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Market Research
Market Research                                          Analysis
                                      Reports
                                       Reports
                                                          Analysis
 Media / Events
 Media / Events             Lifestyle / Leisure Industry
                             Lifestyle / Leisure Industry
               Knowledge                                         Social Media
                Knowledge        International Experience         Social Media
 B2C                                International Experience
  B2C

                     Project Management
                      Project Management
Strategies
 Strategies                             Paris / London / San Francisco
                                         Paris / London / San Francisco
B2B               Master of Research with Distinction
 B2B               Master of Research with Distinction
                                                         Fluent French / English
        IT                                                Fluent French / English
          IT                 Surveys
                              Surveys
Consultancy
 Consultancy                                  Communications
                                              Communications
                         Problem Solving
                         Problem Solving
Summary
● Areas of expertise: PR (Marketing, Communications, Events)

● Industries: Lifestyle and Leisure (Media, Technology, Hospitality,
  Foodservice, Beauty & Wellness)

● High interest in: Charities, Government Organizations, Sustainable
  Development, Art and Culture

● 7 years' experienced

● Languages spoken: French, English (fluent) and Spanish (conversational)

● Working experiences in European Capitals (London, Paris) & San Francisco

● Skills summary: Communications, Creativity, Organization, Project
  Management, Administration
Atelier Emmanuel


Hair Studio & Day Spa
Co-Manager & Marketing Strategist
                                      Since 2011
Objectives:

Business development, streamline internal processes, optimize team's
schedules, retain existing clientele via the development of new services and
products, increase visibility and ROI = client acquisition, retention,
satisfaction.

Actions:
-Creation of a business plan to relocate in a three time bigger space
-Coordination of the relocation (budget management, interior design, installation of
a new business management software and new payment tools)
-Recruitment of new team members (over 10 new employees, from 15 to 25)
-Implementation and development of a 360 marketing strategy (web, print, events,
new brand identity, content development, community management)
-Identification of new partners and suppliers

Flagship project: Co-Organization of the opening of the Jean-Paul Gaultier
Exhibition at the deYoung Museum (over 3,500 attendees)
Strategy Consultancy and Market Research – Consumer lifestyle
Market Research – 2009/10
Flagship Project: Project Vélo            (on-going project)

  ● First ever in-depth report on the UK cycle industry
  ● Independent report
  ● Project co-ordination from business strategy to delivery:
    Market research (pre-project) / Questionnaires design / PR
    campaign including website design, press releases and
    partnerships / Industry and consumer online surveys / Industry
    phone interviews / Data cleaning and analysis / Report writing /
    Proofreading

  ● Status: Project Co-ordinator (2 co-ordinators)

  ● Results:
       ○ Partnership with 3 leading organisations
       ○ Over 350% of the consumer survey’s target (18,500 instead
         of 5,000)


Other projects:
  ● Consultancy for Ibis
  ● ProjectCafe Europe 9 and 10
Media and Events company - Takeover: End 2008
Conference Production – 2008/09
● Production of 5 international
  pharmaceutical conferences
    ○ Production cycle: 5 weeks
         ■ 2 weeks: Market Research
         ■ 3 weeks: Speakers Sourcing

● Flagship events:
    ○ 8th Annual Pharma Packaging and
      Labelling:
         ■ Revenue target exceeded by 20%
    ○ PharmaManufacturersArena.com:
         ■ First virtual conference in the industry

● Testimonials:
    ○ “Very high quality speakers and the
      roundtable discussion groups allowed a
      good exchange of experiences” Drug
      Safety Specialist - Merck Serono
    ○ “Very useful with a lot of hot topics” Patient
      Safety Manager – AstraZeneca
Events and PR consultancy – All industries
PR & Communications – 2007/08
Flagship Project: “Une Clé pour les mal-logés”
  ● Client: Habitat et Humanisme

  ● 360° communications strategy and campaign:
       ○ Public Relations / Street Marketing / Events / Partnerships /
         Sponsorships / Fund Raising

