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24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
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24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
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24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
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24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
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24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
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24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
https://www.proprofs.com/quiz-school/quizreport.p...
24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
https://www.proprofs.com/quiz-school/quizreport.p...
24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
https://www.proprofs.com/quiz-school/quizreport.p...
24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
https://www.proprofs.com/quiz-school/quizreport.p...
24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
https://www.proprofs.com/quiz-school/quizreport.p...
24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
https://www.proprofs.com/quiz-school/quizreport.p...
24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
https://www.proprofs.com/quiz-school/quizreport.p...
24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
https://www.proprofs.com/quiz-school/quizreport.p...
24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
https://www.proprofs.com/quiz-school/quizreport.p...
24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
https://www.proprofs.com/quiz-school/quizreport.p...
24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
https://www.proprofs.com/quiz-school/quizreport.p...
24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
https://www.proprofs.com/quiz-school/quizreport.p...
24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
https://www.proprofs.com/quiz-school/quizreport.p...
24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
https://www.proprofs.com/quiz-school/quizreport.p...
24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
https://www.proprofs.com/quiz-school/quizreport.p...
24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
https://www.proprofs.com/quiz-school/quizreport.p...
24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
https://www.proprofs.com/quiz-school/quizreport.p...
24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
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24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
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24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
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24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment
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Diploma in Digital Marketing - Final Assignment

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Final assignment to gain Diploma in Digital Marketing

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Diploma in Digital Marketing - Final Assignment

  1. 1. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 1/26 Hope you enjoyed the quiz! Your score report is presented below. Your Certificate Your Score Name Virginia fiorentino Score 90 / 100   Points ( 90% ) Unanswered 1 Email pulcepio@yahoo.it Time Taken 1 hrs 42 mins 36 secs      
  2. 2. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 2/26 Result Distinction         Your Answers Correct 1) Email Marketing is:   A. best used through sending promotions to purchased email lists   B. the process of delivering relevant, engaging and timely marketing messages about your products and services to a specific group of recipients through email  (Your Answer)   C. a way of monetizing your database by selling email lists to third party advertisers   D. being used less and less by companies   E. none of the above Correct 2) What is one of the biggest reasons people read marketing emails on mobiles?   A. Saves time   B. To pass the time   C. Not sure who they are from   D. Screening emails to read on laptop or desktop later   E. Subject line sounds interesting  (Your Answer)   F. It's a company they like to receive email from Correct 3) What does W.H.C.P stand for ?   A. Where, hit, Capital, Profit   B. Why, How, Can, Proof
  3. 3. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 3/26   C. Who, How, Cost, Profit  (Your Answer) Incorrect 4) Please check the box or boxes that apply to this statement: An email software provider such as MailChimp or AWeber typically provides the following functionality:   A. The ability to create and manage groups of email lists  (Your Answer)   B. Email reports such as open rates and clicks (Your Answer)   C. Email unsubscribe management  (Missed)   D. Email design templates  (Your Answer)   E. Delivery management  (Missed)   F. The provision of lists of email subscribers you can purchase on demand  (Your Answer) Correct 5) True or False: Email Marketing can be commonly known as "Unsolicited Bulk Email"   A. True   B. False  (Your Answer) Feedback False. Unsolicited bulk email is better known as spam. Avoid like the plague! Correct 6) True or False: When engaged in bulk email activity it is optional to provide an email opt­out.   A. True   B. False  (Your Answer) Feedback False. It is not optional. You must provide an opt out facility otherwise you face the possibility of bad online reputation and in extreme cases, legal fines. Correct 7) When building email registration forms through newsletters on your website, it is good practice to  
