down
LEVELS OF FASHION

23. DESIGN BASICS03

24. Elements Principles
Harmony Good Design
Line
Shape
Form
Colour
texture
Repetition
Gradation
Proportion
Balance
Contrast
Scale
Emphasis
Rhythm
+ + =

25. After doing study of how people accepted fashion in past and how
fashion evolved I studied about the garment technology because for
creating any design collection just ideas will not be sufficient I have to
pay attention to the various other points like the garment costing,
pattern cutting, trimming, fusing, pressing and quality check of the
garments. In this regard I had a in depth study of the same in the
subject garment technology before developing a collection .
GARMENT
TECHNOLOGY
04

34. In every design garment can
be divided into two parts -
STRUCTURAL DECORATIVE
PATTERNENGINEERING
SURFACEDESIGNTECHNIQUE
Garment construction
Draping
Prints
Embroidery
Tie and dye
Painting
Fabric manipulation
Applique work
Garment Can Be Divided Into
Two Parts

35. As a student of fashion design I have learnt many things. One important
consideration before we start designing is to focus on the different kind
of silhouette developed through the years in the fashion timeline. Along
with the silhouette the elements and principles to be followed while
developing a design. This generation of silhouette I learnt through the
practical experience during my study of garment construction and
draping.
Garment Construction – The garment construction taught me the
basics of stitching and how a fabric behaves when cut on straight and
bias grain. The garments learnt under this have been showcased
bellow. All my work can be seen in my project.
Draping – In draping I learnt that how to create different types of
garments without taking the body measurement . We can make toile
and check how the final garment will fit on the body. In draping I have
learnt many things which can be seen in my project of draping.
05 PATTERN
ENGINEERING

36. DRAPING

40. STRUCTURAL
ELEMENTS
Includes the all over design of a garment its form and shape plus all the details
involved in assembling the sections of the garment such as darts, pleats, tucks etc.
Structural design may add a decorative quality if emphasized by colour contrast or
row of top stitching to outline the basic garment parts. In apparel, structural design
is more important because it is the fundamental component of design.

41. COLLARS
Peter pan collar
Peter pan collar
Peter pan collar
Ruffles
Shirt collar
Band collar
Band collar
Sailor collarBows

42. NECKLINES

43. SLEEVES

44. CUFFS

45. BODICE

46. TROUSERS

47. SKIRTS

48. In my two year diploma program I have learnt that garment technology
is not only required to design any garment. I also learnt about the
decorative part of garment the Surface design technique. Using surface
design techniques we can totally change the look and feel of a fabric or
garment. In our design we can use different techniques such as
embroidery, tie and dye, weaving etc. These different techniques will
give the different texture to the garment.
06 SURFACE DESIGN
TECHNIQUE

49. DECORATIVE
ELEMENTS
These designs need the basic form and the designs drawn will be
draped over it. It will have more trimmings, prints, embroidery, buttons
and tacked on bows. In these designs the fabric, style and colour
combinations are described so that one can select the design.

50. EMBROIDERY

51. FABRIC MANIPULATION

52. TIE AND DYE

53. PRINTS

54. APPLIQUE WORK

55. TIE AND DYE

62. PRINT
DEVELOPMENT

63. PRINT DEVELOPMENT
Hand Drafting

66. SAREE DESIGN
PROJECT

71. By inscribe different
shapes and forms
DESIGNS

72. By inscribe different
shapes and forms
DESIGNS

73. EGYPTION PAPYRUS MOTIF

74. SIMPLIFY PAPYRUS MOTIF

75. Papyrus motif

76. REPETITION OF MOTIF
Border repeat Overlapping repeat Brick repeat

77. CASE STUDY

78. As a student of 2nd year fashion design I am supposed to design a
collection for my year end portfolio submission to industry. This
portfolio showcases my skill set to industry. Which I am presenting to
the fashion design industry.
To make my portfolio the college has provided case study.
• You are supposed to design a collection for a young women of the
age group 24 – 26 for resort wear ( casual wear ). The students have
to create dresses.
• The student has to clearly state about their collection.
07 CASE STUDY

