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Pinterest Marketing

Pinterest Marketing

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Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. Implementing a Pinterest marketing strategy for your business may increase sales and brand awareness.

Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. Implementing a Pinterest marketing strategy for your business may increase sales and brand awareness.

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Pinterest Marketing

  1. 1. PINTEREST MARKETING By Vishanth NJ
  2. 2. 1. Intro ➔ 250 M users. ➔ 175B pins ➔ 80% usage on mobiles ➔ 80% users are female. ➔ Most active pinners are below 40.
  3. 3. Business account: You can access ads manager and analytics.
  4. 4. ➔You can convert from personal account to business account. ➔Go to Account Settings: Click convert to personal account.
  5. 5. OPTIMISING YOUR ACCOUNT ➔ Good profile picture and cover photo ➔ Good Display Name ➔ About section: ● Use keywords ● Use call to action. ● Mention your website. ➔ Claim your website. ➔ Claim other social media accounts.
  6. 6. CLAIMING ACCOUNTS
  7. 7. Boards Collection of Pins. Same as a notice board.
  8. 8. ➔People can follow a particular board of a account and not other boards in the same account. So use good keywords in boards names. ➔As soon as you create a new board, all your followers receive a notification. So, this is powerful. BOARDS
  9. 9. ➔Only you can see these boards, not even your followers can see these boards. ➔This is mainly used for saving pins which we want to think and post later. SECRET BOARD
  10. 10. ➔ For creating pins, just search for what you want to pin. Click save to pin it in one of your boards. PINS
  11. 11. ➔You can also upload your own pin to a board. ➔When you upload your photo you can give link in the photo to your website.
  12. 12. ➔Infographics ➔Do it yourself. ➔Recipe instructions ➔Beauty instructions. ➔Fitness instructions ➔Women accessories. ➔Wedding accessories ➔Travel destinations. POPULAR PIN TYPES
  13. 13. ➔Optimal pin size : 736 X 1102 pixels. ➔Pin frequently(5-10 ) times a day. ➔Be consistent. ➔Pin unique content. ➔Pin other amazing content. ➔Relate the pins to products you are selling. ➔Participate and engage on other people’s boards TIPS
  14. 14. THANK YOU.

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