  ● Status: Project Manager

  ● Results for two years (2006/2007):
      ○ Over 700 reports and articles (national):
        -TV: JT TF1, M6, France 3, « Capital - M6 »,…
        -Radio: Europe 1, France Inter, France Info,…
        -Newspapers and Magazines: Le Nouvel
        Observateur, VSD, Liberation, le Figaro, 20mn…
      ○ +50 % more donations, + 10 % more volunteers
      ○ Awards:
        -Special prize of jury - Great Prize KRéA 2007 /
        -Nomination for the Great Prizes Stratégies 2006
Press Relations – 2006/08
Flagship Project: “La Fabuleuse aventure des déchets”
  ● Client: SUEZ Group (Sita)
  ● 360° communications strategy and campaign:
       ○ Event (concert)/ Exhibitions/ Street Marketing/ Website
         and online game/ Price Draw/ Press Relations
  ● Status: Press Officer
  ● Results from April to June 2006:
       ○ Over 100 articles and report on French Media:
         -TV: Direct 8, TPS Star
         -Radio: RTL 2, France Inter
         -Newspapers and magazines: Le Nouvel Observateur, VSD,
         Zurban, Le Parisien, Femme Actuelle, Le Figaro, Libération, 20
         Minutes, La Tribune, Ouest France,…)
       ○ Analysis by OCCURRENCE – French Market Research:
           ■ Over 58 million people reached
      ○ Awards:
        -Great Corporate prize - Com A Levallois 2007 /
         -Press Relations prize – Com A Levallois 2007 /
         -Finalist of the Events Trophées - Heavent 2007
Other clients: Coca-Cola / Toyota / Rothschild Bank
Market Research
Market Research                                          Analysis
                                      Reports
                                       Reports
                                                          Analysis
 Media / Events
 Media / Events             Lifestyle / Leisure Industry
                             Lifestyle / Leisure Industry
               Knowledge                                         Social Media
                Knowledge        International Experience         Social Media
 B2C                                International Experience
  B2C

                     Project Management
                      Project Management
Strategies
 Strategies                             Paris / London / San Francisco
                                         Paris / London / San Francisco
B2B               Master of Research with Distinction
 B2B               Master of Research with Distinction
                                                         Fluent French / English
        IT                                                Fluent French / English
          IT                 Surveys
                              Surveys
Consultancy
 Consultancy                                  Communications
                                              Communications
                         Problem Solving
                         Problem Solving