79. MARKET OF MY COLLECTION
Haute couture
Pret a porter
Mass market

80. Age – 24 - 26
Income – 500000 Per Year
Marital Status - Single
Education – Graduate
Gender – Female
Geographic Location - India
Social Status - Upper Middle Class
Occupation – Engineer
Conservative/Liberal – Liberal
Brand Preferences
CLIENT

81. • According to my case study I studied about the resort wear ( casual wear) and make certain points
which needed in my collection that is the garment should be comfortable, body movement should
be easy and de – emphasis the body curves.
• After making these points I studied about the fashion history timeline in which I got inspired from
the Egyptian time period and I have taken certain points for my collection that is the pleats and
papyrus flower motif.
• I have taken the pleats because it is provide “freedom of movement” which is needed in my
resort wear collection. For this I researched about the various pleats which shows different texture
on the fabric.
• Another point which is important in my collection is de – emphasis the female body structure.
When I was studied the fashion history I noticed that women in early time used to wear ‘Cape’ as
a outer garment and from early time cape is used to “de – emphasis the female body structure.”
Now days cape is also use as a fashion statement.
STORY BEHIEND MY COLLECTION

82. INSPIRATION
FROM
ANCIENT EGYPT

83. ALESSANDRA MESKITA
When I was studying about the fashion designers who got inspired form the Egyptian time period and
create collection. I saw Alessandra Meskita’s collection on resort wear which attracts me. This
collection she was showcased in New York fashion week Spring-Summer collection 2013.
Alessandra Meskita grew up in Brazil. In 2007, she began her
fashion career working under French designer Christian
Audigier. While working for four years as his Global Creative
Director, Meskita developed her use of traditional shapes and
tailoring. Meskita then decided to take everything she learned
and branch out to create her own clothing line, MESKITA, in
2012,
Meskita is the designer of her self-titled fashion and lifestyle
brand, MESKITA. The line consists of ready-to-wear, resort,
lingerie, swimwear, shoes and household accessories. Meskita’s
designs focus on simple concepts and natural elements

84. Alessandra Meskita's Egypt Inspired Resort Wear Collection

85. PLEATS

86. MOOD BOARD

87. WORKING IMAGES

88. DIFFERENT VIEWS OF DRESS
Front view Back view Side view

89. FINAL DRESS

90. Item Quan. (Meter) Price ( rs.) unit cost
cloth 5.5 40 220
cloth 2 40 80
lining 0.75 30 22.5
lining 1.25 30 37.5
threads 2 2 4
brand lable 1 2 0.1
size lable 1 2 0.18
care lable 1 3 0.12
packing 1 2 0.2
364.6
min. price cost 321
7 3 21 685.6
40 5 200 700
20 4 80 1385.6
10 2 20
77 321
stock
stock
stockgeslin - 4
geslin - 4
finishing
Materials
production
total cost
profit
FINAL COST
Production
cutting
sewing
specials
plast pac.plastic bag
Season Phase Size Range
Description supplier
˗
˗
stock
˗
Georgette ( sea green) ˗
Georgette (ice blue)
cotton (ice blue)
regular
cotton ( sea green)
Factory
DESCRIPTION
One piece dress with cape
summer 1 34 - 36 ˗
COST SHEET

91. DESIGN - 2

92. PAPYRUS FLOWER MOTIF

93. PAPYRUS MOTIF

94. SAMPLE OF SCREEN
PRINTED MOTIF

95. DIFFERENT VIEWS OF DRESS
Front view Back view Side view

96. FINAL DRESS

97. EXTRA WORKING

98. ANNUAL EVENT
‘KALEIDOSCOPE’
MY WORKING
IN

99. ANNUAL EVENT
‘KALEIDOSCOPE’
FINAL DRESS
IN

100. PROJECT ON
‘TIE AND DYE’

101. THANK YOU