1. Market Research
Market Research Analysis
Reports
Reports
Analysis
Media / Events
Media / Events Lifestyle / Leisure Industry
Lifestyle / Leisure Industry
Knowledge Social Media
Knowledge International Experience Social Media
B2C International Experience
B2C
Project Management
Project Management
Strategies
Strategies Paris / London / San Francisco
Paris / London / San Francisco
B2B Master of Research with Distinction
B2B Master of Research with Distinction
Fluent French / English
IT Fluent French / English
IT Surveys
Surveys
Consultancy
Consultancy Communications
Communications
Problem Solving
Problem Solving
2. Summary
● Areas of expertise: PR (Marketing, Communications, Events)
● Industries: Lifestyle and Leisure (Media, Technology, Hospitality,
Foodservice, Beauty & Wellness)
● High interest in: Charities, Government Organizations, Sustainable
Development, Art and Culture
● 7 years' experienced
● Languages spoken: French, English (fluent) and Spanish (conversational)
● Working experiences in European Capitals (London, Paris) & San Francisco
● Skills summary: Communications, Creativity, Organization, Project
Management, Administration
4. Co-Manager & Marketing Strategist
Since 2011
Objectives:
Business development, streamline internal processes, optimize team's
schedules, retain existing clientele via the development of new services and
products, increase visibility and ROI = client acquisition, retention,
satisfaction.
Actions:
-Creation of a business plan to relocate in a three time bigger space
-Coordination of the relocation (budget management, interior design, installation of
a new business management software and new payment tools)
-Recruitment of new team members (over 10 new employees, from 15 to 25)
-Implementation and development of a 360 marketing strategy (web, print, events,
new brand identity, content development, community management)
-Identification of new partners and suppliers
Flagship project: Co-Organization of the opening of the Jean-Paul Gaultier
Exhibition at the deYoung Museum (over 3,500 attendees)
6. Market Research – 2009/10
Flagship Project: Project Vélo (on-going project)
● First ever in-depth report on the UK cycle industry
● Independent report
● Project co-ordination from business strategy to delivery:
Market research (pre-project) / Questionnaires design / PR
campaign including website design, press releases and
partnerships / Industry and consumer online surveys / Industry
phone interviews / Data cleaning and analysis / Report writing /
Proofreading
● Status: Project Co-ordinator (2 co-ordinators)
● Results:
○ Partnership with 3 leading organisations
○ Over 350% of the consumer survey’s target (18,500 instead
of 5,000)
Other projects:
● Consultancy for Ibis
● ProjectCafe Europe 9 and 10
8. Conference Production – 2008/09
● Production of 5 international
pharmaceutical conferences
○ Production cycle: 5 weeks
■ 2 weeks: Market Research
■ 3 weeks: Speakers Sourcing
● Flagship events:
○ 8th Annual Pharma Packaging and
Labelling:
■ Revenue target exceeded by 20%
○ PharmaManufacturersArena.com:
■ First virtual conference in the industry
● Testimonials:
○ “Very high quality speakers and the
roundtable discussion groups allowed a
good exchange of experiences” Drug
Safety Specialist - Merck Serono
○ “Very useful with a lot of hot topics” Patient
Safety Manager – AstraZeneca
10. PR & Communications – 2007/08
Flagship Project: “Une Clé pour les mal-logés”
● Client: Habitat et Humanisme
● 360° communications strategy and campaign:
○ Public Relations / Street Marketing / Events / Partnerships /
Sponsorships / Fund Raising
● Status: Project Manager
● Results for two years (2006/2007):
○ Over 700 reports and articles (national):
-TV: JT TF1, M6, France 3, « Capital - M6 »,…
-Radio: Europe 1, France Inter, France Info,…
-Newspapers and Magazines: Le Nouvel
Observateur, VSD, Liberation, le Figaro, 20mn…
○ +50 % more donations, + 10 % more volunteers
○ Awards:
-Special prize of jury - Great Prize KRéA 2007 /
-Nomination for the Great Prizes Stratégies 2006
11. Press Relations – 2006/08
Flagship Project: “La Fabuleuse aventure des déchets”
● Client: SUEZ Group (Sita)
● 360° communications strategy and campaign:
○ Event (concert)/ Exhibitions/ Street Marketing/ Website
and online game/ Price Draw/ Press Relations
● Status: Press Officer
● Results from April to June 2006:
○ Over 100 articles and report on French Media:
-TV: Direct 8, TPS Star
-Radio: RTL 2, France Inter
-Newspapers and magazines: Le Nouvel Observateur, VSD,
Zurban, Le Parisien, Femme Actuelle, Le Figaro, Libération, 20
Minutes, La Tribune, Ouest France,…)
○ Analysis by OCCURRENCE – French Market Research:
■ Over 58 million people reached
○ Awards:
-Great Corporate prize - Com A Levallois 2007 /
-Press Relations prize – Com A Levallois 2007 /
-Finalist of the Events Trophées - Heavent 2007
Other clients: Coca-Cola / Toyota / Rothschild Bank
12. Market Research
Market Research Analysis
Reports
Reports
Analysis
Media / Events
Media / Events Lifestyle / Leisure Industry
Lifestyle / Leisure Industry
Knowledge Social Media
Knowledge International Experience Social Media
B2C International Experience
B2C
Project Management
Project Management
Strategies
Strategies Paris / London / San Francisco
Paris / London / San Francisco
B2B Master of Research with Distinction
B2B Master of Research with Distinction
Fluent French / English
IT Fluent French / English
IT Surveys
Surveys
Consultancy
Consultancy Communications
Communications
Problem Solving
Problem Solving