1. Merchandizr
Data collection tools
for decision making
Product brief

2. Field staff
Head office
Competitor
Tracking
Welcome to the world of Merchandizr
Promotions
Orders
Trade
visit
Stock take
Sampling

3. Time management
Competitor dynamics
Merchandising teams in the field
Key outlets performance tracking
Asset utilization tracking
Shelf share
Changing Customer preferences
Stock tracking
Merchandizr
Merchandizr Journey Map

4. USER INTERFACE
FOR FIELD USERS

5. The Salesman login page
Task Forms to be filled in by the Salesman
Salesman selects the Route assigned to him

6. A brief Overview of the details captured in the earlier windows
The Salesman can add an Outlet
The Salesman creates a Respondent

7. Once the merchandiser completes a survey, and saves it, that information is sent in real-time to the HQ where a supervisor or management receives and conducts an analysis these results.
This facilitates quicker decision making and also enhances a seamless feedback mechanism
The Salesman can take a photo using the photo capture module
The Salesman starts answering the Questions
The Salesman completes and saves the survey

8. USER INTERFACE FOR OFFICE REPORTING USERS

9. Region E.g. Nairobi/Eastern
Country
County E.g. Nairobi
Areas E.g. Nairobi South
Towns E.g. Langata
Outlets E.g. Blue Line Ltd
Routes E.g. Nairobi South
Scouts E.g. Ernest Kitindi
All dashboard graphical reports have a powerful 8 step drilldown capability.
E.g. By simply clicking on a regional report that shows there is poor availability of a certain SKU, you can drill down for more information.

10. Trade Visits
Shelf Share
DATE
TIME
SCOUT NAME
OUTLET
CONTACT PERSON
CONTACT DETAILS
ACTION
03.05.2014
09:34 AM
Grace kwambo
Naivas Ngara
Jane Musyoki
0788995544
Met with Jane and she has concerns about the supplier delivering expired products
04.05.2014
10:03 AM
Millicent Akinyi
Solute Hotel
Moses summers
072213454
Requested 5 samples of product A
How many visits per day?
Collect information of the contact person
Capture what they have discussed with the contact person in the outlet
 This allows one to capture any issues that are raised by the contact person

11. Product Availability
Shelf Share
What is currently available?
Get to identify which products are available across different outlets
Capture percentage of the shelf or display area your products currently hold
0%
10%
20%
30%
40%
50%
60%
70%
Nakumatt Prestige
Nakumatt Karen
Tuskys Adams
Uchumi Hyper Ngong Rd
Chandarana YAYA
Nakumatt Junction
Shelf Share by outlet

12. Outlet Branding
Every good business needs to be visible to its customers
Branding is the best way to deliver messages across about your presence in outlets and even regions
You can now receive feedback from your merchandisers on how your products are well branded in various outlets
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Pricing well displayed
Shelf well displayed
Outlet well branded
Trade Reps well trained
Outlet Scanning Snapshot
Mega Stores
Dukas

13. Static Orders
23
15
0
5
10
15
20
25
Product A
Product C
Greenyards
Hotel Babel
13.09.2012
Order Quantity
Order Quantity
DATE
OUTLET
PRODUCT
QUANTITY
13.09.2012
Green yards
Product A
23
Hotel Babel
Product C
15
What products are being ordered more? Where is it most rampant?
We will now provide you with an easy to use static order management portal to view all orders by outlet type or specific outlet
This points out issues such as outlets not ordering enough or an increase in demand from the final consumer
Either way, you want to be on top of this market metric ahead of time

14. Competitor Tracking
Find out where your competitor has least presence in terms of their product availability status in different outlets
Now you can know how the competitions pricing compares to your own in competitive products
This allows you to make quicker decisions on pricing structure and keeps you ahead of the game
0
5
10
15
20
25
30
35
40
45
Product A
Product X
Product Y
Product A
Product X
Product Y
Greenyards
Hotel Babel
Price Comparison

15. Get a grip of direct customer feedback captured as part of a new product launch or a new flavor or even just testing what shoppers think of an old product
Do you conduct regular promotions at the point of sale?
You can now keep track of actual shopper contact points and measure their effectiveness especially as compared to customer brand awareness
8%
17%
75%
Dislike
Like
Like A lot
0
80
61
35
45
62
48
Outlet
Nakumatt
Prestige
Nakumatt
Karen
Tuskys
Adams
Uchumi
Hyper Ngong
Rd
Chandarana
YAYA
Nakumatt
Junction
Sampling report - Ngong Rd Route
Series1
Series3
Shopper Feedback
Promotions Tracking

16. Mapping
Our powerful Point Of Event mapping capability will give you visibility of points where and when the merchandize conducted any activity using the system.

17. Asset Tracking
DATE
OUTLET
ASSETS AVAILABLE
ASSET ABUSE
ASSET UTILISATION
12.09.2012
Green yards
cooler
Yes
Storage of competitor products
12.09.2012
Hotel Babel
Shelf
No
Correct stocking
0
50
100
150
200
250
300
350
400
Coolers
Shelf
Tables
Coolers
Tables
Nairobi
Kiambu
Asset Availabilitiy
Asset Availabilitiy
Keep track of your assets in the market and assess how they are being utilized
Find which assets are being abused in different outlets and even which assets are playing a role in boosting sales performance

18. How can you get your visibility and also be able to keep track of products sampled?
You conduct sampling exercises but you have no visibility of the activities on the ground and you find it difficult to track the sampled products.
With our sampling feature, you can now have your merchandisers take photos of the samplers, collect their contact information and even verify that the exercise was conducted at the required time and place
12
12
14
10
3
5
2
4
Product A
Procuct B
Product A
Product B
Wanjiru Karisa
Timothy Juma
Greg Nini
Green yards
Hotel Babel
Sampling Per Salesman
Samples Provided
Samples issued
Sampling

19. How much stock is being held in your supply chain?
Know how much stock is currently being held by your key customers not only helps you improve your order generation and hence revenue but also over stocked outlets that may impact your pricing due to over supply and hence brand equity
Your sales people are your biggest asset in the field in terms of lead generation, it is important to understand the brand mix that they are going with to different outlet types and key outlets
17
30
26
40
32
12
0
5
10
15
20
25
30
35
40
45
Product A
Product X
Product Y
Product A
Product X
Product Y
Greenyards
Hotel Babel
Stock Count
Stock Count
Stock Take

20. 78
28
40
14
Samuel Kariuki
Nigel rurie
Dispatch vs. Sales
Dispatch quantity
Sold Qty
Have you had issues finding out the quantity of products your salesman sells on a daily, weekly or even monthly basis?
Moreover, you have no visibility on where the sales are made
Now, you can track these sales with our powerful reports and point of event mapping capability
Dispatch Tracking (Quantity)

21. Merchandizr
End
Product brief