  4. 4. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 4/26   A. ask for as much information as possible on a visitor's first interaction with your website   B. ask for the minimum amount of information on the first instance and gather more information through subsequent interactions   (Your Answer)   C. not ask for their email address until after you have the leads name and phone number   D. none of the above Correct 8) When sending emails it is good practice to show all the copied parties to the email as it shows how important your website is. True or False?       A. True   B. False  (Your Answer) Feedback False. This is the biggest email sin. It is both unprofessional and illegal to divulge any third party's email address without their consent. Correct 9) CPL stands for ?   A. Cost Per Landing   B. Can Profit Later   C. Cost Produce Later   D. Cost Per Lead  (Your Answer) Correct 10) True or False: Google Analytics can be used effectively in conjunction with Email Marketing.   A. True  (Your Answer)   B. False Feedback
  5. 5. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 5/26 True. Using the e­commerce functionality of Google Analytics in conjunction with specific click­thru URLs, Google Analytics can be extremely effective to monitor Visits, Revenues, Transactions, Average Values, Conversion Rates and Per Visit Values of an email campaign. Correct 11) Web analytics is:      A. the measurement of a website's quality score, keyword densities, and relevance   B. the measurement, collection, analysis, and reporting of internet data for purposes of understanding and optimizing web usage  (Your Answer)   C. is the analysis of off­site macro web data to determine best on­site web design methodologies Correct 12) The most popular web analytics provider in the world is?   A. Omniture Site Catalyst   B. Click Tale   C. Quantcast   D. Alexa   E. Yahoo Web Analytics   F. Google Analytics  (Your Answer)   G. Webtrends Correct 13) Google Analytics requires website owners to place what on their site?     A. A unique tracking code  (Your Answer)   B. Cookies   C. Google promotional Image   D. Chocolates Feedback Javascript code is placed on the website owners web pages to track site usage and interaction data. Once a visitor accesses the website with the javascript code, Google then places a cookie on that visitor's machine. Correct
  6. 6. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 6/26 14) Normally which of the following metrics would have the lowest numerical value reflected in a Google Analytics account?        A. Hits   B. Unique Visitors  (Your Answer)   C. Visits   D. Pageviews Feedback One unique visitor can have multiple visits, and each visit may have multiple page views. One page view can contain many hits (files requested from a web server). Therefore the lowest numerical value is usually unique visitors.     Incorrect 15) Google Analytics Geographic data provides information on    A. website visitor language only   B. home location   C. website visitor age and visitor location  (Correct Answer)   D. website visitor language, location, and building type (Your Answer) Unanswered 16) When you're selling a product or service the most important point to consider is?       A. That you have stock of the product   B. That there is  little competition   C. That you add value and have a clear USP (Correct Answer) Correct 17)  Revenue shared is when   A. You subtract the revenue you spent on advertising   B. The revenue you generated after your CPL
  7. 7. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 7/26   C. When you and a partner share the revenue from a sale      (Your Answer) Correct 18) Data gathered from website users can be used to optimize conversion rates.   A. True  (Your Answer)   B. False Correct 19) Why do we need to gather data?   A. To understand who our buyers are   B. To optimize our marketing efforts   C. All of the Above  (Your Answer)   D. None of the Above Correct 20) A/B Testing is the activity of posting two different versions of an advertisement, web page or email to a subset of users for the purpose of seeing whether Option A or Option B achieves better results        A. True  (Your Answer)   B. False Correct 21) What does USP stand for ?   A. United Selling Price   B. Unique Selling Point  (Your Answer)   C. Unique Service Price Correct 22) Pay Per Click is a form of Internet Advertising where advertisers   A.