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Portfolio

  • 1. Market Research Market Research Analysis Reports Reports Analysis Media / Events Media / Events Lifestyle / Leisure Industry Lifestyle / Leisure Industry Knowledge Social Media Knowledge International Experience Social Media B2C International Experience B2C Project Management Project Management Strategies Strategies Paris / London / San Francisco Paris / London / San Francisco B2B Master of Research with Distinction B2B Master of Research with Distinction Fluent French / English IT Fluent French / English IT Surveys Surveys Consultancy Consultancy Communications Communications Problem Solving Problem Solving
  • 2. Summary ● Areas of expertise: PR (Marketing, Communications, Events) ● Industries: Lifestyle and Leisure (Media, Technology, Hospitality, Foodservice, Beauty & Wellness) ● High interest in: Charities, Government Organizations, Sustainable Development, Art and Culture ● 7 years' experienced ● Languages spoken: French, English (fluent) and Spanish (conversational) ● Working experiences in European Capitals (London, Paris) & San Francisco ● Skills summary: Communications, Creativity, Organization, Project Management, Administration
  • 4. Co-Manager & Marketing Strategist Since 2011 Objectives: Business development, streamline internal processes, optimize team's schedules, retain existing clientele via the development of new services and products, increase visibility and ROI = client acquisition, retention, satisfaction. Actions: -Creation of a business plan to relocate in a three time bigger space -Coordination of the relocation (budget management, interior design, installation of a new business management software and new payment tools) -Recruitment of new team members (over 10 new employees, from 15 to 25) -Implementation and development of a 360 marketing strategy (web, print, events, new brand identity, content development, community management) -Identification of new partners and suppliers Flagship project: Co-Organization of the opening of the Jean-Paul Gaultier Exhibition at the deYoung Museum (over 3,500 attendees)
  • 5. Strategy Consultancy and Market Research – Consumer lifestyle
  • 6. Market Research – 2009/10 Flagship Project: Project Vélo (on-going project) ● First ever in-depth report on the UK cycle industry ● Independent report ● Project co-ordination from business strategy to delivery: Market research (pre-project) / Questionnaires design / PR campaign including website design, press releases and partnerships / Industry and consumer online surveys / Industry phone interviews / Data cleaning and analysis / Report writing / Proofreading ● Status: Project Co-ordinator (2 co-ordinators) ● Results: ○ Partnership with 3 leading organisations ○ Over 350% of the consumer survey’s target (18,500 instead of 5,000) Other projects: ● Consultancy for Ibis ● ProjectCafe Europe 9 and 10
  • 7. Media and Events company - Takeover: End 2008
  • 8. Conference Production – 2008/09 ● Production of 5 international pharmaceutical conferences ○ Production cycle: 5 weeks ■ 2 weeks: Market Research ■ 3 weeks: Speakers Sourcing ● Flagship events: ○ 8th Annual Pharma Packaging and Labelling: ■ Revenue target exceeded by 20% ○ PharmaManufacturersArena.com: ■ First virtual conference in the industry ● Testimonials: ○ “Very high quality speakers and the roundtable discussion groups allowed a good exchange of experiences” Drug Safety Specialist - Merck Serono ○ “Very useful with a lot of hot topics” Patient Safety Manager – AstraZeneca
  • 9. Events and PR consultancy – All industries
  • 10. PR & Communications – 2007/08 Flagship Project: “Une Clé pour les mal-logés” ● Client: Habitat et Humanisme ● 360° communications strategy and campaign: ○ Public Relations / Street Marketing / Events / Partnerships / Sponsorships / Fund Raising ● Status: Project Manager ● Results for two years (2006/2007): ○ Over 700 reports and articles (national): -TV: JT TF1, M6, France 3, « Capital - M6 »,… -Radio: Europe 1, France Inter, France Info,… -Newspapers and Magazines: Le Nouvel Observateur, VSD, Liberation, le Figaro, 20mn… ○ +50 % more donations, + 10 % more volunteers ○ Awards: -Special prize of jury - Great Prize KRéA 2007 / -Nomination for the Great Prizes Stratégies 2006
  • 11. Press Relations – 2006/08 Flagship Project: “La Fabuleuse aventure des déchets” ● Client: SUEZ Group (Sita) ● 360° communications strategy and campaign: ○ Event (concert)/ Exhibitions/ Street Marketing/ Website and online game/ Price Draw/ Press Relations ● Status: Press Officer ● Results from April to June 2006: ○ Over 100 articles and report on French Media: -TV: Direct 8, TPS Star -Radio: RTL 2, France Inter -Newspapers and magazines: Le Nouvel Observateur, VSD, Zurban, Le Parisien, Femme Actuelle, Le Figaro, Libération, 20 Minutes, La Tribune, Ouest France,…) ○ Analysis by OCCURRENCE – French Market Research: ■ Over 58 million people reached ○ Awards: -Great Corporate prize - Com A Levallois 2007 / -Press Relations prize – Com A Levallois 2007 / -Finalist of the Events Trophées - Heavent 2007 Other clients: Coca-Cola / Toyota / Rothschild Bank
  • 12. Market Research Market Research Analysis Reports Reports Analysis Media / Events Media / Events Lifestyle / Leisure Industry Lifestyle / Leisure Industry Knowledge Social Media Knowledge International Experience Social Media B2C International Experience B2C Project Management Project Management Strategies Strategies Paris / London / San Francisco Paris / London / San Francisco B2B Master of Research with Distinction B2B Master of Research with Distinction Fluent French / English IT Fluent French / English IT Surveys Surveys Consultancy Consultancy Communications Communications Problem Solving Problem Solving