1.
Name, surname: Mădălina Viorica Ion (Manu)
Institution: The Bucharest University of Economic Studies, Council for Doctoral Studies
(CSUD), Romania
Address, e-mail: mvmadalina@yahoo.com
Becoming an International Company
Insights from the Romanian Steelmaking Leader
Key words: firm growth, globalization, internationalization, growth strategy, enterprise value
JEL Classification: L25
Abstract
This paper studies the aspects of globalization and firm’s growth, while trying to understand the strategies of a firm
while going global. The field of enterprise internationalization has expanded and the paper analyses a Romanian
steelmaking company in its becoming the global steelmaking leader; understanding the antecedents, exporting
challenges etc. can be critical for the survival or success of the enterprise. The research of enterprise success factors
in order to develop a model for enterprise value maximization, this paper studies the path, process, potential,
problems and pattern of internationalization. The lessons learned from the insights analyzed can be useful for the
managers or company founders, when adopting strategic decisions to succeed in international markets.