  8. 8. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 8/26 pay for every 1,000 impressions served on publisher's website   B. only pay the publisher when an ad is clicked (Your Answer)   C. pay on a monthly basis for positioning on a publisher's website Correct 23) When comparing online marketing to more traditional marketing methods, which of the following statements is correct?     A. Traditional marketing is typically less expensive, offers greater accountability and ability to track successful spends.   B. Online marketing is typically less expensive, offers greater accountability and ability to track successful spends.  (Your Answer)   C. Online marketing is typically more expensive but offers greater accountability and ability to track successful spends. Incorrect 24) The biggest difference with the original sales funnel compared to PPC is...   A. Leads   B. Cost   C. Nurture  (Your Answer)   D. Search  (Correct Answer) Feedback The big difference is the customer is searching for us now. Correct 25) In online Advertising, CPM relates to:   A. a clear pricing model standard   B. the cost of advertising on a publisher's website at an agreed rate for every 1,000­page impressions served  (Your Answer)   C. the cost of advertising on a publisher's website at an agreed rate for every 1,000,000 page impressions served  
  9. 9. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 9/26 Feedback The M relates to 'Mille', the Latin for 1,000 Incorrect 26) Your Ad Rank equals   A. your bid multiplied by your cost per conversion   B. your bid multiplied by your quality score (Correct Answer)   C. your quality score multiplied by your cost per conversion  (Your Answer) Correct 27) All other things being equal, which of the three following Google AdWords keyword match types would result in the most ad impressions being served:   A. Phrase   B. Exact   C. Broad  (Your Answer)   D. none of the above Feedback The broad keyword match type is the widest filter allowing ads to appear in the most variations of the keywords chosen by the advertiser. Correct 28) Google Adwords Keyword Planner can be used to benefit the following:   A. Google Adwords Advertising only   B. Search Engine Optimisation only   C. Google Adwords Advertising and Search Engine Optimisation  (Your Answer)   D. none of the above Correct 29) Remarketing on the Google Display Network:   A. means running an ad campaign on the Google Display network after a Pay Per Click ad campaign
  10. 10. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 10/26 has failed to deliver intended results   B. enables visitors to your website to see your ads on other sites in the Google Display Network  (Your Answer)   C. relates to neither of the above Correct 30) On-site optimisation should include   A. Flash, image maps, and HTML frames   B. Invisible links, auto refreshing and white text   C. a good linking strategy, the use of search console and image alt tags  (Your Answer)   D. All of the above Incorrect 31) The biggest difference with the original sales funnel compared to PPC is...   A. Leads   B. Cost  (Your Answer)   C. Nurture   D. Search  (Correct Answer) Incorrect 32) Affiliate Marketing is...   A. marketing on social media  (Your Answer)   B. performances based marketing  (Correct Answer)   C. emailing people asking for money.   D. doing business purely through email channels Correct 33) The four pillars of Affiliate Marketing are   A. 4 steps for the customer
  11. 11. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 11/26   B. Merchant, Publisher, Customer, Network  (Your Answer)   C. Customer, Friend of Customer, Website owner, and Bank Correct 34) Some of the risks with affiliate marketing are   A. Growing to slowly   B. Declining   C. Staying the same   D. Cash flow and open to fraud  (Your Answer) Correct 35) As a merchant, you will need    A. An office    B. Lots of staff   C. Different email addresses   D. a web site and a mature converting process (Your Answer)   E. All of the above Correct 36) You can only be either an affiliate or merchant    A. False  (Your Answer)   B. True Feedback You can be both and most are Correct 37) In relation to affiliate marketing, bespoke verticals are   A. websites that specialize in your products alone e.g. a computer peripherals seller acting as an affiliate to Apple.  (Your Answer)   B. selling only products
  12. 12. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 12/26   C. selling only services   D. All of the above Correct 38) True or false: Search console is a tool that helps you with your SEO    A. True  (Your Answer)   B. False Correct 39) Who do you have a higher probability of selling to?   A. New Prospects   B. Existing Customers  (Your Answer)   C. There is no difference. Correct 40) Ideally, to enhance a website's SEO, content on your site should be:   A. Reused from other websites   B. Unique and Useful  (Your Answer)   C. Only accessible by registered or paid customers   D. All of the above Correct 41) The best button colour to drive online conversions is       A. Green   B. Blue   C. Red
