The document is a presentation about Italian wine given by Dr. Ian D'Agata, the Scientific Director of Vinitaly International Academy. It discusses how Italy is the largest wine producing country in the world, producing over 49 million hectoliters annually. It also outlines the diversity of Italian wines, with 20 regions, 330 DOC regions, and 73 DOCG regions using over 541 native grape varieties. Finally, it advertises an upcoming educational journey to Italy to learn more about the country's wines.

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Who & What
我们是谁，我们做什么
© 2016 Vinitaly International Academy, all rights reserved 1
Click here and take a look!

2. “意待你”
Discovering Italy
Dr. Ian D’Agata | Scientific Director, Vinitaly International Academy
伊安·达加塔 博士 | 意大利联合酒展国际葡萄酒学院，科学总监
@VinitalyTour, via@vinitalytour.com
Educational Ambassador of Italian Wines 意大利葡萄酒的教育大使
Shanghai 上海
September 7th 2016 2016年9月7日
2© 2016 Vinitaly International Academy, all rights reserved

3. © 2016 Vinitaly International Academy, all rights reserved
Italy’s number “1”
意大利的“第一”
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ITALY
IS THE LARGEST
WINE PRODUCING COUNTRY
IN THE WORLD
意大利
是全球最大的
葡萄酒生产国
Italy
18%
France
17%
Spain
13%
USA
8%
Argentina
5%Chile
5%
Australia
4%
South Africa
4%
China
4%
Others
22%
49,5M hl 47,5M hl
37,2M hl

4. © 2016 Vinitaly International Academy, all rights reserved
Vinitaly: The maximum authority on Italian Wine
Vinitaly: 意大利葡萄酒的绝对权威
© 2016 Vinitaly International Academy, all rights reserved 4
VINO IS WINE IN ITALIAN
VINITALY=VINO+ITALY
意大利语中
VINO意为“葡萄酒”
VINITALY=葡萄酒＋意大利
49,5M hl 47,5M hl
37,2M hl

5. © 2016 Vinitaly International Academy, all rights reserved© 2016 Vinitaly International Academy, all rights reserved
50 Years/50周年 of Vinitaly
5
YES: HE’S JACK MA!
对，他是马云
I’m your Italian
Wine ambassador,
not Stevie Kim
我是你的意大利
葡萄酒大使，
Stevie才不是
NOTE THE T-SHIRT!
注意这件T-SHIRT

6. © 2016 Vinitaly International Academy, all rights reserved
Italian wines are complex
意大利葡萄酒是复杂的
© 2016 Vinitaly International Academy, all rights reserved 6
20 wine regions
330 DOCs
73 DOCGs
541 native grapes
Its diversity makes Italian wine competitive and intricate
多样性使得意大利葡萄酒复杂而具有竞争力
20个产区
330 个法定产区
73 个优质法定产区
541 原生葡萄酒品种
2015 Louis Roederer
International Wine Awards Book
of the Year
本书荣获2015年度
路易王妃国际葡萄酒大奖
年度图书奖

7. © 2016 Vinitaly International Academy, all rights reserved
意大利联合酒展国际葡萄酒学院
© 2016 Vinitaly International Academy, all rights reserved 7

8. Scientific Director of VIA:
Vinitaly国际葡萄酒学院科学主管
Doctor Ian D’Agata
伊安·达加塔 博士
also Senior Editor and Head of Development Europe and Asia, VINOUS
同时，也担任VINOUS的高级编辑和亚欧业务发展主管
© 2016 Vinitaly International Academy, all rights reserved
8

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VIA Certificate Course 2015
VIA 认证课程 2015
© 2016 Vinitaly International Academy, all rights reserved 9

11. © 2016 Vinitaly International Academy, all rights reserved
Global Wine Education Community
国际葡萄酒教育社区
© 2016 Vinitaly International Academy, all rights reserved 11
4 55Italian
Wine
Experts
意大利
葡萄酒专家
Italian
Wine
Ambassadors
意大利
葡萄酒大使

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Follow us in an authentic educational journey
跟随大咖前往正宗教育旅途

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Better understanding the Chinese market
更好的了解中国市场
A THREE-PART RESEARCH:
SOCIAL MEDIA PREFERENCE OF WINE PROFESSIONALS IN CHINA
TOP 30 ITALIAN WINERIES IN CHINA
TOP 10 WINE PERSONALITIES IN CHINA
我们将进行一个分为三部分的调查研究：
中国葡萄酒从业人士的社交媒体偏好
中国市场30大意大利葡萄酒酒庄
中国最具影响力10位葡萄酒人物

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Before leaving for Italy, taste with me
往意大利之前，邀请你和我一起来品酒
7 Italian wines
7 款意大利佳酿

15. © 2016 Vinitaly International Academy, all rights reserved 15© 2016 Vinitaly International Academy, all rights reserved
Le Rughe Prosecco Superiore RIVAJ Brut
REGION:
CONEGLIANO-VALDOBBIADENE
VARIETAL: PROSECCO
PRODUCER: LE RUGHE

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Feudo Arancio Grillo Sicilia
REGION:SICILIA
VARIETAL: GRILLO
PRODUCER: FEUDO ARANCIO

17. © 2016 Vinitaly International Academy, all rights reserved 17© 2016 Vinitaly International Academy, all rights reserved
Felsina Berardenga Rancia
REGION:TOSCANA
VARIETAL: SANGIOVESE
PRODUCER: FELSINA

18. © 2016 Vinitaly International Academy, all rights reserved 18© 2016 Vinitaly International Academy, all rights reserved
Banfi Brunello Di Montalcino
REGION:TOSCANA
VARIETAL: SANGIOVESE
PRODUCER: CASTELLO BANFI

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Tignanello Toscana IGT
REGION:TOSCANA
VARIETAL: SANGIOVESE, CS, CF
PRODUCER:
MARCHESI ANTINORI TIGNANELLO

20. © 2016 Vinitaly International Academy, all rights reserved 20© 2016 Vinitaly International Academy, all rights reserved
Bolla Le Origini Amarone
REGION:VENETO
VARIETAL:
CORVINA, RONDINELLA, MOLINARA
PRODUCER: BOLLA

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Muscat Spumante Aromatic Dolce
REGION: VENETO
VARIETAL: MOSCATO
PRODUCER: TENUTA S.ANNA

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Save the dates
提请关注以下日程
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You are Wanted
我们正在召集
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End 结束
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THANK YOU!
谢谢诸位！
via@vinitalytour.com