1. DIGITAL MEDIA TECHNOLOGY & WINE
SERIES
E-COMMERCE: BREAKING DOWN THE GREAT (E-)WALL
OF CHINA (Vinehoo)

2. #vinitaly2013
@vinitalytour
@steviekim222

3.  Janet Wang, Head of International Business Development, Tmall
(Alibaba Group)
 Naran Andreyev, CEO, M1nt Cellars
 Jared Liu, Founder/CEO of YesMyWine
 Alvin Huang, Founder of Vinehoo

4. Vinehoo
Top Wine Social Media
+Flash Sales Platform
Alvin Huang
Founder and CEO
2013-04-08 Verona

5. Vinehoo 葡萄酒社区
Who I am
黄 少 鹤
Huang Shaohe (Alvin)
Drink Less ！
Founder and CEO vinehoo.com
5 Vinehoo 葡萄酒新媒体 © 2008 Sina 公司版权所有
5

6. Vinehoo 葡萄酒社区
Who we are
Tasting Note Management
Personal e-cellar
management
Wine Guild in China
Member Management Developing
Special Column
Social Flash Sale Wine-Searcher
Connect the Wine Region and text
Global Wine Region
consumers and Wine Buying Guild Winery info. Information
maker/sales platform
2000+ Regions and
Social Network Service(SNS) Wineries
Wine Video Wine Forum News Wine EVENT
Tasting Event Management
text
Training
Learning Platform
(Developing)
Business Platform
Top wine forum in China Certified Business Partner Program
6 Vinehoo 葡萄酒新媒体 © 2008 Sina 公司版权所有
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7. Vinehoo 葡萄酒社区
China Based World Class Wine Media
Headquarter
Major Event Publication
EN PRIMEUR Burgundy 2013 V50 Recommendation
EN PRIMEUR Bordeaux 2013 USA Wine Guild
Vinitaly 2013 Australia Wine Guild
Prowein 2013
Australia Wine Forum 2013 Partnership Data
California Harvest 2013
China Wine Blind Tasting Competition Michel_Bettane UV 10,000/day
Liv-ex
Decanter
Tasted Magazine
© 2008 Sina 公司版权所有

8. Vinehoo 葡萄酒社区
Wine E-Commerce in China
Yihaodian.com
Platform Suning.com
Dangdang.com
Winenice.com
Vertical B2C Wine9.com
M1NTcellar.com
Innovative Approach
8 Vinehoo 葡萄酒新媒体 © 2008 Sina 公司版权所有
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9. Vinehoo 葡萄酒社区
Different Approach to sell high quality wine
1. Group Blind Tasting 2. Selection
Key Point: C2B
9 Vinehoo 葡萄酒新媒体 © 2008 Sina 公司版权所有
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10. Vinehoo 葡萄酒社区
Flash Sale Data
2010 2012 2013 2014
Forecast forecast
Income 0.3M 2M 5M 10M
Monthly Repeat inventory cycle Per customer Total Members
purchase rate transaction
65% + 3 days 35 Euro+ 5000+
Marketing Employee Refund Rate Average
Expense Breakage rate Discount
0 6 <0.1% 30% off +
Low Gross profit rate High Reputation High Growth and healthy
Low Cost High efficiency business model
Low Profile High Visibility
© 2008 Sina 公司版权所有

11. Vinehoo 葡萄酒社区
Value to both consumers and business Partner
11 Vinehoo 葡萄酒新媒体 © 2008 Sina 公司版权所有
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12. Vinehoo 葡萄酒社区
Successful Story
12 Vinehoo 葡萄酒新媒体 © 2008 Sina 公司版权所有

13. Vinehoo