  13. 13. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 13/26   D. Orange   E. Purple   F. A/B testing will tell you  (Your Answer) Correct 42) True or false: As part of SEO planning, the responsible party should engage in analysis that considers the business goals, competitors, optimum keywords and customers journey on your website.     A. True  (Your Answer)   B. False Correct 43) Re­marketing in online advertising relating to:    A. Analysing user behaviour   B. Serving ads only to people who have visited your website but did not convert  (Your Answer)   C. Image testing Correct 44) SEO stands for:   A. Search Engine Origination     B. Search Engine Organisation   C. Search Engine Obstruction   D. Search Engine Optimisation  (Your Answer) Correct 45) How many users does Facebook have, is it?   A. 1 million   B. 1.19 billion  (Your Answer) Correct
  14. 14. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 14/26 46) Facebook is the largest Social media network in the world   A. True  (Your Answer)   B. False Correct 47) When setting up a business on Facebook, you should   A. Use only your personal page   B. Open Facebook pages through your personal page (Your Answer) Correct 48) In Facebook advertising, lookalike audience allows you to   A. Target customer like yourself   B. Create a local audience   C. Advertise only to your followers   D. Find and reach thousands of new people with similar profiles to the people who had already engaged with you  (Your Answer) Correct 49) With Facebook tools, you can provide a hassle-free login experience to your website or app   A. True  (Your Answer)   B. False Correct 50) Which of the following is important to include on a page targeted towards a user who we want to convert?   A. Call to Action button   B. The Page is Relevant to the User   C. Clear product images   D. All of the Above  (Your Answer) Correct 51) Pay Per Click is a form of Internet Advertising where advertisers
  15. 15. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 15/26   A. Pay for every 1,000 impressions served on publisher's website   B. Only pays the publisher when an ad is clicked (Your Answer)   C. Pays on a monthly basis for positioning on a publisher's website Correct 52) Edgerank works by considering   A. edge   B. user affinity   C. content weight   D. time decay   E. all of the above  (Your Answer) Incorrect 53) In Google Adwords, your quality score is determined by   A. how much you place a bid for your chosen keyword phrases   B. your ad rank   C. having relevant landing pages, keywords, and ads (Correct Answer)   D. all of the above  (Your Answer) Correct 54) Your Ad Rank equals   A. your bid multiplied by your cost per conversion   B. your bid multiplied by your quality score  (Your Answer)   C. your quality score multipled by your cost per convesion Correct 55) Google Adwords Keyword Planner can be used to benefit the following:    A.
  16. 16. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 16/26 Google Adwords Advertising only   B. Search Engine Optimisation only   C. Google Adwords Advertising and Search Engine Optimisation  (Your Answer)   D. none of the above Correct 56) With Google Adwords geographic ad targeting you can only target cities located in the country where your website is hosted. True or False?   A. True   B. False  (Your Answer) Feedback You can target cities outside of the country where your website is hosted. Correct 57) All other things being equal, which of the three following Google AdWords keyword match types would result in the most ad impressions being served:   A. Phrase   B. Exact   C. Broad  (Your Answer)   D. none of the above Feedback the broad keyword match type is the widest filter allowing ads to appear in the most variations of the keywords chosen by the advertiser. Correct 58) When is the best time to post on Facebook?   A. In the mornings and just after lunch when people have their tea/coffee.   B. In the evenings when they are home from work.   C. Late at night so they see it first thing in the morning.   D. It depends on your business; you have to find out by testing.  (Your Answer) Correct
  17. 17. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 17/26 59) When we refer to time decay in edge rank, we are talking about   A. The length of time a customer is on our page   B. How much time the spend reading our content   C. How recent the post is  (Your Answer) Correct 60) Some email metrics are   A. Search Engine Origination   B. PPC, conversions, website data.   C. Open rates, click trough rates, unsubscribe rates. (Your Answer)   D. None of the above Correct 61) True or false: It is impossible to engage in online affiliate marketing without using an affiliate network intermediary.   A. True   B. False  (Your Answer) Feedback False. Many very successful online businesses attract many active affiliates through business development without engaging with an affiliate network intermediary. Correct 62) The lowest risk commercial model for merchants to offer and work with affiliates is:   A. CPL   B. CPA  (Your Answer)   C. CPC   D. CPM Feedback While Cost per Lead (CPL) arrangements are used, the most common and least risk commercial arrangement for
  18. 18. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 18/26 merchants is Cost per Acquisition (CPA) sometimes referred to as cost per sale. Correct 63) True or false: Affiliate Marketing is similar to Pay Per Click Advertising in that it is very quick to set up.   A. True   B. False  (Your Answer) Feedback False: A pay per click campaign can be set up in minutes while an affiliate programme can take months to implement. Correct 64) Which of the following are responsible for offering affiliate tracking software either directly or indirectly through an affiliate network:   A. Merchants  (Your Answer)   B. Customers   C. Publishers   D. None of the above Correct 65) True or false: Affiliate Tracking Software implementation can only be developed in­house or through an affiliate network provider.   A. True   B. False  (Your Answer) Feedback False: There are also affiliate tracking software as a service providers. Correct 66) True or false: Search engine marketing can also be exploited through affiliates.   A. True  (Your Answer)   B. False Incorrect 67)
  19. 19. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 19/26 True or false: The Google Display network allows you to put ads on the search and display networks   A. True  (Your Answer)   B. False  (Correct Answer) Correct 68) When looking for a good affiliate manager, which skillsets are most applicable?       A. Sales ability, SEO expertise, Web analytics and customer service     B. Business Development, account management, negotiation and online social channel expertise (Your Answer)   C. Neither of the above Correct 69) A good affiliate manager should not be rigid in negotiation and should allow affiliates adapt both commission structures and online customer acquisition methodologies employed.     A. True  (Your Answer)   B. False Feedback True. A good affiliate manager should be flexible and adapt commercials and support methods to each affiliate that has the potential to deliver business. Correct 70) When you are considering your sales funnel you should focus on    A. Being mobile friendly   B. Speed of your site   C. The user experience   D. Search Engine Optimisation
  20. 20. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 20/26   E. All of the above  (Your Answer) Correct 71) In the sales funnel when you focus on lead generation you can    A. Develop partnerships   B. Advertise   C. Create content   D. All of the above  (Your Answer) Correct 72) What is the activity of posting two different versions of an advertisement, web page, or email to a subset of users for the purpose of seeing which elicits better engagement or more conversions?    A. CPL   B. A/B testing  (Your Answer)   C. Click through rate   D. Adword Analytics Correct 73) True or False. From an SEO perspective, it makes sense to link to third party websites as this act alone creates more authority to your site.    A. True   B. False  (Your Answer) Feedback False. From an SEO perspective, you want high authority relevant sites linking to your website. Correct 74) True or false: As part of SEO planning, the responsible party should engage in analysis that considers the business goals, competitors, optimum keywords and customer journeys on your website.   A. True  (Your Answer)
  21. 21. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 21/26   B. False Correct 75) On­site optimisation should include   A. Flash, image maps and html frames   B. Invisible links, auto refreshing and white text   C. a good linking structure  (Your Answer)   D. All of the above Correct 76) Correlation implies causation.   A. False  (Your Answer)   B. True Correct 77) Good quality useful content can help your SEO efforts:   A. Not at all   B. A little   C. Somewhat   D. Greatly  (Your Answer) Feedback Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps the pages you want to rank well for certain keywords     Correct 78) Ideally, to enhance a website's SEO, content on your website should be:   A. Reused from other websites   B. Unique and Useful  (Your Answer)   C. Only accessible by registered or paid customers   D. All of the above
  22. 22. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 22/26 Feedback Content should be unique as much as is possible, that is also relevant and useful to a broad audience. Correct 79) True or false: Buying paid links is a method that can significantly enhance your SEO success.   A. True   B. False  (Your Answer) Feedback False. You should not link to spam sites – these can negatively affect your ranking. Correct 80) Social media is   A. an online marketing theory that entity, be it an organization or individual, has an obligation to act to benefit society at large   B. interaction among people in which they create, share, or exchange information and ideas in virtual communities and networks  (Your Answer)   C. neither of the above Correct 81) People who get a mobile email that does not display correctly are most likely to   A. view it on the computer   B. read it anyway   C. Delete the email  (Your Answer)   D. unsubscribe Correct 82) When you generate your lead flow in the sales funnel you should expect    A. all leads to be buyers   B. 90% will buy   C. a drop off of around 50% through each stage (Your Answer)   D. no leads will convert
  23. 23. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 23/26 Correct 83) Crowdsourcing is when      A. you protect your online reputation   B. sell to your target audience   C. businesses turn to the public to help with innovation, design, and ideas.  (Your Answer)   D. none of the above Correct 84) Recurring revenue is     A. Total amount of new customers monthly     B. the business model that requires the customer to pay for monthly or annual bases  (Your Answer)   C. recurring products that are sold Correct 85) The 4ps stands for    A. party, public, promotion, price   B. post, pillar, promotion, price   C. product, price, promotion, place  (Your Answer)   D. non of the above of the above Correct 86) A marketing strategy should focus on   A. Facebook   B. Twitter   C. Tumblr   D. Pinterest   E. SEO, email, PPC affiliate, content marketing (Your Answer)   F. Google+ Correct
  24. 24. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 24/26 87) A strategy serves as the path forward for any online business by mapping out a pathway to success.   A. True  (Your Answer)   B. False Correct 88) "Hootsuite" is   A. a social media management tool that helps online marketers manage all of their social media in one place  (Your Answer)   B. a social advertising platform   C. free to access all functionality   D. none of the above Correct 89) New business versus repeat business is    A. easy to get   B. is cheaper   C. more expensive and harder to get.  (Your Answer) Correct 90) You value proposition is    A. posting of social messages across multiple social websites   B. a way to stay informed about what is being said about your brand and track this over time   C. is a Social Media industry specialist application to stay abreast of current news and trends   D. an innovation, service, or feature intended to make a company or product attractive to customers. (Your Answer) Incorrect 91) In recurring revenue, sunk money consumables is   A.
  25. 25. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 25/26 when a customer makes an initial investment in a platform  (Correct Answer)   B. daily subscription  (Your Answer) Correct 92) Which of the following are positive habits we should follow as digital marketers? Check all that apply:   A. Try to engage at approximately the same time, in the same environment each day  (Your Answer)   B. Ensure your communication with the outside world is minimal during this time  (Your Answer)   C. Rise Earlier or Manage this Later if needs be (Your Answer)   D. Working Frenetically Correct 93) Keeping a journal of your path through each marketing campaign you run can be a helpful tool?   A. True  (Your Answer)   B. False Correct 94) When setting a marketing strategy, what is important? Check all that apply   A. Create business plan  (Your Answer)   B. Create financial forecasts  (Your Answer)   C. Dedicate time to your new venture  (Your Answer)   D. Work out inherent risks  (Your Answer) Correct 95) Setting out milestones and time frames for any campaign is a significant step for professional digital marketers.   A. True  (Your Answer)   B. False Correct 96)
  26. 26. 24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 26/26 A marketing strategy is a document that includes:   A. KPI's, who's responsible for what, a buying guide for purchasing goods   B. KPI's, timeframes for project components, a budget, and costings  (Your Answer)   C. Data analysis, costs, and a hiring plan   D. Your business vision, personal philosophy, HTML, and mission statement Correct 97) It's always best to bank profits before the close of a campaign.   A. True   B. False  (Your Answer) Correct 98) If our campaigns are either massively underperforming or overperforming we need to:   A. analyze why and learn from it  (Your Answer)   B. spend more revenue   C. replicate the same approach for our next campaign Correct 99) Digital marketing as a field, is an area expected to grow in the next 5­10 years?   A. True  (Your Answer)   B. False Correct 100) ARPL is calculated how?   A. Total revenue divided by the number of sales   B. Total revenue divided by the number of Leads (Your Answer)   C. Number of leads divided by revenue.   D. Number of paying customers divided by revenue.

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